Beauty Business Matters

Эпизоды

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  How Expertise and Tiered Pricing Can Transform Your Salon 26.07.2026 52мин

  Ever wondered what it takes to turn salon ownership from a stressful hobby into a thriving, structured business? In this episode, multi-award-winning salon owner Justyna Rostek shares her incredible journey—from moving to the UK with basic English to building a top-performing Guinot franchise. Discover why salon owners need to charge based on their experience, how to pre-sell treatments before investing thousands in new equipment, and why mastering the entire client journey is key to client retention. Plus, Justyna reveals the vital skin cancer detection training that ultimately saved her husband’s life. Packed with practical, warm advice, this conversation is essential listening for any salon owner looking to elevate their business and balance their life. Key Takeaways Become an expert before an entrepreneur: Gain experience across various salons to learn the business and make mistakes on someone else's payroll. Charge according to expertise: Tiered pricing stops owners from being overworked while giving them time to train their team. Pre-sell before buying equipment: Test the market and pre-sell courses to ensure a fast return on investment before purchasing costly devices. Guide the client journey: Frame recommendations around solutions to problems, then give clients space to decide without talking them out of the sale. Invest in health detection training: Skin cancer awareness training equips therapists with life-saving skills to protect clients and loved ones. Direct Quotes "Become an expert before you become an entrepreneur." "Charge according to your expertise." "Go out there and make mistakes on somebody else's payroll." "Therapists look at it from the point of 'oh, but I enjoy doing brows'... rather than make money." "You're not selling, you're advising." Timestamp Chapters 00:00 – Welcome to Beauty Business Matters 01:23 – Early Days: From Poland to London 08:48 – Taking the Leap into Salon Ownership 13:08 – The Franchise Model & Business Structure 20:43 – Crunching Numbers & Smart Equipment Buying 28:12 – Guiding the Client & Master Sales Techniques 35:12 – MASK Training & Saving a Life 43:14 – Justyna’s Top Golden Nuggets for Salon Success SOCIALS & IMPORTANT LINKS https://susanroutledge.com⁠ https://www.instagram.com/susan_routledge/⁠ https://www.tiktok.com/@beautybusinessmatters⁠ https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ Follow Justyna Rostek on Instagram!: https://www.instagram.com/justyna.rostek/ SPONSORSHIP Book your discovery call with The Smart Group: https://www.the-smartgroup.co.uk/contact?utm_medium=cpc&utm_source=google&utm_campaign=pixal-diode-p-max ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  Shifting from Beauty to Skin: The Power of Pivoting Your Salon 19.07.2026 41мин

  It takes an immense amount of courage to completely flip a business model when you're already running a highly successful, multi-award-winning clinic. Tessa Roszkowski joins the conversation to share the incredible journey behind her 20 years in the beauty and aesthetics industry, including the defining moment she decided to step back, close a branch, and completely drop traditional beauty treatments to focus solely on high-level skin results. This honest dialogue explores what it really takes to navigate massive industry shifts, manage an expert team with zero turnover, and rebuild authentic client trust in a world saturated by fleeting social media trends and automated AI consultations. From fighting major health battles while managing payroll from a hospital bed to restructuring opening hours for a truer sense of personal harmony, this is a masterclass in resilient, heart-led leadership. Discover why staying in your lane and prioritizing deep client education over shiny new trends is the ultimate secret to long-term business survival. Key Takeaways The Power of the Pivot: Streamlining a massive service menu to focus entirely on a core niche—like shifting from general beauty to advanced skin health—can dramatically boost business longevity and client results.   Brand Identity Over Trends: Resisting the urge to chase every fleeting industry fad or "shiny penny" piece of equipment preserves long-term brand integrity and prevents costly financial mistakes.   Earned Trust Through Education: Empowering clients with deep, transparent education about their specific skin needs is the absolute best way to cut through online misinformation and build an authentic bond.   People-First Leadership: Nurturing a team through clear protocols, extreme empathy, and structural support creates an empowered environment that fosters virtually zero staff turnover.   5 Direct Quotes "We completely pivoted and changed our business during that period... our focus now is just skin."   "I believe the balance is in the relationships that you have... to give you the flexibility and not have that guilt to go and do what you need to do."   "Be leaders in what you do and don't follow trends... it's so easy to just jump on that bandwagon."   "The more your team are looked after, the more everything, the whole machine just runs smoothly."   "Just empower them with the right information about their skin, because then they'll make the right choices easily." Key Timestamps & Chapters 00:00 Celebrating 20 Years of Multi-Award-Winning Business Success   02:27 The Evolutionary Journey from Beauty Junior to Flagship Owner   04:48 Making the Radical Decision to Drop Beauty and Focus Entirely on Skin   11:25 Rebuilding Authentic Trust Against Saturated Online Trends and AI   12:58 Empowering Clients Through Honest Education Over Faddish Marketing   23:33 Navigating Personal Health Storms While Guarding Your Business Core   33:11 Cultivating a People-First Culture to Achieve Zero Team Turnover SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  Find out more about Tessa Stevens Health and Beauty:  https://www.tessastevens.com/ SPONSORSHIP Book your discovery call with The Smart Group: https://www.the-smartgroup.co.uk/contact?utm_medium=cpc&utm_source=google&utm_campaign=pixal-diode-p-max ⁠https://www.phorest.com/⁠  ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠  This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠  HOST BIO  Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  The Evolution of Beauty PR: Balancing Tech Innovation with Human Connection 12.07.2026 45мин

