The Speaker Lab Podcast

Epizódy

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  The No's Don't Get a Vote with Marcus Dove 18.08.2026 28min

  "And so I'm sending out the emails, I'm doing the work, I'm following the process, and I'm not really getting any responses. And so by the end of the day, I'm like, well, am I doing this right? Or, you know, imposter syndrome kind of sets in, you know, am I really built for this?" Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight, Dan Irvin sits down with Marcus Dove — a performance mindset coach based in Tulsa who helps coaches and programs turn talented athletes into consistent performers under pressure. Marcus played basketball for 30 years, earned Big 12 Defensive Player of the Year two years in a row at Oklahoma State, then spent 16 years playing professionally overseas across six countries. He knows what it takes to perform when it counts. Now he's building a speaking business around that expertise — and in this episode, he's just signed his first paid gig. Here's what makes this conversation worth your time: Marcus did not have some easy path to that first booking. He was doing the work. Sending the cold emails. Following the process. And hearing nothing back. By the end of the day he'd be down on himself, questioning whether he was built for this at all. Then his TSL coach Corinne made one suggestion — stop reaching out to coaches, start reaching out to athletic directors. Two days later, an athletic director responded. Five to seven days after that, the gig was locked in. Marcus also walks through the tools that made the difference day to day: the CRM that replaced running outreach off memory (he calls it a lifesaver), the speaking agreement negotiation that nearly sent him spiraling when the buyer countered, and his game film method — recording himself giving the speech 30 to 40 times at home and watching it back, the way an athlete watches tape. Whether you're in the stretch where nothing is coming back and imposter syndrome is creeping in, or you're past the first booking and trying to figure out how to actually prepare for the stage, this is a conversation with someone standing exactly where a lot of listeners are standing right now. You'll learn: How one pivot in Marcus's outreach strategy — from coaches to athletic directors — booked his first paid gig in under a week What the stretch of silence and non-responses actually felt like day to day, and how imposter syndrome set in Why Corinne's suggestion worked so fast, and what Marcus wants every student in the program to hear about it How switching from memory-based outreach to a CRM gave him a clear plan every morning for his power hour The moment a buyer countered his speaking proposal — why he thought the deal was dead, and why it closed within 24 hours His game film method: recording himself giving the speech 30 to 40 times at home and watching the playback to find what to add and cut Why he does a couple of free gigs at local high schools before a paid stage How comparison hit hardest in group sessions — seeing other students further along with their websites already built The reframe that got him past it: everyone's on their own journey, and their progress is information, not a verdict Why a mindset speaker has to practice what he preaches — and Dan's point that what we speak on is often the medicine we need His pre-stage nervous voice, what it says, and the counter-script he runs against it His answer to "a no from a client really means…" — and why reframing it as "not right now" changes how you carry the rejection And much, much more! "Growth comes in uncomfortability, right? If you don't step outside your comfort zone, if you don't step outside your norm, growth doesn't happen. And so try to do something different. Try to push yourself to a limit you haven't been pushed to." Stuck in the stretch where you're doing the work but nothing is coming back? Take the free Speaker Business Assessment at thespeakerlab.com/SBA and find out exactly where you are in your speaking journey and what to do next. Episode Resources: Speaker Business Assessment Marcus Dove MySpeakerFee Apple Podcasts Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  You Don't Need a Superpower, You Need a System with Amy LaBelle 06.08.2026 38min

