Craft Industry Alliance

Craft Industry Alliance

Abby Glassenberg
Страна США
Жанры Business, Entrepreneurship, Leisure, Crafts
Язык EN
Эпизодов 336
Последний 29.05.2026

The Craft Industry Alliance podcast is an interview show for creative business owners working in the crafts industry. Hear how craft entrepreneurs built their businesses, including overcoming roadblocks and encountering turning points along the way. Each episode ends with recommendations for great tools and resources to check out!

Эпизоды

  • Episode #313: Mollie Johanson 12.06.2026 1ч 3мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about stitching with my guest, Mollie Johanson. Mollie is a professional designer, illustrator, and stitcher. She's a contributor to Simply Sewing Magazine, Love Embroidery, and World of Cross Stitching, and is the author of four craft books, including her latest, Stitching Super-Cute Food Kawaii Style. Mollie shares creative inspiration and patterns on her long-running blog, Wild Olive, and has helped thousands of makers discover the charm of hand stitching and other crafts through her Etsy shop, online tutorials, and in-person workshops. She lives in the Chicago area, where she strives to make super cute stitching part of her daily life. +++++ Today's episode is sponsored by Marcus Fabrics. Marcus Block-of-the-Month programs are among the best in the industry, combining unique, beautifully designed quilts with thoughtful, well-organized programs. Their BOMs span a variety of timelines, themes and creative approaches, giving quilters endless options to choose from. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Special Episode: State of the Industry 2026 29.05.2026 57мин
    We’re so pleased to bring you this special episode of the Craft Industry Alliance podcast. This is a recording of the State of the Industry panel discussion which took place live on stage on May 6 at h+h americas 2026 in Chicago. With over 800 people in the audience, our panelists dove into the biggest issues and ideas the crafts industry is wrestling with right now. It was an exciting conversation among four industry professionals each of whom has a unique vantage point and perspective. Our panelists included independent retailer Erin Love of Firecracker Fabrics in Pittsburgh, crochet designer Natalie Thomas of Detroit Knots, CEO of the sewing notions company Kearing based in China, and COO and President of Michaels Nicholas Bertram.  We hope you enjoy listening to this conversation, and we invite you to join us at h+h americas 2027, which will be held May 5-7 in Chicago.
  • Episode #312: Sanjani Ramkissoon on the First Year of Owning a Yarn Shop 17.05.2026 52мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about the first year owning a brick-and-mortar yarn shop with my guest, Sanjani Ramkissoon. Sanjani is the owner of Stitch & Revel, a yarn shop in Livermore, California, a charming wine country town in the Bay Area, about 45 miles east of San Francisco.  Born in Fiji and raised in the Bay Area since the age of five, she considers herself an accidental business owner, turning a long-held dream into reality when an unexpected opportunity to purchase inventory from a closing yarn shop led her and her husband to take the leap. They opened Stitch & Revel in September 2025, in a new location with a fresh vision and name. Her vision for the shop was to create an experience, not just a place to buy yarn (though that’s important too), but a space where creativity flows and community grows.  +++++ Today's episode is sponsored by Stitchcraft Marketing. If you’re making video, posting to social, sending emails, trying to grow your business, and you’re not sure if it’s working—this is for you. Stitchcraft Marketing is offering ourlisteners $500 Marketing Checkups: a customized coaching session where we review your channels and give you clear, prioritized next steps. It’s for brands managing their own marketing who want expert direction.  Go to checkup.stitchcraftmarketing.com to apply for a Marketing Checkup. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.  