  Running a business in the hair and beauty world is a beautiful thing, but it can take a serious toll if you aren't looking after yourself. In this conversation, Susan Routledge sits down with Sam Grocutt, a 30-year beauty PR veteran, director of Essence PR, and co-founder of Curated Beauty. They pull back the curtain on how much the industry has changed—moving from the days of fax machines and transparencies to integrating artificial intelligence and automated tech. But beyond the tech, they dive deep into the emotional weight salon owners, stylists, and therapists carry every day, and why listening to your body isn't optional. They also discuss the vital, life-changing work of the Hair and Beauty Charity, supporting industry professionals navigating domestic violence, illness, and financial crisis. Packed with honest talk about female mentorship, setting boundaries, and the reality of modern entrepreneurship, this is a must-listen for anyone in the beauty business. 5 Key Takeaways The Evolution of Industry Tech: The hair and beauty landscape has radically shifted from analogue tools like fax machines to advanced tech, requiring business owners to continuously learn and adapt to tools like AI for imagery, contracts, and marketing. The High Cost of Emotional Burnout: Beauty professionals continuously absorb the emotional baggage and energy of their clients, often leading to severe physical and mental health crises if they do not prioritize self-care and set firm boundaries. The Power of Clear Communication: True confidence in business means not being afraid to ask people to slow down, avoid overcomplicating things with jargon, and explain concepts simply. Support via the Hair and Beauty Charity: The charity acts as a critical lifeline for industry professionals experiencing severe hardships, including domestic violence, terminal illness, and financial decimation. The Strength of Female Mentorship: Surrounding oneself with strong, experienced women creates a powerful network where voices are heard, experiences are shared, and authentic learning thrives. Podcast Chapters & Timestamps 02:11 – The Accidental PR Journey: How a bit of family nepotism launched a stellar 30-year career. 05:37 – The Real Skill of Public Relations: Why loving people and storytelling beats writing skills every time. 10:39 – Learning to Say No: Navigating business opportunities, avoiding FOMO, and protecting your calendar. 16:36 – Embracing the AI Revolution: Using artificial intelligence to streamline contracts and create rapid brand marketing imagery. 22:00 – The Amazon Hair Salon: Discussing the tech giant’s venture into physical salon spaces. 25:08 – The Hair and Beauty Charity Lifeline: A sobering look at the rise in industry professionals seeking help for illness and domestic crisis. 32:58 – Global Women in PR: Championing female networking, mentorship, and lifting up the next generation. SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ Find out what Sam could do for you and your business: https://www.essencepr.com/ https://www.linkedin.com/in/samantha-grocutt-657642a/ SPONSORSHIP Book your discovery call with The Smart Group: https://www.the-smartgroup.co.uk/contact?utm_medium=cpc&utm_source=google&utm_campaign=pixal-diode-p-max ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  From Hobbyists to Luxury Chocolatiers: The Mejoolies Story 05.07.2026 34мин

  Ever wondered how to turn a simple chocolate truffle into a high-impact branding tool that leaves clients completely speechless? This conversation dives deep into the world of bespoke experiential gifting with the creative minds behind Mejoolies. Host Susan Routledge sits down with founders Carrie Farr and Lindsay Thompson to uncover their fascinating journey from accidental wedding favour makers to running a thriving luxury chocolate and baking empire that completely dominates corporate events. The discussion covers the realities of running a neurodiverse partnership, the logistical chaos of transporting chocolate on the hottest day of the year, and why physical networking beats hiding behind a social media grid every single time. Perfect for UK entrepreneurs looking to elevate their customer experience, this chat offers a refreshing look at staying authentic while scaling a premium service business. 5 Key Takeaways Elevate the Experience: Branded gifting shouldn't just look pretty; it needs to spark an emotional reaction and act as a memorable talking point. Lean Into Your Strengths: Successful partnerships thrive when one person anchors the logistics and organization while the other channels high-pressure creative energy. Human Connections Over Grids: Showing up to local industry events in person builds unmatched brand loyalty that digital marketing simply cannot replicate. Flexibility is a Superpower: Ditching rigid minimum order rules allows small businesses to cater to bespoke corporate needs and build trust early on. Pivot Professionally: Aligning a product offering to seasonal challenges—like shifting focus to baking when the summer heat threatens chocolate production—keeps revenue consistent year-round. 5 Direct Quotes "We know that their client is going to get it and go, 'wow.' And that's the most important bit to us..." "I've always got some hobby on the go... then it was wedding favours, hence the chocolate." "The chocolate and the baking totally developed from there... we're kind of at the ceiling of where we are now..." "If you just put yourselves out on social media, it just would not have grown the same." "We literally don't see each other... I'm upstairs making chocolate, she's straight down in the bakery." Key Timestamps & Chapters 00:00 – The Power of Chocolate in the Studio 01:31 – 14 Years of Sweet Evolution 03:11 – From Family Bakeries to Accidental Chocolatiers 06:56 – The Art of Replicating Books in Chocolate 11:44 – What’s in a Name? The Heart Behind Medjulis 16:04 – Inside the Wonka-Style Workspace 20:50 – Mastering Experiential Chocolate Workshops 25:38 – Teamwork, Menopause, and Neurodiverse Growth 29:46 – Why In-Person Networking Trumps Social Media SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ Find out what the Ladies from Mejoolies could do for you and your business: https://mejoolies.co.uk/ https://www.instagram.com/mejoolies___/ SPONSORSHIP Book your discovery call with The Smart Group: https://www.the-smartgroup.co.uk/contact?utm_medium=cpc&utm_source=google&utm_campaign=pixal-diode-p-max ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  The Truth About Scaling Your Salon with Technology 28.06.2026 46мин

