Strut It: Bold Visibility through Instagram Marketing

Episódios

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  How to Make Money on Instagram Without Thousands of Followers (Part 4) 10.08.2026 39min

  Send us Fan Mail If I could wave a magic wand right now and give you one of two things: tomorrow morning you wake up and your Instagram account has 50,000 new followers, or tomorrow morning you wake up with an additional $100,000 in revenue for your business. Which one would you choose? Today I am sharing two stories that illustrate exactly what I mean, and I am answering the question every business owner is really asking: how does Instagram actually make me money? WHAT YOU'LL LEARN IN ...
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  The Biggest Instagram Mistake That's Repelling Your Dream Clients (Part 3) 03.08.2026 38min

  Send us Fan Mail Have you ever spent 20 minutes writing the perfect Instagram caption, carefully choosing every word, making sure you sounded knowledgeable, only to post it and hear crickets? Then five minutes later, someone posts a reel that feels almost ridiculously simple, and somehow it takes off. People are commenting, sharing it, booking with them. And you find yourself wondering: how is that content outperforming mine? Mine is so much more valuable. After coaching hundreds ...
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  Why Your Instagram Content Isn't Turning Followers Into Clients (Part 2) 27.07.2026 33min

  Send us Fan Mail Have you ever looked at your Instagram and thought — I'm doing everything I'm supposed to do. I'm posting consistently, I'm showing my face, I'm making reels. People even comment that my content is helpful. So why isn't anyone actually converting into a paying client or customer? If that's you, you're not crazy and you're not alone. Today I want to challenge one of the biggest misconceptions floating around the online business world: that if you just create enough content, th...
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  The Truth About Instagram Growth in 2026 (Part 1) 20.07.2026 36min

  Send us Fan Mail If you posted content consistently for five straight months and your follower count barely moved, would you keep going? Would you keep showing up every week if it felt like nobody was watching? Today I'm sharing the story of one of my Hot Reels clients who did exactly that. She joined my program with about 2,500 followers and a totally dormant account she hadn't posted on for years. She spent the first few months of Hot Reels wondering if any of it was working. By the end of ...
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  Instagram Growth Secrets Every Business Owner Needs with Michelle Gifford 13.07.2026 47min

  Send us Fan Mail I am so excited to bring on one of the leading Instagram strategists for business owners — Michelle Gifford. She helps six and seven-figure brands grow their audience, sell out their offers, and generate real revenue through Instagram. She's also a coach, agency owner, podcast host of The Social Strategist, and a mother of five proving every day that it's possible to build a thriving business without sacrificing what matters most. When I invited Michelle onto the show, ...
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  7 Ways I Use AI to Market My Business, Save Time, and Increase Revenue (Part 4) 06.07.2026 25min

  Send us Fan Mail Today I'm pulling back the curtain and sharing seven ways I've been using AI behind the scenes every single week to market my business, generate leads, increase sales, and save hours of work. Because when I'm learning a new tool or strategy, I don't just want the theory. I want to see how someone is actually using it inside a real business. This is the final episode of our four-part AI series, and it's the most practical one yet. What You’ll Learn in This Episode: 00:44 Serie...
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  The Marketing Asset That Saves Me 10 Hours/Week With AI (Part 3) 29.06.2026 24min

  Send us Fan Mail Today I'm sharing something that sounds a little boring on paper but has changed everything about how I use AI. It's not a funnel, it's not a sales page, and it's not a complex system. It's a single living document. And it has become one of the most valuable marketing assets I've built in the last two years. If you've ever felt like AI gives you generic, forgettable content, this episode is going to show you exactly why that's happening and what to fix in your strategy moving...
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  How to Use AI Without Sounding Like Everyone Else on Instagram (Part 2) 22.06.2026 18min

  Send us Fan Mail Every reel, every caption, every time you show your face on camera — you're building something you can't fully see yet. You never know where all of this will lead until you get into action and start finding your voice. This is part two of my four-part series on how to use AI to market and grow your business on social media without losing what makes you you. Last week I covered the three biggest AI mistakes small business owners make. Today I'm diving into the four things AI a...
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  Everyone Has AI. Here's How to Stand Out Anyway. (Part 1) 15.06.2026 23min

  Send us Fan Mail Instagram is filling up with AI-generated content. And as more small business owners and creators start using these tools, one thing is becoming really clear — everyone is starting to sound the same. So how do you use AI effectively without losing what makes you you? That's exactly what we're tackling today. This is part one of a four-part series on how to use AI in your marketing as a small business owner. We're going back to the basics, laying the right foundation, helping ...
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  Claude Co-Work, ChatGPT Carousels & the Future of Content Creation with Austin Armstrong 08.06.2026 48min

  Send us Fan Mail I am sitting down with Austin Armstrong, author of Virality, keynote speaker, founder of Syllaby AI, and someone who has generated billions of views across social media through short-form video strategy. We talked about what's actually working on Instagram in 2026 including how Austin uses trial reels to test content, his strategy for repurposing videos across platforms, and why collaborations are still one of the fastest ways to grow your audience organically. Bu...
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  How I Use AI to Reverse Engineer Viral Hooks (Part 3) 01.06.2026 16min

