The Fold

Epizódy

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  What is marketing transformation – and why is it suddenly everywhere? 14.09.2026 45min

  Rachel Bayfield – Chief Transformation Officer at Omnicom NZ, Sam Sherson – Chief Technology Officer at PHD Aotearoa and Cale Maxwell – Oceania CEO at Credera join Duncan Greive for an episode of The Fold presented in partnership with PHD Aotearoa. Marketing transformation is fast becoming the buzz word of 2026. We’ve reached the point where audiences are increasingly fragmented and expecting more relevant marketing messages. Marketers need to harness data, as well as technology to deliver on the experiences customers expect and the business outcomes their leadership expect. But today, marketing teams are not built on operating models and workflows that can meet these demands. Omnicom Media NZ & PHD are actively speaking to clients about our collective view of the future, and what we need to have in place both as agency partner and brand marketing team to enable us to continue to grow in that landscape. In this conversation, we unpack what that view of the future is, and the key enablers for both brands and agencies. Submit your questions for the final mailbag episode ⁠here⁠ before 5pm on Wed 16 September. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Reviewing result for NZME, Sky, TVNZ and RNZ – plus a big announcement about The Fold 07.09.2026 49min

  Glen Kyne joins Duncan Greive on the Fold to talk about three very different sets of recent results, plus RNZ's surging audience numbers. They also address the fishhooks in Meta’s big US settlement, and give a view on Mediaworks' new owners. The episode starts, however, with big news about the future of The Fold. Submit your questions for the final mailbag episode here before 5pm on Wed 16 September. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Where are the young audiences? 31.08.2026 40min

  NZ on Air’s Where are the Audiences study now breaks out a standalone project focused solely on young audiences. It surveyed 360 New Zealanders in the 15-24 bracket, and the results came out a few days ago. Duncan Greive is joined once again by James Davidson, chief strategy and planning officer at PHD Aotearoa, who are The Fold’s partners for this episode, to break down what this data tells us. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Australia continues to lead the world in responding to big tech. How about us? 17.08.2026 56min

  BusinessDesk’s Peter Griffin joins Duncan Greive on The Fold to discuss the big storylines at the intersection of technology and media. These include the latest iteration of the news media bargaining code, the under 16 social media ban, the growing wave of opposition to data centres – all of which feature New Zealand lagging, often badly. Plus what’s really going on with the story of OpenAI’s model breaching its sandbox. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Where are the Audiences? For the first time in two years, we have the answer 11.08.2026 48min

  Regular Fold listeners know that the release of NZ on Air’s ‘Where are the Audiences?’ media research is the biggest day of the media year. Duncan Greive is joined by PHD’s chief planning and strategy officer, James Davidson, to pick their 10 favourite insights from this year’s extremely interesting edition. This episode is presented in partnership with PHD Aotearoa. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Christopher Luxon’s communication problem 07.08.2026 6min

  Follow At Large with Toby Manhire now on ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ or wherever you get your podcasts. The prime minister got a shock when he saw the media coverage of his breakfast meeting with Rotorua businesspeople – it talked of him scolding them about a “parent-child mentality” in government-business relations, urging “adult” behaviour and recounting his own attitude in Chicago corporate life. So his office issued a transcript of the exchange, which didn’t much help. Duncan Greive, founder of The Spinoff, joins Toby (with a cameo from Claude AI) to discuss the PM’s communication challenges, and his ongoing struggle to take any grip of the narrative. (Since this podcast was recorded, Luxon has apologised for the remarks.) Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Was I wrong about the NZ Herald’s strategy? (I was) 03.08.2026 43min

  Glen Kyne returns to The Fold for the first time since May to check in with the two goliaths of New Zealand’s commercial digital news media: Stuff and the NZ Herald. The Herald has launched a new app and more tightly integrated video into its offer; Stuff is trying hyper local and reaping the early benefits of its bold appointment of Matthew Hooton as editor of The Post. Noteworthy: Duncan is forced to eat a medium portion of humble pie. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How TVNZ won the Fifa World Cup 27.07.2026 39min

  Melodie Robinson is TVNZ’s head of sports and events, and joins Duncan Greive on The Fold to discuss the truly astounding performance of the recently concluded Fifa World Cup on streaming. The pair discuss the tournament pass, what the new TVNZ+ unlocks from a data and advertising point of view, and what rugby can learn from Fifa and the NRL. They also chat about Robinson’s huge new role at Amazon, leading cloud integrations for sports leagues. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How’s that under-16 social media ban going for you, Australia? 23.07.2026 34min

  As Christopher Luxon declares he’ll “die trying” to get something done in banning social media for New Zealand children under 16, it’s a good time to ask: how is the pioneering Australian prohibition going? Hal Crawford, editorial director at Mumbrella and former boss of Newshub NZ, joins Toby to explain, seven months in, what is working, what isn’t, and what he’d say to the NZ PM if he was called into the Beehive. Plus: in How Good, Robbie Nicol goes on a journey. To the Imax. To watch Christopher Nolan’s The Odyssey. Follow At Large with Toby Manhire now on ⁠⁠⁠Spotify⁠⁠⁠, ⁠⁠⁠Apple Podcasts⁠⁠⁠, ⁠⁠⁠YouTube⁠⁠⁠ or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The screen sector has drawn its election wish list. Is any party buying? 20.07.2026 46min

