Ladies Who Launch

Episódios

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  The Story Behind Global Skincare Brand: The INKEY List | Ladies Who Launched 16.09.2026 1h 12min

  Colette Laxton co-founded The INKEY List in 2018 to make skincare less confusing and has since sold over 90 million products worldwide.In this episode, she breaks down exactly how she split her first £300K starting budget between stock, marketing and running costs, including why most of her marketing spend went on one person: Caroline Hirons!We all know the success of The INKEY List but the growth came at a cost. Colette opens up about nearly going bankrupt, the burnout that put her in bed for two weeks straight, and the unpredictability of virality including how a product she never planned to sell became the number one body product on TikTok Shop. It's an honest look at what building a brand from nothing actually takes, budget breakdown included.In this episode, we cover:Leaving a decade-long career at Boots to join a scrappy startupExactly how she split her first £300K investmentWhy most of her marketing budget went on: Caroline HironsThe Cult Beauty call on launch day that changed everythingLaunching The INKEY List into Sephora across North America within six monthsNearly going bankrupt, and what it actually takes to get "retail ready"The burnout that put her in bed for two weeks straightHow a product she never planned to sell became #1 on TikTok ShopIf you’re looking to launch in the skincare space, this one’s for you!We Are Ladies Who Launch!00:00 Cult Beauty Calls Day One00:55 Introducing Colette Laxton03:10 Learning the Corporate Ropes at Boots10:21 Realising The Skincare Gap18:41 Leveraging PR for Launch21:44 Early Funding and Brand Blow Up27:05 Launching in Sephora US33:10 Figuring Out Stock and Logistics37:10 Virality and TikTok Shop39:09 Our 1 Million Unit Order40:14 Why Micro Influencers Win46:23 Leadership at 100 Staff50:47 Founder Burnout Reality55:32 Rocket Round01:06:51 Staying in the Game🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW COLETTEInstagram: https://www.instagram.com/colette.theinkeylist/The Inkey List: https://www.instagram.com/theinkeylist/TikTok: https://www.tiktok.com/@colette.laxtonFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  "Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch 09.09.2026 1h 7min

  Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal. Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself.Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7In this episode, we cover:Why launching isn't the goal, and the real shocks of running a businessBusy vs building: why doing more ≠ more resultsHow to build structure that sticks: tangible weekly goals, accountability and results over processThe importance of knowing when to pivotMindset resets: stop comparing, stop using goals against yourself and beat imposter syndromeIf you’ve ever felt like your goals are bringing you down, this one’s for you!We Are Ladies Who Launch! CHAPTERS00:00 Meet Dior Bediako03:07 Using Business As Growth Tool06:33 Why You're Busy Vs Building14:29 Do Less, Get Better Results18:42 When To Quit & Pivot21:35 Find Your Bottom Left25:00 Growth Needs Systems32:17 Focussing On Being A Future Founder36:30 How To Find Your Ideal Customer41:03 Handling Being Copied49:10 How To Make Decisions Under Pressure51:28 When To Quit Your Job 57:01 Stop Feeling Behind01:05:02 Ditch Imposter Syndrome01:07:04 Final Thanks and Wrap🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW DIORInstagram: https://www.instagram.com/diorbediako/TikTok: https://www.tiktok.com/@diorbediakoFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Introducing Rochelle new skincare brand! 02.09.2026 13min

  The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. Welcome to Eulah! In this episode I'm telling you the full story: where the name came from, the Korean-inspired formulas the whole brand is built around, and how we've somehow managed to bring it to you for £8–£12 a product. We're launching with 12 products including a gua sha companion that I am OBSESSED with. This is the biggest launch I have ever done and I’m so excited to share it with you. Sign up at eulahskin.com to be the first to hear more, get early access to products, and find out how to meet Rochelle at launch.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Eulah01:43 Eulah Brand Vision and Pricing03:39 Where To Shop Eulah06:14 The Meaning Behind The Brand Name07:37 Join the Eulah Community08:38 12 Products Sneak Peek09:56 Road to Launch Plans10:50 Expert Doctor Partnership🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW EULAH SKIN Instagram: https://www.instagram.com/eulahskin/TikTok: https://www.tiktok.com/@eulahskinWebsite: www.eulahskin.comFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  The One Piece of Advice Every Founder Needs, ft. Emma Grede, Jo Malone, Sam Faiers & Perrie Sian 26.08.2026 11min

