Dirty Chats

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  46: Kim Kardashian's Update Energy Drink Ad Is a Marketing Masterclass + the Kendall Jenner nose debate 24.07.2026 30мин

  Kim Kardashian just dropped the most psychologically dialled ad of the year... and I'm jealous I didn't write it. 7.7 million views in nine hours (and counting). And no, it's not just because she's Kim Kardashian. But first, Dirty Dish. This week I'm covering: Robbie Williams, a FIFA interview, and the mystery white object that fell onto his mic.Amanda Batula shutting down pregnancy rumours in the most Amanda way possible.Kris Jenner going on plastic surgeon Simon Ourian's podcast to defend K...
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  45: Did Phoebe Gates Commit Fraud? The Phia Cookie Stuffing Scandal + Justin Baldoni Breaks His Silence 17.07.2026 33мин

  Phoebe Gates raised over $35 million for her shopping app Phia. Now the whole internet is asking one question... did she commit fraud? This week on Dirty Chats: The Phia cookie stuffing scandal taking over the tech internetJustin and Emily Baldoni's surprise statement after two years of silenceA hot take on whether you should lie in your business to get aheadFirst, Justin Baldoni and Emily Baldoni broke their silence with a statement reel nobody saw coming... and I break down why their PR pla...
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  44: TAYLOR SWIFT'S WEDDING to Travis Kelce...the full debrief + the magic of world building for your brand 07.07.2026 33мин

  Taylor Swift married Travis Kelce at Madison Square Garden, and everyone (except me) is reading it wrong Taylor Alison Swift is married, and the internet is losing its mind over a peach curtain. In Dirty Dish, I'm unpacking the royal wedding of the year: the thousand guests, the raffle, the "T and T married" billboard in the world's most boring font, the Adam Sandler of it all. I've got a theory that reframes this whole thing the second you stop looking at it as a wedding...😏 I also get...
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  43: Evan Spiegel lost billions launching Snapchat's AI glasses...here's what he should've done 29.06.2026 25мин

  Evan Spiegel launched Snapchat's new Specs AR glasses, and within 48 hours Snap had lost 2 billion dollars. Yes, with a B. This week I get into the Snap Specs launch... the keynote, the $2,195 price tag, and why everyone online blaming the "ugly" glasses has it completely wrong. I break down the actual reason Evan Spiegel's launch tanked (it isn't the design, and it isn't the cost), then I rebuild the entire campaign the way I'd have run it. (Miranda Kerr, you're so welcome.) Then in Di...
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  42: Olivia Rodrigo VS. Taylor Swift, Summer House Reunion, annnd I rewrite Brooklyn Beckham's terrible Doordash ad 21.06.2026 54мин

  Olivia Rodrigo VS Taylor Swift (the whole story), how popstars market themselves, Brooklyn Beckham's DoorDash commercial annnnd I give my Summer House reunion thoughts. Today's episode is mostly gossip...except the part where I unpack Olivia Rodrigo's personal branding and the common marketing thread that exists between popstars like Olivia Dean, Olivia Rodrigo, Taylor Swift, Katy Perry and Chappell Roan. SO ON THIS EPISODE: Olivia Rodrigo vs Taylor Swift.Brooklyn Beckham's $1 mil...
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  41: Blocked, Threatened, Deplatformed: The Huffer AI Scandal With Elijah Timmins-Scanlon 11.06.2026 49мин

  This week I sit down with Elijah Timmins-Scanlon, the Auckland model (signed to Red Eleven) who called out New Zealand streetwear brand Huffer of using AI to generate campaign images that looked suspiciously like him. Or like him and his brother, also a model, blended into one person. He tells me how he found it, what he did next, and how aggressively the brand moved once he said something out loud. (Getting blocked by a brand's own Instagram is not the move that makes you look innocent.) We ...
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  40: How to go Viral in 2026 (my experience) + Taylor Swift Gets Sued 03.06.2026 24мин

