Greg Lav

Эпизоды

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  The Raw Founder Conversations You Never See 09.10.2026 26мин

  I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like ⁨@George.Heaton⁩ the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now. Uploaded 02-04-26I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum. I also share how I think about choosing product categories, hiring people stronger than me, building stress tolerance through fitness, and why your environment matters more than you think as a founder. This is the real operating mindset behind how we built Bloom into a $100M+ wellness platform.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.00:00 What I’d Tell Myself 10 Years Ago00:31 The Rule That Built Bloom Faster00:48 Inside a Private Jet Work Trip02:05 Why Private Travel Changes Output02:48 The Amazon Move Changing Everything03:20 Why TikTok Is Exploding for Bloom04:30 Packaging Mistakes Founders Make05:10 The Logo Trick That Builds Brands07:02 Buying the Right Gift as a Founder08:42 Touring a Founder’s LA Headquarters10:07 Picking Categories That Actually Win11:25 How We Bootstrapped to $180M12:20 Hire People Smarter Than You13:20 The Truth About “Growth Hacks”15:15 Start Small, Then Scale Massive17:05 Becoming #1 on Amazon (For Real)18:09 Fitness Built My Stress Advantage18:44 Best Cities for Entrepreneurs20:55 Your Environment Shapes Your Future21:05 The New Bloom Pop Strategy22:10 Building a Brand Your Family Uses Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  If You’re a Nobody But You Have Ambition, Watch This 08.10.2026 26мин

  What if the biggest risk in your life isn’t failure — it’s regret?Uploaded 16-09-26Seven years ago, Greg Levesque was a nobody with a 2.4 GPA, no money, and no idea how dramatically his life could change. Today, after building Bloom alongside his wife into one of the fastest-growing beverage brands in America, he’s sharing the lessons that shaped the journey.Follow along: https://www.instagram.com/greglav/In this episode, Greg breaks down what it actually takes to pursue something bigger:• Stick to the plan, not your mood• Use being unknown as your advantage• Stop taking advice from people who haven’t done what you’re trying to do• Learn to take L’s without becoming cautious• Accept that bigger goals come with bigger problems• Stop chasing a finish line and start building a life of pursuitYour life can look completely different two years from now.Take your ambition, point it in the right direction, and go after your moonshot.CHAPTERS:0:00 The Cost of Regret2:43 Stick to the Plan, Not Your Mood5:35 The Superpower of Being a Nobody7:30 Stop Listening to Everyone’s Opinions9:06 Stop Obsessing Over Winning and Losing11:58 Never Apologize for Your Ambition14:25 Choose Your Hard15:16 Become a Firefighter16:54 There Is No Finish Line19:00 You Never Start From Zero Again20:37 The Lonely Road of Pursuit21:26 Go After Your MoonshotSubscribe and join a community of people choosing their moonshots over regret. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  $1B CEO: This was my Biggest Unlock 08.10.2026 7мин

  Most people are not failing because they lack talent.Uploaded 26-07-26They are failing because they were taught to think too small.Somewhere along the way, ambition became something people felt like they needed to apologize for. We were told to be realistic, be content, and stop wanting more. I think that is completely backwards.I would not have built Bloom, helped grow it into a business doing over $600 million a year, or become the man I am today without setting goals that forced me to grow.In this video, I break down the six biggest lessons that have shaped the way I set goals and actually follow through on them.We talk about why you should not feel guilty for wanting more, how to separate who you are today from who you are becoming, why goals are not finish lines, and why announcing your goals can create the accountability you need to actually achieve them.I also share how I think about vision boards, measurable goals, and the smaller goals that eventually lead to something much bigger.I did not start Bloom by saying I was going to beat Monster or Red Bull. I started by seeing an opportunity in the pre-workout space that I thought we could take advantage of. That small goal led to the next one, and over time, those goals became much bigger.That is how this works.You do not need to wake up tomorrow and build a $100 million company. You need to set the next goal that moves you forward, accomplish it, and keep raising the standard.If you are an entrepreneur, creator, or someone who knows they are capable of more, this video is for you.My goal with this channel is simple: pass down everything I am learning to the next generation of entrepreneurs.Subscribe for new videos every week.00:00 Why Goals Matter00:36 Stop Feeling Guilty for Wanting More01:38 Be Proud of Who You Are Becoming02:41 Goals Are Not Finish Lines03:20 Announce Your Goals04:10 Vision Boards vs. Measurable Goals04:53 Start With Smaller Goals05:46 Go After Your Moonshot#Entrepreneurship #GoalSetting #Business #Mindset #SelfDevelopment #Bloom Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  You’re Not Too Late. You’re Probably Too Early. 08.10.2026 36мин