  Ever felt the pressure to jump on the latest machine trend, only to wonder if your clients actually want it? Navigating the noisy world of advanced beauty technology can leave you feeling overwhelmed and second-guessing your investments. This conversation strips back the marketing fluff to reveal how to align equipment purchases with real customer demand, check for genuine certifications, and build long-term value. From understanding the booming shift toward regenerative skincare and "prejuvenation" to rediscovering the magic of profitable in-person salon events, this is your guide to making smart, trust-led business decisions. Discover how to move away from high-pressure sales tactics and step confidently into your role as a true specialist. 5 Key Takeaways Validate Demand First: Always ensure a proven customer desire exists within your database before committing to expensive new machinery. Prioritize Trust over Transactions: Long-term business success relies on building meaningful emotional connections with clients rather than treating them as mere transactions. Verify Authenticity: Protect your business and consumers by rigorously checking for genuine European CE marks and technical data provenance. Embrace Prejuvenation: Younger demographics are seeking advanced skincare much earlier, shifting focus from anti-aging to proactive skin health. Revive In-Person Events: Collaborative, education-focused salon events build incredible momentum, trust, and rapid return on investment. 5 Key Quotes "The first thing that we do is let's just do a discovery call first and, and see if there's a demand for this treatment." "I think you need to ascertain if there's a demand first and then if there is, can I supply it to a standard that I want to?" "If the motivation is based on time, you have to question the motivation of them as a partner." "Business can be in my book two things: it can either be a transactional concept or it can be an emotional concept." "The regenerative skincare approach is looking at technology, platforms, but also in skincare, that encourages the skin to do its best job." SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ Book your discovery call with The Smart Group: https://www.the-smartgroup.co.uk/contact?utm_medium=cpc&utm_source=google&utm_campaign=pixal-diode-p-max SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  Navigating Sickness Policies: What Every Salon Owner Must Know 21.06.2026 56мин

  It’s the dread every salon and clinic owner knows too well: waking up to a last-minute text from a staff member calling in sick because they simply didn't sleep well. Navigating the minefield of staff management, shifting legislation, and persistent absences can leave even the most seasoned bosses feeling entirely burnt out. Expert executive coach Sue Ingram shares the vital distinction between managing with judgment versus managing with respect, offering a masterclass in establishing bulletproof workplace policies. This conversation delivers a refreshing, actionable look at how to tackle messy habits, navigate post-COVID anxiety, and implement a 'hard back, soft front' leadership style that empowers teams to take genuine ownership of their roles. 5 Key Takeaways Shift from Liked to Respected: As a leader, working solely to be liked compromises your boundaries; aiming for respect naturally fosters a better, more compliant team culture. Proactive Sickness Policies: Clear, exact, and consistently managed sickness policies prevent staff from abusing vague guidelines and protect business schedules. The 'Hard Back, Soft Front' Approach: Effective management requires setting firm boundaries (hard back) while maintaining a supportive, encouraging demeanor (soft front). Separate Behavior from Identity: When addressing staff issues, addressing the habit or behavior rather than attacking the person's identity prevents defensiveness. Foster Joint Buy-In: Involving the team in final hiring decisions or strategic changes creates shared responsibility and proactive solution-finding 5 Direct Quotes "The trick with good sickness management is to proactively manage it and to have a really great policy in place, very clear, very exact." "As a manager and a boss and a leader, you do not want to be liked. You do not work to be liked." "The real thing to work for as a boss is to be respected. And the funny thing is that once you're respected, you are likely to be liked." "Writing your policy document is an absolute gift of an opportunity to state what your culture is." "You have got to love your people... The human being that they are, you have got to love and respect and understand." Chapter Timestamps 00:00 – An Introduction to Team Accountability 01:45 – Navigating the Real Costs of the New Sickness Rules 04:21 – Proactive Management vs. Retroactive Fixes 06:20 – Shifting Leadership Vibe From 'Liked' to 'Respected' 09:25 – Defining Personal vs. Professional Boundaries with Staff 11:50 – Writing a Bulletproof Culture-Driven Policy Document 14:55 – Gathering Team Feedback and Navigating Staff Anxiety 18:15 – Hard Back, Soft Front: How to Address Messy Habits 21:30 – Boosting Team Retention and Creating a Shared Buy-In SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  Stop Chasing Every Client: How to Define Your Ideal Salon Client 15.06.2026 12мин

  In this week's midweek business bite, Susan tackles the foundation of true salon and clinic success: defining and attracting your ideal client. It is incredibly easy to get swept up in social media metrics and the endless chase for new bookings, but trying to be everything to everyone often results in a book full of one-off visitors rather than loyal fans.  KEY TAKEAWAYS Stop Trying to Appeal to Everyone: A vague, scattergun approach to marketing will only fill your columns with inconsistent, short-term visitors.  Prioritize Retention Over Acquisition: An aggressive social media strategy might bring in new faces, but without an exceptional, personalized client experience, they won't stay.  The 80/20 Rule is Real: Always remember that 80% of your business will come from your top 20% of clients. Nurturing and catering specifically to this top tier should be your primary focus. QUOTES "The most fundamental thing you must know in your business is who your ideal client is. Otherwise, how do you know if you're marketing correctly to them?" "80% of your business will always come from your top 20% of clients. So that has to be your focus: is your business full of your ideal clients right now?" "The magic happens the moment you get brave and decide exactly who you are for... and then it's natural that you'll start attracting the right clients." SOCIALS & IMPORTANT LINKS  ⁠Little Book of Client Retention⁠ ⁠Client Avatar⁠ https://susanroutledge.com ⁠ ⁠ https://www.instagram.com/susan_routledge/⁠  ⁠https://www.tiktok.com/@beautybusinessmatters ⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters ⁠  HOST BIO  Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠
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  Industry Powerhouses Reveal The Best Knowledge For Your Beauty Business! 07.06.2026 34мин