  This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, Conna Walker, Frankie James, Vivien Wong, Aimee Smale, Penelope Cheshire, Ama Hill, Jessica Sepel and Jo Malone.This mastermind compilation is your spark and start to finding your idea and taking the first leap to building the business of your dreams. It includes all of those golden nuggets of advice from our Ladies who’ve Launched; from how to take the first leap, and turn personal problems and passion into purpose-led businesses, to building resilience through startup struggles, influencer growth and unwavering self-belief.In this episode, we cover:Taking the leap & founding from a personal problemTurning your passion into a careerNavigating early startup strugglesThe moment you truly ‘launch’Embracing failure and backing yourself through itIf you’re in need of a reminder of why you started and why you shouldn’t give up, this one’s for you.We Are Ladies Who Launch! Chapters00:00 From Fear to First Leap00:31 Why Founders Start01:05 How Personal Experience Sparks Ideas03:05 Believing in Your Product Vision04:20 Quitting and Going All In06:18 Starting Small Operations06:50 Bootstrapping, Solo Hustle and Managing It All08:34 Launch Breakthrough Moment09:11 Advice for New Founders11:03 Why Not Me 🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty 19.08.2026 1h 1min

  Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes. In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack. We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.In this episode, we cover:Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.Charlotte Tilbury mentorship that impacted her career.How AI and personalisation formulas solved the universal shade-match struggle.The expectations vs reality of starting up, and how she switches off.Business non-negotiables, the advice she ignores, and Ruth’s top tip.If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.We Are Ladies Who Launch! Chapters00:00 Industry Meets Problem01:59 Pain Points & Waste In Makeup And Waste06:33 Scaling Brands And Building Confidence07:44 Charlotte Tilbury Lessons On Trust17:49 DCYPHER Tech Explained26:08 Launching In John Lewis34:55 Data Driven Foundation Formulas36:49 Fast Track Personalised Lip Products41:02 Switching Off As A Founder43:31 Learning To Let Go48:35 John Lewis Launch Moment51:45 Advice Regrets And Lessons57:30 Why Its Important To Obsess Over The Problem🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW RUTH Instagram: https://www.instagram.com/ruthxdcypher/DCYPHER: https://www.instagram.com/dcypherbeauty/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique 12.08.2026 52min

  Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space.From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance.In this episode, we cover:How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space Lesson from building Mimétique completely self fundedHow storytelling and brand identity became her edge in an oversaturated marketDo's and don'ts of launching a modern brand and managing the conflict that comes with itFabienne’s top tip for solo foundersIf you’re an aspiring founder looking to launch in the beauty space, this one’s for you.We Are Ladies Who Launch! CHAPTERS00:00 Meet The Mimétique Founder01:55 Dermatology Family Roots07:16 Going Back to University at 4013:03 From Lab Vials to Le Bon Marché15:38 The Challenges Of A Self Funded Launch 17:44 Building the Team 23:27 Designing the French Pharmacy Look27:00 Founder Dos and Donts33:06 Letting Go to Grow35:18 Fabienne’s Five Year Vision41:49 Rocket Round 47:46 Mentors And Dream Collaborations50:22 Wrap Up🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW FABIENNE Instagram: https://www.instagram.com/fabienne_sebaoun/Mimétique: https://www.instagram.com/mimetiqueskin/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand 05.08.2026 1h 6min

