The Same Side: A Digital Marketing Podcast Rooted in Human Connection

Jonathan Danz

Страна США

Жанры Бизнес, Маркетинг

Язык EN-US

Эпизодов 3

Последний 10.09.2026

The Same Side is a digital marketing podcast that emphasizes the importance of human connection in the industry. Host Jonathan Danz aims to break down barriers of jargon and insecurity between marketing departments and agencies. Drawing parallels from shared experiences like the World Cup, he argues that marketing succeeds through understanding and listening. With 20 years of experience as Director of Ad Ops and Analytics, Danz explores broader issues that can either hold marketers back or set them free.

Эпизоды

Episode 5: Wrapping Your Head Around Google Analytics (GA4) 10.09.2026 18мин

Show Notes The Same Side: A Digital Marketing Podcast Rooted in Human Connection Host: Jonathan Danz, Director of Ad Ops and Analytics at Digital Relativity Episode Summary Are you neck-deep in Google Analytics 4 (GA4) on a daily basis, or do you only encounter its metrics during status calls? Either way, wrapping your head around the basics of this platform can give your marketing efforts a serious leg up. In this episode, host Jonathan Danz breaks down GA4 from a high level. Recording ...
Episode 4: Getting the Idea Across with Dashboards 03.09.2026 16мин

Episode 4 Show Notes Getting the Idea Across: Data Visualization Podcast: The Same Side: A Digital Marketing Podcast Rooted in Human Connection Host: Jonathan Danz, Director of Ad Ops and Analytics at Digital Relativity Episode Title: Getting the Idea Across: Data Visualization Episode SummaryIn this episode, host Jonathan Danz explores the power of dashboards and data visualization in digital marketing. Rather than letting data become "ghosts in cloud storage" or overwhelming "data pukes," J...
Episode 3: Making Sense of AI 27.08.2026 24мин

In this episode, Jonathan, Director of Ad Ops and Analytics at Digital Relativity, steps away from dashboards this episode to tackle AI head on. He pushes back on the FOMO everyone feels watching AI get bolted onto every piece of software, pointing out that even Dario Amodei has admitted Anthropic doesn't fully understand how these models behave day to day. If the people building this stuff don't have it all figured out, nobody should expect themselves to either. His core argument is problem ...
Episode 2: Using Context to Find Meaning 20.08.2026 12мин

Jonathan breaks down the fear of asking questions in analytics meetings, and why paying attention plus educating yourself are the only real paths to leveling up. He covers the basics: impressions, clicks and CTR, then shows how the same numbers can mean completely different things depending on campaign goals and audience. A niche B2B campaign with a 1% CTR might be a win. A broad consumer campaign with the same numbers might be a problem. He also touches on CPM, CPA and ROAS, and makes the ca...
Episode 1: Introducing The Same Side 06.08.2026 13мин

In this episode, host Jonathan Danz, Director of Ad Ops & Analytics at Digital Relativity, introduces The Same Side podcast. About the Podcast Mission: This podcast is dedicated to breaking down the barriers between agencies and their clients to facilitate real, human-focused work.Core Philosophy: The show emphasizes that despite the tools or sectors involved, the most critical aspect of marketing is humans interacting with humans.Goal: To demystify digital advertising by providing contex...