IN IT with Jordan Harper and Ashley Buckler

Being Present When Your Inner World Is Loud: What Anxiety Actually Is, Why You Can't Think Your Way Out of It, and What to Do Instead 30.06.2026 42min

You've read the books. You've done the work. You know better, and you still can't shake it. This episode is our season one finale, and it's one of the most honest conversations we've had this season. Ashley takes us through her therapy journey and we discuss: Anxiety that lives in the body, not just the mind Why "safety is felt, not learned" and what that actually means for the way you've been trying to think your way out of hard feelings Our nervous systems on overdrive Feelings as facts vs. feelings as feelings Identity claims we make from a single moment of frustration Why worry is just a false sense of control The train you don't have to get on You are not alone and this is just the beginning. Follow Jordan Harper on InstagramFollow Ashley Buckler on InstagramFollow In It podcast on Instagram Wobbles the Worry Monster by Wendi Meise Raising Worry Free Girls by Sissy Goff Jesus Calling by Sarah Young

Turning Your Hardest Season Into Your Biggest Asset: How a Cancer Diagnosis at 22 Sparked a Multi-Million Dollar Business 23.06.2026 56min

Loren Castle was diagnosed with Hodgkin's lymphoma at 22, and baking became her therapy. That therapy became Sweet Loren's, now in 35,000+ supermarkets, with Loren at the helm. In this episode, we get into how she survived cancer at 22 and the mindset shift that turned it into fuel instead of fear, the scrappy beginnings (a reused chocolate box, a toaster oven on the subway, and the Whole Foods meeting that started it all), and the hard lessons in packaging, branding, and customer feedback that came from standing in front of real customers every day. We also chat about marriage, the therapy work it took to stop taking each other's triggers personally, and what it meant to finally bring in a president to run the day-to-day, giving her marriage, parenting, and the business room to breathe. We love a story about building something from nothing, and what it costs along the way. Follow Loren: @lorenbcastle Follow Sweet Loren's: @sweetlorens

Building From Nothing: You Do Not Need a Plan, You Need Conviction. Why Playing It Safe Is Costing You More Than You Think. 16.06.2026 37min

Most people wait until they have a plan. Michelle Grant didn’t. Michelle is the founder of Lively, the lingerie brand she launched in 2016 and sold in 2019, and Gorgie, the energy and wellness drink she built on TikTok before she had a can, a logo, or a name. In this conversation we talk about what it actually looks like to start before you are ready, why conviction has to come before the business plan, and how to think bigger than your comfort zone will allow. We also get into the moment Lively sold and what came after, how she got back up and started over, and why the in between is the best part of building anything. This one is for anyone sitting on an idea and waiting for the right moment. Follow Michelle Grant on Instagram Learn more about Gorgie Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow In It podcast on Instagram

Creatine, Blood Sugar Balancing & Why You Should Try Eating With Your Other Hand 10.06.2026 51min

If you’ve ever felt like the wellness world is just one big game of information overload — you’re not wrong. And you’re not alone. Too many supplements, too many routines, too much noise and not enough clarity on what actually moves the needle.Four experts in nutrition, supplements, movement, and skincare got together for one conversation. Here’s what they said:• Why blood sugar balancing has become oversimplified – and what actually matters• The case for creatine that has nothing to do with the gym (and everything to do with your brain)• Why you might be sleeping eight hours and still chronically under-slept• The eating hack that helps you stop before you’re stuffed – no willpower required• What “intuitive eating” gets wrong for women whose nervous systems are already maxed out• Why inflammation may have less to do with what you’re eating and more to do with how you’re living• Why skin cycling isn’t backed by research — and the four products your skin actually needs instead• Why 80% of your skin results have nothing to do with office treatmentsThis started as an IN IT event. It was too good to keep in the room. Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow In It podcast on Instagram Follow Shira Barlow on Instagram Follow Liana Levi on Instagram Follow Siffat Haider on Instagram

Six Years, a Wrapped Van & the Birthday Tour We’ve Been Planning for Months 07.06.2026 25min

Six years. Four cities. Five days. And yes, a fully wrapped van. The Barefaced Birthday Tour is finally here and we are hitting the Southeast to celebrate with you in person. Come find us — we’ll have exclusive tour-only merch, giveaways, and gifting opportunities you can only get if you show up. Come see us: RSVP here Atlanta: 6/8 at Lake Pajamas, 4-6PM Greenville: 6/9 at Roan, 4-6PM Nashville: 6/11 at Stoney Clover, 4-6PMKnoxville: 6/12 at Est8te, 4-6 pm Our biggest sale of the year is live — site-wide, and it won’t happen again until Black Friday. Sign up for early access and get a free full-size gift with purchase that won’t be available once the sale goes public. → Sign up for early access → RSVP here → Use the Barefaced AI Skin Analysis tool → Read the Oilplaning blog post Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow In It podcast on Instagram Shop Barefaced

