Digital Marketing Expert

Episódios

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  Welcome and chapter goals 24.03.2026 15min

  Welcome to the Digital Marketing Expert course. This introductory chapter is your starting point on a structured journey toward mastering the full spectrum of digital marketing. Whether you are transitioning from a traditional marketing background, c...
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  Key definitions of digital marketing 24.03.2026 15min

  Digital marketing is a broad and constantly evolving field. Before diving into strategies, tools, and techniques, it is essential to build a solid vocabulary. Understanding the key definitions of digital marketing will allow you to communicate clearl...
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  Guided workshop: observing digital campaigns 25.03.2026 15min

  THEORETICAL RECAP Digital marketing encompasses all marketing actions carried out through digital channels — search engines, social media, email, display advertising, and more. A digital campaign is a coordinated set of messages and actions deployed ...
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  Overview of digital marketing channels (overview) 25.03.2026 15min

  Digital marketing relies on a wide variety of channels, each with its own logic, tools, and objectives. Understanding these channels is essential before going deeper into any specific strategy. This course gives you a clear and structured overview of...
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  Workshop: combining marketing goals and channels 26.03.2026 15min

  THEORETICAL RECAP Before diving into the workshop, let's consolidate the core concepts you've encountered so far. A digital marketing channel is a medium or platform through which a brand communicates with its audience — examples include social media...
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  Introduction to the simplified conversion funnel 27.03.2026 15min

  Now that you have a solid grasp of the key definitions of digital marketing and the main marketing channels, it is time to understand how these elements fit together into a structured process. This process is known as the conversion funnel. Understan...
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  Workshop: drawing a simple funnel 27.03.2026 15min

  THEORETICAL RECAP The conversion funnel (also called the marketing funnel) is a model that represents the journey a prospect takes from their very first contact with a brand all the way to becoming a customer — and potentially a loyal advocate. The c...
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  Preparing your work environment: tools and prerequisites 29.03.2026 15min

  Now that you have a solid understanding of what digital marketing is, the main channels available, and how a conversion funnel works, it is time to move from theory to practice. Before launching any campaign, analyzing any audience, or building any a...
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  Workshop: creating a dedicated Gmail address 30.03.2026 15min

  THEORETICAL RECAP Before diving into the practical work, let's establish a clear mental model. In digital marketing, your work environment is your foundation. Just as a craftsman keeps their tools organized and separate from personal belongings, a di...
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  Discover Google Workspace (Drive, Docs, Sheets) 31.03.2026 15min

  Google Workspace is a suite of cloud-based productivity tools developed by Google. It brings together a set of applications that allow you to create, store, share, and collaborate on documents, spreadsheets, presentations, and many other types of fil...
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  Workshop: organizing your Drive for the project 01.04.2026 15min

  THEORETICAL RECAP Google Drive is a cloud-based file storage and collaboration platform that allows you to create, organize, share, and access files from any device. In a professional digital marketing context, a well-structured Drive is not a luxury...
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  Basic security: password management 02.04.2026 15min

  When you work in digital marketing, you handle a large number of online accounts: Google Workspace, social media platforms, advertising tools, analytics dashboards, email marketing software, and much more. Each of these accounts contains sensitive da...
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  Workshop: installing a password manager 02.04.2026 15min

  THEORETICAL RECAP In the previous lesson on basic security and password management, you discovered why weak or reused passwords are one of the leading causes of account compromise for professionals. A password manager is a dedicated application that ...
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  Introduction to Trello for marketing project management 03.04.2026 15min

  Managing a digital marketing project requires organization, clarity, and the ability to track multiple tasks simultaneously. Whether you are running a social media campaign, preparing a content calendar, or coordinating a product launch, you need a s...
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  Workshop: create a Trello 'Digital Campaign' board 06.04.2026 15min

  THEORETICAL RECAP Trello is a visual project management tool based on the Kanban method. The core principle is simple: work moves through columns (called lists) from left to right, representing stages of progress. Each unit of work is a card, which c...
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  Workshop: Customizing labels and deadlines 06.04.2026 15min

  **Theoretical Recap** In any project management tool like Trello, labels and deadlines are two of the most powerful features for keeping a team — or a solo operator — organized, focused, and on track. A label is a color-coded tag you assign to a card...
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  Checklist complete installation of the environment 07.04.2026 15min

  Welcome to this final step of the introduction chapter. You have already covered a lot of ground: you discovered Google Workspace tools such as Drive, Docs, and Sheets, you organized your digital workspace, you set up a password manager to protect yo...
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  Structure of a value proposition 08.04.2026 15min

  A value proposition is one of the most fundamental concepts in digital marketing. Before launching any campaign, creating a website, or running a paid advertisement, every digital marketing professional must be able to clearly define and articulate w...
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  Workshop: writing a value proposition for a fictional product 09.04.2026 15min

  THEORETICAL RECAP A value proposition is a clear, concise statement that explains how your product or service solves a specific problem, what benefits it delivers, and why a target customer should choose it over any competing alternative. It is not a...
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  Key KPIs: traffic, CTR, conversion 10.04.2026 15min

  In digital marketing, making decisions without data is like navigating without a map. To evaluate the effectiveness of a campaign, a website, or any digital action, professionals rely on Key Performance Indicators — commonly called KPIs. These are me...