  "You do not need a superpower. You simply need a system that gets you one step at a time, one day at a time, toward your goal." Welcome back to The Speaker Lab Podcast! This week's Alumni Spotlight features Amy LaBelle — founder and winemaker of LaBelle Winery in New Hampshire, which she started with five thousand dollars and a dream and opened 4,083 days later. Today that's two locations, 250 employees, 16,000-plus cases a year, two restaurants, roughly 700 events annually, a distillery coming online this fall, and lodging and a spa on the way. She's also an author with two books out and two more in progress. And she speaks — mostly to rooms of women leaders — on a framework she calls Count Each Day, Make Each Day Count. The through-line of this conversation is what Amy does with the material she already has. In March she took the stage at a conference for women leaders in hospitality, held the room for a full hour, then ran an hour-plus workshop right after it. Here's the part Dan wanted underlined: she didn't write new content for that workshop. She built one worksheet — one page, one side — and used the extra hour to walk the room through the framework on a goal each person actually had, so the thing they'd just learned got applied before life could crowd it out. Months later she ran into an attendee who was still chasing the goal she'd set that afternoon. Amy is also refreshingly honest about the money and the misses. She earned enough from speaking to cover her Speaker Lab investment, then enough to take her family on vacation — a trip she admits she could have paid for anyway, but that felt different coming from found money. And when two organizers came up after a talk last summer, asked for her contact information, and then went silent on her follow-ups, she does the thing most speakers skip: she looks at her own side of it. She had their emails. She didn't have their phone numbers. Dan pushes on the awkwardness underneath that — the instinct not to take up too much of someone's time — and the two of them land on why follow-up isn't a nuisance when you're the one holding the value. Whether you're weighing how to turn one keynote into a bigger booking, wondering if a speaking business can coexist with a demanding day job, or sitting on a stalled lead you're afraid to chase, this conversation is a practical, warm look at building it one day at a time. You'll learn: Why a system beats a superpower, and how Amy's daily framework built a winery in 4,083 days How to turn an hour keynote into a keynote-plus-workshop booking without writing new content The one-page worksheet that made her framework stick after the room emptied How to run a speaking business alongside a company with 250 employees What it felt like when speaking income crossed over into family money Why "found money" from a side hustle changes how you spend it What to do when the organizers who asked for your card never write back The contact-info fix that would have saved a stalled opportunity Why following up isn't being a nuisance when you're the one holding the value Why women hesitate longer before saying yes to their own dreams The pre-stage ritual and playlist that get Amy's energy right before she walks on The one action she wants every listener to take before the week is out And much, much more! "Sometimes people just need one person to believe in them." Sitting on a talk you know is worth more than you're charging for it — or a lead you've been too polite to chase? Grab a free 15-minute Speaker Business Assessment and find out exactly where you are in your speaking journey and what to do next. Episode Resources: Get Your 15 Minute Speaker Business Assessment Amy LaBelle's Website Calculate Your Speaking Fee Subscribe on Apple Podcasts Subscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Navigating the Fog: Getting Clear on What You Actually Want with Scott Hacker 31.07.2026 30min

  "We're always going a hundred miles an hour. So we never even realize that we're driving through fog all that time." Welcome back to The Speaker Lab Podcast! This week's Alumni Spotlight features Scott Hacker — thirty-plus years in corporate sales, now a certified high performance coach who goes by the clarity coach. His signature talk is called Navigating the Fog of Life, and the premise is simple: when you drive into actual fog, you slow down, turn off the radio, and pay attention. In our lives, we just keep going a hundred miles an hour and never notice the fog is there at all. Scott's recent run is a case study in the long game. He found a whole new market for his workshops in chambers of commerce and nonprofit boards, and none of it happened in one meeting. He joined the chamber. He spoke at a breakfast for free. That turned into a longer workshop, which turned into a chamber president asking him to facilitate a board retreat he had never facilitated before — so he said yes, built it out, and walked away with a board member offering to personally fund an ongoing engagement. Then there's the story Dan wanted the room to sit with: a free two-hour workshop for a women's council of realtors in January of last year, which came back around eighteen months later as a four-month multi-series mastermind. Dan also puts on his coaching hat for a stalled deal, digging into what happens when a chamber executive tells you his members want "real tools," not the soft, touchy feely stuff — and why Scott held his ground instead of building a talk that wasn't his. Whether you're weighing whether the next free gig is worth your time or trying to decide how hard to hold your positioning when a buyer pushes back, this conversation is a clear-eyed look at how patient, aligned work compounds into paid opportunity. You'll learn: How a free talk for a local realtors' association came back as a four-month paid engagement Why chambers of commerce and nonprofit boards are an overlooked market for workshops The long game that turns one free breakfast talk into a multi-workshop contract How saying yes to a board retreat he'd never run led to a funded, ongoing program Why Scott starts with the business owner's mindset instead of the nuts and bolts The criteria that decide whether a free stage is worth your effort What to do when a decision maker says your message is too soft for his members Why building the talk they asked for would have shown up on stage as incongruent How alignment with your own message keeps you calm when a room pushes back The once-a-month touch-base system that keeps a stalled opportunity warm The daily habit that keeps a clarity coach clear And much, much more! "As soon as you get clarity on what it is you truly want, your actions will become a lot easier, the priorities will become easier." Wondering whether that next free stage is worth your time — or how to turn the ones you're already doing into paid engagements? Grab a free 15-minute Speaker Business Assessment and find out exactly where you are in your speaking journey and what to do next. Episode Resources: Get Your 15 Minute Speaker Business Assessment Scott Hacker's Website Calculate Your Speaking Fee Subscribe on Apple Podcasts Subscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Why Loving the Process Beats Loving the Stage with Matthew Sharpe 23.07.2026 32min

