Quietly Disruptive

Episódios

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  You already have the answer: hearing it in a noisy world 15.09.2026 13min

  September arrived like a tsunami. The inbox filled up, the to-do list doubled, and suddenly it feels like everyone has a plan except you. When everything gets loud, the instinct is to consume more and reach outward for someone else's certainty as it feels safer than sitting with your own uncertainty. But what if that instinct is the exact opposite of what you actually need right now? In this episode, you'll hear: Why consuming more advice, strategies, and frameworks when you're overwhe...
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  3 ways to measure the progress you can't see 10.09.2026 17min

  If you've been showing up, doing the work, having the conversations, and it still feels like nothing is moving, this episode might change what you're looking at. The problem when you're in the marvellous middle isn't the work but how to know whether it's working. Most founders are tracking the wrong things, and it's making the silence feel worse than it needs to. In this episode, you'll hear: The context that changes everything about how you measure progress, and why it has nothing to do wit...
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  The marvellous middle: why the silence isn't what you think it is 08.09.2026 13min

  There's a part of building a business that nobody wants to talk about. Not the starting, that gets all the limelight, but the middle bit, the part where you've done the work, been consistent, and it feels like nothing is happening. Most founders call it the messy middle. I call it the marvellous middle, and I think understanding why might change how you experience everything that comes after. In this episode, you'll hear: Why the silence in the middle feels like failure but is actually eviden...
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  How to find the small things that matter in your business 03.09.2026 24min

  Knowing the small things matter is one thing. Knowing where to actually find them, and use them, in your business is another. That's what today's episode is all about. I walk you through 5 specific places to look and use the small things to help create a business that creates a feeling and experience, not just looks great. In this episode, you'll hear: The five touchpoints where the small things live in your business, with examples for each oneA test you can run on your entire business...
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  The small things are the disruption 01.09.2026 16min

  Before diving into the big autumn plans and the Q4 energy that September always brings, I want to start somewhere smaller. I think the things that actually make the biggest difference in your business are rarely the big visible things, but instead are the small, almost invisible ones that nobody asked you to do but that people absolutely feel when they are there. Those tiny moments are where trust starts to form, and then leads to everything else. In this episode, you'll hear: Why the small ...
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  Proudly absurd: a conversation with Maddy and Iain at Bewilderbeest 25.08.2026 50min

  What happens when a skiing accident, a drawing of a wildebeest, and a pair of floppy antlers all collide? You get one of the most joyful, proudly absurd businesses I've ever had on this podcast. Maddy and Iain are the husband-and-wife team behind Bewilderbeest, a greeting card and gift brand stocked in National Trust, Waterstones, and Fortnum & Mason. Built from a kitchen table with no industry experience or business plan, it's a business with a tagline that gives them full licence to be ...
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  How to figure out what's actually standing in your way 20.08.2026 15min

  Giving yourself permission sounds simple. Knowing what to do with it afterwards is where most founders get stuck, because the moment you say "I'm doing it," that's exactly when everything you've been avoiding decides to show up at once. That's what today's episode is about, and it's more practical than you might expect. In this episode, you'll hear: What's actually driving the wait, and why getting curious about the root cause reveals things you didn't know were running the showThree examples...
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  If you're waiting for permission to do the thing, this is what you need to hear 18.08.2026 12min

  If you've got an idea tucked away in a notebook, a website sitting in drafts, or a version of your business that you've been carrying around for months or even years but haven't done anything with yet, this episode is going to ask you a question you might not be ready for. There's a reason you haven't done it yet, and it's probably not the one you think. In this episode, you'll hear: Why the thing that's been holding you back isn't time, money, experience, or readinessThe image that perfectl...
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  Changing the world one bottle at a time: a conversation with Louis Watkins 11.08.2026 32min

  What happens when a 19-year-old sitting at his dining room table during lockdown, struggling with anxiety he didn't yet have a name for, decides to turn his own mental health journey into a skincare brand that is changing how men think about taking care of themselves? That's Louis Watkins' story, and it's one of those conversations that will make you rethink what it takes to build something meaningful from absolutely nothing. In this episode, you'll hear: How Clear for Men went from a dining ...
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  What happens when it does work: a guided visualisation 06.08.2026 15min

  What if you could visit the version of your life where everything you've been holding back from has already worked, walk around inside it, notice every detail, and come back knowing exactly what you're building towards? That's what this episode does. It's one that is meant to be experienced, not just heard. (and top tip: save this one for a moment when you can be fully in it, because it works best when you're not half distracted). In this episode, you'll experience: A guided visualisation unl...
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  What If It Does Work? The Question Every Founder Needs to Ask 04.08.2026 15min