Delusional Self-Belief, Future-Proofing & Why Having Kids Makes You a Better Entrepreneur 02.06.2026 37min

Scott Clary has interviewed some of the most successful people on the planet. What do they all have in common? They don’t choose between ambition and a meaningful life — they’ve just figured out how to protect both. In this episode, Scott breaks down the five buckets framework, why focus will always beat hustle, what future-proofing actually means and how to start doing it today, and the one mindset shift that separates people who build big lives from everyone else — delusional self-belief. If you’ve ever felt like you have to pick between the life you’re building and the life you’re living, this one’s for you. Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow In It podcast on Instagram Follow Scott Clary on Instagram Listen to Success Story Podcast

What If It Was Never Anxiety, ADHD, or Bad Sleep — For You or Your Kids — What If It Was This? 19.05.2026 43min

Most people have never connected the dots between how they breathe and what's happening to their health and the health issues they can't seem to solve. This episode changes that. Dr. Hilary Fritsch is an airway dentist in Bozeman, Montana who has spent a decade piecing together what traditional dental school never taught her. In this episode, she gets into why mouth breathing is behind more than anyone realizes (cavities, grinding, gum recession, crowded teeth, poor sleep, even ADHD-like behavior in kids), why your tongue is the architect of your face, and what parents of young children need to know before it's too late to course-correct. She also covers adult expanders, mouth taping, myofunctional therapy, and the one number your kid's orthodontist should be measuring but probably isn't. Follow Dr. Hilary Fritsch on Instagram Learn more about Saddle Peak Dental Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow IN IT on Instagram

Pelvic Floor PT: The Prevention Conversation We Never Had and What Every Woman Needs to Know Now 12.05.2026 44min

Most of us don't think about their pelvic floor until something goes wrong. Peeing when you sneeze, pain during sex, a brutal postpartum recovery. By then, we’re already playing catch up. Dr. Lizzie Kieffer is a doctor of physical therapy who has made pelvic floor health accessible, practical, and something every woman can start working on today. In this episode, she gets into what the pelvic floor actually is and why it affects everything from incontinence to painful sex to how you breathe when you lift. She also covers why strength training is the single biggest thing you can do for long-term pelvic floor health, what diastasis recti actually is, and the everyday habits that are quietly working against you. Plus, she walks us through a breathing exercise you can do right now. It's never too late. But earlier is always better. Follow Dr. Lizzie on Instagram: @doclizzydpt Find more on Dr. Lizzie’s programs here Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow the In It Podcast on Instagram

Reimagining Education: The Case for Personalized Learning and What It Actually Looks Like in Practice 05.05.2026 48min

If you’ve ever felt like school doesn’t fully fit your child, this episode will expand how you think about what’s possible. MacKenzie Price is reimagining education, asking what we’re really preparing kids for and what learning should look like in a rapidly changing world. We talk about personalized learning, AI as a tool (not a threat), and why developing a child’s strengths, curiosity, and sense of purpose matters just as much as academics. She also shares a thoughtful perspective on teachers, why they matter more than ever, and how the system around them may need to evolve so they can do their best work. This isn’t about one school. It’s about rethinking education and giving parents better questions to ask. Follow Mackenzie Price on Instagram Learn more about Alpha School MacKenzie's podcast: Future of Education Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram ⁠Follow IN IT on Instagram⁠

Group Fitness Is Keeping You Stuck: Stop Counting Reps, Skip ClassPass, Ignore the Weighted Vest and What to Do Instead 28.04.2026 47min

If you've been working out consistently and still not seeing results, it's not you. It's what you've been taught. Dr. Shannon is a doctor of physical therapy who built eight pounds of muscle and lost five pounds of fat in one year while cutting her workout time nearly in half. In this episode, she breaks down why most women are training in a way that was designed to sell, not to work, what muscular failure actually means and why it's the only thing that moves the needle, and how to structure your week so strength training, cardio, and recovery are all working together. She also gets into why Pilates probably isn't toning you, what weighted vests actually do (and don't do), and why squats aren't required. Boring routines that lead to consistent results? We're getting into it. Try Evlo free for 6 weeks with code INIT at evlofitness.com Follow Dr. Shannon on Instagram Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow the In It Podcast on Instagram

Mental Load for Moms: The Invisible Work Nobody Talks About. Why “Just Tell Me What to Do” Doesn’t Work (and What Actually Helps). 21.04.2026 50min