  “The better the foundation is, the more opportunities I'm getting to do exactly that.”Welcome back to The Speaker Lab Podcast! This week's episode is another alumni spotlight, and it might be Dan's favorite combination yet: Matthew Sharpe is a licensed therapist — and a stand-up comedian. He put the two together in Standup Therapy Live, where the laughs do the heavy lifting for the mental health lessons. Matt works with high-stress, high-stakes professions — healthcare workers, law enforcement, corrections officers — teaching resilience through humor, complete with a “humor lab” where he makes rooms full of uniformed officers sweat bullets by writing jokes on a 15-minute deadline.But the real story of this episode isn't the comedy — it's the business. Matt just booked out a full week of paid speaking for the first week of October, and every gig in it traces back to a different lesson from The Speaker Lab playbook: cold outreach to people he'd never met, follow-up that turned one law enforcement gig into a repeat booking, and a Department of Corrections client bringing him back to train staff from around their state. He's even had a gig land completely cold — the National Conference of State Legislatures found him through SEO he didn't set up. And then there's the lesson most speakers never learn: Matt genuinely loves the process. The prospecting, the pipeline, even the rejections. Dan also coaches Matt through a proposal that died on price, unpacking budget questions, decision makers, add-on gigs, and the “menu” of offerings that can save a stalled deal.Whether you're still chasing your first paid gig or trying to figure out why your calendar isn't as full as your talent deserves, this conversation is a masterclass in falling in love with the 95% of the work that gets you the 5% on stage.You'll learn:How Matt booked a full week of paid speaking by following the process step by stepThe simple cold email (“quick question — who books your talks?”) that keeps turning into gigsHow follow-up after a gig — the harvest — creates repeat bookingsWhy an inbound gig from SEO is the bonus you earn for doing the workThe mindset shift that separates speakers who burn out from speakers who buildHow to reframe the business side as your foundation, not the tax you pay to performThe 85/15 rule of speaking — and why Dan thinks it's really 95/5How Matt learned to price himself with confidence (and who convinced him to raise his fee)Where a proposal to a doctors' organization stalled — and the budget questions that could have saved itHow add-on gigs and geographic prospecting give you room to get creative with your feeWhy offering a menu — keynote, workshop, reception comedy set — adds value for event plannersAnd much, much more!“Find something new and exciting that makes you laugh every day. It just opens your eyes to new possibilities.”Ready to build a speaking business that books itself — and actually enjoy the work that gets you on stage? Take the free Speaker Business Assessment at thespeakerlab.com/SBA and find out exactly where you are in your speaking journey and what to do next.Episode Resources:Get Your 15 Minute Speaker Business AssessmentMatthew Sharpe's WebsiteCalculate Your Speaking FeeSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The Question That Flips the Switch on Fear with Jennifer Ryan 16.07.2026 28min

  "What if I didn't let it stop me? What if I just push past it?"Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, Dan Irvin sits down with Speaker Lab alumni Jennifer Ryan — a speaker who just hit a real turning point. She finished her book, Be the Donkey, Not the Jackass, she's ready to take it on the road, and she's built a talk that is unmistakably her own.Jennifer's message starts with fear — the greatest motivator and the greatest deterrent to everything. It began with a movie, sparked a "year of yes" where she said yes to literally everything, and led her to a horse and dog rescue where two donkeys handed her the metaphor that became her book. Along the way she learned what it takes to write something deeply vulnerable, rebuild a talk after rereading her own book exposed the gaps, and differentiate herself in a world where "a million people speak about yes."But this conversation doesn't stay in theory. Jennifer and Dan get honest about the hard stuff: the conference that suddenly had no space for her (and no explanation why), the self-doubt train that follows silence, and the moment she realized her talks were entertaining people without actually moving them to act. Her fix — be prescriptive, give your audience exactly what to do next Monday — is a masterclass in building talks that create change instead of just applause.You'll learn:Why fear is both the greatest motivator and the greatest deterrentHow a "year of yes" can completely change your trajectoryHow to find your signature story in unexpected placesWhy writing a book is a "humbling" exercise in vulnerabilityHow rereading your own book reveals the gaps in your talkHow to differentiate yourself when your topic is "already taken"What to do when a reliable speaking avenue suddenly closesHow to handle negative feedback (and why the 2% matters)The difference between entertaining an audience and moving them to actWhy prescriptive next steps are what turn talks into transformationAnd much, much more!"A talk has done its job the moment one person decides to try something new."What's the question that flips the switch on your fear? Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and turn "what if" into your next step.Episode Resources:Get Your 15 Minute Speaker Business AssessmentJennifer Ryan's WebsiteCalculate Your Speaking FeeSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Value Over Volume: Why the Best Speakers Lead by Giving with Michael Hidalgo 09.07.2026 35min