  It is easy to get completely wrapped up in the daily grind of running a business, but sometimes the greatest growth happens when you finally step back and give your team the space to breathe. This special compilation episode brings together the absolute best highlights and golden nuggets from previous conversations with industry powerhouses like Lara Morgan, Amanda Winwood, and Helen Portman-Brookes. From the chaotic world of film set prosthetics to navigating a complete business overhaul during lockdown, this episode dives deep into what it truly means to evolve. Discover why micro-management is a precarious trap, how to completely optimize a bloated treatment menu, and why the best social media strategy doesn't require millions of viral views. Whether you are looking to delegate more effectively or align your brand portfolio with authentic human connections, these curated insights offer the perfect blueprint to help you get your time back and enhance your profitability. Key Takeaways Embrace the Traffic Light System: Divide your diary into red, amber, and green time to ensure you are balanced between business management, long-term strategy, and personal recovery. Delegate to Allow Growth: Stepping out of the daily operations gives your team the space to step up, innovate, and often run the business better than you would yourself. Ruthlessly Cull What Isn't Working: Use quiet periods or disruptions to analyse performance and strip away messy, time-consuming, low-profit treatments or services. Prioritize Human Transactions: True business connections are built on shared values and authenticity, not the corporate armour of badges, suits, or high heels. Optimize, Don't Just Collect Views: You don't need millions of social media followers or expensive gurus; you just need to turn your current visibility into high-converting profit. Direct Quotes Every decade, I found a new passion within the same industry. So there was no need to change jobs or leave. You just kind of changed your specialism. Until you trust and you give others the chance to grow, you have nothing because you're a one man band and you are living in a very precarious place. If you don't like me, you're not going to buy from me... that interface is about do I like this person? Do they feel authentic? Do we share values. In a world where everybody thinks that they're more visible than ever, the majority of businesses are still best kept secrets. I think to me, you have to know a brand inside and out to the best of your ability before you can make that complete decision on whether it's right for the business. Key Timestamps & Chapters 00:00:07 – The Evolution of a Creative Specialism 00:05:41 – Red, Amber, Green: Mastering the Diary Traffic Light System 00:07:00 – Stepping Back to Let Your Team Step Up 00:10:12 – The Lockdown Audit: Streamlining the Treatment Menu 00:12:16 – Spa Fest: D-Badging the Industry for True Connection 00:18:22 – Mint over Minted: Giving Back Through Retreats 00:19:26 – Stop Listening to Gurus: Watch What the Creators Actually Do 00:23:12 – Turning Minimal Views into Maximum Profit 00:27:17 – The Back-to-Front Method: Training Before Financial Commitment 00:30:27 – Embracing the Screen: Managing a National Portfolio Remotely SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠
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  The Game-Changing Massage Technique Your Spa Needs 31.05.2026 58мин

  Imagine a massage where you never have to turn over, your makeup stays intact, and you drift away on a bed of perfectly heated water. This isn't a futuristic luxury—it's the reality of a face up Hydrotherm treatment. Long-term wear and tear on a therapist's hands and wrists can end a career prematurely, but switching to a fluid, water-supported method preserves your body while offering an exceptional client experience. From creating a completely inclusive treatment for pregnant or oncology clients to seamlessly blending facials and back massages into a single premium service, it’s time to rethink the traditional massage couch. Discover how this best-kept wellness secret can elevate your client experience, save your physical health, and boost your spa's bottom line.  5 Key Takeaways Preserving Therapist Health: Traditional deep tissue massage takes a heavy physical toll; utilizing a waterbed system halves the pressure on a practitioner’s hands by using client weight as natural leverage. Eliminating the Face Hole: Clients frequently experience sinus pressure, eye discomfort, or ruined makeup from traditional tables, which can be entirely bypassed by staying face up. Inclusivity in Care: Staying face up at a semi-inclined angle allows pregnant individuals and oncology patients to safely receive full-body treatments comfortably. Premium Revenue Stream: Moving to a specialized Hydrotherm method allows spas to comfortably command a 15% to 20% price premium per hour. Seamless Service Integration: Therapists can combine high-end facials with full back treatments without interrupting the client’s relaxation to make them turn over. 5 Direct Quotes "In essence, it turns it into a water bed." "You’re halving the amount of pressure you put on your hands as a practitioner." "The only place they really felt comfortable... was lying on the water being warm, being supported." "Your hands are everything in our industry... to have the thing that you're trained to do be the reason why you can't do it... it's not sustainable." "We recommend that therapists charge between 15 and 20% more per hour for a Hydrotherm massage than they would do for a conventional massage." Podcast Chapters 00:09 – Welcome to the Show: 25 Years in Wellness 01:03 – What on Earth is Hydrotherm Massage? 02:14 – Ditching the Face Hole: The Client Advantage 04:12 – Saving the Therapist: Turning Massage Upside Down 07:44 – The Hidden Longevity Crisis for Spa Practitioners 09:43 – The Art of Heated Water and Seamless Facials 13:09 – Total Inclusivity: Pregnancy & Cancer Care Protocols 16:42 – Training the Next Generation of Incomparable Therapists 22:25 – Show Me the Money: Premium Pricing & Retail 35:11 – Driving the Face Up Movement Forward SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  Find out more Here: https://marketing.susanroutledge.com/optin-page SPONSORSHIP  ⁠https://www.phorest.com/⁠  ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠  HOST BIO  Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ 
• 
  Chris Taylor: Turning Low Social Media Views into High Salon Profits 24.05.2026 1ч 3мин

