Behind The Design

Эпизоды

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  47. Why Lighting Matters More Than You Think | Objects for Thought 19.08.2026 1ч 22мин

  Lighting is often one of the last things considered in a project, but it can completely change how we experience a space, from the way materials and colours are perceived to how the room actually feels. In this episode of Behind the Design, I sit down with Jay and CJ, founders of Objects for Thought, to explore the thinking, process and business decisions behind their contemporary lighting brand.This is a conversation about much more than beautiful light fittings. Jay and CJ share how their very different backgrounds in design, art, finance and electrical work eventually led them to build a lighting company, and why they deliberately chose to focus on doing one thing exceptionally well.We talk about why lighting can make or break an interior, what happens when beautiful finishes are paired with poor-quality lighting, and the technical details that designers and homeowners often don't see.And most importantly, Jay and CJ share what they've learned about building a creative business without letting ego drive every decision.In this episode:• How Objects for Thought began and how Jay and CJ found their way into lighting• Why constructive criticism is central to their creative partnership• How they divide the business across Melbourne and Brisbane• Why good lighting is about more than aesthetics• How lighting quality affects colour, materials and finishes• What electricians and trades bring to the design process• Why Objects for Thought deliberately says no to some custom work• How direct relationships with designers create a valuable feedback loop• Why solving problems well can strengthen long-term client relationships• The importance of patience when building a product-based design businessFor architects, interior designers, builders and anyone interested in how thoughtful design actually comes together, this episode offers a look behind the finished product and into the decisions that make it work.Follow Behind the Design for more conversations with the people, businesses and creatives shaping the design industry.Follow Jay, CJ and Object for Thoughthttps://www.of-t.com/abouthttps://www.instagram.com/objectsforthought/https://www.instagram.com/jay_jermyn/https://www.instagram.com/cjand/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_
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  46. Why Furniture Hire Matters More Than You Think | Huntley + Co 05.08.2026 39мин

  When people think about preparing a home for sale, they usually picture the finished styling. What they don't see is everything happening behind the scenes to make that transformation possible.In this episode of Behind the Design, I sit down with Amy Smith, founder of Huntley + Co, a Sydney-based furniture hire business created specifically to support property stylists, interior designers and creative professionals.After spending more than a decade as a senior stylist, Amy recognised a growing gap in the industry. Independent stylists needed access to beautiful furniture, reliable logistics and an easier way to hire pieces without managing their own warehouse. That insight became Huntley + Co.We talk about the evolution of the property styling industry, what it takes to build a business that supports other creatives, and why furniture hire has become such an important part of preparing homes for sale.Whether you're a property stylist, interior designer, supplier or creative business owner, this conversation offers an honest look at what happens behind one of the industry's most essential businesses.In this episode we cover:·  Why Amy founded Huntley + Co after 13 years in property styling·  The difference between furniture hire and property styling·  How Huntley + Co supports independent stylists and designers·  Building a business around solving industry pain points·  Designing a furniture collection that balances timeless pieces with current trends·  The role technology plays in simplifying furniture hire·  Growing through uncertainty during COVID·  Supporting creatives beyond furniture through the Style Minds community·  Building long-term client relationships through reliability and trust·  What success looks like after building a thriving creative businessIf you enjoyed this conversation, subscribe to Behind the Design for more conversations with the people shaping Australia's design industry.Follow Amy Smith and Huntley + Cohttps://huntleyandco.com.au/about-us/ https://www.instagram.com/huntley_and_co/https://www.facebook.com/profile.php?id=100090875392637 Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_ —------Chapters00:59 - Behind the Design with Amy Smith02:47 - The Evolution of Property Styling05:33 - Finding a Gap in the Property Styling Industry08:03 - The Reality of Starting a Creative Business11:07 - What a Furniture Hire Company Really Does15:00 - How Technology Is Changing Property Styling17:16 - Choosing Furniture That Appeals to Buyers20:42 - Design Trends vs Timeless Interiors22:47 - Building a Community Around Your Business25:36 - Using Social Media to Grow a Design Business29:07 - Why Trust Matters More Than Talent32:43 - The Biggest Challenge of Growing Huntley & Co35:04 - Redefining Success as a Business Owner36:50 - Quickfire Questions with Amy SmithKeywordsfurniture hirefurniture hire Australiafurniture hire SydneyHuntley + CoAmy Smith Huntley + Coproperty stylingproperty stylisthome staging Australiahome staging furnitureinterior styling businessinterior designers Australiaproperty styling businessfurniture rental for stylistsstyling homes for saleinterior design podcastBehind the Design PodcastCamilla Engelhome presentationstyling industrydesign business
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  45. How to Choose the Right Stone Without Costly Mistakes | Nathan Karpenko, CAV'ART 22.07.2026 44мин

  Choosing natural stone is about far more than aesthetics.In this episode of Behind the Design, I sit down with Nathan Karpenko, co-owner of CAV'ART Designer Stone, to explore what really happens behind the scenes when selecting one of the most important materials in a home.Nathan shares his journey from working in luxury hotels to leading one of Australia's most respected natural stone suppliers. Along the way, we talk about the power of relationships, starting a business during COVID, the life-changing impact of a bowel cancer diagnosis, and why trust has become the foundation of everything he does.We also unpack some of the biggest misconceptions about natural stone, how designers and suppliers work together to create better outcomes, and why the best projects always start with honest conversations.Whether you're an interior designer, architect, builder or homeowner planning your next renovation, this episode offers practical insights into choosing the right materials while building stronger relationships throughout the design process.In this episode, we cover:• Nathan's unexpected path from hospitality into the natural stone industry• How a bowel cancer diagnosis changed his outlook on business and life• Starting CAV'ART during the uncertainty of COVID• Why trust matters more than selling products• The biggest misconceptions about marble, granite and quartzite• How designers and suppliers collaborate to achieve better project outcomes• Choosing the right stone for your lifestyle, not just the look• Why customer experience is just as important as the materials themselves• Building a business around quality, honesty and long-term relationshipsIf you enjoyed this conversation, subscribe to Behind the Design for more conversations with the people shaping Australia's design industry. We'd also love it if you left a review and shared this episode with someone planning their next project.Follow Nathan Karpenko and CAV'ART Designer Stonehttps://au.linkedin.com/in/nathan-karpenko-53350617https://www.instagram.com/nathankarpenko/https://au.linkedin.com/company/cav-art-designer-stone?trk=public_profile_topcard-current-companyhttps://cavart.com.au/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_ —------Chapters01:29 — Nathan Capon's Journey Into the Stone Industry05:46 — How a Cancer Diagnosis Changed Everything10:17 — Starting a Business During COVID15:16 — Building Trust Instead of Chasing Sales21:34 — Why Quality Matters More Than Quantity25:02 — How Designers and Stone Suppliers Work Together30:02 — Marble vs Quartzite: Choosing the Right Stone32:01 — Common Mistakes People Make When Choosing Stone34:18 — How to Choose the Perfect Stone Slab37:32 — Creating an Exceptional Customer Experience41:10 — Business Lessons on Leadership, Relationships & Growth45:12— Final Advice for Designers, Builders & HomeownersKeywordsNatural StoneStone SelectionKitchen BenchtopsMarble BenchtopsQuartzite BenchtopsInterior Design AustraliaInterior Design PodcastHome Renovation TipsKitchen RenovationBathroom RenovationStone Supplier AustraliaMarble vs QuartziteChoosing Natural StoneInterior Designers AustraliaBuilding Relationships in BusinessCava StoneCamilla IngallBehind the Design PodcastDesign IndustryResidential Design
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  44. Service Over Style: Chris Trotta on Building a Sustainable Architecture Business 08.07.2026 1ч 1мин