  I unpack the 4 ways accounts are blowing up in 2026, and the common thread between my viral posts (that translates to reels, YAP videos and carousels). Also, Taylor Swift gets sued and the title of her new song is suspicious. On Dirty Dish this week I get into: Taylor's Toy Story 5 song, "I Knew It, I Knew You"... and the Gracie Abrams of it allThe Maren Wade lawsuit over The Life of a ShowgirlThen we get into Dirty Business. This week I'm answering the thing everyone wants answered and...
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  39: Meghan Trainor gets trolled online (PR plan inside) + Anne Hathaway lies about her facelift 27.05.2026 23мин

  There's a new most-trolled Meghan in town... and I have a full PR plan to save her. In Dirty Dish I cover: The Anne Hathaway "I swear it's just two tight braids" facelift sagaMarciano and Jessi from Love Is Blind and how they pulled off the redemption arc of the centuryThen in Dirty Business... I break down why Meghan Trainor's latest album Toy With Me debuted at #198 on the Billboard 200, why she cancelled her Get In Girl tour, and why the TikTok comments under her single tease have become a...
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  38: Will Spencer Pratt Be LA's Next Mayor? Alex Cooper is pregnant + the weird Ozempic economy 19.05.2026 38мин

  Spencer Pratt is running for Mayor of LA and I have become genuinely, unironically invested. This week on Dirty Chats, I'm covering the marketing masterclass nobody saw coming, plus the unhinged economic ripple effects of one in eight Americans being on Ozempic. In Dirty Dish I'm covering: Alex Cooper's pregnancy announcement and why my PR prediction from three weeks ago has officially COME TRUE. Amanda Frances, her Abundance Timeline challenge, and the viral post that made me $4.5K USD ...
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  37: Blake Lively Settles With Wayfarer Studios + Whitney Leavitt Quits Mom Tok + Why I Postponed My Launch 11.05.2026 37мин

  In a move no one saw coming, Blake Lively has settled with Wayfarer Studios... and I am in mourning. That courtroom trial was the only way I was emotionally getting through May 2026. (We're devastated. We're inconsolable. We're rewatching the Met Gala interview for forensic evidence.) This week on Dirty Dish, I'm breaking down the settlement no one wanted: what Blake Lively actually agreed to, what Justin Baldoni's lawyer Bryan Freedman is saying about it, and why I think the real war isn't o...
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  36: Nike's Identity Crisis, Taylor Frankie Paul's Court Order, and Emma Grede's controversial book tour 02.05.2026 39мин

  I'm ranting today. Women in the entrepreneurial space need to stop being put on a pedestal...because I'm starting to feel like a lot of them are being dishonest. Also we've got Taylor Frankie Paul and Dakota Mortensen back in court...the judge absolutely clocked what's going on there... Plus Nike's embarrassing response to their Boston Marathon campaign backlash, and why their non-apology is a masterclass in what NOT to do when your brand gets backlash from the Karens. Next, how E...
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  35: Alex Cooper vs Alix Earle: The Feud Explained (Call Her Daddy Podcast Drama). 24.04.2026 35мин

  ON THE POD TODAY>>> What happened in Belle Burden's smash hit memoir Strangers? (and why did my carousel about it go viral?) I chat about the devastating prenup, what my husband said about the husband leaving, and what my carousel angle taught me about Instagram metrics. The Alex Cooper Vs Alix Earle drama explained: what actually kicked the feud off, and why Matt Kaplan is all of a sudden in hot water (and why he shouldn't called 'Matt')...and I pitch an unofficial PR pl...
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  34: Justin Bieber's $10 million Coachella set BREAKS the internet...and the marketing genius behind the Masters ⛳ 17.04.2026 19мин

  Justin Bieber's $10M Coachella Set, The Masters' No-Phone Policy, and the Marketing Power of Doing Less Everyone has an opinion on Justin Bieber at Coachella. Here's mine. This week I'm breaking down two very different events ...The Masters golf tournament and Justin Bieber's stripped-back Coachella set ....and what they both accidentally taught us about the most powerful marketing move of 2026. (Yes, I'm talking about sport.) Dirty Dish: The Masters has a no-phone policy, a lottery tic...
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  33: Blake Lively vs Justin Baldoni: What the Ruling Actually Means (And the PR Plan She Needs) 🐉 09.04.2026 43мин