  Every founder knows the question: What if it doesn't work? It arrives uninvited, feels heavy, and has a way of closing things down before they've even had a chance to start. But what if there's a different question, one that opens everything up instead? In this episode, you'll hear: A personal story about the moment this question nearly stopped me from stepping into coaching, and why it was more unsettling than I expectedThe fascinating reason our brains are wired to ask the negative version ...
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  Joy, ink, and doing things your own way: a conversation with Lu at ToodlePip 28.07.2026 38min

  Some conversations make you want to unleash your inner artist. This one will. Lu started ToodlePip in lockdown as a hobby that was only ever supposed to pay for her nails and eyebrows. What it became is something else entirely, and her vision for the future gave me actual goosebumps. In this episode, you'll hear: How ToodlePip started, what it's named after, and the moment Lu decided to go all in under circumstances most people would consider terrible timingWhy she runs two businesses that fe...
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  How to know the difference between patience and avoidance in your outreach 23.07.2026 18min

  If you've ever sent a message, had a brilliant conversation, and genuinely believed something good was coming from it.....and then heard absolutely nothing back, this episode is for you, because I've been there more times than I can count. What I've learned from getting it wrong is honestly some of the most useful feedback I've ever had. Following on from our last episode about why most outreach doesn't work, today I'm answering the question I know every founder is sitting with: how do I act...
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  Outreach for founders who hate outreach 21.07.2026 14min

  If the word outreach makes you flinch or you've been avoiding it because it feels pushy, salesy, or like you'd have to become someone you're not to do it, this episode might change how you think about it entirely. Outreach doesn't have to look like the spammy LinkedIn message that arrives 30 seconds after a connection is accepted. There is another way. In this episode, I share something that happened this week that shows exactly what outreach looks like when it's done with curiosity and pati...
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  Every founder has a book inside them: a conversation with Amy Warren 14.07.2026 46min

  If you've ever had the idea of writing a book tucked away somewhere in the back of your mind, filed under someday, waiting for the right time, then this conversation might be the nudge you need to dust it off. My guest Amy Warren is the founder of The Writing House and TWH Press, and her journey from solicitor to self-published author to landing a book deal with Penguin is one of those stories that reminds you how much can change when you take that first leap. In this episode, you'll hear: Am...
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  The 5 non-negotiables that protect everything in my business 09.07.2026 20min

  Wanting to work differently is one thing but actually holding it is another, and that's where most founders come unstuck. It's not the big dramatic moments that pull you off course, but the small ones — the perfectly reasonable request that falls just outside your hours, the single yes that feels harmless, the instinct to fix something for someone at your own expense. Each one is a small negotiation with a boundary that was there for a reason. In this episode, I share my five non-negotiables...
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  What happened when I stopped working 8 hours a day 07.07.2026 17min

  The eight-hour workday traces back to the second industrial revolution, so why are so many of us still working that way in the 21st century, in businesses we started specifically to do things differently? I did it for years. I worked eight hours, then ten, then twelve, and the days blurred into one long line that I didn't consciously choose. I was exhausted, depleted, and convinced that more hours meant more progress. It didn't. In this episode, I share what happened when I flipped everything...
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  The four things holding you back from building the business you REALLY want 02.07.2026 20min

  You know exactly what you want to build, so what's actually stopping you? In almost every conversation I have with a founder who is ready to build the real version of their business, the same four things come up, and today I'm naming them out loud, because sometimes just hearing them is enough to take away their power. In this episode, you'll hear: The four most common things I see holding founders back, and why they're not what you think they areA reframe for each one that changes how you se...
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  The business you actually want is sitting in your someday folder 30.06.2026 11min

  Is there a version of your business that you already know about, one that you can see, feel, and describe in detail to anyone who asks... but you haven't built it yet? That's what today's episode is about and why so many founders keep the business they actually want tucked away in a someday folder. In this episode, you'll hear: Why I spent years building the safe version of my business while the real one waited patiently, and what that actually cost me in energy, momentum, and timeWhy buildin...
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  Build specifically, not loudly: the alternative to hustle 04.06.2026 13min

  The alternative of hustle is one word: specific. Not doing less, but doing the right things for the right people with the right intention behind every decision. Hustle says do more of everything and see what sticks, but building specifically says know exactly who you're building for and what actions actually move you forward. In this episode, I walk through four things that genuinely move the needle for founders who want to build differently, and they all share one thread in common. In ...