Busy Blooming with Tess Barclay

Claude is ending Instagram & TikTok in 2026: The future of social media is not what you think 03.07.2026 26min

Welcome to WORK! Today we're unpacking the future of social media & how creators using Claude to create content, although it's an amazing feature - it's changing the creator economy 👀 and of COURSE we have content ideas, headlines & more today! Clock-IN!! 00:00 Intro1:29 Ad break: My favourite tool to build your brand on YouTube 3:18 How Claude is changing Instagram & TikTok 6:20 The 3 things working to AI-proof your content in 2026 7:07 Instagram &Youtube's response to get ahead of this 11:19 The good news: Small followings & personal brands are IN 13:14 The new Instagram & TikTok strategy is starting a podcast16:46 Headline: YouTube's new AI assistant 18:45 Content idea of the week: 3 things I do after the trend ended 19:55 Voice-note: What to do when you're stuck on TikTok24:55 Weekly win: 6 month reflection for the rest of 2026 contentThanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

In 2026, you have to be insane to grow on TikTok & Instagram: Gary Vee's new social media rules 26.06.2026 29min

Welcome to WORK!! Today we're breaking down Gary Vee's "New Social Media Rules" on how to grow and build a business through social media in 2026 and we have to UNPACK as an office!! ⏱️ CHAPTERS & TIME STAMPS00:00 Intro & sponsor 2:07 Breaking down Gary Vee's new rules for social media 15:08 Platform update: YouTube has DMs 17:40 Content idea: Advice you needed at X.. 20:12 Voice-note Q&A: How to create founder content Gamma: https://gam.link/TessBarclayhttps://www.busyblooming.ca/hq

How to be a content creator without doom-scrolling & melting your brain from screen-time 21.06.2026 39min

It’s time to CLOCK-IN!! Today we’re unpacking the formula, habits, content creation process & tips to grow on social media without doomscrolling & having a high screen-time!! 00:00 Intro 3:33 How doom scrolling affects us as creators 10:40 Setting social media hours Mon-Fri & deleting on weekends 13:52 How to handle your drafts 15:01 How to create, edit & post without social media apps 18:28 How to rank in search/algorithm when scheduling content 21:45 Inspo scrolling & engagement without social media 24:45 Headline: Instagram has multiple captions on carousels 26:11 Weekly wins: Launching new podcast & brand deal calculator 28:36 Realization about applying the “let them” theory to the universe 32:36 Content idea of the week & trend 34:18 Voice-note: Should I start a new account when re-branding?➡️ Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming

Content creation "tips" are brainwashing you into thinking you don't know what you're doing 12.06.2026 26min

It's time to CLOCK-IN to WORK!! For this week's social media & content meeting, we're unpacking the effects of content tips, how to BACK YOURSELF & of course content ideas, social media news & MORE! Check-out Hubspot's FREE Build Your First AI Agent course: https://clickhubspot.com/e1b0fd00:00 Intro4:18 How social media advice affects creators: Confidence, crash-outs & comparison 8:41 How social media advice affects creators: You need to "let the concrete dry" 12:53 Social media news: Adam Mosseri launches custom Instagram algorithm 17:40 Weekly wins: I'm starting a new podcast & HQ changes 20:50 Content idea & trend: "Media Diet" carousel 22:10 Trending topic to create about this week: Knicks & celebrities at the games 24:24 I went to an influencer event last night lol Join Busy Blooming HQ: tess.fyi/hq-yt

Your Summer 2026 Content Strategy: It's SIMPLE CONTENT SUMMER!! 05.06.2026 29min

It's SIMPLE CONTENT SUMMER!! Today we're unpacking how to grow on social media in Summer 2026 with a simple, peaceful content strategy that we all need to get out of heads & onto the FEEDS!! Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

You guys.. I think we can get out of content strategy JAIL & just have fun again and it's working 👀 29.05.2026 29min

Happy FRIDAYY!!! It's time to get on the PULSE of social media of what's working, trending & happening on social media!! Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming00:00 INTRO 2:48 What’s working: Funny tone & large text on Instagram 6:08 Headline: Meta AI & Instagram premium launch 10:34 Wins: Ego Death with views & viewing content as a web 16:44 Content idea of the week 18:04 Trending topics: Summer House & Patrick Ta drama 21:04 After-hours: How to get views on social media (The formula)

Instagram is getting cancelled by creators: What's working right now on social media (May 2026) 22.05.2026 32min

WELCOME TO SUMMER FRIDAYS AT THE OFFICE!! This week we're donig our first social media PULSE for the week of what's happening, working & trending on social media - and we're bringing back content ideas & after hours! Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclayTIME STAMPS

Claude will get you 1M followers + every goal you have as a content creator & here's how.. 21.04.2026 25min

It's have CLAUDE 101 for social media!! Today we're diving into how to use Claude as a content creator, how to use it in Notion, to create your content calendar & more!🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767📥 SPONSORThe first 500 people to use my link in the description or scan the QR code will receive a one month free trial of Skillshare! https://skl.sh/tessbarclay02261⏱️ CHAPTERS & TIME STAMPS00:00 Intro4:07 What is Claude & why is it so popular?6:21 Step 1: Set up your Claude account (free vs Pro)9:38 Step 2: Connect Notion, Canva, Google Calendar & Chrome10:30 Privacy tip: turn off "help improve Claude"10:51 Step 3: Set up your projects in Claude12:20 How to use projects (and why they don't talk to each other)14:09 How to use Claude in Notion & your content calendar15:56 The different Claude models: Opus, Sonnet & Haiku18:44 How to use Claude in Google Calendar20:55 Claude Code custom builds: video editing, dashboards & more22:30 New in HQ: Claude templates & the IT desk new feature24:08 HQ office tour & wrapping up🔗 LINKSJoin Busy Blooming HQ for $15: tess.fyi/hq-ytDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclayMy ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸📌 FOLLOW USBusy Blooming IG → / busybloominggTess IG → / tessbarclayTikTok → / tess.barclayBusy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.#claude

Content therapy: Jealously when someone grows faster, how to stop overthinking & just post.. 09.04.2026 30min

It's time to clock-in to our monthly CONTENT THERAPY!! Creating content on social media is so deep and we're diving into voicenotes & questions all about the deep, human, real, unfiltered side of building your dream! JOIN HQ: https://www.busyblooming.ca/hqDownload the FREE LinkedIn Creator Marketing Report & Playbook from Hubspot here: https://clickhubspot.com/cf8abe

Instagram & YouTube just won.. TikTok is panicking: What's working on social media in April 2026 02.04.2026 24min

Welcome to WORK!!!! 💅🏻 Today we're kicking off the month with our state of social media to unpack what's working, what's happening, platform updates, social media news & more! Thanks to Storyblocks for sponsoring this video. Get 15% off any annual plan for a limited time, only available through this link: https://www.storyblocks.com/tessbarclayBusy Blooming HQ: https://www.busyblooming.ca/hq

Here's *exactly* how you're going to blow-up on Instagram & TikTok in April 2026 25.03.2026 15min

It's TIME to clock-in!! We're kicking-off a new instalment at the office of monthly content strategies! Join HQ: https://www.busyblooming.ca/hqTime stamps00:00 Intro 3:29 Overview of the strategy & HQ5:02 Let's BEGIN!! I know the intro is long I had things to SAY lol13:46 Outro & chatCheck out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming

She worked at YouTube: The algorithm doesn't hate you, make the Substack & it's not too late 18.03.2026 1h 4min

Welcome to WORK!! Today we're sitting down with @alexis_barber to dive into the unfiltered behind the scenes of the creator economy!🔗 CHECK OUT ALEXIS:Substack: Too Smart For This (https://toocollective.substack.com/)Instagram: @alexisbarberTikTok: @alexisbarber_YouTube: https://www.youtube.com/@UC7-YnRrflV9g6nLMWUkwDtA🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767📥 SPONSORThanks to Storyblocks for sponsoring this video. Get 15% off any annual plan for a limited time, only available through this link: https://www.storyblocks.com/tessbarclay⸻⏱️ CHAPTERS & TIME STAMPS0:00 Intro4:00 Creators drive more culture than legacy media6:20 The state of the creator economy in 20269:48 The best formula for a successful creator in 202612:21 Viewing yourself as a startup as a creator15:07 The years you spend building the wrong thing18:02 How to build a cohesive brand without being "niched down"23:00 Long form content & how to grow on Substack31:38 The biggest misconception about YouTube right now33:44 The truth about thumbnails & titles from inside YouTube36:38 Can you grow from vlogs on YouTube in 2026?39:01 Should you be doing YouTube Shorts?46:48 Does YouTube actually push small creators?50:15 How to make social media your 9-to-5: 3 pillars56:47 Alexis's Creator Essentials group cohort1:03:00 Outro & Thank you!!⸻🔗 LINKSBusy Blooming HQ: https://www.busyblooming.ca/hqDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclayMy ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclayBusy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.#creatoreconomy #socialmedia #youtubegrowth

Content therapy: Feeling cringe, social media "success" in 2026, creating when you're struggling.. 11.03.2026 44min

Welcome to WORK!! Today we're clocking in for a content therapy meeting chatting about ALL things social media, content creation, growing in 2026, mental health, success, sharing your personal life & more!! Special Xero offer: Get 90% off for 6 months using this link. Terms & Conditions apply.* https://referrals.xero.com/p9bgvx98mnw20:00 Intro3:56 How to start from scratch on social media in 2026? 10:28 How do I stay consistent when my mental health isn't?15:49 How do I re-brand without losing followers? 18:47 When are you successful as a creator & how to stay content when you're so far away from your goals? 23:37 What do I do when I don't like the product a brand sent me? 25:03 How to post more when I want to spend less time on social media?27:33 How to deal with cringe when people I know follow me? 29:33 How to grow on social media when my life is boring? 32:44 How to grow a personal brand without sharing my personal life? 36:44 How to deal with comparison as a content creator? 39:25 How to make a series unselfish? 42:06 HQ pricing update!!

Instagram is thriving & TikTok is flopping: What's working right now on social media in March 2026 04.03.2026 27min

Welcome to WORK!! Today we’re so back unpacking our firstly monthly instalment of State of Social Media!! We’ll be unpacking what’s working in March 2026 on social media, Instagram new features, content inso, creator economy news & more! CHAPTERS & TIME STAMPS00:00 Intro 3:15 Polished casual content is still in 4:25 Tess’ theory: The two types of creator in 2026 5:00 Expert personal brand + examples7:09 Chaotic personal brand + examples8:07 Influencers aren’t influential anymore 9:38 Niche audiences in 2026 are essential 10:26 Instagram updates: Stickers, Carousels & Adam Mosseri corner lol 12:15 YouTube updates: Voicenote comments & quizzes14:18 Podcasting news: Apple video & Jake Shane on Netflix 16:24 Average creator income & it’s not too late 20:30 Podcasts are the new late night22:04 The future of this channel & this podcast Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!ARTICLES + LINKS MENTIONEDAverage creator incomeFintech created for influencersVanity Fair the new late nightSubstack articles: https://mufarodawn.substack.com/p/the-rise-of-the-expert-influencerSubstack article 2: https://curatedbyamritasingh.substack.com/p/the-difference-between-being-an-influencerReddit thread: https://www.reddit.com/r/influencermarketing/comments/1rg8k7d/ive_spent_millions_on_influencer_marketing_ama/

Hitting 100k on YouTube in 2026: The one mindset that changed everything 26.01.2026 22min

Today we're kicking off our 3-part YouTube extravaganza to celebrate hitting 100k!! Today I'm sharing the one mindset that changed everything for me a few years ago about viewing YouTube as a puzzle piece. CHAPTERS & TIME STAMPS00:00 Intro4:01 Mindset 1 - YouTube is the middle puzzle piece 6:03 Mindset 2 - Podcast & YouTube channel = the same thing7:06 How I combined the podcast & YouTube8:27 How I made YouTube the puzzle piece 13:15 Content ideas & trends for this week 16:43 After hours: How do you start from scratch on social?Check out Hostinger here: https://hostinger.com/tess and use code TESS for an additional 10% off! Their New Year Sale is on until Feb 17th where you can get started for $2.99! #youtube2026 #youtubegrowth #100kyoutube

AI influencers are here in 2026. They won't replace influencers, they will co-exist with us. 19.01.2026 24min

Will AI Influencers replace content creators in 2026? Welcome to WORK!! We're deep diving into AI-influencers today of everything that needs to come across your desk of how many AI influencers are there, are they getting brand deals & more! CHAPTERS & TIME STAMPS00:00 Intro3:42 When did AI influencers start & who are they? 5:33 How many AI influencers are there & what’s the market?6:00 Gary Vee: Why I disagree on his take 7:04 Tess’ take: They’ll replace UGC, not influencers 8:57 Influence is expensive, not content (Alix Earle) 9:50 Tess’ take: It won’t replace, we’ll co-exist with AI influencers 11:06 Tess’ take: AI influencers will win who we love that they’re AI 14:08 How people are making money from AI influencers 16:17 Content idea & trend of the week18:59: After hours: Should you create a new channel for a new content pillar?Check out Brevo at https://get.brevo.com/tess and use my code TESS at checkout to save 50% on their Starter and Standard Plans for your first three months!

TikTok is dying in 2026: What's working right now on social media 12.01.2026 39min

We're getting UNHINGED today & unpacking what's working & going on with Instagram, TikTok, YouTube & influencer marketing right now! CHAPTERS & TIME STAMPS00:00 Intro3:32 The VIBE of social media right now & what's working9:24 Examples of how to do this 12:40 Action item: Post unserious content this week 13:33 Algorithm & platform updates 14:26 Influencer marketing state of the union for 2026 17:11 Which social media platform is the biggest in 2026?18:02 Instagram algorithm & updates 23:00 YouTube algorithm & updates 14:59 TikTok algorithm & updates 19:25 Content idea & trend of the week12:15 After-hours: January is planning MONTH (You're not behind)34:13 Voice note: How to keep going when content is flopping Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!

You don't need to plan your 2026 content anymore you need to POST!! 📲 💅🏻 (yes, YOU!) 05.01.2026 27min

We've made it to the BEST year on social media & we have so much work to do today to get ready (even if you don't feel ready!!) Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busybloomingIn today's episode, I'm breaking down my method to get STARTED with our year at the office of consistency. A super quick 5-step planning routine, Q1 content strategy & habits that I'm taking into 2026 as a creator! CHAPTERS & TIME STAMPS00:00 Intro2:08 How I'm using Rella to plan for 2026 4:06 Time to plan!! 4:44 Step 1: Stop, start, continue walk 5:16 Step 2: Big, scary vision board vs. 2026 vision board5:51 Step 3: To-do list & wish list vs. goals 7:36 Step 4: Creator habits & schedule 8:25 Step 5: Q1 Content strategy 9:07 10 Habits I'm doing in 2026 as a creator 9:31 No social media on my phone 10:40 Monthly meetings, habit stack filming, founder hour12:08 Batching, doing less, Notion & monthly challenges14:30 How to plan your content for January 17:05 Action item for the week 17:40 Content ideas & trends for the week 19:39: Voicenote: Should I niche down in 2026? 23:54 Hitting 100k!! & feeling cringe in your hometown lolBusy Blooming HQ: https://www.busyblooming.ca/hq#contentcreation #2026planning #2026goals

14 things to *not* post on social media in 2026 if you want to grow.. (my content icks lol) 01.12.2025 29min

We're getting UNFILTERED at work today unpacking what NOT to post in 2026 to grow on social media - basically a list of my content icks lol!CHAPTERS & TIME STAMPS00:00 Intro4:23 ChatGPT content 6:26 Audio-only podcasts vs. YouTube podcasts 7:38 Podcast YouTube titles & thumbnails 8:27 Viral & views-only content 9:20 Instagram stories that don't do anything11:05 Content for pity (lol)13:17 Aesthetic-only content14:58 Break announcements 15:28 A "why" hook 16:21 Tips & hacks content (3 ways..) 17:26 Hustle fear-mongering energy 18:30 Day in my life vlogs 21:01 After-hours: How to grow on Instagram as a YouTuber?LINKSCheck out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!Busy Blooming HQ: https://www.busyblooming.ca/hq

2026 is the end of influencers & the start of casual content.. here's what will work 24.11.2025 29min

Welcome to WORK!! Today we're kicking off a new series "2026 is the golden era of social media" and the future of social media is BRIGHT! Today we're unpacking the future of social media, the industry stats & why it's such a good time to grow on social media and I'm breaking down my predictions of what I think is going to work in 2026!!Check out Rella here: https://getrella.com/?via=busyblooming (Use code “BUSYBLOOMING” for 10% off annual plans or 30% off 3 months 💙) Chapters & Time-Stamps00:00 Intro 5:17 Why 2026 is such a good year for social media9:22 What content will work on social media in 2026? 9:32 2026 is the year of the niche..11:43 The death of aesthetic influencers, the birth of polished, casual 14:45 People will have a higher bar for the vibes of content in 202616:03 Prediction: Live content & podcasting is the future17:38 Prediction: Instagram & YouTube will win in 202619:05 Highly edited short-form is over20:04 Updates on HQ & the show 22:12 After-hours Q&A What's a good content strategy for 2026?