  Hold your florals, because in this episode I SAVE BLAKE LIVELY'S REPUTATION. Also in this ep, it's the Blake Lively Justin Baldoni case explained - well, the updates anyway. Because Judge Liman just gutted two thirds of Blake Lively's lawsuit against Justin Baldoni. So, in Dirty Dish: I break down exactly what happened with the Blake Lively vs Justin Baldoni ruling. What was dismissed, why it's not as simple as "she lost," and what's actually heading to trial in May. I also go lin...
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  32: How Alix Earle sold out Reale Actives in 19 hours...and why is Kris Jenner blowing up in China?! 🇨🇳 02.04.2026 25мин

  Alix Earle just sold out a skincare brand in 19 hours. Here's exactly how she did it. In Dirty Dish, hundreds of thousands of Chinese social media users are changing their profile pictures to Kris Jenner's face....but why? Then in Dirty Business, I break down Alix Earle's pre-launch campaign for Real Actives, her new acne skincare brand. 🧩 Alix spent months feeding people's primal brains before a single product was available to buy. The rollout included cryptic Instagram accounts, passcode-lo...
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  31: Taylor Frankie Paul, The Bachelorette drama, and the $70 Million Cost of Bad PR 25.03.2026 43мин

  This week I'm unpacking the full Taylor Frankie Paul situation: the assault footage, the cancelled season, the lawsuit rumours, and the one question nobody's really asking....why did ABC cast her in the first place when they knew? (We're blaming Nick). I also have a full PR plan for three different parties caught in this mess: * the Bachelorette franchise * The Secret Lives of Mormon Wives * and Taylor herself. And yes, I pitched ABC a plan to save their show. Six days later, D...
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  30: Is Meghan Markle getting paid 1 million for a girls retreat? And the truth behind Timothee Chalamet's Oscar campaign 😬 15.03.2026 46мин

  The one where I pitch Meghan Markle a business idea she didn't ask for - and break down Timothée Chalamet's Oscar campaign in history. This week on Dirty Chats, we're covering two stories that have absolutely nothing in common except that both involve famous people who both take themselves very seriously. First up in Dirty Dish - Meghan Markle. The Her Best Life retreat in Sydney sold out in days, there are conflicting reports about whether she's getting paid $1 million or doing it "as ...
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  29: Kim Kardashian has a new brand?! And the *best* psychology tweak to get more sales. 06.03.2026 26мин

  Did Kim Kardashian just waste the best launch story of 2026? Obviously I have thoughts. This week on Dirty Chats: my husband bought me a Thermomix and I've basically become a different person, Lily Allen showed up to her tour opening night wearing a dress made of actual receipts (and it's a masterclass in specific storytelling), and Kim Kardashian quietly became co-founder of an energy drink brand with absolutely zero buildup — which, for a woman who built her entire career on anticipation, i...
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  28: Tyra Banks Has a Problem + The Nancy Guthrie Mystery (And Why Curiosity Sells) 26.02.2026 1ч 1мин

  Dirty Chats is BACCCCCK and firstly a note: the audio isn't quite as good as I'd hoped... 😬 In this episode, I’m breaking down two stories that had me (and the internet) in a full chokehold: – The disappearance of Nancy Guthrie, the 84-year-old mother of Savannah Guthrie, in Tucson, Arizona – The Netflix docuseries Reality Check: Inside America’s Next Top Model and the cultural reckoning around Tyra Banks and ANTM And because I physically cannot consume media without turning it into a market...
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  27: Brooklyn Beckham drama: a forensic analysis...and a PR plan for the Peltzes *BONUS EP* 04.02.2026 58мин

  This week on Dirty Chats, I’m finally doing what you’ve all been waiting for: a forensic analysis of the Brooklyn Beckham family drama...plus my draft PR plan for Brooklyn and Nicola to help them come out on top of the PR war (which they absolutely can, if they become the first clients of my imaginary PR company). Yes, I know. This episode is late...BUT I'M STILL ON HOLIDAY, so feel special. So this episode is a bonus Dirty Chats: less business, more gossip (for now), and a brutal...