  What actually keeps an architecture business alive past the first project?Most people judge an architecture firm by the finished home. The clean lines, the light-filled kitchen, the project that lands on Instagram. Behind that image sits a business built on budget conversations, team trust, and a reputation that took years to earn.In this episode of Behind the Design, I sit down with Chris Trotta, founder of Trotter Architecture, to talk about the parts of running a design business that rarely make it into a portfolio. We cover his path from working inside large firms to launching his own practice during Covid, why he built a board of advisors with zero designers on it, and why he walked away from wanting to be seen as difficult in the industry.We also get into his 85% rule for avoiding perfectionism, why he still sketches every project by hand before touching a computer, and what success looks like for him now that the business runs itself day to day.In This Episode, We Discuss:➡️ Why relationships, service, and trust matter more than design skill long term➡️ How he handles honest budget conversations with clients➡️ Why he built a personal board of advisors with no designers or architects on it➡️ How giving up creative control helped him build a stronger team➡️ Why protecting his reputation matters more than winning every argument on site➡️ How his confidence in front of the camera grew over the past year➡️ Why every project at Trotter Architecture starts with a hand sketch, not a screen➡️ His 85% rule for finishing work without over-laboring the last details➡️ What success looks like for him personally and professionally right nowOne takeaway from this conversation is Chris's view that architects are hired for temperament and patience, not just a beautiful portfolio. Clients spend years working alongside their architect. That relationship carries more weight than any single render.If you run a creative business or work with clients on long-term projects, this episode gives you a direct look at what holds a design practice together once the pretty pictures are done.Enjoyed this episode? Share it with a friend, colleague, or fellow design enthusiast, and follow the podcast for more conversations on the people, processes, and passion behind great design.Follow Chris Trotta:https://www.trottaarchitecture.com/studiohttps://www.instagram.com/trotta_architecture/https://www.instagram.com/christrotta/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_ —------Chapters00:00 - Why Relationships Matter More Than Design01:25 - Meet Architect Chris Trotter02:34 - From Big Firms to Starting His Own Practice05:24 - Why Launching an Architecture Business During COVID Worked08:06 - Designing Homes as Investments, Not Just Beautiful Spaces11:23 - Budget Conversations Every Architect Should Have14:26 - The Truth About Running a Design Business16:35 - Building a Team Without Micromanaging22:17 - Why Client Experience Is More Important Than Great Design26:15 - The Business Advice Every Creative Needs28:02 - The Power of Reputation, Trust & Collaboration39:17 - Why Architects Need to Show Up on Social Media48:04 - The 85% Rule That Makes Better Business DecisionsKeywordsTrotter ArchitectureChris Trottaarchitecture business podcastrunning a design firmarchitecture leadershipclient budget conversationarchitecture team managementdesign industry reputationBehind the Design podcastCamilla Ingallstarting an architecture practicearchitect brandinghand sketching in architecturedesign intentsustainable creative businessarchitecture and personal branding
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  43. Design vs Styling: The Hidden Steps Behind Every Great Project with Bea Lambos 24.06.2026 57мин

  What does an interior stylist actually do?It's a role that most people only notice in the final image. The beautifully photographed home, the perfectly layered living room, or the project that lands in a magazine. But behind those images is a creative process that most people never see.In this episode of “Behind The Design”, I sit down with interior stylist Bea Lambos to talk about the world of styling, photography, and visual storytelling. We discuss what happens before a project is photographed, how stylists work alongside photographers and designers, and why styling is about much more than placing beautiful objects in a room.We also explore the challenge many homeowners face when trying to define their style, and Bea shares a simple piece of advice that can make the process feel far less overwhelming.In This Episode, We Discuss:➡️ Why Bea transitioned from interior design into styling➡️ What really happens on a photoshoot day➡️ The relationship between stylists, photographers, and designers➡️ How styling helps tell the story of a project➡️ The difference between styling for everyday living and styling for photography➡️ Why some of the best creative outcomes come from flexible briefs➡️ The role emotion plays in creating memorable spaces➡️ How to discover your personal style by identifying what you don't like➡️ Common misconceptions about interior photography and publication shoots➡️ Why great styling often goes unnoticed when it's done wellOne of my favourite insights from this conversation is Bea's belief that finding your style doesn't always start with what you love. Sometimes it starts with understanding what you don't.If you've ever looked at a finished project and wondered how it all comes together, this episode offers a great behind-the-scenes look at one of the most important and least understood parts of the design process.Enjoyed this episode? Feel free to share it with a friend, colleague, or fellow design enthusiast, and don't forget to follow the podcast for more conversations exploring the people, processes, and passion behind great design.------------Follow Bea Lambos:IG - https://www.instagram.com/beaandcostyle/Website - https://beaandcostyle.comPinterest - https://au.pinterest.com/Beaandcostyle/LinkedIn - https://www.linkedin.com/in/bea-lambos-622aa7143/Substack - https://substack.com/@bealambos1Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_ ------------Chapters00:00 - Why Finding Your Style Starts With What You Don't Like03:09 - Why Bea Chose Interior Styling Over Interior Design05:20 - The Reality of Styling for Professional Photoshoots08:49 - What Happens Before an Interior Photography Shoot?09:35 - How Long Does It Take to Style a Home for Photography?10:32 - The Hidden Tricks Behind Magazine-Worthy Interiors14:51 - What Most People Get Wrong About Interior Styling15:17 - Styling to the Frame: How Great Interior Photos Are Created17:28 - Professional Styling vs Everyday Living18:38 - How Styling Shapes the Story of a Space19:44 - Inside the Stylist and Photographer Partnership28:35 - Building Confidence in Your Personal Design Style51:35 - Will AI Change the Future of Interior Styling?------------Keywordsinterior stylinginterior stylisthome styling tipsinterior photographydesign photographymagazine worthy homesinterior design processstyling for photoshootsarchitectural photographyhow to find your design styleinterior design inspirationhome decorating tipsdesign storytellinginterior design podcastBea LambosCamilla IngallBehind the Design podcast
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  42. Building the Vision: A Builder's Perspective on Design with JW Projects 10.06.2026 34мин