  Send us Fan Mail Today I'm pulling back the curtain on how I'm using AI in my business to reverse engineer viral hook formulas, generate stronger content ideas, and speed up my content creation process without losing personality or authenticity in my marketing. This is part three of our hooks and messaging mini series, and it might just be the most practical episode of the bunch. What You’ll Learn in This Episode: 01:43 Why this hook series has been about so much more than just text on scree...
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  The 4-Part Hook Formula Behind Viral Reels (Part 2) 25.05.2026 18min

  Send us Fan Mail You already know that strong hooks are one of the biggest things separating content that gets ignored from content that gets watched, shared, and remembered. But today I want to take this a step deeper because most business owners think a hook is only the text at the beginning of a reel. And honestly, that's just one piece of it. There are actually four different places you can hook someone inside of one piece of content. And once you understand this, you'll start seeing vira...
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  The Secret to Stronger Instagram Hooks (part 1) 18.05.2026 18min

  Send us Fan Mail If your brain feels a little overloaded right now, you are absolutely not alone. So many business owners are trying to keep up with content, trends, and algorithms while also running their actual business, life, and family. And I think a lot of us are over-complicating Instagram. This is part one of a mini series on hooks, messaging, and what's working on Instagram right now. WHAT YOU'LL LEARN IN THIS EPISODE 01:46 How speaking at Social Media Marketing World in Anaheim and t...
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  The Fastest Way to Grow on Instagram: Get in Front of New Audiences (Part 3) 11.05.2026 15min

  Send us Fan Mail We made it to part three of our three-part mini series on underrated Instagram growth strategies for 2026 and I saved two of my absolute favorites for last. In Part 1 we talked about growing without posting more. In Part 2 we covered how to create content that spreads. Today we're talking about how to get your brand in front of an entirely new audience — one strategy happening on Instagram and one happening completely off the app. These are two of the most overlooked gr...
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  How to Create Instagram Content That Gets Seen, Shared & Reposted (Part 2) 04.05.2026 18min

  Send us Fan Mail Last week we talked about how to grow your account without posting more — strategic commenting, leveraging your warm audience, and repurposing your content. Today we're going deeper into the content itself. If your posts are consistent but not getting shared, reposted, or reaching new people, this episode is going to be a game changer. I'm sharing three strategies, including a newer Instagram feature you should absolutely be using and a simple tool that turns the content you'...
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  3 Underrated Instagram Growth Strategies That Still Work in 2026 (Part 1) 27.04.2026 14min

  Send us Fan Mail This episode kicks off a brand new three-part mini series all about underrated Instagram growth strategies that are working right now for small businesses and marketers who want to get seen and paid. Over the course of this series, I'm teaching you eight different strategies. My encouragement is to pick one or two that feel aligned, test them, and build from there. Let's grow sustainably, not frantically. What You’ll Learn in This Episode: 03:38 Strategy 1: Strategic commenti...
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  From Avoiding Instagram to Signing Clients with Christa Rypins | Hot Reels Success Story 20.04.2026 44min

  Send us Fan Mail I'm sitting down with one of my beloved Hot Reels clients, Christa Rypins — a chronic pain relief specialist, Franklin Method practitioner, and former professional figure skater — to pull back the curtain on her incredible transformation. When Christa first came into Hot Reels, she was dealing with deep resistance to showing up online. Marketing her business felt emotionally overwhelming and, at times, completely shut her down. Now? She's signing clients directly from h...
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  Why You Keep Overthinking Your Content (and How to Break the Cycle) 13.04.2026 16min

  Send us Fan Mail If you’ve been struggling to show up consistently on Instagram, this episode reveals the real reason why—and it’s not your strategy! I'm breaking down the hidden visibility block that keeps business owners stuck, overthinking, and invisible: imposter syndrome. You’ll learn how this shows up in your content, why it has nothing to do with your capability, and how to move through it so you can finally post with confidence, get seen, and get paid. What You’ll Learn in This Episod...
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  What’s Working for Business Owners On TikTok In 2026 With Mike Yanda 06.04.2026 49min

  Send us Fan Mail If you think TikTok is just dancing and trends, this episode will change how you see the platform. In this conversation, Mike Yanda breaks down how coaches, consultants, and service providers are using TikTok to generate real revenue. He shares the exact content strategy and simple funnel that helped one client generate over $75,000 in a single month. This is about building a system that converts TikTok views into clients. PS: Mike and I met because we are both sp...
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  This ChatGPT Prompt Will Optimize Your Instagram Bio (and Get You More Followers) 30.03.2026 17min

  Send us Fan Mail If your Instagram bio isn’t turning profile visitors into followers or clients, this episode is your fix. In this solo episode, you’ll learn exactly how to transform your bio into a 24/7 conversion tool using a simple AI prompt you can implement today. You can have viral content—but if your bio doesn’t convert, you’re losing clients every day. This episode walks you step-by-step through the exact prompt, structure, and strategy to fix it fast. What You’ll Learn in This Episod...