Forms of Recreation: Customer Retention

Эпизоды

• #54. Voice of the Customer → Signal Through The Noise 04.07.2026 6мин

  In this episode, we talk about how brands can help adults send a signal to others who share the same hobby. Marketing teams, this episode is for you. And for adults, this is for you too.
• #53. Voice of the Customer → Just For Play 28.06.2026 5мин

  In this episode, we talk about how brands can help adults who have forgotten the joy of play. Marketing teams, this episode is for you. And for adults, this is for you too.
• #52. Voice of the Customer → Life After Retirement 21.06.2026 6мин

  In this episode? What life after retirement is like for most adults, and how it can be better with the help of brands. Marketing teams, this episode is for you. And for adults, this is for you too.
• #51. Introducing → Voice of the Customer 13.06.2026 2мин

  I'll be giving brands a perspective on problems adults face in the world we all live in, and the opportunities to solve them.
• Recap → 5 Best Episodes of Spring ‘26 06.06.2026 14мин

  Listen to host André Brathwaite share the five best episodes of Spring ‘26, featuring Nintendo, Van Cleef & Arpels, Concha y Toro, Disney, and Osulloc. Thriving brands that extend beyond selling products; they provide hobby-driven experiences.
• Experiences For City Walkers → Strategy Used by Camper® 30.05.2026 9мин

  Listen to host André Brathwaite share the backstory of Camper, founded by Lorenzo Fluxà, and how he turned his passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club called The Walking Society, locations such as the Camper Hotel in walkable cities such as Barcelona and Berlin, and hobby-driven activities such as their Walk, Don't Run challenge in partnership with Strava.
• Experiences For Climbers → Strategy Used by SCARPA® 23.05.2026 10мин

  Listen to host André Brathwaite share the backstory of SCARPA, founded by Rupert Guinness, and how the Parisotto family turned their passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Indoor climbing gyms in partnership with Climbing District) and in-person activities (clinics in partnership with Arc’teryx Academy).
• Experiences For Video Gamers → Strategy Used by Nintendo® 16.05.2026

  Listen to host André Brathwaite share the backstory of how founder Fusajiro Yamauchi turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Super Nintendo World [Japan, Los Angeles, and Orlando], The Nintendo Museum, and Nintendo Stores) and activities (Play Nintendo Tour, Nintendo In-Store Events, and Nintendo Live).
• Experiences For Weight Lifters → Strategy Used by Gymshark® 09.05.2026 9мин

  Listen to host André Brathwaite share the backstory of how founder Ben Francis turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Gymshark Stores and Gymshark Lifting Club), and activities (Gymshark Lift Events and Gymshark Activities).
• Experiences For Driving Enthusiasts → Strategy Used by Porsche® 02.05.2026 9мин

  Listen to host André Brathwaite share the backstory of how founder Ferdinand Porsche turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including clubs (Porsche Clubs Worldwide and Porsche GT Circle), locations (Porsche Experience Centers and Porsche Museum), and activities (Porsche Travel Experience, Porsche Track Experience, Porsche Ice Experience, and Porsche Roads).
• Experiences For Hikers → Strategy Used by Merrell® 25.04.2026 10мин

  Listen to host André Brathwaite share the backstory of how founder Randy Merrell turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including activities (Merrell Hiking Club, Merrell Urban Hiking Guides, and The Merrell Fund Live).
• Experiences For Wine Enthusiasts → Strategy Used by Concha y Toro® 18.04.2026 8мин

  Listen to host André Brathwaite share the backstory of how founder Melchor de Santiago Concha y Toro turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a location (Centro de Vino and Casa Don Melchor in Maipo Valley, Chile) and activities (tours, wine tastings, and pairings).
• Experiences For Tea Lovers → Strategy Used by Osulloc® 11.04.2026 11мин

  Listen to host André Brathwaite share the backstory of how founder Suh Sung-whan turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Osulloc Tea Houses in multiple cities) and activities (tours and tea brewing classes at Osulloc Tea Museum and Factory).
• Experiences For Foodies → Strategy Used by Eataly® 04.04.2026 9мин

  Listen to host André Brathwaite share the backstory of how founder Oscar Farinetti turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Eataly Stores in multiple cities) and activities (events, cooking classes, and market tours in Italy and other global cities).
• Experiences For Cigar Aficionados → Strategy Used by Cohiba® 28.03.2026 7мин

  Listen to host André Brathwaite share the backstory of how former president Fidel Castro turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Cohiba Atmosphere in multiple cities) and activities (El Laguito Cigar Factory Tour).
• Experiences For Whisky Enthusiasts → Strategy Used by Johnnie Walker® 20.03.2026 9мин

  Listen to host André Brathwaite share the backstory of its founder, John Walker, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a location (The Johnnie Walker Princes Street in Scotland), and activities (A Journey Of Flavor, Guided Tasting, among others).
• Experiences For Cinephiles → Strategy Used by Disney® 14.03.2026 11мин

  Listen to host André Brathwaite share the backstory of its founder, Walt Disney, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including clubs (D23), locations (Disney Parks in multiple cities and Disney Cruise Line to multiple destinations), and activities (International Food and Wine Festival, RunDisney, among others).
• Experiences For Coffee Enthusiasts → Strategy Used by Starbucks Reserve® 07.03.2026 9мин

  Listen to host André Brathwaite share the backstory of its transformative CEO, Howard Schultz, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Starbucks Reserve Roasteries in multiple cities and Hacienda Alsacia Coffee Farm in Costa Rica), and activities (Starbucks Reserve Signature Experiences).
• Experiences For Nature Observers → Strategy Used by Swarovski Optik® 28.02.2026 9мин

  Listen to host André Brathwaite share the backstory of its founder, Wilhelm Swarovski, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Campex in Europe and Rainforest in Costa Rica), and activities (Swarovski Optik Events).
• Experiences For Chocolate Lovers → Strategy Used By Lindt® 21.02.2026 8мин

  Listen to host André Brathwaite share the backstory of its founder, Rodolphe Lindt, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Lindt House of Chocolate), and activities (Lindt Chocolateria Workshops).