  A beautiful home rarely tells the full story.Behind every completed project is a team navigating site constraints, heritage restrictions, unforeseen challenges, client expectations, and hundreds of decisions that never make it into the final photographs.In this episode of Behind the Design, I sit down with Jack Williams, founder of JW Projects, to unpack the realities of residential construction in Sydney's eastern suburbs.From heritage terraces in Paddington and Surry Hills to architecturally designed homes overlooking Sydney Harbour, Jack shares what it takes to bring ambitious design visions to life while managing the practical challenges that come with construction.Together, we explore the relationship between builders and designers, the importance of communication throughout a project, and why some of the biggest decisions happen long before the finishes are installed.In this episode:• The unique challenges of building in Sydney's eastern suburbs• Why heritage renovations require a different approach to new builds• What builders uncover once demolition begins• Managing expectations when site conditions change• The role communication plays in successful projects• Building strong relationships between designers, architects and builders• Growing a construction business while maintaining quality• Lessons learned from challenging projects and unexpected setbacks• The realities of leading a team across multiple active sites• What clients rarely see behind a finished homeIf you enjoyed this episode, subscribe to the podcast and share it with a fellow designer, builder, architect or industry professional.Follow Jack Williams and JW Projectshttps://www.instagram.com/jackwill/https://www.instagram.com/jackwill/https://www.jwprojects.com.au/ Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_CHAPTERS02:21 - How Jack Williams Became a High-End Residential Builder05:03 - Building in Sydney’s Eastern Suburbs: Challenges & Opportunities05:53 - Heritage Home Renovations: What Homeowners Need to Know06:52 - Hidden Problems Found During Home Renovations08:08 - Managing Renovation Budgets, Variations & Client Expectations09:02 - Builder vs Interior Designer: Creating Successful Projects Together11:33 - What Instagram Doesn’t Show About Luxury Home Construction13:01 - Growing a Construction Business and Building the Right Team15:23 - A Day in the Life of a Luxury Home Builder17:03 - Costly Construction Mistakes and Lessons From the Job Site20:51 - Dealing With Neighbours, Council Approvals & Tight Building Sites27:06 - Future Trends in Luxury Home Building, Design & DevelopmentKeywordsluxury home builderluxury home constructionSydney luxury homesSydney eastern suburbs builderhigh end home builderresidential builder Sydneyheritage home renovationhome renovation Sydneyluxury home renovationcustom home builderarchitectural homes Sydneyresidential constructionconstruction project managementbuilding a luxury homerenovation builder Sydneyheritage house renovationhome building challengeshigh end residential constructionbuilder and interior designer collaborationluxury property developmentcustom home constructionSydney renovation specialistrenovation budget planningconstruction industry insightsbuilding heritage homesluxury home design and buildeastern suburbs constructionresidential renovation expertconstruction business ownerbehind the scenes constructionproperty renovation tipsluxury home building processarchitectural renovationSydney buildersconstruction podcasthome renovation podcastinterior design and constructionbuilding in Sydneyluxury renovation projectsproperty development Sydneyhigh end renovation buildercustom luxury homesconstruction leadershiphome building expertrenovation project managementSydney architecture and designresidential building contractorluxury property renovation
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  41. Scaling a Trade Supply Business with GatherCo 27.05.2026 1ч 7мин

  Finished homes, polished brands, and resolved details are what we usually see. What’s less visible is the pressure underneath: the hard decisions, constant judgment calls, and the reality of sustaining growth.James McCarthy knows that reality well.In this episode of Behind the Design, I sit down with James McCarthy, co-founder of GatherCo, a trade-only supplier in the architecture and interiors industry known for its relationship-led approach, adaptability, and willingness to do things differently.What began as a small business trying to stay afloat has grown into a trusted supplier working with architects, designers, and builders across Australia. But this conversation is less about polished success and more about what sits behind long-term growth.We talk about the early pressure to say yes to everything, why boundaries become essential as a business matures, and the mindset shift that comes with realising not all growth is good growth.We also explore sustainable scaling, how partnerships evolve, and why understanding your lane is one of the most important lessons for founders.In this episode, we also covered this:— Why saying yes to every opportunity early in business eventually becomes unsustainable— The lesson that completely changed James’ perspective on business challenges and competition— How Gather Co built trust with architects and designers through honesty and long-term thinking— Why the business chose not to follow the traditional showroom model and what happened instead— The importance of boundaries, systems, and internal accountability as a team grows— What founders often misunderstand about scaling a product-based business— How small businesses can use adaptability and speed as competitive advantages— The reality of managing client expectations, timelines, and decision fatigue within the design industry— Why relationships remain at the centre of everything Gather Co does— The emotional side of entrepreneurship and the importance of remembering why you startedIf you enjoyed this episode, follow Behind the Design for more conversations unpacking the people, processes, and realities behind the design industry.Follow James McCarthy and GatherCohttps://www.linkedin.com/in/james-mccarthy-90a215140/https://www.gatherco.com.au/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_Chapters03:02 — Why Gather Co Built a Trade-Only Supply Business06:00 — The Importance of Honesty & Long-Term Relationships07:12 — Fighting to Survive: The Early “Say Yes to Everything” Mentality10:30 — Why Strong Teams Matter More Than Founders Doing Everything12:27 — Learning to Love the Journey of Building a Business15:50 — The Story That Changed How Gather Co Worked With Clients20:12 — Why Boundaries & Policies Are Essential for Growth23:47 — Balancing Creativity, Timelines & Commercial Reality25:07 — Why Gather Co Chose Digital Over a Physical Showroom29:48 — Creating a Better Sample Process for Designers & Architects34:18 — The Mindset Shift That Turned Problems Into Competitive Advantages45:45 — Competition, Ego & the Fear That Still Drives Business GrowthKeywordsGather CoJames McCarthy Gather Cotrade supply businessscaling a supply businessbusiness growth mindsetentrepreneurship podcastdesign industry podcastinterior design businessarchitecture and design industrysupplier relationships in businessbusiness lessons for entrepreneurscreative business growthbuilding a trade-only businessonline showroom strategydigital-first business modelnatural stone suppliertrade-only supplier Australiabusiness operations and systemsfounder mindsetscaling a creative businessbusiness leadership lessonslong-term client relationshipsarchitecture supplier insightsdesign and construction podcastentrepreneurship in constructiongrowing a product-based business
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  40. Inside Folk Studio: People-First Design and the Discipline of No 13.05.2026 46мин

