Lash Biz Babes

Lash Biz Babes

Erica Schramm
Страна США
Язык EN
Эпизодов 146
Последний 06.08.2026

A podcast for solo lash artists and beauty business owners who want to grow their clientele and business. Covers topics like lashes, business, marketing, mindset, empowerment, and community. Host Erica Schramm is a lash artist since 2014 and owns Beauty COR Pro, a social media management agency for salons and beauty businesses. Aims to help listeners build a full beauty clientele and create a life they love.

Эпизоды

  • 146. Lash Extension Allergies vs. Irritations: How to Tell the Difference 06.08.2026 30мин
    One of the most common questions lash artists face is: "Is my client having an allergy, or is it just irritation?" In this episode, I break down the key differences between lash extension allergies and irritations, why it's important to know the signs of each, and how to confidently troubleshoot client concerns while staying within your scope of practice. Drawing on nearly 12 years of experience as a lash artist and educator, I also shared why continuing your education is one of the best inve...
  • 145. 3 Social Media Strategies That Are *Actually* Working Right Now for Beauty Businesses 29.07.2026 12мин
    If social media feels like a freaking full-time job, you're not alone! Between algorithm changes, endless trends, and trying to figure out what actually leads to bookings, it's easy to feel overwhelmed. In this episode, I shared three content strategies that are currently getting better engagement, reaching more local people, and helping you turn social media into real business growth! These strategies are directly from what I am currently seeing across our social media clients results recent...
  • 144. Pricing for Profit, Building a Business That Fits Your Life & Why Social Media Still Matters with Valerie Ochoa 14.07.2026 40мин
    What if you stopped pricing your lash services based on what everyone else is charging...and started pricing based on the life you actually want to build? In this episode of Lash Biz Babes, I talked with Valerie Ochoa (@valthelashgal on IG) to talk about building a profitable lash business with intention. Val shares how a $800 lash training at 19 years old completely changed the trajectory of her life, eventually leading her to open The Dollhouse Salon Suites, launch a board-accredited lash a...
  • 143. Your Network Is Your Net Worth: How Relationships Can Change Your Lash Business 07.07.2026 36мин
    You've probably heard the phrase, "Your network is your net worth." ... But what does that actually look like when you're a lash artist or beauty professional? In this episode, we're talking about why building genuine relationships can be one of the most valuable investments you make in your beauty business, and why the opportunities that come from networking often can't be replicated through social media alone! We talked about: 💖 Why networking is about building relationships, not just colle...
  • 142. How to Turn First-Time Lash Clients into Loyal, Repeat Clients 28.03.2026 27мин
    In this episode, I broke down one of the most important (and often overlooked) parts of building a successful beauty business: client retention. Because let’s be real...your lash business isn’t built on one-time appointments. It’s built on repeat clients who trust you, come back consistently, and create stable, predictable income. In this episode, I share exactly what to say (and how to say it) to first-time clients so they feel confident, comfortable, and excited to rebook, even if something...
  • 141. My Experience at International Lash Expo AZ 2026 + Is Attending Industry Events Worth It? 10.03.2026 21мин
    In this episode I’m giving you a behind-the-scenes recap of my experience at the International Lash Expo (ILE) on March 1st, 2026! This year I had the opportunity to attend as both a speaker and a vendor, which gave me a unique perspective on the event from multiple sides of the industry. I’m sharing what the experience was like, what the energy of the event felt like, and some of the biggest takeaways I had from being surrounded by so many passionate beauty professionals. We also dive into a...
  • 140: The Lash Industry is in Desperate Need of Fresh Voices to Help Shape It Moving Forward 24.02.2026 41мин
    Do you feel like the lash and beauty industry is ready for fresh voices? Maybe that fresh voice is yours! In this episode, I share why I believe the lash world is craving fresh perspectives and real, hands-on experience from artists who’ve built their businesses from the ground up. There’s room for growth, and it starts with more of us speaking up. I also open up about what it’s like to grow as a solo artist, the mindset blocks that keep talented professionals quiet, and how podcasting became...
  • 139: The KEY to Booking NEW Lash or Beauty Clients 17.02.2026 32мин
    Are you posting and posting online and still not booking enough new clients? In this episode, I share the key to booking NEW clients in your area — and spoiler, it’s not about going viral or chasing huge follower counts. I walk you through the biggest shift that helped me grow my own books faster and why focusing on the right people matters more than impressing the internet. I also break down the simple strategies that have helped me build momentum from scratch and that work for my social med...
  • 138: Modern Branding for the Next Era of Beauty Businesses with Sydnee McGee 10.02.2026 29мин
    Why do some lash artists charge premium prices and attract dream clients while others struggle to stand out even with amazing skills? In this episode, I sit down with Sydnee McGee, an educator and business coach, to talk all about branding for beauty professionals. We dive into why visual branding matters beyond just pretty Instagram feeds, and Sydnee shares the exact strategies she uses to help lash artists differentiate themselves in a saturated market. Sydnee breaks down the practical step...
  • 137: Online Platforms and Tools to Use for Beauty Businesses - My Favorites & Honest Reviews 03.02.2026 53мин
