Best of LinkedIn: Strategic B2B Marketing

Эпизоды

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  Best of LinkedIn: Go-to-Market CW 36/ 37 17.09.2026 19мин

  We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines a significant shift in go-to-market (GTM) strategies for 2026, moving away from legacy sales models toward AI-driven GTM engineering and Revenue Operations. Experts emphasize that success now requires precise Ideal Customer Profile (ICP) analysis, signal-based outbound automation, and a "systems-first" approach to hiring. Several contributors warn that technology cannot rescue a weak strategy, noting that automating broken processes merely scales inefficiency rather than driving revenue. The texts also highlight the importance of cross-functional alignment, suggesting that revenue stalls often stem from leadership silos rather than marketing failures. Strategic expansion into regions like EMEA and APAC is presented as a challenge of local adaptation versus global consistency. Finally, the collection underscores that as AI commoditises outreach, human-centric moments and verified economic value become the ultimate competitive advantages. This podcast was created via Gemini Notebook.
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  Best of LinkedIn: Field Marketing CW 36/ 37 16.09.2026 14мин

  We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition offers a comprehensive collection of strategic insights and actionable advice for mastering modern business events and trade shows. Industry experts argue that genuine business strategy—defined by clear objectives and specific target audiences—must always precede logistics like booth design or venue selection. A recurring theme across the texts is the shift in focus from quantity to quality, where the value of an event is measured by meaningful conversations and pipeline influence rather than simple attendance numbers. Several contributors highlight the transformative role of AI in automating lead enrichment, accelerating post-event follow-up, and providing real-time attendee intelligence to prove return on investment. Proactive engagement remains vital, with professionals advocating for active booth participation, disciplined lead management, and a unified partnership between sales and marketing teams. Ultimately, the collection suggests that while technology and data enhance execution, the core value of events lies in creating unforgettable human connections that drive long-term revenue. This podcast was created via Gemini Notebook.
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  Best of Linkedin: Account-based Marketing CW 36/ 37 15.09.2026 20мин

  We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition highlights that modern account-based marketing (ABM) is shifting from a marketing-only tactic to a comprehensive go-to-market strategy that prioritises collective buying groups over single accounts. Industry experts argue that success depends on a solid data foundation and seamless alignment between sales and marketing rather than creative campaigns alone. As artificial intelligence simplifies the research process, companies must focus on building brand preference and trust before a buyer even enters the market. Effective programs often involve narrowing target lists to focus on quality, using specific intent signals to trigger timely outreach. Ultimately, the transition toward Account-Based GTM requires measuring deep engagement and pipeline velocity instead of traditional lead metrics. This podcast was created via Gemini Notebook.
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  Best of LinkedIn: AI in B2B Marketing CW 35/ 36 11.09.2026 14мин

  We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the landscape of B2B go-to-market strategies is undergoing a profound transformation as AI answer engines begin to outperform traditional search engines in lead conversion. Current data suggests that brand visibility in these digital ecosystems now relies more on YouTube mentions and individual social profiles than conventional SEO metrics. Meanwhile, the initial trend toward fully autonomous AI sales representatives is pivoting back toward hybrid models, where human oversight ensures data quality and handles complex sales motions. Organisations are increasingly focused on agentic workflows and direct data warehouse access to refine their outreach and maintain deliverability amidst stricter spam filters. Ultimately, success in this new era depends on integrating AI agents that solve specific customer problems rather than relying solely on the power of underlying models. This shift marks a transition from viewing AI as a simple assistant to treating it as a core architectural component of the modern marketing and sales stack. This podcast was created via Gemini Notebook
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  Best of LinkedIn: Social Selling CW 35/ 36 09.09.2026 11мин

  We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines a significant shift in LinkedIn’s ecosystem, where personal credibility and topic-based relevance have replaced traditional broadcasting and direct connections. Modern strategies prioritise genuine human engagement over automated "slop", as the platform’s algorithm now penalises AI-generated content and artificial engagement pods. Individual employee profiles have emerged as more influential than corporate pages, driving higher reach and facilitating B2B conversions through authentic storytelling. Data suggests that concise, personalised communication and active commenting are essential for bypassing feed restrictions and reaching senior decision-makers. Ultimately, the sources highlight that sustainable growth on the platform requires a blend of organic authority, disciplined daily habits, and a rejection of shortcut automation. This podcast was created via Gemini Notebook
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  Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 35/ 36 08.09.2026 19мин

  We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provide a comprehensive analysis of the evolving partnership landscape in 2026, emphasising that strategic maturity and operational excellence have replaced mere "logo collecting." Industry leaders argue that tier progression and marketplace presence are now table stakes, requiring rigorous planning and honest resourcing to move beyond unvalidated status. The text highlights a critical shift toward partner-led growth, where success is measured by co-close outcomes and revenue impact rather than simple activity metrics. Furthermore, the rise of agentic AI and automated ecosystems is shown to be accelerating the speed at which companies can scale and secure complex cloud deployments. To thrive, professionals must bridge the "accountability gap" by fostering high-trust relationships and aligning their strategies with the local realities of the global market. This podcast was created via Gemini Notebook
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  Best of LinkedIn: MarTech Insights CW 34/ 35 04.09.2026 21мин

  We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the 2026 marketing technology landscape, emphasizing a transition from traditional software management to AI-driven orchestration and agentic workflows. Industry experts argue that modern success depends more on operational maturity, data freshness, and clear ownership than on simply acquiring new tools. Key strategic shifts include the rise of warehouse-native architectures, the convergence of adtech and martech, and the emergence of headless agent layers like Salesforce's "Claudeforce". Several reports highlight a persistent gap where organisational adaptation fails to keep pace with exponential technological growth, leading to underutilised platforms and fragmented customer data. Updates from major vendors such as Adobe, Webflow, and HubSpot illustrate a move toward tools that automate execution while requiring humans to focus on governance and strategy. Ultimately, the sources suggest that the next competitive advantage lies in decisioning capabilities and the ability to maintain a trusted, real-time business context. This podcast was created via Gemini Notebook
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  Best of LinkedIn: Go-to-Market CW 34/ 35 03.09.2026 12мин

  We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines the modern evolution of go-to-market (GTM) strategies, shifting from siloed sales and marketing tactics toward integrated, AI-driven operating systems. Expert contributors emphasise that successful growth requires a strong strategic foundation, including a clearly defined ideal customer profile and precise positioning, before implementing automation. A significant focus is placed on the emergence of GTM engineering, a discipline that uses tools like Clay and Claude to automate data enrichment and signal-based outreach. The texts also highlight a transition in sales roles, where traditional SDR functions are being replaced by partnerships between human experts and AI agents. Ultimately, the collection argues that sustainable revenue comes from fixing conversion leaks across the entire customer journey rather than simply increasing lead volume. Consistent across these insights is the belief that human context and creativity remain the ultimate edge in an increasingly automated commercial landscape. This podcast was created via Gemini Notebook
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  Best of LinkedIn: Field Marketing CW 34/ 35 02.09.2026 11мин

  We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition explores a shift in event marketing away from mere attendance and towards strategic pipeline generation and business impact. Experts argue that successful events require clear objectives established well before selecting venues or booths, moving beyond "vanity metrics" like badge scans to track meaningful follow-up conversations. Emerging trends highlight the role of AI-driven tools in streamlining lead qualification and automating logistics, while also acknowledging that human presence is becoming more valuable as digital content becomes oversaturated. Practical advice across the texts covers everything from the aesthetic details of booth presentation and the use of interactive technology to the necessity of leaders experiencing the show floor firsthand. Ultimately, the consensus is that events must be designed as purposeful business moments where the quality of connection and long-term engagement define true return on investment. This podcast was created via Gemini Notebook.
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  Best of Linkedin: Account-based Marketing CW 34/ 35 01.09.2026 11мин

  We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines the modern evolution of Account-Based Marketing, highlighting a strategic shift from broad corporate targeting to the precise mapping of complex buying committees. It illustrates how agentic AI has drastically reduced the costs of hyper-personalisation while significantly increasing pipeline opportunities for teams with high-quality data. The text underscores that successful programmes require total sales and marketing alignment and a focus on real-time signals rather than static lists. Furthermore, the findings reveal that investing in strategic foundations and refined targeting yields far higher returns than simply expanding a martech stack. Ultimately, the research suggests that while automation drives efficiency, human judgement remains essential for high-value business-to-business engagement. This podcast was created via Gemini Notebook
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  Best of LinkedIn: AI in B2B Marketing CW 33/ 34 28.08.2026 21мин

  We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it The provided sources examine the transformative impact of artificial intelligence on marketing and sales, shifting focus from sheer output to strategic judgment. Experts argue that while AI agents can automate routine workflows, such as legal reviews, content drafting, and lead qualification, they cannot replace the human connection and empathetic reasoning required for high-stakes business. Modern strategies like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are becoming essential as brand discoverability moves from traditional search engines to AI-driven assistants.However, significant challenges remain, including high churn rates for automated sales bots, data privacy concerns, and the necessity of maintaining a unique brand voice amidst a "sea of sameness." Ultimately, successful adoption requires building robust data foundations and governance rather than merely chasing the latest tools. Future marketing success will likely depend on hybrid models where AI handles repetitive execution, allowing professionals to focus on high-value creativity and commercial decision-making. This podcast was created via Gemini Notebook
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  Best of LinkedIn: Social Selling CW 33/ 34 26.08.2026 21мин

  We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of LinkedIn marketing, highlighting a shift from broad reach to highly-targeted relevance. Industry experts suggest that individual personal brands are now more influential than corporate accounts, particularly as AI search engines use member profiles to vet business credibility. The data indicates that organic engagement, such as post saves and platform-native writing, significantly outperforms automated outreach or artificial content. Effective lead generation currently relies on concise, human-centric communication and the strategic use of employee advocacy to build trust. Ultimately, the sources emphasise that topical consistency and authentic positioning are essential for navigating the platform's updated algorithm logic. This podcast was created via Gemini Notebook
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  Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 33/ 34 25.08.2026 24мин

  We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition analyse the current channel marketing trends highlights a strategic shift from merely increasing partner headcount to orchestrating ecosystem impact. Modern leaders are focusing on active revenue generation over vanity metrics, noting that a small minority of partners typically produce the vast majority of sales. The emergence of artificial intelligence is rapidly altering this landscape, as major tech firms invest hundreds of millions into specialised certification tiers and co-sell frameworks. Despite these innovations, significant barriers remain, such as flawed program design, poor executive alignment, and the persistent conflation of overall strategy with specific sales routes. Ultimately, the data suggests that success now depends on automated infrastructure, marketplace integration, and the ability to solve specific business problems through asymmetrical collaboration. This podcast was created via Gemini Notebook
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  Best of LinkedIn: MarTech Insights CW 32/ 33 21.08.2026 22мин

  We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition explores the rapid transformation of the marketing technology landscape as it shifts toward an agentic AI framework. Experts highlight how autonomous agents are moving beyond simple content generation to handle complex workflows, including inbox summarisation, real-time data orchestration, and automated campaign planning. There is a strong emphasis on the necessity of clean data foundations and standardised protocols like MCP to ensure these AI tools can communicate across fragmented platforms.Leaders also caution that despite these technical advancements, human judgment and strategic oversight remain the essential differentiators in a market saturated with automated tools. Ultimately, the collection underscores that successful digital transformation requires redesigning organisational processes to absorb and govern these powerful new capabilities effectively. This podcast was created via Google NotebookLM.
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  Best of LinkedIn: Go-to-Market CW 32/ 33 20.08.2026 15мин

  We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines a comprehensive framework for viewing Go-to-Market (GTM) strategies as integrated commercial systems rather than isolated events or sales functions. It emphasizes that sustainable success requires cross-functional alignment across marketing, sales, and product teams to avoid the accumulation of "GTM debt" caused by disjointed playbooks. Experts highlight the necessity of rigorous discipline regarding Ideal Customer Profiles (ICPs), noting that many companies fail by targeting overly broad markets or ignoring stakeholder complexity. The sources also examine the evolution of growth mechanics, including the rising costs of customer acquisition and the specific challenges of international localisation. Furthermore, the text warns against the premature automation of processes using artificial intelligence, suggesting that technology only scales existing successes if the underlying data and strategy are sound. Ultimately, the overview presents a strategic shift toward predictable revenue engineering through better measurement, focused segmentation, and operational readiness. This podcast was created via Gemini Notebook
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  Best of LinkedIn: Field Marketing CW 32/ 33 19.08.2026 20мин

  We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examine a significant shift in the event industry toward strategic business outcomes rather than traditional vanity metrics like booth foot traffic. Industry experts argue that as AI-generated content saturates digital channels, in-person gatherings are becoming the primary vehicle for establishing genuine human trust and high-value relationships. Key insights highlight the effectiveness of "wrapper events" and intimate curated dinners over massive trade show builds, emphasizing that personalized engagement often yields superior ROI. Professional event execution is framed as a sophisticated operational workflow requiring specialised leadership, disciplined processes, and the integration of advanced intelligence tools to track revenue impact. The collection also notes a trend toward industry consolidation and modular design, reflecting the rising valuation of physical experiences in a digital-first world. Ultimately, these texts advocate for treating events as year-round marketing ecosystems designed to bridge the gap between initial brand discovery and closed-won revenue. This podcast was created via Gemini Notebook
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  Best of Linkedin: Account-based Marketing CW 32/ 33 18.08.2026 19мин

  We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition outlines the strategic shift in B2B marketing toward account-based models that prioritise quality over quantity. Experts emphasise that successful programs rely on sales and marketing alignment, moving away from broad lead generation to focus on specific, high-value decision networks. Contributors share actionable frameworks for data enrichment, account tiering, and the use of AI to automate personalised outreach at scale. The collection highlights that buyer-centric experiences, such as executive gifting and tailored content, significantly outperform generic outbound tactics. Measurement is also a central theme, with a move toward tracking pipeline progression and revenue influence rather than vanity metrics like lead volume. Ultimately, the consensus is that Account-Based Marketing serves as a unified go-to-market operating system designed to navigate complex enterprise buying journeys. This podcast was created via Gemini Notebook
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  Best of LinkedIn: AI in B2B Marketing CW 31/ 32 13.08.2026 21мин

  We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition outlines a fundamental shift in B2B marketing, where a brand’s success is increasingly defined by its visibility and citations within AI search engines rather than its own website content. While generative AI and agent-mediated commerce are projected to manage trillions in transactions, many organisations struggle with a readiness gap between executive ambition and practical execution. Insights from industry experts highlight that while AI-powered sales tools can significantly boost deal closures, many automated initiatives fail due to a lack of proper investment and human oversight. Data from various reports also emphasise the growing importance of Generative Engine Optimisation (GEO) as companies race to adapt to new regulatory frameworks like the EU AI Act. Ultimately, the sources suggest that businesses must transition from simple automation to encoded judgment to maintain a competitive advantage in an AI-driven landscape. This podcast was created via Gemini Notebook
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  Best of Linkedin: Social Selling CW 31/ 32 11.08.2026 12мин

  We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of LinkedIn strategy, focusing on the shift from superficial metrics to human-centric authority. Central to this discussion is the Social Selling Index (SSI), a four-pillar score that serves as a diagnostic tool for profile health and recruiter visibility. Contributors emphasize that individual profiles now vastly outperform corporate pages, making employee advocacy and founder-led content essential for business growth. Experts warn against "AI slop," noting that the platform's new 360Brew algorithm prioritises saves and genuine personal voice over generic, automated posts. Successful engagement is redefined as attracting a specific target audience through consistent storytelling and value-driven interaction rather than chasing viral reach. Ultimately, the collective advice highlights that authentic relationships and professional credibility are the primary drivers of revenue in a saturated digital ecosystem. This podcast was created via Gemini Notebook
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  Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 31/ 32 11.08.2026 20мин

  We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines text details a significant evolution in channel marketing strategy, highlighting a transition from tracking simple partnership counts to measuring tangible financial outcomes. Modern hyperscalers and software vendors are now prioritising marketplace transactions and active deal participation over passive certifications or self-reported data. The industry is increasingly leveraging artificial intelligence to streamline partner enablement, transforming dense playbooks into interactive tools that significantly boost engagement and deal velocity. Additionally, the report identifies a growing reliance on ecosystem orchestration, where revenue is driven by strategic attribution and the quantifiable value of services surrounding cloud technology. High-profile collaborations and the expansion of multi-party marketplace offers further illustrate a global shift toward collaborative, data-driven sales motions. Ultimately, the success of contemporary partnerships is defined by verified customer impact and the integration of AI-native platforms into the core business roadmap. This podcast was created via Gemini Notebook