  What does it actually take to build a brand that lasts?Uploaded 03-07-26In this video, I sit down with Leo, President of Bloom, while we’re in Greece to answer real questions about business, marketing, money, growth, and what we’ve learned building Bloom over the last eight years.My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This Q and A is a behind-the-scenes conversation from our time in Greece, where Leo and I talk through how Bloom went from early scrappy marketing to becoming a real platform brand across supplements, energy drinks, better for you soda, retail, Amazon, Target, Walmart , TikTok Shop, and more.We talk about the early moves that actually worked, like meme page marketing, influencer marketing, community building, and why we cared more about growing the brand than just selling a product. We also get into how we measure whether content is working beyond views, why sales and search volume matter, and what most people misunderstand about building real wealth.IG- https://www.instagram.com/greglav/For years, I thought growth was mostly about moving faster, finding the next tactic, or being early to the next platform. But as Bloom has grown, I’ve realized the bigger unlock is building something valuable enough to last: a brand with real systems, real distribution, real trust, and a team that can make better decisions as the stakes get higher.I share lessons on:Building a consumer brand from the ground upGrowing a community before selling a productUsing influencer marketing and TikTok to scaleMeasuring content beyond viewsWhy sales, search volume, and traffic matterBuilding a brand that can actually be boughtThe difference between a product and a platform brandHow real wealth is built through equityWhy being first is not always the advantageMaking bigger decisions as a founderStaying grounded as the stakes get higherWhat I would tell my younger self about business, money, and growthWhether you’re building a startup, launching a product, growing an e-commerce brand, creating content, trying to grow on TikTok Shop, or figuring out how to build something bigger than yourself, I hope this video gives you a real look at what it takes.If you’re interested in entrepreneurship, business strategy, marketing, brand building, consumer products, retail, social commerce, content creation, personal growth, and scaling companies, you’re in the right place #GreeceVlog #Entrepreneurship #BrandBuilding #BloomNutrition #FounderLife #BusinessGrowth #StartupLife #EcommerceBusiness #MarketingStrategy #CreatorEconomy #TikTokShop #InfluencerMarketing #ConsumerBrand #WealthBuilding #YoungEntrepreneur #PersonalBrand #BusinessStrategy #SocialCommerce #VacationVlog #GreeceTrip #motivation #financialfreedom #entrepreneur #success #dreambig Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Million Dollar Convos with Serial Entrepreneur 08.10.2026 17мин

  A behind-the-scenes look at real conversations shaping modern marketing with Eric HinmanIn this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.Uploaded 18-02-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsightsCEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  $1B CEO - The Secret City Where Deals Get Made 08.10.2026 14мин

  This is 24 hours of high-level conversations with entrepreneurs who are actually building, moments that reminded me why the work matters, and a look at a milestone I've been working toward for a long time.If you're chasing something big a business, a life, a version of yourself you haven't met yet this one's for you.Uploaded 11-03-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Aspen New Home00:55 Networking Event03:46 Aspen Entrepreneurship04:30 Wifey on Slopes04:58 French Fry Adverts05:37 Best Restaurant ️06:20 Kimosabi's Brand ️06:39 Platform Office Visit07:04 CPG Brand Networking07:23 Think Bigger07:49 Aspen Weekend Vibes ️08:06 Meet up with Ian Fonz08:38 Protein Ice Cream Biz08:52 Launch in Wegman's, Target, central market09:22 Acne Transformation09:57 Military to Creator ️10:35 New Video Coming Soon Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How I Built a $1B Brand in My 20s 08.10.2026 35мин