    Which apps and online platforms are actually worth using in your beauty business? In this episode, I share my real experiences with the tech tools I’ve used over the years. From booking systems to content creation, schedulers, and online course platforms, I break it all down so you don’t have to learn the hard way like I did. I also talk about the bigger picture behind all of it - choosing tools that support you instead of stressing you out or costing you too much money. You don’t need every ...
  • 136: The #1 Method to Grow Your Beauty Business FAST in 2026 27.01.2026 14мин
    Are you letting perfection slow down the growth you say you want this year? In this episode, I break down exactly what will move your business forward faster than anything else. I share real examples from my own journey, the messy starts, the cringey moments, and why waiting until everything feels “ready” is usually the thing keeping you stuck. If you’ve been overthinking, second-guessing yourself or feel frozen by the fear of doing it wrong, hit play right now. In this episode, you’ll ...
  • 135: Reset Your Mindset and Recover from Burnout as a Beauty Business Owner in 2026 20.01.2026 26мин
    New year, new ENERGY! We are not dragging burnout into 2026. In this episode, I talk honestly about burnout after the holiday rush. Not the cute kind. The kind that makes you question everything. I share what burnout has looked like for me across offering beauty services, podcasting, and my social media management business, and why a simple break isn’t the fix we want it to be. I get into boundaries, structure, and the behind-the-scenes habits that actually make a business feel sustainable. I...
  • 134: Building Your Beauty Business in a Rural Area + Montana Esthetics Conference with Broox Chandler 13.01.2026 34мин
    Does building a beauty business in a small town come with a whole different set of rules? In this episode, I sit down with Broox, a longtime esthetician and the founder of the Montana Aesthetics Conference, to talk about what it really looks like to grow, stay inspired, and not burn yourself out in a rural market. We get into the behind-the-scenes of her 10-year journey, the mindset shifts that changed everything, and why community might be the most underrated business strategy we have. Broox...
  • 133: What it Takes to Truly Go ALL IN on Your Business 06.01.2026 20мин
    What does it really take to go all in on your business this year, especially when life is already a lot? In this first episode of the year, I get real about what it truly takes to commit to your business when motivation fades and life keeps lifing. Spoiler alert: this is exactly what we’ll be diving into at the Lash Biz Babes Experience, because dreaming big is the easy part. Building the discipline, mindset, and structure to support those dreams is where the real work begins. I share real mo...
  • 132: End of Year Wrap Up: What to Focus on Going Into 2026 30.12.2025 27мин
    Did this year leave you feeling proud…or kinda questioning everything? In this final episode of the year, I sit down for an honest 2025 wrap-up with reflection and gratitude. I share how to review your year without beating yourself up, what’s worth carrying into the new year, and what can stay right where it is. Grab a pen and notebook, hit play, and let the inspiration flow for 2026! What you’ll hear in this episode: How to reflect on your year without spiralingHow to determine what wo...
  • 131: Motherhood + Entrepreneurship: Setting Yourself Up For Success as a Mom in the Beauty Industry 23.12.2025 33мин
    Ever feel like no one’s really talking about what it’s like to be a mom in this industry? In this episode, I dive into motherhood and business in the lash and aesthetics world, because this topic still feels strangely overlooked. I share what it actually looks like to grow a business while raising kids, and why so many moms are quietly carrying way more than anyone sees. I talk honestly about the pressure, the guilt, and the constant juggling that comes with being a mom and a beauty business ...
  • 130: 4 Reasons You’re Not Booking Clients From Social Media (and How to Fix It Fast) 16.12.2025 11мин
    What if the real reason your social media isn’t bringing in new clients has nothing to do with the algorithm? In this episode, I break down the top four areas beauty pros overlook the most when it comes to getting clients to book straight from their socials. I share simple shifts that can help you convert faster, show up more confidently, and finally get your online presence working for you. What you'll learn in this episode: Why one tiny detail on your website could be costing you bookingsTh...
  • 129: End of Year Pep Talk: There Are Opportunities All Around You 09.12.2025 16мин
    What if the end of the year isn’t a finish line…but the moment you finally see how far you’ve come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I’m talking mindset, grit, and the tiny choices that add up to a comeback you can actually feel in your body. If you’ve been a little hard on yourself lately, consider this your permission to soften and remember what’s still possible. Take a breath, hit play, and l...
  • 128: Introducing the 2026 Lash Biz Babes EXPERIENCE! 02.12.2025 18мин
    Are you feeling the tug to finally go all in on your beauty business…like really go for it?! In this episode, I reveal the 2026 Lash Biz Babes Experience theme and why this year’s event is shifting from a “conference” to a full-blown, curated experience built specifically for solo beauty pros who want to grow with intention not pressure. I share the truth about waiting for the “perfect time,” the mindset traps that keep so many artists stuck, and the moments that changed everything in m...
  • 127: Boost Revenue Without New Clients: Retail + Add-On Service Tips (Listener Favorite) 25.11.2025 19мин
    Wouldn’t it be great to add money to your pocket without having to book new clients? In this re-released listener favorite episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural. I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through mak...

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