The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Episódios

• 
  Should Your Studio Run Ads Yet? The Cost of Waiting and the 5 Green Lights 04.08.2026 27min

  Send Jackie A Message! You've told yourself you'll grow organically first. Referrals, word of mouth, posting the right way. Ads are for later, when you're bigger. That sounds responsible, and it is costing you money every single month. In this episode, Jackie Murphy breaks down the invisible invoice your yoga or Pilates studio pays while it stays invisible: the luck ceiling of referral-only growth, the empty spots in your classes that add up to five figures in missed lifetime value, the atten...
• 
  The Handbook Trap: Why a Handbook Won't Fix Your Team 21.07.2026 24min

  Send Jackie A Message! Everyone in the yoga and Pilates world is telling you the same thing right now: you need a handbook. And they're right — until they let you believe the handbook is the fix. Because here's what the research shows: SOPs don't fail because they're badly written. They fail because nobody is holding the standard. In this episode, Jackie names the trap almost every studio owner falls into — asking a document to do a manager's job — and gets precise about three words we...
• 
  The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It) 14.07.2026 21min

  Send Jackie A Message! The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It) Roughly 91% of boutique studios aren't sustainably profitable — and most owners are convinced that's a revenue problem. It isn't. In this episode, Jackie breaks down the three numbers that actually decide whether your yoga or Pilates studio pays you or just keeps you busy: rent, payroll, and marketing. You'll hear what healthy looks like, the real (uncomfortable) reason owners avoid their nu...
• 
  More Than a Class: How to Become the Habit Members Can't Cancel 07.07.2026 22min

  Send Jackie A Message! Here's the deal: most studio owners pour time and money into the top of the funnel. New leads, new intro offers, new members. But if half of those new members quit within 90 days, you're filling a leaky bucket and going backwards. In this episode, Jackie Murphy breaks down why retention, not acquisition, is what makes a yoga or Pilates studio sustainably profitable. You'll learn the six retention plays that turn a brand new member into a years-long member: why the first...
• 
  The 2027 Revenue Stream Almost No Studio Is Touching 30.06.2026 19min

  Send Jackie A Message! The recovery side of wellness (saunas, cold plunge, contrast therapy) is on track to nearly triple over the next decade to almost $27 billion, and almost nobody in the yoga and Pilates industry is moving on it yet. If you have been working harder than ever and growth has still stalled, this episode explains why. Here is the shift: your members do not want just a workout anymore. They want a result. McKinsey surveyed more than 9,000 consumers and found wellness has becom...
• 
  The Fear That It Will All Run Out 23.06.2026 17min

  Send Jackie A Message! She wants to plan a Black Friday sale--but is afraid it'll ruin her monthly recurring revenue... That's where this episode starts — with a real conversation I had this week with a studio owner who is winning by every number you could name, and is still quietly afraid it's all about to run out. If you've ever talked yourself out of a sale, a price increase, or hiring the help you need because some part of you whispered "what if it dries up" — this one is for you. We get...
• 
  Are you overpaying or mispaying? 09.06.2026 19min

  Send Jackie A Message! Most studio owners think overpaying is a money problem. It isn't. This week I had the same conversation with four different studio owners. Different people, different numbers, but the same thing underneath every time. And not one of them was actually dealing with a pricing issue. They were mispaying, paying for a title when they were getting a task, paying for a role they weren't using yet, paying for a feeling instead of a result. In this episode, I walk you through it...
• 
  My Client Made More Money Last July Than in January. Here's How. 02.06.2026 23min

  Send Jackie A Message! Every summer, studio owners brace for the same thing: attendance drops, members travel, energy shifts. So you white-knuckle through it and wait for September. Here's the problem—summer isn't your slow season. It's your setup quarter. What you do in your yoga or Pilates studio in June determines whether your fall is full of momentum or a slow climb back from a standstill. In this solo episode, Jackie Murphy breaks down the misconception costing studio owners money: that ...
• 
  The 3 Things Your Teachers Tell Me When You're Not in the Room 26.05.2026 22min

  Send Jackie A Message! Before every onsite VIP day, I send an anonymous upward feedback survey to my client's team. It's the fastest way to read the real culture of a studio, the stuff owners can't see because they're too close to it. And after running this survey at studio after studio, the same three things come up every single time. In this episode, I'm pulling back the curtain on exactly what your teachers say when no name is attached to their answer. Not to make you nervous, but to give ...
• 
  How Talia Increased Revenue By 108% in 6 Months 12.05.2026 38min

  Send Jackie A Message! You opened your studio with a vision, and somewhere along the way, you started throwing offer after offer at the wall out of pure desperation. New class pack. New workshop. New retreat. Sound familiar? In this episode, Jackie sits down with Grow Mastermind client Talia Blackburn, owner of Refuge Healing Studio in Greensboro, NC, who doubled her monthly recurring revenue from $3,500 to $7,500 in six months — a 108% increase. She didn't add ten new offers. She got clear o...
• 
  5 Things That Will Change How You Run Your Studio This Week 05.05.2026 27min