  This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth.In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday.We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about.In this episode, we cover:The £30,000 Meta Ads horror story every founder should hearWhy Gigi & Olive pivoted four times before finding its winning modelThe operational reality of running a personalised product businessWhy chasing revenue can be a dangerous growth strategyHow customer obsession became Gigi & Olive's biggest competitive advantageThe Gigi & Olive podcast is launching September 2026Building a luxury brand through community, not just marketingThe mindset shifts every founder needs to scale with confidenceWhether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights.We Are Ladies Who Launch! CHAPTERS00:00 Meet Georgie Le Roux, founder of Gigi & Olive01:57 Introducing Gigi & Olive05:47 How to Track Trends in Products07:31 First Big Pivot to Own Designs09:25 Building Personalisation Operations14:06 Scaling Without Chaos19:46 Serving the Same Customer in Multiple Ways26:49 Meta Ads Horror Story28:43 Building Brand Through Word Of Mouth30:40 Next Business Pivots & Mindset33:15 Building Luxury in Crowded Market40:30 Building a Strong Brand Intentionally 41:24 The Gigi & Olive Podcast43:35 Rocket Round 46:01 Phone Habits And Sleep47:30 Profit Over Top Line53:56 Financial Priorities And AI56:47 Founder Boundaries As A Mum59:32 Niche Brand Power Move🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by  @StarlingBankApp  Find out more about Starling Business here: https://bit.ly/44sEaMf: FOLLOW GEORGIE Instagram: https://www.instagram.com/georgieleroux/Gigi and Olive: https://www.instagram.com/gigiandolive_/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Why Every Entrepreneur Needs Better Friends | Frankie James Founder of Ideas Fest 29.07.2026 1h 1min

  In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend industry event. We get into turning setbacks into strategy, mastering assertive communication, navigating the grey area between business and friendship, and the financial tools every founder needs to know.In this episode, we cover:Frankie's founder journey from career uncertainty to building Ideas FestHow to turn setbacks into strategic opportunitiesNetworking, rapport-building, and navigating the blurred lines between business and relationshipsGaining the confidence to be assertive in the business worldFinancial support tools, top tips, and how to be a strong team playerIf you’ve ever wanted to start a business but don’t know where to begin, this one’s for you.We Are Ladies Who Launch! CHAPTERS00:00 Meet Frankie James02:33 Finding Your Path12:44 Family Business Dynamics15:31 An Intro To Ideas Fest 17:08 Pandemic Spark & First Festival Launch21:53 Building A Founder Community31:55 What’s Next For Ideas Fest35:59 Rocket Round 36:11 Community Non Negotiables 39:31 Hiring For Vibe, Not Titles43:45 Adopting The ‘Why Not Me’ Mindset54:48 Frankie’s Top Tips🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by @StarlingBankApp  Find out more about Starling Business here: https://bit.ly/44sEaMf: FOLLOW FRANKIE Instagram: https://www.instagram.com/frankie_j4y/Ideas Fest: https://www.instagram.com/ideas_fest/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Rochelle's Branding Masterclass: How To Build A Brand People Obsess Over 22.07.2026 17min

  In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy. Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have.In this episode, we cover:Building a world, not just a brand Showing up consistently as the brand you've createdIgnoring outside noise and knowing when a trend is actually worth your energyHow to find your creative and visual direction through brand colour, fonts, and typographyBranding for the customer you want, not the one you already haveIf you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you.We Are Ladies Who Launch! CHAPTERS00:00 Branding Masterclass Intro01:01 World Building Basics03:41 Prioritising Feelings Before Design04:34 Consistency Over Trends09:00 Founder Storytelling10:38 Colors, Fonts, and Copy14:00 How To Design For Your Future Customer16:14 Final Thoughts🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by @starlingbankappFOLLOW ROCHELLE Instagram: https://www.instagram.com/rochellehumes/TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GBFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  How To Communicate Your Needs In Business | Amira Quaye 15.07.2026 1h 6min

  In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms. From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language. Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment.In this episode, we cover:Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinkingUnlearning old habits, over-explaining, filler words, and the tension between male vs female languageReframing your written communication by stripping apologetic language from emails and finding authorityNavigating difficult conversations and managing the feelings that come with confrontation in both personal and professional lifeAmira's six fundamentals of communication for finding and projecting your voice If you’ve ever struggled to find your voice and speak your truth, this one’s for you.We Are Ladies Who Launch! CHAPTERS00:00 Introduction to Amira01:08 What is a Communication Expert?06:01 Understanding your communication style12:12 Unlearning Needs and Emotions14:58 Why We Over Explain 19:50 Male vs Female communication stigmas24:23 Filler Words and Rephrasing Your tone on email31:57 Holding Your Own in a room38:00 Handling Awkward Silences40:43 Why We Avoid Conflict44:23 How to approach Difficult Conversations 49:03 Assertive vs Defensive52:09 Difficult Talk No Nos57:03 Amira’s 6 Communication Fundamentals01:03:48 Top Communication Tip01:05:32 Wrap Up🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by @starlingbankappFOLLOW AMIRA Instagram: https://www.instagram.com/the_communicationexpert/TikTok: https://www.tiktok.com/@the_communicationexpertFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Behind JSHealth: Jessica Sepel on Bootstrapping, Vitamins & Protecting Women's Trust 08.07.2026 1h 19min

  Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nutrition in a healthy way. From her first experience with nutrition to building a global, female-first supplement company without investment, Jessica shares the untold story behind the brand that put women's health first.This conversation covers the real work behind building a brand that puts quality first. We cover everything from ingredients, building a community of trusted women and what she’s learnt about leading a growing team.In this episode, we cover:Jessica's first experience with nutrition, how diet culture failed women and teenagers, and where JSHealth was rooted fromStarting JSHealth as a first-to-market, female-first vitamin company, bootstrapped from day one with no investorsGenerating hype, protecting customer trust in an unregulated industry, and enforcing quality control from the startDeveloping the skills to lead, setting boundaries as a founder, and the morning and evening routines that keep her groundedThe evolution of science for women's health and Jessica's financial advice for foundersIf you've ever felt let down by the wellness industry, this one's for you.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Jessica Sepel01:32 Early Diet Struggles07:22 Choosing Your Nutrition Path12:34 Spotting The Supplements Gap 21:06 First 2000 Bottles Sold24:09 Scaling Without Pressure27:14 From Local To Global29:45 Build Through Quality33:30 Bootstrapped Scrappy Growth39:31 Nighttime Switch Off Routine44:17 Creating Mornings Without Chaos47:34 Boundaries For Founders49:57 Future Of Women’s Health54:19 Rocket Round 01:01:17 Mentors And Box On01:03:00 Confidence Around Money 01:10:37 Prioritising Customer Retention01:19:17 Wrap Up🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by Starling BankAccess Starling Bank here: https://bit.ly/44sEaMfFOLLOW JESSICA Instagram: https://www.instagram.com/jshealth/reels/?hl=enJSHealth: https://www.instagram.com/jshealthvitamins/?hl=enTikTok: https://www.tiktok.com/@jshealthvitaminshttps://uk.jshealthvitamins.com/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@WeareladieswholaunchDisclaimer: JSHealth Vitamins formulas vary by regionLadies Who Launch listeners get 20% off JSHealth. Use the code LWL at checkout: https://uk.jshealthvitamins.com/?utm_source=UKTalent&utm_medium=LadiesWhoLaunch&utm_campaign=LadiesWhoLaunchadd Hosted on Acast. See acast.com/privacy for more information.
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  Building NEOM: Nicola Elliott on £45M Turnover, 150 Products & Self-Funding vs Investment 01.07.2026 1h 18min