  Colour gets the attention, but it is rarely where the real work happens.Mariah Burton built Folk Studio on something quieter than a signature aesthetic, a belief that the person living in the space is always the starting point and that the brief is never really the Pinterest board, the budget, or the timeline. It is the human being sitting across from you at that first meeting, and everything that flows from understanding them well enough to design something that genuinely feels like theirs.In this episode of Behind the Design, I sit down with Mariah Burton, Creative Director and Co-Founder of Folk Studio, a Sydney-based interior design practice recognised for its layered, expressive interiors and a client experience that feels as considered as the design itself.Eight years in, Folk is turning away more work than it takes on, the projects are more varied, the team is bigger, and yet the studio still feels unmistakably like Mariah. This conversation is about how that happens, how you build something that continues to grow without losing the thing that made it worth building in the first place.In this episode, we also covered this:• What it looks like to back yourself when nothing is guaranteed and you are building something from scratch with no real roadmap• How a casual conversation with a stranger became the project that changed everything for Folk Studio• Why the best design decisions are not always the most obvious ones, and how knowing when to stop is its own kind of skill• What staying true to yourself looks like when clients, budgets and timelines are all pulling in different directions• How to protect the thing that makes your work yours, even as your team grows and more people are involved• The quiet work that happens before a client ever gets on a call with you and why that part matters just as much as the design• What nobody tells you about the emotional side of running a creative business and how to find your footing when it gets heavy.If you enjoyed this episode, follow Behind the Design for more conversations unpacking the people, processes, and ideas shaping the design industry.Follow Mariah Burton and Folk Studiohttps://www.instagram.com/mariah.burton_/ https://au.linkedin.com/in/mariah-burton-281165abhttps://www.folkstudiodesign.com/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_ Chapters02:20 - How Childhood & Creativity Shaped Mariah Burton’s Design Style04:42 - The Early Career Lessons That Built Folk Studio’s Culture06:28 - Landing Major Interior Design Projects in the Early Days07:36 - Working 3 Jobs While Launching a Design Business09:22 - The Confidence to Pivot a Client’s Vision Completely10:24 - Building a Successful Interior Design Studio Without Pressure11:37 - Creative Restraint, Color & Designing Functional Spaces15:30 - Why Folk Studio Prioritizes People Over Trends20:41 - How Folk Studio Chooses the Right Design Clients27:31 - The Reality Behind Interior Design Photoshoots & Styling31:56 - Balancing Business, Creativity & Mental Wellbeing as a Designer39:10 - The Biggest Lessons From 8 Years Running Folk StudioKeywordsinterior design studio Sydneyfolk studio interior designstarting an interior design businesshow to build a design brandinterior design client processcolor in interior designresidential interior design Australiabehind the scenes interior designdesign studio philosophytimeless interior designcreative restraint in designhow to start an interior design studio youngsaying no to clients as a designerinterior design businessstarting a design studiointerior designer tipsdesign studio growthclient selection designcreative business adviceinterior design processhow to build a design branddesign studio successcreative entrepreneurshipinterior design careerdesign philosophyworking with clients designdesign business lessonsfolk studio mariah burton
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  39. Inside Cosentino: How Stone Innovation Is Redefining Surfaces 29.04.2026 39мин

  Most material decisions are still driven by aesthetics. But the real shift is happening in safety, performance, and sustainability, the layers a renovator or end user often doesn’t see, and rarely gets guided through. That’s the conversation missing across the broader industry.In this episode of Behind the Design, I sit down with Erin Payne from Cosentino to explore how one of the world’s leading surface manufacturers is reshaping the future of architecture and interior design.From engineered stone to zero silica innovation, this is not just a conversation about benchtops. It is a conversation about responsibility. How materials are evolving, how decisions are made, and what designers need to understand to stay relevant in a rapidly shifting industry.With over 20 years as an interior designer before moving into the supply side, Erin brings a perspective most conversations miss. She understands both the creative intent and the commercial reality, and where they often do not align.In this episode, we also covered this:• Why “all stone is the same” is one of the biggest misconceptions in design• The real difference between engineered, natural, and ultra-compact surfaces• Zero silica and why this shift matters globally, not just in Australia• How performance is becoming as critical as aesthetics• What true sustainability looks like at a manufacturing level• The role designers play in educating clients and where it often breaks down• Where surface design is heading next and what to pay attention toIf you enjoyed this episode, follow Behind the Design for more conversations unpacking the people, processes, and ideas shaping the design industry.Follow Erin Payne and Cosentinohttps://www.instagram.com/erin_payne_design/https://www.linkedin.com/in/erin-payne-a99783121/https://www.cosentino.com/en-auFollow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_
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  38. Details That Define Merivale: Secrets of Great Design with Nasim Köerting 15.04.2026 42мин