  Ever feel like you’re shouting into an empty void on social media, spending hours making reels that get plenty of likes but zero new clients? Chris Taylor has built an entire business on the philosophy that you don’t need millions of followers to make serious money. In this high-energy conversation, the founder of Social Salon shares how he accidentally fell into the industry by documenting his own professional journey—and how that blueprint can transform your salon's bottom line. We break down the absolute myth of the "ideal video length" and explore why tracking buyer behaviour across your digital "touchpoints" is the real secret to turning casual scrollers into loyal clients. Chris candidly shares his own shift from organic posting to precision paid advertising, proving that if you understand how your local audience actually likes to buy, your marketing becomes an automated machine that fuels your growth while you focus on what you love. 5 Key Takeaways Leverage the Low Views: You don't need a viral following to be profitable; it is entirely possible to turn a small, highly targeted audience into significant sales through structural funneling. Track the Buyer Journey: Understanding consumer behavior through intent levels allows salon owners to deliver the right content at the right time, radically shortening the sales cycle. The Location Advantage: Organic reach cannot guarantee local presence; localized paid advertising is the only definitive way to put your services in front of consumers within your immediate trading radius. Content to Conversion: Content marketing isn't just about social media posts; it is about creating informational assets (like FAQs or short webinars) that systematically remove a buyer's friction. The Power of Duplication: Testing platforms by duplicating and staggered-posting the exact same high-performing content can dramatically improve algorithmic visibility. 3 Power Quotes "I know how to turn the lowest amount of views into the most amount of money. That's what I can do." "The harder I tried to get people to engage, the worse it got... when I just was telling stories, people shared their opinion whether you asked for it or not." "Most businesses never have a traffic problem. They have a conversion problem." Podcast Chapters [00:07] – Meeting the Mentor: Susan introduces her business mentor, Chris Taylor. [01:14] – Training for the Marathon: Chris shares the grit behind his upcoming London Marathon run. [06:13] – The Accidental Entrepreneur: Transitioning from corporate car leasing to property and digital branding. [14:26] – The Depth of the Industry: Realising how much salon owners leave on the table by not communicating their expertise. [22:31] – Overcoming the Video Fear: Why your audience craves rawness and authenticity over polished perfection. [30:13] – Demystifying the Algorithm: Understanding buyer intent and the structural logic of touchpoints. [42:01] – Paid vs. Organic: Why localized targeting is a non-negotiable for salon growth. [50:15] – The 7 AM Reel Experiment: A sneak peek into algorithmic testing and content volume. SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ Get in touch with Chris: https://www.instagram.com/christayloronline/ Support Chris on his London Marathon Journey!https://2026tcslondonmarathon.enthuse.com/pf/chris-taylor-bcc2c SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠
• 
  Inclusive Spa Therapy: Breaking the Barriers for Cancer Patients 17.05.2026 42мин

  Ever been told "no" and felt it just wasn't the right answer? Amanda Winwood has built an entire wellness legacy on asking "why." From witnessing her mother’s holistic lifestyle in a tiny Cheshire village to leading a movement in oncology massage, Amanda is a true force of nature in the beauty and hospitality sectors. In this episode, we dive into the 26-year evolution of Made for Life Organics and the defining moment a receptionist’s diagnosis changed Amanda’s mission forever. We discuss the legalities of the Equality Act, the science of psychosensory touch, and the unique "festival vibe" of Spa Fest. Stay tuned for a world-first announcement regarding "Folk U Cancer"—a groundbreaking celebration of life and music coming to The Eden Project. This conversation is a heart-centred masterclass in purpose, data-driven wellness, and the magic that happens when we simply allow ourselves to breathe. 5 Key Takeaways The Power of "Why": Questioning industry norms, especially regarding "contraindications" for cancer, led to the creation of safe, accredited touch therapies. Inclusivity is Legal: Under the Equality Act 2010, turning away clients living with cancer is not just poor practice—it’s often a contravention of their rights. Data-Driven Wellness: Integrating neuroscience and research into holistic treatments (like the study on scent and the central nervous system) provides credibility and better results. The "Oak Tree" Team Philosophy: Building a business where the team grows together through tiered levels, like the "Rising Star" programme, ensures longevity and passion. Prioritising Stillness: For professionals who spend their lives caring for others, finding personal stillness is a vital, lifelong practice to avoid burnout. 5 Power Quotes "I’m not very good at being told no. I thought, well, I don’t understand this, and if you don’t understand it—why don’t we ask why?" "The minute somebody is diagnosed with cancer, they’re registered disabled. It’s illegal to turn anybody away from the spa." "You can have the most amazing conversations when you’re giving a hand or a foot massage, because you can connect the eyes to the soul." "Spa Fest gives permission for you to attend as an individual intelligent being who doesn’t have to wear a suit to prove who they are." "If you allow yourself just to go into that beautiful alpha-theta state... that’s where the magic happens." Podcast Chapters [00:08] – Meet Amanda Winwood: Foundation, Organics, and Spa Fest [01:40] – The Medicine Cabinet: How a Holistic Childhood Shaped a Mission [04:25] – The Julie Story: Challenging the Cancer Contraindication Myth [06:36] – Legal Rights and Medical Backing: The Polly King Defining Moment [11:27] – From Eczema to Oncology: The Science of Made for Life Formulations [14:43] – The Evolution of Touch: Psycho-sensory Rituals and Neuroscience [17:53] – What is Spa Fest? Moving from Corporate Badges to Human Connections [24:22] – People, Planet, and Prosperity: Funding the Great British Tea & Therapy [29:08] – WORLD EXCLUSIVE: Announcing "Folk U Cancer" at The Eden Project [37:34] – Stillness and Sanctuary: Managing Energy and Finding Peace in Catalunya SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ GET YOUR TICKETS TO SPA FEST: madeforlifefoundation.org USE DISCOUNT CODE 'DIRECTORSC10'' FOR 10% OFF! SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
• 
  From Broom Cupboard to Beauty Empire with Alison Laws 10.05.2026 50мин