  Irene Gardiner is president of SPADA, the organisation which represents screen producers in Aotearoa. She joins Duncan Greive on The Fold to discuss Election 2026 and Beyond: Screen Industry Challenges and Solutions, a document which seeks to donate policy ideas to government, to comfort a sector suffering through multifaceted challenges. She talks through the plan, and the politics of it all. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  At Large with Toby Manhire: View from media-politics junction, with Mike Munro 09.07.2026 41min

  From the press gallery to spin doctor for Helen Clark and chief of staff to Jacinda Ardern, Mike Munro has seen plenty of the kaleidoscope in New Zealand politics and media. He joins Toby to talk about those roles and how it all has changed through the decades. Plus: In How Good, Liam Rātana on Matariki with a bonus beat from Te Aihe on Bryn & Ku’s Singles Club, season two. At Large with Toby Manhire is produced by Te Aihe Butler, Jin Fellet and The Spinoff. Read more at ⁠thespinoff.co.nz⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How FQ kept its print roots while remaking itself for the social era 29.06.2026 35min

  Sarah Murray was a longtime staffer at FQ under different owners, before making a bold move to buy the publication outright in 2023. She joins Duncan Greive on The Fold to talk about the publication’s history and its transformation under her stewardship, including its insider club, its awards night and the rise of its ‘sleepover’ activations, which builds a bridge to the creator economy. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Emergency Pod: Hooton to The Post! 16.06.2026 38min

  Toby Manhire joins Duncan Greive for an emergency episode to discuss the genuine shock appointment of columnist and political operator Matthew Hooton to editor-in-chief of The Post. We discuss his history, what his columns tell us about him, the potential fallout with staff and audiences, and whether his lack of newsroom experience is surmountable. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  HBO Max is (finally) here. What does that mean for HBO, and for Sky? 15.06.2026 44min

  Jason Monteiro is head of streaming for WBD across APAC, and joins Glen Kyne and Duncan Greive on The Fold to discuss the late arrival of one of the biggest streaming platforms in the world to a small and seemingly saturated market. Monteiro makes the case that this is not just some of Sky’s Neon in new clothes, but in fact a powerful and singular platform in its own right. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The NBR’s co-editors make the case for the Rich List, 40 years after it was born 14.06.2026 48min

  Hamish McNicol and Calida Stuart-Menteath co-edit the National Business Review, New Zealand's business publication of record. For a publication which could appear very conservative, it has been anything but across both its editorial output and its business strategy. McNicol and Stuart-Menteath join Duncan Greive on The Fold to discuss their flagship editorial project, the Rich List, and the impact of various brilliant (and occasionally bizarre) decisions the NBR’s owners, Todd and Jackie Scott, have made over the years. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The creator economy goes mainstream 08.06.2026 44min

  Duncan Greive is joined by James Davidson, Chief Strategy & Planning Officer, PHD Aotearoa; Lisa Leicester – Head of Social & Innovation, Omnicom Media; and Mike Delaney  –  Group Product Director, Omnicom Media, all in partnership with PHD Aotearoa.In the age of influencer marketing, the strict planning and measurement tools long honed by the media industry and expected by brands were effectively thrown to the wind in favour of likes, shares, and attractive people spruiking brands. Omnicom's development and recent launch of CREO to the NZ market aims to correct that by offering a single solution for planning, deploying and measuring creators as a media channel – not an add-on tactic. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The end of the Paul Thompson era at RNZ, Re: News, and what’s in the (media) budget 29.05.2026 39min

  Glen Kyne returns to The Fold to analyse the resignation of Paul Thompson after 13 years running RNZ, look back on the Re: News era and touch on last week’s (not Voyager) Media Awards. We also provide quick reactions to Budget 2026 and what it presents for the media sector. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Emergency pod: Toby Manhire interviews Duncan Greive about his shiny new project Lume 21.05.2026 30min

  Sharp-eyed and longtime Spinoff readers might have noticed that The Fold host Duncan Greive has been staggeringly unproductive as a writer lately. For once, there is a good explanation for that: a new and quite ambitious new music app and platform named Lume. To manage the colossal conflict of interest that entails, The Spinoff’s editor-at-large Toby Manhire guest hosts The Fold to ask Duncan all about Lume. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Unhappy endings for Maiki Sherman and the BSA, and Seymour’s war with RNZ 18.05.2026 38min

  Media is a fraught place at the moment, less due to persistent economic challenges than external forces acting upon it. Glen Kyne returns to The Fold to discuss the end of Maiki Sherman’s time as political editor at TVNZ, the shutdown of the BSA and David Seymour’s pointed provocations of RNZ. Finally, they talk about the travails of rugby in Auckland, after a weekend that showed the strength of the Auckland FC and Warriors brands, and the comparative flakiness of the Blues (producer Te Aihe joins as Hurricanes correspondent to ensure we acknowledge their part in rugby’s issues in the big smoke). Learn more about your ad choices. Visit megaphone.fm/adchoices
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  What we got wrong about the Tom Phillips and Polkinghorne documentaries 11.05.2026 50min

  Philippa Rennie has had a near unique view of real life TV storytelling in New Zealand. She worked as the in-house lawyer for Warner Brother Productions for a decade, before moving across to make television as head of scripted there. She joins the Fold to speak with admirable candour about what went wrong on shows like Married at First Sight, why Julie Christie probably isn’t the right person to make a show about the Marokopa-Phillips case, and how you satisfy ethical considerations while still making compelling television. Learn more about your ad choices. Visit megaphone.fm/adchoices