  From chasing design milestones to discovering what truly makes work meaningful, this episode takes you behind the scenes of large-scale hospitality design.In this episode of Behind the Design Podcast, I chat with Nasim Köerting, Design Director at Merivale, about the realities of leading some of Australia’s most recognised hospitality projects. From her early career in London to managing complex, high-profile designs today, Nasim shares what it really takes to succeed at this level.We also explore a turning point in her career: the moment she realized that achieving awards and hitting milestones brought only brief excitement. What matters most is the experience of the process: seeing her team thrive, collaborating effectively, and watching people genuinely enjoy the spaces she creates. For Nasim, the real reward is the human impact of design, not the accolades and keeping creativity and collaboration enjoyable.This conversation goes beyond the finished product and dives into the choices, pressures, and mindset behind exceptional design. From balancing creativity with leadership to designing environments that feel thoughtful and inclusive, this is an honest look at what happens behind the scenes.Topics covered in this conversation:• Nasim’s journey from London to Design Director at Merivale• Managing the responsibility and pressures of large-scale design• Leading teams while staying creatively involved• Moving past the fleeting thrill of milestones to find lasting fulfillment• How collaboration enhances design outcomes• Designing spaces that feel welcoming and considered• The subtle details that make a space memorableIf you want insight into what makes great design more than just a pretty photo, this conversation offers a candid view behind the scenes.If you enjoyed this episode, subscribe for more conversations that go beyond aesthetics and into the real thinking behind design.Follow Nasim Köerting and Merivalehttps://www.instagram.com/nasimkoerting/https://www.linkedin.com/in/nasim-k%C3%B6erting-78511a4a/https://www.instagram.com/merivale/https://merivale.com/ Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_Chapters01:07 – Meet Nassim: Design Director Behind Merivale’s Iconic Spaces02:09 – From Sydney to London: Building a Global Interior Design Career03:51 – Landing a Dream Role at Merivale (Hospitality Design Insights)04:46 – Leading Creative Teams in High-End Hospitality Projects07:30 – Why Hospitality Design is About Experience, Not Just Aesthetics10:21 – The Real Design Process: Collaboration, Ideas & Innovation13:26 – Designing with Old Buildings: Creating “Lived-In” Spaces15:12 – Diversity & Inclusion in Interior Design (Why It Matters)18:47 – Small Design Details27:32 – Redefining Success: Beyond Awards & Recognition in Design32:14 – The Future of DesignKeywordsMerivalehospitality designinterior design podcastinterior design processdesign leadershipcreative careersinterior designer interviewdesign directorhospitality interiorscommercial interior designdesign inspirationinterior design careerhospitality design processmanaging creative teamsdesign collaborationguest experience designexperiential designhuman-centered designinclusive designadaptive reuse designimposter syndrome creatives
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  37. Beyond Trends: Creating Timeless Design with Nelli Hegi 01.04.2026 42мин

  “Design doesn’t need to please everyone. Designers like McQueen, Schiaparelli, and Margiela showed me that discomfort, exaggeration, and vulnerability aren’t flaws—they’re tools.”In this episode of Behind the Design, I talk with Nelli Hegi, founder and creative director of Hegi Design House, about creating furniture that’s more than functional, it tells a story. Nelli blends furniture, art, fashion, and architecture into bold pieces meant to spark emotion and conversation.We explore her journey of finding her voice, why she stopped chasing validation, and the lessons haute couture taught her about creativity and risk. As Nelli says, “Evolution isn't a lack of direction, it's part of finding your voice.”What You learn in this episode:→ Finding and trusting your creative voice→ Drawing inspiration from fashion, art, and couture→ Making furniture that’s emotional and story-driven→ Balancing craft, collaboration, and sustainable business→ Connecting with clients through storytellingFor anyone interested in expressive, personal design, this episode is full of insights on creating work that truly reflects who you are.Follow Nelli Hegi: https://www.instagram.com/hegi_designhouse/https://www.linkedin.com/in/nelli-hegi-67704765/https://hegidesignhouse.com/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_Chapters02:00 – Signature Style vs Evolution04:00 – Childhood & Personal Experiences07:00 – Craftsmanship & Studio Life10:00 – Haute Couture Inspiration13:00 – Overcoming Self-Doubt & Industry Pressure16:00 – Creating Emotional Connections Through Furniture18:00 – Storytelling & Client Interaction20:00 – Dreams, Inspiration & New CollectionsKeywordsinterior design podcastfurniture design inspirationhow to find your design stylecreative confidence designdesign career advicehow to get featured in design magazinesdesign storytellingart vs commercial designbuilding a design brandcreative entrepreneurshipbehind the design podcastCamilla Ingall podcastNelli Hegi Authentic Design
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  36. Bespoke Furniture vs Scalable Design: Tim Noone’s Approach 18.03.2026 35мин

  From kitchen joinery to high-end design, this is what it takes to turn craft into a sustainable business.In this episode of Behind the Design Podcast, I sit down with furniture maker Tim Noone, founder of Tim Noone Furniture, to talk about his journey from kitchen joinery to creating high-end custom furniture. He shares the challenges of crafting beautiful pieces while keeping a business sustainable, and how he eventually realized the limits of purely bespoke work. That realization led him to develop a collection that sits between fully custom pieces and high-end retail.We also dive into Tim’s design philosophy and why he believes furniture should enhance a space rather than dominate it. He opens up about collaborating with interior designers, practicing restraint in design, and redefining what success really looks like after years in the industry.For Tim, it is less about scale and more about balancing creative satisfaction, family life, and long-term sustainability.Topics covered in this conversation:His journey from kitchen joinery to high-end bespoke furnitureThe challenges of running a creative business that lastsHow he overcame the growth limits of fully custom furnitureWhy furniture should support architecture and interiorsRedefining success for creativity, family, and sustainabilityIf you love design, craftsmanship, or want a peek behind the scenes of a creative business, this conversation is full of insight and inspiration.Follow Tim Noone Business Instagram:https://www.instagram.com/tim_noone_furnituredesign/:https://www.instagram.com/thecollectionbytimnoone/Business Website: https://timnoone.com/Chapters 01:16 - Meet Furniture Maker Tim Noone03:05 - From Kitchen Joinery to Bespoke Furniture06:12 - Why Furniture Should Serve the Space09:48 - The Sketching and Idea Development Process13:20 - Working with Interior Designers on Custom Pieces16:54 - The Realities of Running a Bespoke Furniture Business21:07 - Why Scaling Custom Furniture Is So Difficult25:32 - Moving from Bespoke Work to a Furniture Collection29:18 - Designing Pieces That Quietly Elevate a Room32:47 - Craft, Business, and Building a Sustainable Career34:58 - Craftsmanship and RefinementKeywordsJoinery processCustom furniture designResidential cabinetrySustainable furnitureInterior design collaborationCraftsmanship tipsKitchen design ideasAustralian joineryDesigner-client collaborationFurniture materials and finishes
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  35. Setting Boundaries as an Interior Designer (Without Losing Clients) 04.03.2026 31мин