  Ever wondered what it takes to keep a salon thriving for over three decades—and keep staff for over twenty years? Alison Laws joins us to share her incredible journey from opening a tiny "broom cupboard" salon in the Metro Centre to running Jesmond Beauty, a multi-floor landmark in the North East. In this candid chat, we dive into the secret sauce of her team’s longevity, including her "Rising Star" apprenticeship programme and the unique "buddy system" that ensures no one feels isolated. Alison opens up about the pivotal moment she moved 100 miles away from her business and how that distance actually made her more productive. Whether you’re looking to streamline your treatment list, incentivise your managers, or learn how to lead with a "soft touch," Alison’s story is a masterclass in business evolution and trusting your gut. 5 Key Takeaways Culture over Cash: While competitive pay matters, modern teams are driven by inclusion, being "in the loop," and feeling like part of a family. The "Rising Star" Programme: Grow your own talent by hiring apprentices for their attitude and nurturing them through a tiered pricing structure that clients love to support. Operational Distance: Physical distance from the salon can provide the "eagle-eyed" perspective needed to analyse and plan without getting bogged down in daily drama. The Power of the Cull: Use quiet times to audit your treatments; if a service is messy, low-profit, or rarely booked, get rid of it to make room for what the team loves. Tiered Incentives: Focus on helping managers hit their bonuses so they can, in turn, help their therapists achieve theirs—creating a self-sustaining cycle of success. 5 Power Quotes "My driving force for setting up my own salon... I wanted to treat people how I wanted to be treated." "Tell the team what's happening. It was like a secret society, we never knew what was going on. We are very open." "You can teach someone anything apart from their outlook and that attitude... if you've got that, you've got the foundations." "Never be frightened to do it your way. I live a hundred miles away from my salon... my job is from home." "Your business just needs to be your profitable, lucrative friend that looks after everything you want to do." Podcast Chapters [00:07] – Meeting a Legend: 34 Years in the Making [01:14] – Escape from the "Schoolmarm" Bosses [04:24] – The Broom Cupboard Era: Starting at the Metro Centre [08:58] – The Birth of Jesmond Beauty [14:26] – The 20-Year Team: A Family Affair [18:22] – Taking the Leap: Moving to the Three-Floor Premises [24:36] – Growing Talent: The Rising Star Apprenticeship [36:05] – Why the Village Loves Jesmond Beauty [42:01] – The Eagle-Eye View: Managing from 100 Miles Away [44:50] – Bonuses, Buddies, and the Future of the Oak Tree SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ Jesmond Beauty: https://www.jesmondbeauty.co.uk SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
• 
  Why Inclusivity is the Future of the UK Beauty Industry 03.05.2026 30мин

  Ever felt like the beauty industry treats multicultural skin and textured hair as an "afterthought"? Lola Maja is on a mission to change that narrative through Tones of Beauty. In this vibrant chat, Lola shares her journey from being a 14-year-old beauty enthusiast to becoming a world-renowned MUA and educator. We explore the massive expansion of the Tones of Beauty Expo at London ExCeL—a groundbreaking event that combines a high-level B2B trade show with CPD-certified education. From niche fragrances to "the ones to watch" in homegrown UK brands, Lola explains how this show provides a long-overdue platform for inclusivity. Whether you’re a salon owner, a buyer, or a brand looking to go global, this conversation is a masterclass in why specialized knowledge shouldn’t be a side-hustle—it should be the standard. 5 Key Takeaways Inclusivity is Not an Add-on: Treating multicultural skin or textured hair as a separate "specialism" is outdated; it should be integrated into foundational beauty education. Lifelong Learning: A successful career in beauty requires constant evolution; staying engaged means always being open to new courses and specialisms. The Global Beauty Bridge: Events like Tones of Beauty create a vital "back and forth" channel for international brands to enter the UK market and vice versa. B2B Networking is Key: Relationships between distributors, buyers, and brand owners are the real currency of trade shows, often leading to immediate retail placements. CPD Certification Matters: Professional development shouldn't just be about products; participating in certified panel talks allows beauty professionals to meet their annual learning requirements. 5 Power Quotes "Every decade, I found a new passion within the same industry... you just kind of changed your specialism." "Education is so helpful... I’m kind of always doing one course or another." "We want to create an environment that nobody feels embarrassed, shy or feels like they can’t ask a question." "If you build it, they will come. If you learn it, you can charge for it." "Why limit yourself, really? You can specialize in something, but why limit your earning potential and your growth potential?"] Key Timestamps & Chapters 00:08 – Meet Lola Maja: 30 Years of Beauty Expertise 02:48 – From High Street Sales to Global Brand Launch 04:22 – Special Effects, Film Sets, and Prosthetics 08:35 – Changing Paths: Life After the Make-up Brush 10:48 – What is Tones of Beauty? UK's First Inclusive Trade Show 14:05 – The Education Stages: Insights, Innovations, and Experience 17:22 – Ones to Watch: Supporting Next-Gen Homegrown Brands 22:31 – Combating the "Afterthought" Mentality in Skin and Hair 26:18 – The Big Picture: London ExCeL and Beyond SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ TONES OF BEAUTY EXPO 2026! Find out more below!: https://www.tonesofbeautyexpo.com/ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
• 
  From 4 Salons to 1: Finding Profit in Simplicity 26.04.2026 43мин