  "When you're late, you tell people you don't care. I didn't agree with it at the moment. But then I started really just disciplining myself. And it is hard work for me every single day to be early."Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, host Dan Irvin brings on Michael Hidalgo — a keynote speaker who helps teams actually talk to each other. His core idea is deceptively simple: words are vehicles, and what the receiver unpacks may not be what you loaded them up with. But what makes this episode fire is the business side of Michael's story — and the habits that are fueling a serious run right now.Start with the headline: Michael just landed his highest-paid gig yet off a single email. Except it wasn't really a single email. He did the homework — researched the organization, understood the need, sent a tailored pitch — and then heard nothing for two months. Instead of chasing with "did you get my email?", he followed up twice by adding value: an article relevant to their challenge, a lesson he learned from a client. Seventy-three days later, the planner wrote back with four words: "Are you still available?" Booked on the spot — and now they want his consulting, too.Then there's the keynote that produced six hot leads. Michael put a Calendly QR code on his final slide with a $50-value team assessment offer. By the time he walked off stage, four CEOs had already booked calls. He stayed for dinner with another contact who introduced him to two more executives. Two proposals went out that week. And every one of those consulting opportunities came from the speaking — the keynote was the tip of the spear.Whether you're figuring out how to follow up without being annoying or wondering what separates speakers who get rebooked from speakers who get forgotten, this one is a masterclass in the business behind the business!You'll learn:Why Michael's biggest booking came 73 days after his initial pitch — and what he did in the silence that made it happenHow to follow up with event planners by adding value instead of asking "did you get my email?"The QR code + free assessment strategy that generated six hot leads from a single keynoteWhy speaking is the tip of the spear for consulting revenue — and how to build that pipeline from stageWhat "be fun and easy to work with" actually looks like in practice (hint: show up early and set up chairs)The pre-talk ritual Michael never skips: handwriting an abbreviated outline, connecting with the tech team, checking in with the planner, and glide-handing the roomHow to pivot mid-call when an event planner says "this isn't what we want" — without getting defensive or losing the gigWhy the two magic phrases "tell me more about that" and "help me understand" buy you time and keep conversations aliveThe difference between value addition and value extraction — and why givers get rememberedWhy the gig is actually won before you ever send the first emailAnd much, much more!"How can I leave someone with something that is going to make them either personally or professionally better? How can I give something to them? I promise you that will pay dividends."Give more than you take? That's the whole business plan. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and build a system that turns generosity into bookings.Episode Resources:Get Your 15 Minute Speaker Business AssessmentMichael Hidalgo's WebsiteCalculate Your Speaking Fee Subscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  How to Turn Free Talks Into Paid Speaking Gigs with Dr. David Chastain 02.07.2026 33min

  "I didn't get paid to go to Seattle, but I made a good connection there that I will be paid for."Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, host Dan Irvin sits down with Dr. David Chastain, a speaker who works at an intersection most people are afraid to even name out loud: grief and addiction, and the way the two are wound together. Grief can delay recovery, and it can trigger relapse years into sobriety — and David speaks on it from both professional expertise and lived experience.David has been quietly stacking wins, and almost every one of them traces back to the same source: relationships. A paid webinar that came through a former colleague. A talk for an addiction professionals association in North Carolina where one conversation with the executive director — and one leader who happened to be in the room — turned a "our keynotes are full" into a three-hour pre-conference workshop. An unpaid conference in Seattle where he worked the empty expo hall and walked away with three or four potential webinars in the pipeline. He didn't chase the money. He tended the relationships, and the money followed.Dan also puts on his coaching hat for a candid working session: how to handle the conference that passed on your proposal (spoiler: "apply again next year" is an invitation, not a brush-off), why you should retitle your talk to match a conference theme without rebuilding it, and the insight from a local speakers association that unlocked a whole new pitch — framing grief and addiction as the employee-retention problem businesses are already paying to solve.Whether you're waiting on your first paid gig or wondering whether the free rooms are worth it, this episode will change how you measure a room!You'll learn:Why grief and addiction intersect — delaying recovery and triggering relapse even years into sobrietyWhat landing a paid webinar meant after years of speaking for free ("it's okay for me to ask for money")Why your existing network beats cold outreach — and how to actually use itDavid's "tiny book" strategy: 40 portable pages designed to sell at conference tablesHow seeking out one executive director turned a filled keynote slate into a three-hour workshopThe empty expo hall trick: working vendor rooms while everyone else is in sessionsHow to respond when a conference passes on your proposal — and why you should always reapplyRetitling your talk to fit a conference theme without changing the talk itselfThe reframe that opened a corporate lane: grief and addiction as a turnover and retention problemWhy David stopped saying "I'm not good at networking" — and what changed when he didAnd much, much more!"I've stopped saying I'm not good at networking, because the evidence says I am. It's not only the process of the events happening again — it's the process of believing that I can make this work."Measuring every room by what it pays you today? The unpaid room might be the seed. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and build a system that turns connections into bookings.Episode Resources:Get Your 15 Minute Speaker Business AssessmentDr. Chastain's WebsiteCalculate Your Speaking Fee Subscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The Ugly Start: Why Momentum Beats Perfection with Chris Jackson 25.06.2026 28min