  Building a design studio is often celebrated as creative freedom, yet many founders discover that without boundaries, success can start to feel unsustainable.In this episode, I sat down with Kate Lawrence, founder of Kate Lawrence Interiors and bedding brand Sleep Ins, to unpack the real story behind building and reshaping a creative business.Kate speaks candidly about:• Saying yes to everything, and what it cost her• The reality of wearing every hat in the business • Navigating complex relationships with architects and trades• The emotional weight that comes with residential client work• The final straw the led her to setting clear boundaries with work• Why and how she started an ecommerce brandIf you are in your early years of practice, feeling stretched between creativity and capacity, or quietly questioning what success looks like for you now, this conversation will resonate.Follow Kate Lawrence Interiors:Business Instagram: https://www.instagram.com/katelawrenceinteriors/Business Tiktok: https://www.tiktok.com/@katelawrenceinteriorsBusiness Website: https://www.katelawrenceinteriors.com.au/Business Pinterest: https://www.pinterest.com/katelawrenceproperty/Follow Sleep Ins:Website: https://www.sleepins.com.au/Facebook: https://www.facebook.com/profile.php?id=61573166985356Tiktok: https://www.tiktok.com/@sleepinsbeddingInstagram: https://www.instagram.com/sleep__insThreads: https://www.threads.com/@sleep__insChapters 02:35 - Starting an Interior Design Business and Saying Yes to Everything04:20 - Wearing Every Hat and Hitting Burnout06:05 - Client Relationships, Architects and Trade Dynamics09:20 - Managing Design Changes Without Ego10:30 - How Long It Takes to Be Profitable in Design13:55 - Client Boundaries and Being “Too Available”17:55 - The Emotional Weight of Residential Projects19:40 - Pivoting to E-Commerce and Product-Based Business25:55 - Redefining Success as Freedom, Not Just Income
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  34. Inside the Process: How Luxury Joinery Is Really Built 18.02.2026 33мин

  Behind every beautiful piece of joinery is a series of decisions, conversations, and mistakes no one ever seesIn this episode, I sat down with Luke from Élan Joinery and SKUPA, to talk through what really goes into custom joinery and furniture, beyond the finished photos. From early planning and material selection to timelines, teamwork, and trust, Luke shares how thoughtful joinery is built around the way people actually live in their homes.We explore how Élan Joinery has evolved from its commercial roots into residential and furniture work, what it’s like running a family business, and why collaboration between designers, builders, joiners, and clients is essential to achieving great outcomes. The conversation also touches on sustainability, sampling, and the emotional side of caring deeply about your work.This episode offers a grounded look behind the scenes of high-end joinery, helping clients better understand the value of process, craftsmanship, and clear communication, not just the final result.What You’ll Learn• Why custom joinery takes time and what happens before anything is built• How material selection and sampling influence durability, function, and feel• What designers and joiners consider when planning storage, layout, and workflow• Why collaboration plays such a big role in successful projects• What clients often underestimate about timelines, process, and craftsmanship• How good joinery supports the way you live, not just how a space looksFollow Elan Joinery House:https://www.elanc.comhttps://www.instagram.com/elan.joinery/?hl=enFollow SKUPAhttps://skupa.com.au/https://www.instagram.com/skupafurnitureFollow Unfolded:Website: https://www.unfolded.com.au/Instagram: https://www.instagram.com/unfolded_Chapters 01:30 – The Origins of Elan Joinery02:26 – A Family Business Today03:07 – Expanding from Joinery into Furniture04:06 – Scaling Operations & Warehousing04:29 – Growing a Team & Business 06:00 – Micromanaging vs Autonomy07:25 – Why Luke Created A Showroom09:03 – Instagram Growth vs Real Business Growth09:37 – The Reality Behind Project Photos11:45 – Winning Work Through Instagram13:18 – Sustainability in Joinery & Furniture16:45 – Craftsmanship Across Departments17:48 – Why Owning Mistakes Builds Trust19:38 – What Clients Don’t See in Kitchens21:29 – How the Business Has Evolved24:52 – Delivering the Vision, Not Designing It25:31 – Collaboration With Designers & Builders28:56 – Managing Difficult Conversations31:02 – Why Custom Work Takes TimeKeywordsJoinery processCustom furniture designResidential cabinetrySustainable furnitureInterior design collaborationCraftsmanship tipsKitchen design ideasAustralian joineryDesigner-client collaborationFurniture materials and finishes
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  33. From Vintage Store to National Brand: The MCM House Story 28.01.2026 41мин

  Trends come and go, but brands built on craft, instinct, and resilience tend to stick around.In this episode of Behind the Design, host Camilla Ingall sits down with Charles Hinckfuss, founder and creative force behind MCM House.Charlie shares the unpolished reality behind building one of Australia’s most recognisable furniture brands, from early days focused purely on survival, to growing a national retail presence grounded in craft, instinct, and energy.This conversation goes beyond aesthetics to explore what actually sustains a creative business over decades: trusting your eye, understanding materials deeply, resisting trends, and building a team culture that feels supported and excited by the work.You’ll hear how Charlie’s early hands-on making shaped MCM House’s DNA, why texture and material honesty matter more than polish, and how resilience, humour, and momentum play a bigger role in success than any rigid plan. This episode is a reminder that great design isn’t about chasing what’s new, it’s about creating work that still feels right years later.What You learn in this episode:* Timeless design outlives trends; Charlie explains why MCM House avoids trend-driven aesthetics in favour of materials and forms that age well over time.* Energy drives execution; From retail spaces to team culture, energy and mood directly shape outcomes — creatively and commercially.* Craft builds credibility; Early hands-on making gave Charlie a deep understanding of furniture that still informs MCM House today.* Growth without identity loss is possible; Scaling doesn’t have to dilute creativity when the brand is anchored in clear values and instinct.Follow MCM House:https://www.mcmhouse.comFollow Unfolded:Website: https://www.unfolded.com.au/Instagram: https://www.instagram.com/unfolded_00:00 – Introduction02:13 – From Vintage Retail to Furniture Making: The Chuck & Bob Years04:09 – Why Experience Matters More Than Products in Retail Design07:25 – Taking Creative Risks and Backing Yourself09:16 – Touching Every Part of the Business as a Founder11:41 – Choosing Materials: Fabric, Timber, Texture & Honesty13:00 – Trends vs Timeless Design14:17 – Growing a Brand in Sydney’s Competitive Retail Market17:01 – What Does MCM Actually Stand For?17:59 – Retail Expansion vs International Growth19:03 – Opening Stores Across Australia20:13 – Building a Team and Letting Go of Control21:51 – Energy, Mood & Leadership in Creative Teams24:05 – The Reality of Working Seven Days a Week25:02 – Expanding Into Commercial & Hospitality Design27:12 – Using Movies and Culture as Creative Direction30:00 – The Hardest Parts of Growing a Product-Based Brand34:23 – One Piece of Advice for Anyone Starting a Design Brand38:56 – Design Trends That Need to Go40:21 – Final Reflections & Episode Takeawaysinterior design podcastMCM HouseAustralian furniture designtimeless interior designdesign brand buildingfurniture design processinterior design trends vs timelesscreative business resilienceretail design experiencematerials and texture in designhow to build a furniture brand in Australiadesigning furniture without following trendsinterior design brand storytellingscaling a creative business without losing identity
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  32. Quiet Luxury Explained: Inside Daniel Boddam’s Design Philosophy 07.01.2026 37мин