  I break down the biggest lessons I learned building a billion-dollar brand in my 20s and what actually mattered, what didn’t, and what I’d do differently if I were starting again today. I share the mindset shifts, risks, and decisions that helped me grow faster as an entrepreneur so you can avoid common mistakes and move forward with clarity earlier in your journey.Uploaded 10-04-26My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from DTC online sales to retail shelves nationwide (Target, Walmart, Sams Club + more). Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/00:00 Why This Changes Everything 02:54 Lesson 1: Level Up the Game You’re Playing08:30 Lesson 2: Focus Is King17:38 Lesson 3+4: Stay Ready So You Don’t Need to Get Ready18:05 Lesson 5: Discipline Creates Opportunity19:20 Lesson 6: Change Your Environment to Change Your Life21:24 Lesson 7: Build in Public to Open Doors24:35 Lesson 8: Don’t Reinvent the Wheel26:40 Lesson 9: Connect the Dots Over Time28:20 Lesson 10: Go After Moonshots Only29:40 Final Message: Level Up Every Six Months Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Before You Chase Success, Watch This 08.10.2026 34мин

  If you're trying to build something meaningful whether that's a business, a career, or simply becoming a better version of yourself I hope this video gives you a head start.Uploaded 26-06-26Over the last decade, my wife Mari and I have built Bloom from a bootstrapped startup into one of the fastest-growing wellness brands in America. Along the way, I've learned that entrepreneurship isn't just about making money. It's about becoming the kind of person capable of building something great.While traveling through Greece, I sat down to answer some of the biggest questions I receive from entrepreneurs and ambitious people around the world. We dive into discipline, consistency, motivation, mental toughness, fear, self-belief, business strategy, wealth, relationships, leadership, fatherhood, and the lessons I wish I understood much earlier in my journey.If you're building a business, growing a personal brand, chasing financial freedom, or simply trying to become the person your future requires, I hope these lessons help you think differently and keep moving forward.My passion has never been chasing money. It's building products that improve people's lives and passing down everything I've learned to the next generation of entrepreneurs.Mission: Give people access to rooms they normally wouldn't get into.Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Sam's Club + more).Still learning. Still building. Not even close to being done.Subscribe if you're building something bigger than yourself. Follow along on IG: https://www.instagram.com/greglav/#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #FinancialFreedom 00:00 Introduction00:54 Discipline: Showing Up When You Don't Feel Like It08:55 The Inner Game of Entrepreneurship18:43 How Great Businesses Are Actually Built21:10 The People Around You Matter More Than You Think27:50 Fatherhood, Legacy and Building Your Future29:00 Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to Launch a Product Without a Following (What Actually Works) 08.10.2026 34мин

  Out in New York working with our team on 2027 strategy, retail expansion, flavor launches, and distribution inside Walmart, Target, and bodegas across the city.Once you're in 50,000+ stores, growth isn’t about getting distribution anymore, it’s about winning placement inside every store.Uploaded 17-04-26In this episode we break down:- how brands actually scale inside Walmart and Target- what most founders get wrong about distribution- why content creators are the new growth engine- how influencer marketing replaced traditional ads- how to launch a product without an audience- why flavor still drives everything in CPGWe also met early-stage founders in NYC and talked through what it takes to go from 0 traction in today’s market.If you're building a brand right now, drop your questions below. I’ll answer them in the next vlog.00:00 The Week That Changes Everything00:31 Inside 2027 Strategy Meetings in NYC03:17 When Distribution Becomes Chess, Not Checkers04:03 Meeting NYC Street Interview Creators05:18 There’s No Finish Line in Business06:39 Launching Shirley Temple in New York08:04 Why NYC Requires a Different Distribution Strategy08:42 Building Something Your Kids Will Watch One Day09:14 Inside 13,000 NYC Bodegas 10:13 Designing Products That Stand Out on Shelves11:04 Mentoring the Next Generation of Founders13:53 How to Launch a Brand Without an Audience18:39 The Hardest Part of Building a Personal Brand Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  What a $1B CEO Actually Does in a Day 08.10.2026 31мин