  Ever felt like a headless chicken running between multiple locations, only to realise you were basically earning a McDonald's wage for the stress of it? Rachel Cobley has been there, done that, and bought the four salons to prove it. In this candid chat, we dive into the "busy-ness" trap that many salon owners fall into and why bigger isn't always better. From her early days as a competitive swimmer to opening a cabin in her garden and eventually managing a team of 20, Rachel shares the highs, the lows, and the pivotal moment she decided to condense her empire into one thriving, profitable location. Whether you're struggling with staff retention post-lockdown or looking to reclaim your time through the "Part Time Profit System," this conversation is a masterclass in trusting your gut and building a business that serves your life—not the other way around. Gut Instinct is Critical: Your intuition is often the most accurate guide when faced with difficult business decisions. Quality Over Quantity: Managing one highly focused, profitable salon can be more rewarding and lucrative than overseeing multiple struggling locations. The "Busy-ness" Trap: Being constantly busy does not equate to being profitable; efficiency and focus are the real drivers of success. Resilience is a Muscle: You are almost always stronger than you think, especially when navigating industry-wide shifts like the post-lockdown era. Systemise for Freedom: Building a "Profit System" allows the business to run for you, granting the freedom to pursue other passions like travel or art. "Follow your gut instinct... when you can't make a decision, that is often the right one." "You are stronger than you think you are... I would say that to many women especially." "I could have been working at McDonald's... you're killing yourself sometimes for not really that much money." "Busy equated to profitable... and it’s just not that at all." "Your business just needs to be your profitable, lucrative friend that looks after everything." 00:00 – Meeting an Industry Epitome 02:05 – From the Pool to the Salon 04:40 – The First Business at 20 07:45 – Lessons in Teaching & Respect 10:15 – The Big Smoky London Era 14:35 – The High-Risk World of Early Lasers 21:10 – Building a Four-Salon Empire 24:45 – The Post-Lockdown Reality Check 28:30 – The Revelation of Downsizing 32:30 – Introducing the Part Time Profit System 38:15 – Two Golden Nuggets for Success SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ The Part-Time Salon Profit System - by Rachel Cobley! https://rachel-cobley.mykajabi.com/PartTimeProfit SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  Is Your Aesthetician Actually Qualified? The Truth About Certificates 19.04.2026 42мин

  Walking into a clinic and seeing a wall full of certificates used to be enough to feel safe, but the reality behind those frames is becoming a bit of a minefield. With the aesthetics industry still finding its feet in terms of regulation, it’s easier than ever for practitioners to get caught out by "fast-track" courses that aren't worth the paper they're printed on. Magda Jizerska joined me to talk about why she’s obsessed with closing the gap between having a certificate and actually being verifiable. We dive into the recruitment headaches that led to the birth of Verifrr and why international qualifications need a much closer look. It’s not about being the "beauty police"—it's about protecting the practitioners who have put in the hard graft and ensuring the public gets the safety they deserve. If you care about the reputation of your clinic, this one is a non-negotiable. 5 Key Takeaways The rise of unregulated "fast-track" and online-only courses is creating a massive liability for clinic owners and insurers. Insurance companies often don't check the fine print of a qualification until a claim is made, leaving many practitioners dangerously exposed. Verification isn't just a directory; it's a diagnostic tool to track the traceability and authenticity of a provider's training history. Recruiting in the aesthetics sector is increasingly difficult because CVs often don't align with the actual validity of the certificates provided. International standards vary wildly, and having a central database helps translate those skills into a UK-recognised equivalent. 5 Direct Quotes "Insurance in 90% don't even check your documents... and that can massively backfire when you come to needing an insurance claim." "Verifrr is not another directory. We are purely focused on documentation, on qualifications, certificates, just to bring everything into one place." "The trainings are given by people that shouldn't even train... then there is a big shock why I'm having the documents that are not worth the piece of paper they are on." "I was recruiting to my clinic and I was severely surprised that I couldn't match documents with CVs. I was feeling that I’m wasting my time." "There is no place for cutting corners anymore... the more right people are getting together to raise the standards, the better." SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  CACI International: 34 Years of Non-Surgical Innovation 12.04.2026 55мин

  Imagine walking away from a legal career to bet everything on a "cream box with batteries" in the middle of a 90s recession. That’s exactly what Dean Nathanson did, and 34 years later, CACI International is a global powerhouse found in over 100 countries. Dean joins the show to share the incredible "big top" origins of the brand, the moment Princess Diana’s endorsement sent demand through the roof, and why face-to-face relationships still trump digital clicks in the beauty world. We dive deep into the transition from treating muscle palsy to becoming the world’s most famous non-surgical facelift, and how CACI continues to innovate without losing the heritage that made it a clinic staple. Clinical Roots Matter: CACI technology originated from Dr. Thomas Wing’s work in muscle re-education for medical conditions like facial palsy before transitioning to aesthetic use. The Power of Persistence: In the early days, Dean personally contacted features editors of every national newspaper to build brand awareness. Celebrity Validation: Authentic endorsements from high-profile figures like Princess Diana and Barbara Windsor were pivotal in moving CACI from a niche clinical tool to a mainstream beauty must-have. Strategic Partnerships: Securing flagship presence in Harrods and department store groups like ESNL was a cornerstone of their early distribution strategy. Relationship-First Business: Maintaining a "CACI Community" through a dedicated road team ensures long-term loyalty that digital-only brands often struggle to replicate. "I was a junior solicitor... and truth be told, I didn't really enjoy what I was doing." "We had these articles come out in Harpers and Woman magazine and the Daily Mail, and we were inundated. Demand went through the roof." "If a salon has a CACI machine, they will go 'I've got a CACI machine.' They don't say 'I've got a microcurrent machine.'" "I think I knew it was going to be successful. Perhaps sometimes blindly so, but I just knew." "I live and breathe what I do. I’m an absolute nightmare to live with because I live and breathe it." 0:00 – The Career Pivot: From Law to Microcurrents 5:12 – The Slim 92 Disaster & The Circus Tent Start 10:45 – Winning Over Harrods & The ESNL Breakthrough 16:30 – The Princess Diana Story: A Global Phenomenon 22:15 – Manufacturing in the UK & Constant Innovation 28:40 – The Future: Hair Restoration and New Frontiers SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  Dr V: Med School to 3.5 Million Followers 06.04.2026 52мин