  • Episode #311: Katherine Lile of The Mountain Thread Company 29.04.2026 52мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about coiled rope basketry with my guest Katherine Lile.   Katherine is the owner of The Mountain Thread Company in Blowing Rock, North Carolina.  She began sewing at age 4, and has always loved building community around creative endeavors.  Since opening her business in 2015, she's been on a mission to inspire, equip, and cultivate a creative community that loves sewing rope!   When Katherine isn't zigzagging coils of rope, you can find her in her garden, cooking with her kids, or enjoying family time in the mountains. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #310: Maude MacDonald of The Retro Quilter 20.04.2026 52мин
    On today's episode of the Craft Industry Alliance podcast, we're talking about quilting and creativity with my guest, Maude MacDonald. Maude is a creative strategist and brand designer who helps small business owners craft brands that feel like home — authentic, cohesive, and entirely theirs. Drawing from the success of her own brand, The Retro Quilter, Maude knows firsthand how intentional strategy, clear visual identity, and thoughtful creative direction can turn a passion project into a recognizable, confident brand. She works with entrepreneurs to refine their messaging, elevate their visuals, and create a brand experience that truly reflects who they are. +++++ This episode is sponsored by GoSadi. GoSadi is the all-in-one platform for craft professionals, simplifying pattern management across e-commerce sites like Etsy, Ravelry, Shopify, and WooCommerce. Powered by AI, GoSadi helps designers & businesses streamline listings, manage pattern libraries, and optimize SEO without the need for technical expertise. With a central hub and a personalized Catalog Landing Page, users can easily showcase their designs, push them to multiple platforms, and focus more on creativity. Visit gosadi.com to start your extended 3-month free trial today. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #309: Leanne Pressly and Lisa Shroyer from Stitchcraft Marketing on Buying and Selling a Craft Business 03.04.2026 59мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about buying and selling a craft business with my guests Lisa Shroyer and Leanne Pressly. This episode is a bit of a different show format because we focus on how to buy or sell a business. So often in the crafts industry, businesses just close, rather than go through a sale process. Part of the reason this happens is that selling a business can be a lot of work. It requires preparation, and the due diligence process can be rough. And part of the reason is that it can be hard to find eligible buyers who truly get the crafts industry and aren’t just looking to make fast cash. But with Stitchcraft Marketing, we have a great seller success story. We invite Leanne and Lisa to share their experience selling and buying a business. Lisa is a lifelong knitter with a career spanning the craft industry, media, and tech. Prior to acquiring Stitchcraft, she worked at Interweave, F+W Media, Craftsy, NBCUniversal, and BiggerPockets. She lives in Colorado, where she spends her weekends hiking and trail running. Leanne is an accomplished entrepreneur and businesswoman with extensive experience in the craft and hobby industry. Leanne founded Stitchcraft Marketing in 2009 and worked with over 300 companies in the fiber and fabric space. Having sold the agency in 2026, Leanne is focusing on getting more time in her craft room, sewing, knitting, making pottery, and lots of sourdough bread. She lives in Colorado and enjoys hiking, skiing, and spending time with her family in the outdoors. +++++ This episode is sponsored by Eucalan. Looking for the best way to care for your handmade and delicate items? Eucalan Delicate Wash is a no-rinse, eco-friendly laundry solution designed for knitwear, quilts, embellished garments, and more. With five gentle scents and a formula that extends the life of your fabrics, Eucalan is a must-have for knitters and crafters alike. Learn more at Eucalan.com. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.  
  • Episode #308: Sarah Ferguson of Craft Habit 13.03.2026 1ч 2мин
    On today's episode of the Craft Industry Alliance podcast, we're talking about owning a craft store and workshop space with my guest Sarah Ferguson. Sarah is the owner of Craft Habit, a brick-and-mortar retail craft store in Raleigh, North Carolina, which offers adult and youth classes, private parties and events, and youth sewing and craft camps. In 2024, Craft Habit debuted a wholesale line of crochet, embroidery, cross stitch, punch needle, and weaving kits that are all designed by staff and local artists. Our mission for our store, classes, and kits is to bring new crafters into the fold with enthusiasm, encouragement, and a welcoming vibe. When she's not on site at Craft Habit, Sarah lives nearby with her husband and three to four dogs, and sometimes plays tennis. +++++ This episode is sponsored by Fire Mountain Gems & Beads. Fire Mountain Gems and Beads has supported jewelry-making artists for more than 50 years, offering a wide selection of beads, gemstones, findings, tools and creative supplies. Known for quality, consistency and inspiration, Fire Mountain serves designers at every stage—from first projects to established creative businesses. Explore ideas, techniques and trends inside Fire Mountain Gems and Beads’ free catalog, filled with project inspiration and practical resources for designers. Get your free catalog today! +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #307: Renae Bradley of Benzie Design 02.03.2026 50мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about felt with my guest Renae Bradley.   Renae is the owner and creative director of Benzie Design, a colorful felt stitchery and craft shop founded as a creative outlet that gave her permission to “rainbow-tize” everything -especially wool felt. In business for over 15 years, Renae values the community that has been formed both online and within Benzie's local brick & mortar. +++++ This episode is sponsored by Fire Mountain Gems & Beads. Fire Mountain Gems and Beads has supported jewelry-making artists for more than 50 years, offering a wide selection of beads, gemstones, findings, tools and creative supplies. Known for quality, consistency and inspiration, Fire Mountain serves designers at every stage—from first projects to established creative businesses. Get a free catalog right here. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today. +++++