  In this week's episode of Ladies Who Launch, Nicola Elliott, founder of NEOM, takes us behind the scenes of building a brand in a category that barely existed when she started. From the early days of product creation to scaling to 150 products, 150 employees, and £45M in annual turnover, Nicola gets into the mechanics of strategically building for long-term growth. We unpack the real decisions most founders agonise over: the benefits of taking investment versus staying self-funded, and the personal sacrifices that come as a direct consequence of business ambition.Beyond the numbers, this conversation digs into what makes NEOM genuinely stick, how Nicola has built a deep consumer-to-brand connection at scale, and perhaps more importantly, how she's designed the business around the life she actually wants to live. It's an honest, tactical conversation for founders who want to build something substantial without losing themselves in the process.In this episode, we cover:The journey of starting & building NEOMBuilding in a ‘unique’ category150 products, 150 employees, £45M in annual turnover Strategically building for long term growth, not paceBenefits of investment vs self funding Real life sacrifices as a consequence of business Creating consumer x brand connectionDesigning business around your lifeWe Are Ladies Who Launch! CHAPTERS00:00 Introduction00:43 Before Wellness Was a Thing03:41 Anxiety Sparking the NEOM Idea06:15 From Blends to NEOM08:27 First Products and Candles11:40 Green Lights to Quitting Your 9-514:29 Building the Right Team17:58 Creating a New Category23:11 Retailer Placement Challenges26:32 Sponsor Break: Starling Tools27:42 Scaling With Steady Growth33:33 Slow Growth Wins34:00 Realities of Raising Money35:50 Founder Lifestyle Questions36:58 Motherhood While Building a Business40:01 Sacrifice And Seasons41:50 Work That Feeds You43:06 Protecting Brand Identity47:32 Customer Moments Strategy49:06 Founder Role Today52:39 Realistic Wellness Positioning53:47 Future Growth And Collabs55:56 Rocket Round58:15 Curating Your Circle59:35 Patience Builds Brands01:00:34 Nicola’s Dream Collab 01:02:00 Finding A Mentor01:03:14 Founder Money Habits01:07:21 Financial Myths Debunked01:09:30 Profitability Over Hype01:12:23 Design Success Your Way01:14:55 Nicola’s Ideal Lunch 01:17:49 Wrap Up And Subscribe🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by  @StarlingBankApp Access Starling Bank here: https://bit.ly/44sEaMfFOLLOW NICOLAInstagram: https://www.instagram.com/nicolaelliottneom/NEOM: https://www.instagram.com/neomwellbeing/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Founder of Beauty Works: The Molly Mae Partnership & What Really Happened Behind The Business Sale 24.06.2026 1h 26min

  In this week's episode of Ladies Who Launch, Penelope Cheshire takes us back to where it all began: an £8,000 leap of faith funded by selling her partner's Rolex, and a belief that premium hair extensions didn't have to feel exclusive or unapproachable. What followed was a masterclass in retail grit, from cold-pitching salons and building a team from the ground up, to navigating investment rooms where beauty wasn't taken seriously, and a partnership with Molly-Mae that sent the business into a different stratosphere. Penelope gets refreshingly honest about what actually happens during and after an exit, why she's channeling everything she learned into her next venture Killer Brush, and the moments that shaped her as a founder along the way.In this episode, we cover:The build of Beauty Works from an £8,000 Rolex watch saleBusiness growth through hair salonsFacing stereotypes against the beauty industryBehind the Molly-Mae partnershipThe story of the Beauty Works sellLaunching her new business, Killa BrushIf you’re a founder with an idea mixed with grit and determination, this episode is for you.We Are Ladies Who Launch! CHAPTERS00:00 Meet Penelope Cheshire, Founder of Beauty Works05:35 Beginning of Beauty Works 06:38 Selling My Partners Rolex to Start11:17 First Big Retail Order18:42 Rejected by Investors23:47 Creating a Premium Positioning29:28 Behind The Molly Mae Partnership35:49 Leadership & Letting Go47:38 The Truth Behind Leaving Beauty Works57:57 Private Equity Reality Check01:01:37 Starting Killa Brush01:12:12 Sharing Entrepreneurship Truths01:15:40 Rocket Round 01:22:57 Final Advice & Wrap🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW PENELOPEPenelope’s Instagram: https://www.instagram.com/penelopecheshire/Killa Brush: https://www.instagram.com/killabrushofficial/Killa Brush Website: www.killabrush.comFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  The Jane Birkin Moment That Changed Everything | Behind Building Sellier 17.06.2026 48min

  In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral.She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time.In this episode, we cover:How Hanushka transitioned from Law to luxury retailBuilding luxury handbag retailer, Selier Behind the Jane Birkin auction Effectively growing a business through social media Benefits of the Sellier x Flannels partnershipWhat people are getting wrong about entrepreneurshipIntroducing JUICE and taboos around feminine hygiene Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Hanushka 03:24 Building Sellier09:10 Creating Virality on Social14:12 Behind The Jane Birkin Auction20:50 Viral Marketing Playbook25:21 Behind The Flannels Partnership Expansion28:00 Navigating Motherhood & Ambition31:25 Introducing JUICE33:09 Handling Business Criticism37:58 Redefining Success40:18 Embrace The Cringe41:22 Rocket Round Advice🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW HANUSHKAHanushka’s Instagram: https://www.instagram.com/hanushkaa/Sellier: https://www.instagram.com/sellierknightsbridge/JUICE: https://www.instagram.com/wearejuicers/ FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Building The Girls Bathroom | Sophia & Cinzia on Community, Live Tours & Founding rooms 10.06.2026 1h