  Design doesn’t need to shout to make an impact.In this episode of Behind the Design, Camilla Ingall sits down with Daniel Boddam, founder of Daniel Boddam Studio, to unpack his philosophy of quiet living; a design approach rooted in restraint, calm, and deep respect for the Australian landscape.Daniel shares his journey from architecture into furniture design, why he deliberately plays the long game, and how designing with nature (not trends) creates homes and objects that feel timeless, grounded, and human.This conversation goes beyond aesthetics. It explores how spaces should feel, how materials age, and why true luxury today is found in simplicity, not excess.In this episode, we explore:What quiet luxury really means (and why it’s misunderstood)Designing architecture and furniture that belongs to the Australian landscapeThe role of texture, sound, touch, and material honesty in great designWhy restraint and patience lead to better creative outcomesBalancing architecture, furniture, business growth, and personal boundariesDesigning homes that age well; emotionally and materiallyIf you’re an architect, interior designer, builder, or design-aware homeowner, this episode will reframe how you think about calm, timeless design.Follow Daniel Boddam:Daniel Boddam Studio: https://danielboddam.comFollow Unfolded:Website: https://www.unfolded.com.au/Instagram: https://www.instagram.com/unfolded_Behind the Design is hosted by Camilla Ingall, founder of Unfolded, an interior design and styling studio based in Sydney and the Central Coast.00:00:00 - Introduction00:00:32 - Welcome to Behind the Design00:01:16 - Interview with Daniel Bottom00:01:42 - Daniel's journey into design00:03:16 - Transition from architecture to furniture design00:06:00 - Challenges and changes in design journey00:07:54 - Managing a design studio00:11:06 - Balancing architecture and furniture design00:12:32 - Quiet living philosophy00:15:17 - Unfolded: Interior Design and Styling Studio00:15:34 - Material Preferences and Sensory Design00:17:43 - Reflecting on Past Experiences and Influences00:19:15 - Client Briefs and Diversification00:21:38 - Designing for the Australian Landscape00:23:31 - Sculptural Simplicity in Design00:24:32 - Balancing Function and Aesthetics00:29:48 - Future Plans for the Studio00:30:35 - Opening a Furniture Showroom and Expanding Overseas00:31:26 - Reflections on the Pace of Work and Growth00:32:46 - Managing Work-Life Balance00:33:05 - Sustainability in Work and Avoiding Burnout00:35:09 - Strangest Client Requests00:36:34 - Closing Remarks
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  31. From Designer to Owner-Builder: Lessons Learned on the Job with Stephanie Ferrara 17.12.2025 50мин

  In this episode, Camilla sits down with Stephanie Ferrara, founder of Laidback Lee Design, to explore how she built a growing design studio while renovating her own family home as an owner-builder and raising two young daughters. Steph shares how a Covid job cut sparked her leap into business, what she’s learned from flipping character homes, and how stepping onto site as a woman and now a builder has reshaped her confidence and communication.Together, they unpack the realities of running a design studio in the thick of motherhood, delegation, renovation setbacks, and the mindset shifts that help Steph stay grounded through it all.In this episode, we explore:• How Steph launched Laidback Lee Design and grew it into a five-person studio• The emotional and practical realities of motherhood while running a design practice• What it’s really like to be an owner-builder and manage a full renovation• The mindset shifts required to delegate, hire, and step back from doing everything yourself• Timeless design vs personality-driven design and how Steph navigates both• Why slowing down, working with your capacity, and trusting your path matters in business and in lifeWhether you’re an interior designer, owner-builder, renovator, creative parent, or someone who loves hearing the unfiltered stories behind design careers, this conversation is grounding, generous, and full of the permission so many of us need.Follow Laidback Lee Design:Business Instagram: instagram.com/laidbacklee_design Business Tiktok: https://www.tiktok.com/@laidbackleedesignReno diaries for personal project: https://www.instagram.com/finalmente_renodiary/Follow Unfolded:Website: https://www.unfolded.com.au/Instagram: https://www.instagram.com/unfolded_00:00:00 – Introduction & Background00:01:30 – Introducing Stephanie Ferrara00:02:21 – Stephanie’s Path to Founding Laidback Lee Design00:04:06 – Starting a Business During Major Life Changes00:07:09 – Stephanie’s Renovation & Flip Experiences00:08:16 – Upcoming Renovation Plans00:11:04 – Key Challenges in Project Management00:12:05 – Building the Laidback Lee Design Team00:13:49 – Delegation, Confidence & Scaling00:15:19 – Stephanie’s Evolving Role00:17:01 – Stepping Into the Builder Role00:17:36 – White Card & Owner-Builder Certification00:20:41 – Motivation & Women’s Empowerment00:22:30 – Balancing Work, Life & Motherhood00:30:24 – Adapting to Client Personalities00:32:43 – Clear Communication with Clients00:34:32 – Navigating Delays & Project Challenges00:35:00 – Confidence in Client Relationships00:37:48 – Vulnerability in Life & Business00:43:18 – Postpartum Impact on Work & Identity* Interior design* Australian designer* Creative entrepreneur* Design studio* Renovation* Owner-builder* Residential interiors* Heritage renovation* Studio leadership* Creative motherhood* Women in design* Client communication* Design inspiration* Small business growth* Authentic design process
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  30. Women Redefining Leadership Through Creative, Multidisciplinary Design 26.11.2025 53мин

