REWORK

Эпизоды

• Clearing the decks for launch 13.05.2026 28мин

  With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch periods, and why putting lower-priority tasks on hold is often necessary to make meaningful progress. Plus, Jason and David share their favorite aspects of the newest version of Basecamp. Key Takeaways 00:00 – Introdu...
• Easy to leave 08.04.2026 25мин

  Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way out, builds more trust. They get into cancellation flows, keeping customers by choice instead of pressure, and why people are more likely to share their positive experience when you don't make it hard to go. Key Takeaways 00:11 – Leaving should be just as easy as signing up03:2...
• Pencils down 01.04.2026 26мин

  Knowing when to stop is harder than it sounds. In this episode, Jason Fried and David Heinemeier Hansson talk about the moment when more work stops helping and starts getting in the way. They share how to recognize when something is done, why chasing perfection can do more harm than good, and how putting the pencil down at the right time leads to better results. Key Takeaways 00:11 – The "pencils down" phase of product development01:24 — Testing by the entire company03:17 — AI Workflow & ...
• Bring your AI agents to Basecamp 25.03.2026 17мин

  Opening things up changes how people use your product. In this episode, David Heinemeier Hansson walks through a new feature that makes Basecamp accessible to AI agents through a Command Line Interface (CLI). He shares how this update can lead to entirely new ways of working for those that are technically minded. Key Takeaways 00:10 – Redefining product accessibility03:27 – Opening the door to AI agents10:07 – Starting small and seeing where it leads13:37 – The future for agent accessibility ...
• Business beyond profit 18.03.2026 24мин

  Profit matters, but it’s not the whole story. In this episode, Jason Fried and David Heinemeier Hansson talk about building a company around independence instead of endless growth. They reflect on finding the right size for a business, keeping costs low to preserve freedom, and choosing a long, sustainable run over chasing scale at any cost. Key Takeaways 00:10 – Finding your “orbit” when you don’t need to keep pushing for more03:39 – Letting go of the idea that growth has to be endless09:05 ...
• Built on Intuition 11.03.2026 29мин

  Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward. Key Takeaways 00:11 – Letting your gut guide decisions03:54 – Strengthening instincts through real choices05:08 – Sometimes the best move is simply to build it07:49 – Breaking free from ana...
• AI Revisited - part 2 04.03.2026 28мин

  Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates. Key Takeaways 00:12 – Putting AI tools to work06:42 – Using AI to reclaim time, not replace thinking12:19 – Where 37signals sees thoughtful implementation fittin...
• Talk directly to your customers 25.02.2026 29мин

  Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void. Key Takeaways 00:11 – Writing customers from a real inbox05:21 – Building real relationships with the people who use your product11:34 – K...
• Move fast when you can 18.02.2026 30мин

  Sometimes speed matters more than polish. In this episode, the team shares how a HEY Calendar feature went from idea to shipped in about a day — and what made that possible. It’s a look at when moving quickly helps, when it doesn’t, and how writing clean code gives you room to change your mind later without breaking everything. Key Takeaways 00:11 – Shipping a new feature in roughly a day03:14 – Catching the moment while it's hot08:02 – Shortening the path from idea to implementation12:04 – M...
• You've launched... now what? 11.02.2026 29мин

  The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line. Key Takeaways 00:10 – What happens shortly after launch02:09 – Dialing the team back05:10 – Product touch ups and enhancements06:16 – Returning t...
• Product walkthroughs, the next open source product & other listener questions 04.02.2026 26мин

  A fresh batch of listener questions leads this week's conversation. Jason Fried and David Heinemeier Hansson talk through how they approach product walkthroughs, what's ahead for open code at 37signals, and why a little fun still belongs in serious software. Key Takeaways 00:22 – Recording product walkthroughs without scripts or polish11:45 – Writebook as an open source product15:04 – How the 37signals team uses Basecamp and Fizzy together22:52 – The quiet joy of Easter eggs and playful detai...
• Give it a name 28.01.2026 22мин

  Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought. Key Takeaways 00:10 – How Fizzy got its name and what it was almost called04:29 – No name ever checks every box10:25 – When an available domain influe...
• AI Revisited 21.01.2026 35мин

  AI has moved fast, and so has 37signals’ thinking. This week, host Kimberly Rhodes talks to co-founder and CTO David Heinemeier Hansson about the progress AI has made over the last few months. David shares what’s changed, what’s actually useful now, and why his outlook has grown more optimistic. Key Takeaways 00:11 – How today’s AI feels dramatically more powerful05:05 – David’s real-world experience working with AI agents23:36 – How AI can help non-programmers31:05 – Why the upside of AI out...
• Making things that multiply 14.01.2026 33мин

  Good ideas rarely belong in just one place. This week, Jason Fried and David Heinemeier Hansson share how 37signals lets concepts move freely across products, turning one solid idea into many useful ones. They talk about borrowing from the past without getting stuck in it, giving new concepts time to catch on, and keeping space for creativity as products evolve. Key Takeaways 00:11 – Letting strong ideas travel between products02:49 – Giving each product its own design voice07:26 – Bringing b...
• Launch day — a little logistics, a lot of luck 07.01.2026 31мин

  Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms. Key Takeaways 00:00 – Introduction00:10 – How Fizzy’s laun...
• Open Source Outside the Box 17.12.2025 25мин

  Open source has always played a big role at 37signals. This week, Jason Fried and David Heinemeier Hansson share why they’re drawn to working in the open, and how that mindset carries into their newest product, Fizzy. Key Takeaways 00:12 – Why open source continues to matter at 37signals05:12 – Sharing work publicly pushes quality higher09:55 – How open source fits into Fizzy’s SaaS setup15:15 – Treating open source as a gift19:41 – Getting direct feedback in unfamiliar but fun ways 22:5...
• When is enough, enough? 10.12.2025 17мин

  There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship. Key Takeaways 00:12 – Recognizing when a product is ready to meet the world02:55 – Strip things back to the essentials first07:32 – Weighing real-world feedback from ea...
• Picking Pricing 03.12.2025 35мин

  How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks. Key Takeaways 00:11 – The pricing experiments over the years10:48 – Why 37signals avoids enterprise deals18:05 – How Basecamp’s pricing ...
• Out of Office, Together 19.11.2025 29мин

  Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they’re really for, and why the structure is intentionally loose. They share how the mix of optional hangouts and focused work sessions helps their fully remote team reconnect, recharge, and solve problems face-to-face. Key Takeaways 00:14 – How 37signals approaches its twice-a-year meetups01:52 – What’s required and what’s opti...
• Soft openings aren't just for restaurants 12.11.2025 14мин

  This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy. Key Takeaways 00:12 – Inside Fizzy’s early access phase02:28 – Selecting beta testers03:05 – Treating early access as a real-world dry run07:11 – ...