  This week's episode of Ladies Who Launch is with Sophia & Cinzia, the powerhouse duo behind one of the UK's most-listened-to podcasts, The Girls Bathroom. From building a loyal online community from scratch to launching a sold-out live tour, this episode is a masterclass in building an audience through genuine connection and having fun while doing it. We get into the founding of their new venture rooms, what it really takes to build a team of women who are aligned with your vision, and because no Ladies Who Launch episode is complete without it, a Greek lunch moment that you absolutely need to hear. In this episode, we cover:How Sophia & Cinzia built their online followingLaunching The Girls Bathroom Building up to the live tourThe realities behind launching roomsWhy Sophia & Cinzia decided to build a team of womenA Greek lunch moment Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Sophia & Cinzia01:12 Where It All Began07:17 Launching Their YouTube Channel13:19 How They Got Management 20:14 Naming The Girls Bathroom22:22 Growth Through Lockdown24:07 Behind Recording The Girls Bathroom25:41 Behind The Live Tour30:03 Building The Vision For rooms34:53 Building An All Female Team 37:14 Navigating Rooms Critique40:45 Backing Themselves On The Jelly Vase44:55 Co-Founders and Friendship47:34 Future Plans for rooms49:32 Rocket Round 58:29 A Greek Lunch Moment🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW SOPHIA & CINZIA The Girls Bathroom: https://www.instagram.com/thegirlsbathroom/Sophia: https://www.instagram.com/sophiatuxford/Cinzia: https://www.instagram.com/cinziabayliszullo/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Building Little Moons: From 80% Ready to a Multi-Million Pound Empire 03.06.2026 1h 9min

  From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle.Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love.In this episode, we cover:Building a career and brand foundation from scratchKnowing which advice to take and which to ignoreCreating the Little Moons brand identityManaging explosive growth with effect Bringing in investment without losing the soul of your brandIf you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready.We Are Ladies Who Launch! CHAPTERS00:00:00 Introduction and Little Moons as a Family Favorite 00:03:08 The Inspiration Behind Starting Little Moons 00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing 00:12:33 How Vivien's Finance Career Helped Launch the Business 00:14:40 Launching Little Moons00:16:07 Building the Brand; From White Label to Little Moons 00:19:31 Founding the Business as Siblings00:23:02 Breaking Into First Major Retail Partnerships 00:28:38 The Viral TikTok Moment and Managing Sudden Demand 00:34:13 Amplifying Virality and Managing Retail Logistics 00:37:07 Business Scaling Challenges00:41:07 Bringing in Private Equity and a New CEO after 12 Years 00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey 00:47:27 The Complexities of International Expansion to 38 Countries 00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits 00:58:37 Advice for New Founders01:07:38 Celebrating Success and Vivien's Gratitude🔔 New episodes every Wednesday — subscribe so you never miss a launch.#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStoryFOLLOW VIVIEN & LITTLE MOONSVivien’s Instagram: https://www.instagram.com/thevivienwong/Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochiFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Behind Space NK's Viral Miami Influencer Trip 27.05.2026 56min

  The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.In this episode, we cover:How Space NK planned and executed the viral Miami Summer TripBuilding the perfect guestlistSelecting and integrating brand partnerships Myth-busting the influencer trip rumorsMeasurement and impact metricsWe Are Ladies Who Launch! CHAPTERS00:00 The Space NK Miami Trip That Went Viral01:59 Setting Campaign Goals03:26 Selecting The Guest List07:41 Myth Busting The Trip10:01 Partner Brands And Activations17:00 Creative Freedom Vs KPIs24:30 Measuring Success With EMV28:58 EMV Vs Sales30:07 Top Brands And Halo Moments 31:28 Addressing Media Backlash33:52 Space NK’s PR Team 37:00 Next Years Campaign Plans 43:14 Beauty Is Democratic48:12 What To Repeat & Refine50:44 PR Campaign Do’s & Don’ts🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW JINIInstagram: https://www.instagram.com/jinisanassy/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement 24.05.2026 38min

  In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums. From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience.In this episode, we cover:Why Federika built the Luxury Mum Guide from scratchThe support system mums actually needWho you are before kids vs. the woman you become afterCurating the world's best family-friendly experiences for luxury-minded mumsWhere Federika is taking the Luxury Mum Guide nextWhy maternity fashion is broken and what needs to changeWe Are Ladies Who Launch! CHAPTERS00:00 Sunday Launch Intro00:57 Using Motherhood To Fuel Ambition02:29 Why The Mum Guide Was Needed06:03 Identity Shift and Work16:22 From Social Posts to Events19:31 Family-Friendly Venues In London21:11 Journey of the Luxury Mum Event Breakthrough24:01 Scaling Events and Brands28:03 Dream Collabs and Future Plans🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW FEDERIKAInstagram: https://www.instagram.com/luxurymumguide_/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  Building Never Fully Dressed: Turning Customers Into Lasting Community 20.05.2026 1h 13min

  Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality.In this episode of Ladies Who Launch, Lucy shares the philosophy behind building slow, why she resisted the pressure to scale before she was ready, and how growing a fiercely loyal community from day one became the brand's greatest competitive advantage.From navigating the devastating business impact of COVID to knowing exactly when and how to grow a team, Lucy gives us the unfiltered blueprint for building a brand that lasts. In this episode, we cover:Why Lucy Said No To ViralityThe Power of Building SlowGrowing the Never Fully Dressed CommunityWhen & How To Build Your TeamSurviving COVID As A Fashion BrandBuilding Without InvestmentIf you're a founder who's tired of being told you need to move faster, raise money, and go viral to win this one's for you.We Are Ladies Who Launch! CHAPTERS00:00 Meet Lucy Aylen02:51 Never Fully Dressed Anti Viral Strategy07:52 Bootstrapped Ownership13:51 Building Through Customer Feedback20:10 Inclusivity and Sizing In Fashion29:11 Community Loyalty Lessons32:27 Small Team Big Energy33:38 Founder Role Evolution37:31 Motherhood and Boundaries39:50 Detaching From Business Drama45:19 Brand Identity to New Venture50:05 Advice for New Founders55:46 Work Life Blend Choices59:05 The Beyonce Topshop Moment01:00:03 Family First Routines01:04:46 Mum As Mentor🔔 New episodes every Wednesday — subscribe so you never miss a launch.#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStoryFOLLOW LUCYInstagram: https://www.instagram.com/lucyaylen7/NFD Instagram: https://www.instagram.com/neverfullydressed/NFD TikTok: https://www.tiktok.com/@neverfullydressedFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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  How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel 13.05.2026 1h 20min

  In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table.Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise.We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype.In this episode, we cover:How Sarah broke into the fashion industry and navigated her way to the topBuilding credibility and authority in a saturated, competitive spaceBeauty product red flags and the trends shaping the industry right nowThe journey of writing a book and what it teaches you about your own voiceBeauty product guidance for pregnant women and women with cancerMyth busting beauty perfection standardsIf you're building a career in a crowded space and trying to figure out how to stand out this one is for you.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Sarah Jossel07:02 Making the Fashion to Beauty Shift11:34 Building Credibility in your Career29:07 Beauty Trend Red Flags31:18 Smart Spending on Beauty Trends34:54 Beauty and Confidence 39:07 The Journey of Writing a Book42:59 Approach to Functional Makeup 45:12 Filters and Fake Realities47:24 Finding Your Voice53:13 Clean Beauty Marketing Myths56:52 Clearing Up Clean Beauty Confusion59:36 Pregnancy and Cancer Beauty Product Guidance 01:03:36 Pressures of Perfection Myth01:13:33 Consistency Over Noise🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW SARAHInstagram: https://www.instagram.com/sarahjossel/TikTok: https://www.tiktok.com/@sarah_josselFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.