  Send Jackie A Message! I just wrapped Day 1 of the new Grow Mastermind cohort. Full day. Marketing and sales in the morning. Leadership and team in the afternoon. Every person in that room is smart. Works hard. Loves what they do. But they were all stuck on the same five things. In this episode, I'm breaking down the five shifts that came up again and again. If you feel like you're working way too hard for the results you're getting, at least one of these is the reason. In this episode: Why y...
• 
  What Happens When You Sell Memberships Before You Have a Lease with Heather Dana 21.04.2026 39min

  Send Jackie A Message! Heather spent 15 years in a public school classroom before walking away to open Lila Within Hot Yoga in Cortlandt Manor, New York. She sold founding memberships before she signed her lease, ran meta ads on $5 a day, and opened with 60 members and enough monthly recurring revenue to cover rent, her loan, and coaching. By month three, she was at $13,100. This isn't a "she got lucky" story—it's a strategy story. TIMESTAMPS [00:11] Welcome & intro [02:45] Heather'...
• 
  Studio Success in a Small Town with Rachel Eidson 14.04.2026 47min

  Send Jackie A Message! You've been running your studio for years. You survived the startup phase, you survived COVID, and now a competitor just opened down the street. You're still teaching most of the classes. And that teacher training you've been meaning to launch? Still sitting on the back burner. In this episode, Jackie sits down with Rachel, owner of Elevate Coleman—a barre, yoga, and Buti yoga studio in a small Southern town. Rachel found Jackie during COVID recovery, went through the S...
• 
  Wanting to Quit to Thriving in Her Studio with Nicole Byars 07.04.2026 45min

  Send Jackie A Message! If you've ever found yourself running your studio on fumes, resenting the business you built, and quietly googling "how do I sell a yoga studio"—this episode is for you. Nicole Byers has been in this industry for 11 years. She opened her first studio in 2015, franchised during a pandemic, dissolved the franchise, rebranded, and eventually hit a wall so hard she was ready to walk away entirely. She wasn't burned out because she was weak. She was burned out because she'd ...
• 
  Closing a 16 Year Old Studio To Thriving Online with Sandra Vanatko 31.03.2026 42min

  Send Jackie A Message! Sandra Vanatko opened the first yoga studio in Parker County, Texas 16 years ago and built something real from scratch. After COVID changed the landscape, Sandra did something most studio owners are afraid to even consider and then she actually acted on it. In this episode, Jackie and Sandra walk through the full arc, from pioneering yoga in a skeptical market, raising private rates that were too low, grieving the loss of a 16-year business, and launching an online memb...
• 
  Why Your People Keep Saying 'I'll Think About It' Instead of Booking 24.03.2026 21min

  Send Jackie A Message! You've got a retreat coming up. A membership to fill. A teacher training launching soon. And you're getting lots of "I'm interested!", but not a lot of "I'm in." Here's what's actually happening: you've been told that urgency is manipulative, and so you've swung all the way to the other side. No deadlines. No pressure. Just "the door is open whenever you're ready." And y'all, that's not kindness—that's actually keeping your clients stuck. In this episode, Jackie Murphy ...
• 
  Here Is the Strategy I Would Use to Get My Members to Stick Around Longer 17.03.2026 24min

  Send Jackie A Message! You're getting new students in the door. Maybe you're even running ads to do it. But a few months later, they're gone—and you're right back to square one. Your students aren't leaving because your classes are bad. They're leaving because nothing is pulling them back in. Their progress is invisible. And their brain—wired to focus on the gap between where they are and where they want to go—has no reason to keep showing up. In this episode, Jackie Murphy breaks down why th...
• 
  The Real Reason You’re Not Selling Enough 09.03.2026 33min

  Send Jackie A Message! In this episode, Jackie Murphy breaks down the most important concept in business growth: the shift from teacher or employee mindset to Studio CEO identity. If you’ve ever felt scared to sell, hesitant to market your studio, or unsure about investing in your growth, this conversation will challenge how you think about leadership in your business. Jackie explains why resistance is actually a sign that you’re growing, why waiting to feel “ready” keeps you stuck, and why y...
• 
  Why Your Email List Should Be Generating 40% of Your Revenue (And Exactly What To Do If It's Not) 03.03.2026 14min

  Send Jackie A Message! In this episode, Jackie Murphy breaks down why 40% of your studio's revenue should be coming from your email list, why most studio owners are dramatically underusing this channel, and the exact identity shift required to go from "I don't want to bother people" to becoming a CEO who uses email to lead and generate revenue. You'll learn why announcing a workshop is not the same as selling it, how to build an email cadence that actually converts, and why staying quiet isn'...
• 
  Stop Building Someone Else's Dream Studio 24.02.2026 14min

  Send Jackie A Message! In this episode, Jackie breaks down how to get out fast—starting with one question you need to answer before you hire another teacher, expand, or change your strategy: What do you want this business to do for your life? Episode Outline [00:00] Introduction + Studio CEO Agency announcement [01:20] What the comparison trap is and why it happens [02:45] The one question every studio owner needs to answer first [05:00] What happens when you ignore what yo...