  Most people think business growth needs to feel exciting every day.It doesn’t.Uploaded 22-08-26A real generational run is usually built in the boring reps: 0.7% better this week, one more product launch, one more smart distribution decision, one more year of locking in when nobody else can see it yet.In this video, I’m taking you inside a day running Bloom from early workouts and major partner meetings to the real operator conversations behind scaling a brand. We get into what progress actually looks like, why product accessibility matters, how we’re thinking about TikTok Shop, creator partnerships, innovation, long-term distribution, and the relationship sacrifices that come with going all-in on a serious venture.If you’re building a business, growing a brand, trying to scale e-commerce, or just figuring out how to stay locked in when the results are still invisible this is for you.The biggest lesson: stop chasing the flashy short-term win at the expense of the thing that will still matter ten years from now. Follow along here: https://www.instagram.com/greglav/This is business strategy for founders, entrepreneurs, brand builders, ecommerce operators, consumer packaged goods founders, and anyone chasing real long-term growth. We cover how to compound small gains, scale retail distribution, grow on TikTok Shop, increase average order value with bundles, launch new products, build creator communities, and think like an operator instead of chasing quick validation.My name is Greg Lav. I’m the CEO and co-founder of Bloom. This channel is about building businesses, learning the hard lessons faster, and passing the baton to the next generation of entrepreneurs.Subscribe if you’re on your own generational run.Chapters00:00 The Truth About a Generational Run00:40 Why Your Five-Mile Radius Is Holding You Back01:22 How Bloom Scaled to 50,000 Retail Doors03:20 The Distribution Lesson Most Brands Miss05:14 Buying Back Time as a Founder06:24 Why 0.7% Growth Is a Massive Win10:33 The Best Time to Take a Big Brand Risk11:36 How We Sold 1 Million Units on TikTok Shop13:05 The TikTok Shop Playbook: Launches, Bundles and AOV18:00 Why We’re Betting on Real Creators Over AI Content21:12 What Going All-In Does to Your Relationships25:36 Short-Term Wins vs. the Shelf Space That Lasts Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Two generations of TikTok Millionaires 08.10.2026 32мин

  I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.Uploaded 17-03-26We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Building Something Big00:23 Uninspired Growth00:51 Side Project Origin01:37 Lance Baker's Skill01:57 Early Content Creation02:48 Entrepreneurial Path03:49 Faceless Content Power04:16 Early Product Struggles06:11 Brand Name Importance ️06:49 Meaning of 'Based'07:17 Search Engine Power08:41 Credibility and Branding09:23 Personal Brand Evolution09:53 Business Brainstorming10:55 Team Growth and Standards11:54 Work-Life Integration ️12:57 Strategic Decisions13:31 Fatherhood Reflections14:22 Responsibility Role14:49 Discipline Necessity15:17 Gated Community Life15:58 Aspen Crowd16:33 Focus Importance17:37 Team Structure18:23 Hiking Trail View19:28 Business Relationship20:13 Industry Disruption20:37 Growth Throttling21:41 Short-Term Thinking23:11 Product Volatility24:43 Consumer Expectations25:15 Licensing Strategy27:02 Supply Chain Issues Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Unlocking a Huge Opportunity 08.10.2026 23мин

  What does it actually take to launch a consumer brand in a new country?Uploaded 20-06-26In this video, I take you behind the scenes of Bloom's UK launch and share what it looks like to expand a brand internationally in today's digital world.My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This vlog follows a full day in London as we meet with journalists, visit retail partners, sit down with the TikTok team, explore distribution opportunities, and discuss the future of global commerce.For years, I viewed international expansion as something that would happen naturally through social media demand. But after spending time on the ground in the UK, seeing the opportunities firsthand, and meeting the people helping us build the brand overseas, I realized how much bigger the opportunity really is.I share lessons on:- Launching a consumer brand internationally- Building a retail strategy that actually works- Why point-of-sale placement matters- The future of TikTok Shop and social commerce- Using influencer marketing to scale a business- Expanding beyond the United States- How global trends spread through social media- Why speed is a competitive advantage- Mental health and entrepreneurship- Building a modern consumer brand in 2026Whether you're building a startup, launching a product, growing an e-commerce brand, creating content, or dreaming of taking your business global, I hope this video gives you a real look at what's possible.If you're interested in entrepreneurship, business strategy, marketing, brand building, consumer products, retail, social commerce, content creation, and scaling companies, you're in the right place.#LondonVlog #Entrepreneurship #ProductLaunch #Entrepreneurship #FinancialFreedom #BusinessGrowth #StartupLife #MillionaireMindset #FounderLife #PersonalBrand #WealthBuilding #CreatorEconomy #BusinessStrategy #ProductLaunch #EcommerceBusiness #MarketingStrategy #YoungEntrepreneur #LondonVlog Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices