Public Relations Review Podcast

Epizódy

• 
  Why External Messaging Fails When Employees Inside Disagree! 14.09.2026 30min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Quentin Crenshaw (Hudson Lake) joins Peter Woolfolk to explain why brand authenticity fails when internal culture contradicts external PR messaging. A brand authenticity gap occurs when an organization's external marketing and PR messaging contradicts what employees and stakeholders actually experience internally. Audiences typically not...
• 
  If You Can't Accept Hard Truths You Cannot Lead! 24.08.2026 33min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What Is PR Leadership, Really? Having a title doesn't make you a leader — having buy-in does. In this episode of the Public Relations Review Podcast, Professional Certified Coach Ken Jacobs breaks down what effective leadership actually means in practice for public relations and communications professionals, who are routinely expected to influence s...
• 
  Brand Messaging That Cuts Through 10.08.2026 35min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Great marketing fails when the message underneath it is unclear. In this episode, Peter Woolfolk talks with messaging strategist Stefan Pollock about what "structured messaging" actually means: a clear, consistent framework that aligns PR, integrated marketing, and sales so they feel coherent instead of chaotic. Key topics covered: What separates si...
• 
  Why AI Efficiency Collides With Sustainability Promises 27.07.2026 43min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Can a company be "people first" and "AI forward" at the same time? AI is moving faster than most companies can govern — and that speed is exposing a contradiction boards don't want to name: you cannot claim "people first" and "climate forward" while rolling out systems that drain resources, destabilize jobs, and dodge accountability through vendor c...
• 
  Get Mentioned By ChatGPT? Use Trustworthy AEO Content! 13.07.2026 34min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or Apple podcasts and search "Public Relations Review Podcast." T...
• 
  You Can Get Press For Anything If You Find The Story 22.06.2026 31min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A launch that “goes live” before you have press lined up is already behind. Peter Woolfolk sits down with PR leader Mike Harris, president and co-founder of Upro PR, to get brutally practical about what actually works for public relations professionals today and where campaigns fall apart fast. We talk through a repeatable PR launch strategy: build...
• 
  Building A Solid Crisis Team And Communication Plan 08.06.2026 28min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A crisis rarely starts with a press release. It starts with a moment you didn’t plan for and a clock you can’t slow down: a leadership scandal, a reputational hit, a cybersecurity breach, an accident, or a sudden financial shock. Peter Woolfolk talks with crisis preparedness expert Tara Goodman of Goodman Consulting to get brutally practical about w...
• 
  How Results-Based PR Pricing Wins Earned Media 08.06.2026 35min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when a PR firm has to earn its fee the same way it earns your coverage? We sit down with Dick Grove, a veteran of more than 50 years in media relations, to unpack pay-for-performance PR and why “getting paid for results” can be both brutally honest and surprisingly effective, especially for startups and smaller companies that cannot aff...
• 
  Your Marketing Drives Traffic But PR Builds Belief 11.05.2026 24min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your ads can be working and your content can look polished, yet the sales still stall the moment someone checks your profile or Googles your business. That’s not a “more traffic” problem. It’s a trust problem, and it shows up as inconsistency, unclear positioning, and an online footprint that fails to confirm your claims. Peter Woolfolk talks with ...
• 
  How To Write Media Pitches Journalists Actually Open And Use 20.04.2026 26min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your pitch is competing with hundreds of emails a day, so “spray and pray” PR isn’t just ineffective, it’s invisible. Peter woolfolk speaks with Kourtney Jason, president and co-founder of Pacific and Court, to unpack what actually works in media relations when you’re trying to earn coverage for a book, an author, or an idea. She draws on her backgr...
• 
  What Marketing Leaders Want From PR Agencies 06.04.2026 30min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or Apple podcasts and search "Public Relations Review Podcast." T...
• 
  How Research Makes Your PR Pitch Stand Out 10.11.2025 25min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wonder why some PR pitches get immediate attention while others languish in crowded inboxes? The secret might be in how you're using—or misusing—research data. Nathan Richter of Wakefield Research pulls back the curtain on the powerful relationship between public relations and data research, revealing how these disciplines must work in concert...
• 
  The Trust Bridge: Finding Patient Advocates in Healthcare 27.10.2025 25min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when the most powerful marketing tool—customer testimonials—is restricted by privacy laws and personal boundaries? Robin Malone, CEO of RJ Communications, pulls back the curtain and shares with host Peter Woolfolk the unique challenges healthcare brands face when trying to showcase real patient stories. With nearly three decades of exp...
• 
  Building Authentic Brands: Successful Strategies for Today's Digital Landscape 13.10.2025 34min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wondered what truly makes a brand successful in today's crowded marketplace? Alexandria "Alex" Hammond, principal of Brand News, cuts through the noise with powerful clarity on what matters most when establishing and protecting your brand identity. Hammond reveals to host Peter Woolfolk the two deceptively simple questions every organization m...
• 
  Preparing for the Inevitable: Modern Communications Crisis 29.09.2025 27min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wondered when crisis communications became a recognized discipline? This riveting exploration traces the evolution of crisis management from its origins following a deadly 1942 Boston nightclub fire to today's sophisticated frameworks addressing everything from cyberattacks to brand reputation disasters. Matt Charles, crisis communications exp...
• 
  Building Visibility: How "Featured" and "HARO" Are Revolutionizing PR 15.09.2025 26min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or Apple podcasts and search "Public Relations Review Podcast." T...
• 
  Transforming Media Strategy: How AI Tools Empower Communications Professionals 01.09.2025 36min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Feeling overwhelmed by the AI revolution sweeping through public relations? You're not alone. In this illuminating conversation, Pete Pachal, founder of Media Copilot AI, reveals to host Peter Woolfolk how PR professionals can transform their relationship with artificial intelligence from frustration to fruitful collaboration. The journey begins wi...
• 
  Reading, Seeing, Hearing, Experiencing: How Information Shapes PR Strategy 07.07.2025 33min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Communication strategy has evolved dramatically in recent years, requiring professionals to understand not just how to craft messages, but how those messages are received by diverse audiences. Joshua Altman, Managing Director of Beltway Media in Washington DC, takes us on a fascinating journey through modern strategic communications, sharing invalua...
• 
  Listening Beyond Words: Finding the Why Behind Customer Behavior 30.06.2025 25min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Have you ever wondered why so many marketing research tools fail to capture what customers truly want? James Warren, CEO and founder of Share More Stories, talking with host Peter Woolfolk, has dedicated his career to solving this problem through an innovative approach that combines storytelling with artificial intelligence to reveal the "why" behin...
• 
  Building Trust: Why Your Best Influencers Are Already Your Customers 16.06.2025 27min

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Discover the future of influencer marketing with Luke Yarnton, founder of Influencer Radar, as he discusses with host Peter Woolfolk how brands are finding their most authentic advocates within their existing customer base. The marketing landscape is shifting dramatically away from traditional paid endorsements toward genuine customer advocacy. Yar...