  Ever wondered why that viral skincare product left your skin irritated or patchy? It’s because for decades, the industry simply wasn't formulated with melanin in mind. Today’s guest is changing that narrative from the lab up. Dr. Vanita Rattan, a medical doctor and master cosmetic formulator, joins us to share her incredible journey from treating 40,000 hyperpigmentation cases in her London clinics to building a global brand that truly sees skin of colour. We dive deep into the unique physiology of darker skin—from why our melanocytes are easier to trigger to why common ingredients like glycolic acid might be doing more harm than good. Dr. V explains her "science-first" approach to formulation, her refusal to take outside investment to maintain total authenticity, and how she successfully pivoted her entire career during the pandemic. Whether you're a skincare obsessive or a beauty entrepreneur, this conversation is a masterclass in purpose-led innovation. Melanocyte Sensitivity: Skin of colour has larger, more reactive pigment-producing cells that are easily triggered by heat, friction, or harsh chemicals. The Ceramide Gap: Melanin-rich skin naturally loses more ceramides over time, making a strong, hydrated skin barrier essential to prevent irritation and subsequent darkening. Avoid Common Irritants: For those with higher melanin levels, it is best to avoid denatured alcohols, heavy fragrances, and essential oils that can lead to contact dermatitis and PIH. Smart Ingredient Choices: Swap potentially irritating actives like glycolic acid for gentler alternatives like lactic acid or mandelic acid to achieve results without the risk of burning. Education Over Marketing: Dr. V emphasizes the need for realistic expectations, noting that true skin transformation requires consistency and formulations backed by clinical data specifically for your skin type. "I realized all of the treatments had been made for Caucasian skin and could lead to PIH—post-inflammatory hyperpigmentation." "I use the best actives and the best ingredients... because I'm passionate about what I'm creating and who I'm creating it for." "Education is everything, especially in an industry full of quick fixes and misinformation." "I’ve never taken outside investment... so everything I share is based on genuine research, testing, and care." "Skin of colour is easier to irritate and hyper-pigment... it requires more hydrating, less irritating, anti-inflammatory ingredients." [00:00] Meet the Doctor Behind the Revolution [04:20] Growing up in a Science-First Family [08:15] The Melasma Discovery: Why the Industry Failed Me [15:40] From 40,000 Clinic Cases to 40 Signature Products [22:30] The Anatomy of Skin of Colour: Pigment, Pores, and Protection [31:10] Creating a Viral Sensation: The Lip Pigmentation Kit [45:50] Looking Ahead: SPF Innovations and Empowering the Next Generation SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  The "Wild West" of Beauty Standards: Why Your "Accreditation" Might Be a Scam 29.03.2026 1ч 1мин

  Ever wondered if that one-day "Masterclass" certificate is actually worth the paper it’s printed on? In this episode, Susan Routledge sits down with industry powerhouse Joan Scott, CEO of Habia (Hair and Beauty Industry Authority). They peel back the curtain on the confusing world of hair and beauty qualifications, revealing why the term "accredited" has become a dirty word in professional circles. Joan breaks down the vital difference between a government-regulated qualification and a "bedroom-run" accreditation, explaining how Habia sets the National Occupational Standards (NOS) that keep both practitioners and clients safe. From the rigors of teaching skills to the necessity of lifelong CPD (Continuing Professional Development), this conversation is a wake-up call for salon owners and therapists alike. Whether you’re a seasoned pro or just starting out, Joan’s insights into leadership from the heart and the pursuit of technical excellence will inspire you to raise your own bar. SOCIALS & IMPORTANT LINKS ⁠⁠https://susanroutledge.com⁠⁠ ⁠⁠https://www.instagram.com/susan_routledge/ ⁠⁠⁠⁠https://www.tiktok.com/@beautybusinessmatters ⁠⁠⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠⁠ SPONSORSHIP ⁠⁠https://www.phorest.com/ ⁠⁠⁠⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠⁠ This Podcast has been brought to you by Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  The Cost of Over-Giving: Why Your Business Isn't Growing 23.03.2026 43мин

  Are you accidentally running your business like a charity? In part two of this deep dive, top business coach Shari Teigman joins Susan Routledge to expose the common pitfalls that trap service-based entrepreneurs. From the "friends and family" pricing trap to the burnout that comes from having 50 different "bosses" (aka your clients), Shari reveals why most business problems are actually leadership problems in disguise. We explore the "Year of the Maverick" and why the post-COVID landscape has made human connection—and expert boundaries—the most valuable currency in the beauty industry. If you've ever felt guilty for not working on a Friday or found yourself hiding behind your technical skills to avoid the "business" side of your business, this conversation will give you the permission you’ve been waiting for to step into your worth and lead with intention. SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
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  From High-Stakes Hustle to Heartfelt Success: Lisa Comber’s Entrepreneurial Odyssey 16.03.2026 45мин

  Ever wondered what it takes to build a beauty empire while navigating the most turbulent waves of personal loss and professional scrutiny? In this episode of Beauty Business Matters, host Susan Routledge sits down with the irrepressible Lisa Comber, a serial entrepreneur who has spent over 20 years turning grit into glamour. From her early days as a mobile technician in Gran Canaria to the helm of multiple high-performing salons and a regulated training academy, Lisa’s story is a masterclass in resilience. We dive deep into the "messy middle" of business ownership—the sudden salon closures, the transition from solo therapist to team leader, and the grueling four-year battle with HMRC that threatened everything she built. Lisa shares with raw candor how she balanced the demands of a growing brand, Perfect 10, with the profound grief of losing her parents. Whether you are a budding therapist or a seasoned business owner, Lisa’s "Lisa-isms" and her relentless drive to be her own biggest cheerleader offer a grounded, witty, and deeply inspiring roadmap for anyone looking to master the beauty business. SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.