  • Episode #306: Michelle Galletta of Kiriki Press 16.02.2026 59мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about creating a craft kit company with my guest Michelle Galletta of Kiriki Press.   Ontario College of Art and Design printmaking grad Michelle Galletta wanted to make her niece an embroidered doll but couldn't find a pattern anywhere. A week after attempting her very first stitch, she was left with a set of wonky owl dolls and a deep appreciation for the craft. In time, this newfound love of embroidery joined forces with screen printing, and Kiriki Press was launched in 2013 with seven doll patterns. The collection has expanded to include over 30 embroidered doll kits, felt kits, tools and a small brick & mortar shop in Toronto's Roncesvalles neighbourhood. Kiriki Press kits can be found in over 1000 stores worldwide and known for their adorable designs, top quality materials and user friendly instructions. +++++ This episode is brought to you by h+h americas and the Fiber + Fabric Craft Festival.    h+h americas is the premier wholesale springtime event for the fabric and fiber industry in Rosemont IL. With over 575 exhibitors from 26 nations, business workshops, demos, fashion shows, networking and more, this is a must-attend event for anyone working in the crafts industry. Classes start May 5 and the expo is May 6-8th.Visit hh-americas.com to learn more. The Fiber+Fabric Craft Festival is this spring’s premier consumer craft event, happening in Rosemont, IL April 30-May 3rd. With a full calendar of workshops and 250 merchant booths, this is the place to learn new skills, bond with crafty friends, and build that fiber and fabric stash. Tickets go on sale Feb 1st at fiberfabriccraft.com. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #305: Madison May from CUT/SEW Patterns 01.02.2026 54мин
    On today's episode of the Craft Industry Alliance podcast, we're talking about cosplay with my guest Madison May. Madison is the owner and head pattern maker at CUT/SEW Sewing Patterns, a beginner-friendly pattern company that provides entry-level, customizable patterns to the cosplay and street fashion community. With over fifteen years of experience in the costume and fashion industry, Madison has provided patterns to both Broadway and off-Broadway theatrical productions, major US theme parks, cruise lines, and television. +++++ This episode is sponsored by The Academy for Virtual Teaching. Visibility matters when markets tighten. The Academy for Virtual Teaching’s Video Making Crash Course and YouTube for Audience Growth training help craft businesses build trust and reach customers directly—without complicated production. Check it out at: academyforvirtualteaching.com +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #304: Ann Shayne and Kay Gardiner from Modern Daily Knitting 18.01.2026 1ч 17мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about building a craft community with my guests Ann Shayne and Kay Gardiner   Kay Gardiner and Ann Shayne are the co-founders of Modern Daily Knitting, one of the most vibrant places in today’s knitting world. Their partnership began in 2003 with a blog that quickly grew into a beloved hangout online, known for its humor, warmth, and stalwart belief that knitting is a vital part of a life well lived.   In 2024, they created Nash Yarn Fest, a big-hearted, large-scale annual gathering with vendors, speakers, and a Friday night hootenanny.  Beginning in 2025, they created a welcoming, inclusive community called The MDK Society, where members gather online and in person, and save all year long on MDK classes, shopping, and events.  And, in what has been the ultimate manifestation of a dream and most certainly their steepest learning curve, they developed two MDK-exclusive yarns, American-made Atlas and British-made Jane. Through all this, MDK has proved to be most definitely part of a life well lived.   Join MDK Society with a special discount for our listeners! Use the code CIA10 for 10% off MDK Society now through Feb. 28, 2026. +++++ This episode is sponsored by The Academy for Virtual Teaching. Most craft businesses are sitting on decades of expertise - techniques, processes, and problem-solving knowledge.As tariffs and rising costs compress margins, that knowledge matters more than ever. The Academy for Virtual Teaching’s - Virtual Teaching 101 helps craft businesses explore whether that knowledge could become a complementary income stream beyond physical products. Learn more at academyforvirtualteaching.com. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #303: Ali Dillingham 05.01.2026 52мин