  In this episode, Camilla sits down with Dani Dean, founder of The Make Haus, to explore the evolution of her multidisciplinary studio, spanning florals, interiors, spatial design, commercial installations, and standout projects like the David Jones Flower Show.Together, we unpack what it truly looks like to juggle creativity, business, and motherhood. Dani shares why she refuses to niche down, how she cultivates inspiration across disciplines, and why downtime is an essential part of her process, not a luxury.Camilla also reflects on how burnout has surfaced in her own design practice, and the permission creatives need to slow down, reset, and design from a grounded place.In this episode, we explore:• How Dani built a studio spanning multiple creative pillars• The emotional and practical realities of motherhood in design• How burnout shows up for creatives, and how to work differently• The contrasting mindsets behind commercial vs residential design• The importance of intuition, experimentation, and creative stillnessWhether you’re an interior designer, stylist, floral artist, creative entrepreneur, or simply someone who loves hearing the real stories behind design careers, this episode is full of depth, clarity, and the kind of permission creatives crave.Follow Unfolded:Website: https://www.unfolded.com.au/Instagram: https://www.instagram.com/unfolded_00:00:00 – Welcome & Episode Intro00:00:56 – Meet Dani Dean: The Mind Behind The Make Haus00:02:27 – How an Interior Path Emerged from Creative Curiosity00:02:39 – The Moment The Make Haus Expanded Beyond One Discipline00:08:20 – How Clients Engage Dani Across Interiors, Florals & Events00:09:32 – Why Dani Refuses to “Pick a Lane”00:09:50 – Choosing Interiors: The Career Decision That Stuck00:11:16 – Motherhood, Boundaries & Designing with Less Noise00:14:46 – How Partner Support Makes Creative Careers Possible00:18:01 – From Fashion Roots to Interiors & Spatial Design00:18:30 – Inside Dani’s Intuitive, Tactile Design Process00:22:13 – What Makes The Make Haus Team Work00:24:11 – Sources of Inspiration: Objects, Observation & Environment00:28:14 – Switching Gears: Commercial vs Residential Mindsets00:29:47 – The Projects That Changed Dani’s Creative Trajectory00:30:53 – Behind the Fiore Sandwich Shop Concept00:31:25 – Turning a Client Brief into a Lived Experience00:33:23 – Why Creative Downtime Isn’t Optional00:34:25 – Early Signs of Burnout & What Dani Learned00:40:58 – What’s Next for The Make Haus* Interior design* Australian designer* Creative entrepreneur* Design studio* Multi-disciplinary design* Floristry* Event styling* Residential interiors* Commercial design* Creative process* Women in design* Design inspiration* Creative motherhood* Design business* Burnout recovery
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  29. The Art & Science of Facade Design: How Troy Donovan Shapes Iconic Buildings 05.11.2025 42мин

  This episode of Behind the Design features Troy Donovan, Principal Facade Designer at Prism Facades, whose work bridges architecture, engineering, and creative storytelling. From sketching in a notebook to leading large-scale projects with firms like Grimshaw Architects, Troy shares how facade design shapes the way we experience buildings, from the Sydney Opera House to the Australian War Memorial. He is based in New Zealand and leads his work from an office in Sydney.In this thoughtful and grounded conversation, Troy opens up about his design process, the importance of collaboration, and how the smallest details can transform both a structure and the emotions it evokes. He reflects on the lessons learned through mistakes, the enduring value of sketching, and what it really takes to bring architectural visions to life.Expect to learn:• How facade design connects creativity, functionality, and craftsmanship• The journey from industrial design to international architecture projects• Why sketching remains a powerful design tool in a digital age• What it takes to preserve heritage while innovating with modern materials• How mistakes and experimentation lead to growth and better design outcomes• Insights into the creative partnerships that shape landmark Australian buildingsWhether you are an architect, designer, or creative problem-solver, this episode will inspire you to see buildings in a new light and appreciate the artistry behind every facade.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:52 – Meet Facade Designer Troy Donovan00:02:32 – From Industrial Design to Architecture00:03:16 – Studying Architecture and Finding Facades00:06:10 – Sketching the Path to Facade Design00:08:11 – What a Facade Designer Does00:10:18 – Collaboration in Architecture and Engineering00:11:04 – The Art and Science of Facades00:12:36 – Experience and Intuition in Design00:14:19 – The Ideal Facade Design Client00:15:14 – Creativity and Teamwork at Prism Facades00:18:07 – Working on Global Architecture Projects00:18:59 – Heritage Buildings and Modern Challenges00:19:39 – Hidden Design and Accessibility00:24:05 – Using Instagram to Share Design Insights00:27:37 – Teaching Facade Design Online00:31:51 – Lessons from Design Mistakes00:33:36 – Turning a Design Error into Success00:36:13 – Why Sharing Mistakes Matters00:38:15 – Relationships and the Future of Prism Facades* facade design* architecture podcast* building envelopes* Sydney architecture* design process* Australian architects* sustainable design* building innovation* architectural detailing* sketching for designers* creative collaboration* design storytelling* design education* design inspiration* Grimshaw Architects* Opera House design* Prism Facades
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  28. Creative Burnout, Boundaries & The Business of Design - Lessons from Smac Studio 15.10.2025 1ч 2мин

  This episode of Behind the Design features Shona McElroy from Smac Studio, one of Australia’s most exciting emerging interior designers. What began as a side project has evolved into a thriving studio known for its bold use of materials, thoughtful detail, and high-end residential interiors that balance precision with personality.In this honest and grounded conversation, Shona opens up about the realities of building a creative business; from hiring the right people and managing clients to setting boundaries, avoiding burnout, and staying inspired in a fast-moving design industry.Expect to learn:How Smac Studio grew from an “accidental” start-up into a five-person design studioThe secret to scaling without losing your creative identityHow to build client trust and set boundaries that protect your processWhy burnout and imposter syndrome are part of every creative’s journeyThe truth behind design trends like Modern Spanish and Modern MediterraneanWhat it takes to grow a sustainable, fulfilling design businessWhether you're an interior designer, architect, or creative founder, this episode will inspire you to grow with confidence and clarity. And if you're planning to renovate or build from scratch, this podcast is packed with insights to guide your journey.Connect with Smac Studiohttps://www.instagram.com/smac_studiohttps://www.smacstudio.com.au/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Welcome to Behind the Design00:00:36 – Meet Shona from Smac Studio00:02:01 – How Smac Studio Began00:05:15 – Scaling a Design Business00:06:00 – Delegation and Building a Team00:08:05 – Balancing Growth and Client Demands00:10:12 – Design Trends vs. Timeless Interiors00:13:24 – Creating Trust with Design Clients00:15:13 – Developing a Signature Design Style00:17:33 – Why the Concept Phase Matters00:20:17 – Managing Revisions and Client Feedback00:26:05 – Modern Spanish & Mediterranean Design Trends00:28:50 – Social Media’s Impact on Interiors00:30:29 – DIY vs. Professional Interior Designers00:34:10 – Career Highs, Lows & Lessons Learned00:39:54 – People Pleasing in Creative Business00:43:54 – Dealing with Burnout in Design00:47:40 – Recovering and Regaining Creativity00:51:15 – Building Team Culture & Collaboration00:55:00 – Imposter Syndrome in Design00:58:41 – What’s Next for Smac Studio* Smac Studio* Shona McElroy* Interior design podcast* Creative burnout* Design business tips* Scaling a design studio* Boundaries with clients* Australian interior designer* Modern Mediterranean design* Modern Spanish interiors* Creative entrepreneurship* Managing design clients* Signature design style* Imposter syndrome in design