AWS - Smart Business Podcast

Эпизоды

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  Billy Grace: When AI Moves the Budget, What's Still the Marketer's Job 30.06.2026 33мин

  Mitch Voskuilen (Billy Grace), with Albert Argenté Nordbeck (AWS), on what's still the marketer's job once AI distributes the budget and makes the creative, and whether "creativity comes back" is a real future or a comforting story. Recorded live at the AWS Summit in Amsterdam.
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  Aikido: When AI Writes the Code and the Fix, How Small Can the Team Get 30.06.2026 35мин

  Frederick Ryckbosch (Aikido Security), with Albert Argenté Nordbeck (AWS), on what happens when the same AI both writes the code and writes the fix, and how small a team can get while still shipping secure software at startup speed. Recorded live at the AWS Summit in Amsterdam.
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  Polarsteps: On the defensibility of human content against generic AI-driven travel itineraries 30.06.2026 32мин

  Maximiliano Neustadt (Polarsteps), with Tarek Mahmoud (AWS), on what is the best strategy against the big AI companies when it comes to helping people plan their trips in authentic ways.
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  Iris.ai: Who Steers a Deep-Tech AI Roadmap, the Market or Your Conviction 30.06.2026 36мин

  Ivan Tsenov (Iris.ai), with Kristina Cekanauskaite (AWS), on how a 2015-era deep-tech company stays specifically valuable in a 2026 AI market that re-prioritises every quarter, and whether the roadmap is steered by market signal or by technical conviction. Recorded live at the AWS Summit in Amsterdam.
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  Ravical: A Smarter Junior, or Rewiring the Whole Firm 30.06.2026 37мин

  Ken Bastiaensen (Ravical), with Veronica Ostring (AWS), on whether the next frontier is a smarter junior at every desk or organizational AI that rewires how a whole expert firm works, and whether that's a real product category or features the foundation models will absorb. Recorded live at the AWS Summit in Amsterdam.
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  Hadrian: How Much Autonomy Do You Give an AI Hacker Inside Your Own Network 30.06.2026 37мин

  Prash Somaiya (Hadrian), with Aura Villamizar (AWS), on how much autonomy you hand an AI agent inside your own perimeter, and whether the next decade of defence is won by buying more controls or by continuously attacking yourself faster than anyone outside can. Recorded live at the AWS Summit in Amsterdam.
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  Signify & myTomorrows: Where Specialist Value Lives as the AI Giants Go Vertical 22.06.2026 36мин

  George Yianni (Philips Hue, Signify) and Marshall van Beurden (myTomorrows) on turning a decade of domain expertise into effortless natural language for non-experts, and where specialist value has to live to stay defensible as the AI giants go vertical themselves. Recorded live at the AWS Summit in Amsterdam.
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  Booking.com & Bynder: When AI Forces You to Reshape the Whole Organisation 22.06.2026 34мин

  Vipul Hingne (Booking.com), Michiel Maandag (Bynder) and Jana Werner (AWS), co-author of The Octopus Organization, on what AI is doing to the shape of an organisation, and whetherthis upheaval is a phase to manage through or the new form leaders have to build their companies into. Recorded live at the AWS Summit in Amsterdam.
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  Dustin & EDSN: Knowing When to Ship AI and When to Brake 22.06.2026 34мин

  Rob Spekschoor (Dustin) and Arwin Scholten (EDSN), with Pelin Dumans (AWS), on running AI on top of infrastructure the rest of the economy depends on, and what responsible speed really means: when do you ship, and when do you brake on time?Recorded live at the AWS Summit in Amsterdam.
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  8vance & Secutec: Building a Safe Economy With Meaningful Work for People 22.06.2026 35мин

  Han Stoffels (8vance) and Sabine van Hoijweghen (Secutec), with Alexandra Tofan (AWS), on building AI that matches people to meaningful work and AI that keeps the digital economy safe,and how, despite all the risks AI brings, we can steer toward a world that is both secure and full of meaningful work for people. Recorded live at the AWS Summit in Amsterdam.
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  SpecifAi & iO Digital: Deciding When an AI Answer Is Good Enough to Ship 22.06.2026 34мин