    On today's episode of the Craft Industry Alliance podcast, we're talking about running a brick-and-mortar yarn shop with my guest, Ali Dillingham, owner of A Yarn Market. A Yarn Market is a welcoming space based on the mission to make knitting and crochet accessible to all. With over 20 years of knitting experience, Ali is passionate about sharing the joy and therapeutic benefits of mindful making. She often refers to knitting as her form of 'yarn therapy.' As a former speech-language pathologist with experience in educational settings, Ali has a deep understanding of how people learn. This background benefits her inclusive teaching style, making her a patient and effective instructor. Ali is known for her ability to empower students of all skill levels. At A Yarn Market, along with providing access to local yarn, Ali has created a space where creativity and community flourish. +++++ Today's episode is sponsored by The Academy for Virtual Teaching. With tariffs, rising costs, and supply uncertainty, a lot of craft businesses are rethinking how dependent they are on physical products. The Academy for Virtual Teaching’s Virtual Teaching 101 walks through how education and digital offerings can help diversify income for craft businesses right now. Learn more at academyforvirtualteaching.com. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #302: Kim Kight 15.12.2025 50мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about fabric design with my guest Kim Kight. Kim Kight started in the craft blogging world in the 2000s, first with a personal sewing and knitting blog then her fabric news blog, True Up. She is the author of the book "A Field Guide to Fabric Design" in 2011 with Stash Books, which is still in print. She started designing with Cotton + Steel Fabrics in 2013, now Ruby Star Society since 2018. She lives outside of Austin, TX with her family and pets. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #301: Brittany Garber 01.12.2025 1ч 8мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about crochet design with my guest, Brittany Garber.   Britt is the creative force behind KnotBadBritt—a name that’s become synonymous with bold color, approachable crochet design, and thoughtful community-building in the fiber arts world. With over five years of experience as a designer and educator, Britt is known for patterns that are both playful and practical, helping makers grow their skills with confidence. She’s also the founder of the Makers of Color Collective, an initiative focused on amplifying diverse voices and fostering deeper inclusion across our industry. +++++ This episode is sponsored by QT Fabrics.  Discover the creativity behind QTFabrics! From vibrant prints to endless textures, our collections are crafted to elevate every quilting and sewing project. We proudly celebrate the artistry of beloved designers Jane Maday, Andrea Lavery, Kate Lower, and Dan Morris, and we’re thrilled to welcome fresh inspiration from Emily Lamb as well as Elaine Hooley of Soho Studios, London. At QTFabrics, every yard tells a story. Let it help you tell yours. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #300: Maria Shell 17.11.2025 1ч 3мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about quilting with my guest Maria Shell.   Maria’s work is grounded in the tradition and craft of American quilt making. She strives to take the classical components of a traditional bedquilt and manipulate them with the hope of creating surprising combinations of pattern, repetition, and color for the viewer. +++++ This episode is sponsored by Quarry Books.    Check out Crochet Your Celebrity Crush with Lee Sartori! This book provides 15 amigurumi patterns to create adorable, crocheted versions of famous actors, musicians, and athletes. You can stitch your very own Harry Styles, Pedro Pascal, and more with Lee’sstep-by-step instructions, suitable for crocheters of all skill levels.   Crochet Your Celebrity Crush is available now from Quarry. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.  
  • Episode #299: Louisa Sonstroem 03.11.2025 1ч 9мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about hand sewing with my guest Louisa Soenstrom.   Louisa considers garment-making skills to be deeply empowering. Louisa writes and teaches about patternmaking and hand stitching clothing. For most of a decade, she worked in technical design and patternmaking, most recently for Macy's and Eileen Fisher. Previous works have included a self-published book called Hand Sewing Clothing: A Guide, as well as two seasons of “Patternmaking in Public Places,” an outreach project she started to democratize access to patternmaking skills. This year, Louisa is celebrating the August release of her newest book, The Handsewn Wardrobe: A Complete Guide to Making Your Own Clothes, from Patternmaking to the Finishing Stitches, in collaboration with Storey Publishing. +++++ This episode is sponsored by P&B Textiles. P&B Textiles has entered their 45th year of business — that’s four and a half decades of creativity and connection! A true legacy company celebrating its commitment to design, innovation, and outstanding customer service. Through the years, they’ve built lasting relationships and inspired makers everywhere. They truly value those personal connections with both fabric shops and consumers. P&B ----- “Basics and Beyond!” +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #298: Amy Ting 20.10.2025 56мин
    On today's episode of the Craft Industry Alliance podcast,  we’re talking about building a crochet business with Amy Ting. Amy Ting is a Korean-Taiwanese crochet designer based in the Bay Area, California. She is the author of Amigurumi Critters and creator of Curious Papaya. Amy’s amigurumi creations have resonated with a wide audience but especially so with the Asian-American population. Her designs have been featured in notable publications such as Simply Crochet Magazine and Crochet Society, and she has also collaborated with popular brands in the fiber arts community such as Michael’s Arts and Crafts, Jo-Ann Fabrics and Clover Needlecrafts. Amy hopes for those viewing her work to feel empowered through representation and inspired to take on new challenges.  +++++ Today's episode is sponsored by knitCompanion. Knit without limits! knitCompanion keeps track so your hands and mind can focus on making things and learning new techniques. It works with ANY PATTERN so you can craft what you love. Check it out and download the app today! +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.  
