The Cambridge Marketing Podcast

Episódios

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  Building an effective LinkedIn profile 11.09.2026 30min

  In this episode, Kiran Kapur, Lily Berridge and Andy Bargery explore the ins and outs of LinkedIn. They discuss how to effectively use the platform for career development, networking and personal branding. Listen in for practical tips, etiquette advice and insights on building a meaningful professional presence online.
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  Unlocking Human Behavior in Market Research 04.09.2026 29min

  In this episode, Molly Strawn-Carreño, Director of Brand Growth at aytm, explores the nuances of market research, the importance of understanding human behavior beyond data, and how AI is transforming the industry. Discover why data alone isn't enough for brands to succeed and how to leverage research for deeper insights.  
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  Unlocking Memory in Neuromarketing: How Senses Shape Consumer Choices 31.07.2026 35min

  In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.
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  The Marketers' Toolkit - 'O' 29.07.2026 8min

  In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders, out-of-home marketing, and open-ended questions.
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  How to Get Hired: CV & Interview Secrets 24.07.2026 30min

  If you’re actively job hunting, this episode is essential listening. Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what really happens behind the scenes when recruiters sift through hundreds of applications. Discover how to write a CV that stands out, avoid the traps of generic AI applications, and interview with total confidence.
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  The Marketers' Toolkit - 'N' 21.07.2026 11min

  This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.
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  Digital Product Management for Small Businesses 17.07.2026 27min

  In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially when helping charities and community hubs. She breaks down why user empathy, great communication, and smart data handling are so essential, while sharing some eye-opening insights into the carbon footprint of our digital worlds and how AI fits into the mix.
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  Opinionated Marketers on: SUMMER READING 14.07.2026 7min

  As McKinsey and Company release their recommended reading list, our Opinionated Marketers discuss the titles that have caught their eye.
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  How to Optimise Content for AI Bots & GEO 10.07.2026 23min

  In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to carefully adapt client profiles and legal compliance for each unique regional market.
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  The Marketers' Toolkit - 'M' 08.07.2026 13min

  This week we discuss Marketing Myopia, Mintzberg, Maslow and Marshal McLuhan on the Marketers' Toolkit for M.
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  The Psychology of Consumer Choice 03.07.2026 31min

  In this episode Chris Lukehurst, Director of Research at The Marketing Clinic, explains why traditional market research often misses what really drives buying decisions. He explores the emotional journey behind products, how sensory experiences shape consumer behaviour, and why brands should focus less on what people say they want and more on how products make consumers feel.
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  The Marketers' Toolkit - 'K and L' 01.07.2026 11min

  In this episode, we cover key accounts, KPIs, lifecycles, and learning curves.
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  Fashion Communication: From Catwalks to TikTok 27.06.2026 26min

  Fashion has become more accessible than ever, but at what cost? Lou Rogers, founder of Trendlistr and fashion communication lecturer at Northumbria University, explores how social media, influencers and second-hand fashion have reshaped the industry. From sustainability to storytelling, discover why great fashion marketing is about more than the latest trends.
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  Growing a Marketing Agency 19.06.2026 28min

  In this episode Nick Tyldsley, Managing Director of Superfly Marketing, shares the realities of growing a digital marketing agency over 14 years. From cashflow challenges and recruitment decisions to client relationships and company culture, he explains why long-term thinking is essential for success. The conversation also explores apprenticeships, AI in marketing, leadership lessons and balancing creativity with measurable business results.
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  Why SEO Isn’t Enough: AEO and GEO Explained Simply 12.06.2026 18min

  In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.
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  The Marketers' Toolkit - 'J' 09.06.2026 15min

  This week, Kiran Kapur and Charles Nixon discuss Junk Mail, Just-in-Time, and Joint Ventures in our Marketers' Toolkit.
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  How Businesses Can Create Real Social Value 05.06.2026 24min

  ESG is often talked about but rarely explained. Rachel Hales, founder of Get Synergised, joins me to discuss Environmental, Social and Governance, with a particular focus on the social element. We explore how businesses and charities can build meaningful partnerships, why community engagement should be part of everyday business, and the benefits of taking a more purposeful, long-term approach.
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  Tutor Conference 2026 29.05.2026 12min

  Madingley Hall in Cambridge hosted our Tutor Conference 2026.  A great opportunity to speak with some of our tutors to find out what's exciting them about marketing at the moment.
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  The Smarter Way to Fix a Marketing Campaign 21.05.2026 19min

  What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing.  The idea is that campaigns are never finished, only improved. A practical conversation on testing, data, remarketing, landing pages, and fixing what’s actually not working.
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  The Marketers' Toolkit - 'I' 20.05.2026 11min

  This week on the Marketers' Toolkit it's everything from Instagram to Infographics.