  Jeroen Meulendijks (SpecifAi) and Friso Geerlings (iO Digital), with Amer Grgić (AWS), on why AI is forgiving where business intelligence never was, the real worth of a prototype anyone canbuild in five minutes, and who is responsible for saying an answer is good enough to ship. Recorded live at the AWS Summit in Amsterdam.
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  Condoor & Zonneplan: Where the Build-Buy Line Moves Next 22.06.2026 34мин

  Michiel van der Deijl (Condoor), Maarten Bode (Zonneplan) and Jeroen Jacobs (Cloudar, on AWS co-host duty) on building a lot yourself while buying the rest from AWS, where that build-buyline moves next, and what it does to the guardrails around an AI talking to 220,000 customers. Recorded live at the AWS Summit in Amsterdam.
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  SIG & BlueDolphin: Who Holds Control When AI Writes the Code 22.06.2026 33мин

  Luc Brandts (SIG) and Jelle Visser (BlueDolphin), with Vinicius Spader Paganin (AWS), on what happens to control when thousands of AI agents start writing the code, and whether governance begins bottom-up in the verified code or top-down in the architecture blueprint. Recorded live at the AWS Summit in Amsterdam.
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  How Crunched Turned an Excel Plugin Into the Analyst's AI 09.06.2026 30мин

  Philip Borge (Crunched) and Alexander Engl (AWS Startups) on how a tightly scoped tool for financial analysts grew into an AI workflow platform for banks, Big-Four transaction advisory and management consultancies, and what that journey teaches founders about earning trust before expanding. Recorded live at the AWS Summit in Stockholm.
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  How Axfood Is Turning AI Into Customer Value, Not Just Cost Savings 09.06.2026 30мин

  Björn Blomqvist (Axfood) and Kellen O'Connor (AWS) on how a thin-margin grocery retailer stacks classical machine learning, generative AI and agentic experiments, and when efficiency stops being enough and the next gain has to come from the in-store moment. Recorded live at the AWS Summit in Stockholm.
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  Queue-it Spent 15 Years Blocking Bots During Online Peak Events. Now It Has to Welcome Them 09.06.2026 28мин

  Hans Skovgaard (Queue-it) and Jasmine Chua (AWS) on redesigning the gatekeeper for an agentic web, where shopping agents arrive at scale, intent matters more than identity, and trust certificates may become the new currency of access. Recorded live at the AWS Summit in Stockholm.
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  Iris.ai Has Lived Through Every AI Hype Cycle. Here's What Survived 09.06.2026 29мин

  Victor Botev (Iris.ai) and Kristina Cekanauskaite (AWS) on a decade of making the world's hardest scientific text understandable to machines, and which of today's design choices, from smaller domain-specific models to teams of agents working together, will still hold up two years from now. Recorded live at the AWS Summit in Stockholm.
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  Syncron on Why Data and AI Are Reshaping Manufacturing, Starting in the Aftermarket 09.06.2026 32мин

  Erik Kjellström (Syncron) and Marc Cervera Castro (AWS) on how AI is moving OEMs from forecasting yesterday's demand to orchestrating tomorrow's uptime, pricing and warranty as one connected system. Recorded live at the AWS Summit in Stockholm.
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  Ropo Doesn't Sell Software. It Runs Your Invoicing for You 09.06.2026 30мин

  Ilkka Sammelvuo (Ropo) and Ebba af Klercker (AWS) on what happens to vertical SaaS when agentic AI starts doing the work the product used to do, and the case for being a tech-enabled service company instead. Recorded live at the AWS Summit in Stockholm.
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  How Lime Technologies Adds AI to CRM Without Breaking What Customers Love 09.06.2026 28мин

  Johan Andersson (Lime Technologies) and Ganesh Shenoy (AWS) on bringing AI Agents into a 35-year-old Swedish CRM, and how to lift sales, marketing and support teams without breaking the simplicity and trust that got Lime Technologies there in the first place. Recorded live at the AWS Summit in Stockholm.