  • Special Episode: Abbie Small on the Future of the Big 4 Sewing Pattern Brands 04.10.2025 54мин
    Welcome to this special episode of the Craft Industry Alliance podcast.   Today, we’re excited to share with you an interview with Abbie Small. Abbie served as executive vice president and general manager of Simplicity Creative Group, owner of the Big 4 pattern companies. Just last week, Rubelmann Capital, in partnership with Abbie, acquired the company from the bankruptcy auction that was held after Design Group in the UK sold Design Group Americas to Hilco Capital for $1. Now, Abbie is at the helm. We ask her how her this sale came to about and find out what the future holds for these legacy sewing pattern brands. Here's me with Abbie Small. +++++ This episode is sponsored by Spoonflower. Tired of supply chain disruptions getting in the way of your business? Spoonflower’s print-on-demand model means you get the designs you want, on the fabric you want, when you want them—all printed on demand in the USA. Click right here for access to a special offer for Craft Industry Alliance members. Discover your next bestseller today.  +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #297: Marianne Fons 15.09.2025 1ч 6мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about living the life of a quilter and writer with my guest Marianne Fons.   Marianne Fons co-hosted “Fons & Porter’s Love of Quilting” on public television nationwide for many years, first with Liz Porter and later with daughter Mary Fons.   With Liz, she co-authored Quilter’s Complete Guide, one of the best selling quilting books of all time. Marianne Fons and Liz Porter were the 2019 inductees into the Quilters Hall of Fame.   Marianne served on the board of directors of Quilts of Valor Foundation for eight years. She helped establish the Iowa Quilt Museum in 2016, and in 2017 reopened The Iowa Theater, both in her hometown of Winterset, Iowa. In 2021, she was named Madison County Citizen of the Year.   Her literary life includes writing novels and assisting the Washington Island Literary Festival on Washington Island, Wisconsin, where she has a summer home. +++++ This episode is sponsored by Amy Barickman. Are you looking for a special gift for a friend? Take a look at Amy Barickman’s new book. Love You to Pieces is a heartwarming, whimsical, lyrical celebration of friendship featuring a charming cast of 40 vintage fabric characters set amidst a backdrop of 60 heirloom quilts. This book is perfect for makers and those who appreciate handmade treasures, as well as anyone nostalgic about the fabric pals that comforted them as children! Visit  amybarickman.com/loveyoutopieces to learn more and order today. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
  • Episode #296: Michelle Cain 01.09.2025 55мин
    On today's episode of the Craft Industry Alliance podcast, we’re talking about building a quilting business with my guest Michelle Cain. Michelle tried rather hard not to become a quilter. After growing up outside of Lancaster County, Pennsylvania, and having a mom who began quilting in the 1990s, this was a formidable challenge. A chance encounter with Denyse Schmidt’s work, however, introduced Michelle to the world of modern quilting and convinced her there might be a place for her in it. She made her first quilt in 2013 and hasn’t looked back.Wanting to connect with other makers, Michelle became active in the New Hampshire Modern Quilt Guild and started blogging about her quilting adventures as From Bolt to Beauty in 2014. In 2020, she formally launched From Bolt to Beauty patterns. Her projects have been featured at QuiltCon and in magazines like Curated Quilts and Love Patchwork & Quilting.In a previous life, Michelle wrote marketing copy and edited books, magazines, and websites. She lives in Massachusetts with her husband, two teenage sons, and two naughty Golden Retrievers. Michelle lives not far from me and we were luckily able to record this interview in person in my studio. +++++ This episode is sponsored by The Academy for Virtual Teaching. Video isn’t just a sales tool. It’s how you build a community around your brand. Teaching online lets you share your knowledge, your story, and your values - with reach that goes far beyond your local shop. Explore your options in the free LIVE workshop, Virtual Teaching 101 offered at AcademyForVirtualTeaching.com.  +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

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