If you've ever sat in your car and cried from the overwhelm (like Jordan did this morning), you already know what mental load is. Paige Connell built a loyal following for giving women the words for what they're carrying. In this episode, she breaks down why the mental load never feels shorter, why "just tell me what to do" doesn't actually help, and the step-by-step process she used to redistribute the work in her own marriage, including a spreadsheet, a two-hour couch conversation, and the 18 months it took to get it right. She also gets into why making the invisible labor visible matters more than any individual task, what it actually means to feel seen, and how to set minimum standards so you and your partner are finally working from the same page. This one's worth clearing your head for. Find Paige Connell on Instagram, TikTok, LinkedIn or her website. Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow the In It Podcast on Instagram

BONUS: THANK YOU! An Amazing Launch Week + A Big Giveaway 17.04.2026 4min

Consider this your handwritten thank you note for an amazing first week of IN IT. New to Barefaced? Start here: ⁠Take the Barefaced AI Skin Analysis⁠ Your simplified skincare routine: ⁠Shop the Core Four Follow the In It Podcast on Instagram⁠ ⁠⁠ ⁠Follow Jordan Harper on Instagram⁠ ⁠Follow Ashley Buckler on Instagram⁠

Cosmetic Office Treatments: Should you be collagen banking? Don't get a laser before doing this first. Over 35? You need a different approach. 15.04.2026 33min

Before you book that laser, read this. Jordan has spent the last decade experiencing the treatment room from both perspectives: as a provider and patient, and the biggest mistake she consistently sees is jumping into in-office treatments before the skin is properly prepped. In this episode, she breaks down the ideal order of operations, starting with building a consistent daily routine and working your way up to more advanced treatments like CO2 lasers. She also unpacks what “collagen banking” really means, how microneedling actually works, and why choosing the right provider is ultimately more important than choosing the right treatment. And yes, a good provider should sometimes tell you no. We're getting into all of it. New to Barefaced? Start here: Take the Barefaced AI Skin Analysis Your simplified skincare routine: Shop the Core Four Hydrolyzed Collagen study Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow the In It Podcast on IG

Marriage Expert: Three Questions That Replace Years of Miscommunication & a New Way to Think About Resentment That Could Save Your Marriage 14.04.2026 49min

If you've ever looked at your husband and felt something closer to resentment than romance, you're not broken. Dr. Tracy is a couples therapist and psychologist who has spent nearly 20 years sitting across from couples with young kids, busy careers, and the creeping feeling that this wasn't what they signed up for. In this episode, she gets into the patterns that keep couples stuck, why resentment isn't a red flag but contempt is, and the three questions you can ask every night that replace years of miscommunication. We're taking notes. Dr. Tracy’s Website Dr. Tracy on Instagram Dr. Tracy’s relationship pattern quiz Dr. Tracy's Book: I didn’t sign up for this Eve Rodsky’s Fair Play Deck Follow Jordan Harper Follow Ashley Buckler Follow the In It Podcast on IG

Nurse Practitioner on Fixing Skincare: The 4 Products Your Skin Actually Needs (Stop Buying More) 14.04.2026 37min

You've tried the products and treatments. You're not seeing results. Here's why. Jordan Harper built Barefaced around one observation: women were spending real money on treatments without the foundation their skin actually needed first. In this episode, she tells her full story, from a pivotal dermatologist appointment at 15 years old to launching a skincare brand out of her garage while six months pregnant, and breaks down the Core Four: the exfoliant, antioxidant, retinoid, and sunscreen that make everything else work. No guesswork. No gimmicks. Just skin that functions. New to Barefaced? Start here: Take the Barefaced AI Skin Analysis Your simplified skincare routine: Shop the Core Four Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow the In It Podcast on Instagram

TRAILER: We're All IN IT ... So We Might As Well Talk About It 13.04.2026 1min

You're in your 30s or 40s. You're building something, raising someone, and trying to take care of yourself at the same time. The questions are piling up: about your health, your hormones, your relationships, your ambition. Most days, no one in the room has the right answers. IN IT is where those questions get taken seriously. Jordan Harper is a board-certified nurse practitioner, founder and CEO of Barefaced, and a mom of four. Ashley Buckler is Barefaced's Chief Brand Officer and the kind of person who blends ambition with romanticizing life. Together, they bring in leading experts — and occasionally each other — to work through the topics that actually matter in this chapter: hormones, mental load, marriage, mindset, perimenopause, parenting, ambition, and everything in between. No highlight reels. No hustle culture. No toxic optimism. Just honest conversations and better information, so you can move through this season of life with more clarity and less noise. These are foundational years. Make them count. Follow In It on Instagram @in.it.podcast