  "It's never gonna be right. It's gonna be good enough to get started. You have enough to get started — just get started."Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, host Dan Irvin sits down with Chris Jackson — a speaker and consultant building his business from the foundation up, getting ready to land his first paid gig in this chapter of his career. And the message he's building on is one every listener needs to feel, not just nod along to: momentum, breaking the inertia of the start, and getting comfortable with an ugly start.Chris's favorite analogy says it all — spaceships burn most of their fuel breaking gravity, not cruising through space. He and Dan unpack how perfectionism keeps speakers grounded, how the Speaker Bureau intake (plus some smart AI brainstorming) finally gave Chris clarity on his niche — helping high-performing dentists shift from clinician to CEO — and the proposal he sat on for weeks despite knowing every single decision maker by name. He just wouldn't pick up the phone. If you've ever been the dog sitting on the nail, this one's for you.Then there's the story that gave both of them goosebumps: 19-year-old Chris bombing his first tour at Atlanta's Cyclorama, until an older gentleman shook his hand, told him to slow down, and gave him a five-dollar tip — his first paid speaking gig and the feedback that launched a lifelong study of the craft. It pairs with the harder lesson that came later: someone told Chris he sounded "too motivational," and he let it shrink him until speaking wasn't fun anymore. The takeaway? Take the feedback that serves your mission, and let the rest go.Whether you're frozen at the starting line or sanding down your voice to fit someone else's idea of you, this episode will get you off the nail and into motion!You'll learn:Why breaking gravity takes most of your fuel — and what that means for starting your speaking businessHow perfectionism disguises itself as preparation (and keeps your talk grounded)Get Your 15 Minute Speaker Business AssessmentFind Chris Jackson on InstagramCalculate Your Speaking Fee Subscribe on Apple PodcastsSubscribe on SpotifyHow the Speaker Bureau intake questions gave Chris real clarity on his clinician-to-CEO topicUsing AI as a brainstorming partner, not a do-it-all machine — and why mastering one tool beats drinking from the tech fire hoseWhat private equity did to dental service organizations, and the pain point Chris solves for dentistsThe "too motivational" feedback that almost cost Chris his voice — and what it taught himHow to tell the difference between feedback worth taking and feedback worth letting goThe Cyclorama story: a stranger's $5 tip that became a first paid gig and a turning pointWhy Chris knew every decision maker for his first proposal — and still wouldn't make the callWhy momentum is a decision, not a feelingAnd much, much more!Episode Resources:Get Your 15 Minute Speaker Business AssessmentFind Chris Jackson on InstagramCalculate Your Speaking Fee Subscribe on Apple PodcastsSubscribe on Spotify"Do the thing that you fear the most. Make the phone call, send the proposal, show up. When you show up for yourself, that's when the magic happens."---Sitting on your own nail right now? Stop waiting for perfect and take the first step. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA — a real look at where you are and what to do next. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Why People Buy — and How Speakers Get It Backwards — with Kevin Sidebottom 18.06.2026 32min

  "You have to have influence. That's the relational collateral that gets everything done. Think of it like a bank account — the more you put in, the more you can take out when you need to."Welcome back to The Speaker Lab Podcast! In this episode, host Dan Irvin sits down with Kevin Sidebottom — a keynote speaker, sales trainer, and author who has spent two decades studying one question: why do people buy? And here's the fun part: the guy who teaches sales for a living is now out there selling himself, building his own speaking business. Oh, and he's a self-described introverted electrical engineer. As he puts it — he's not a unicorn.Kevin and Dan dig into why introversion is actually a speaking superpower (airports, Ubers, and hotel rooms are basically an introvert's training camp), what joining The Speaker Lab's Speaker Bureau unlocked in his positioning, and the warm-up system that took his outreach from crickets to three calls in one week: connect on LinkedIn first, publish consistently, and let your content make the deposit before the email ever lands.Then it gets tactical. Kevin breaks down why event buyers see speakers as commodities — and how influence is the only real tiebreaker. He shares his timeline for pitching January sales kickoffs six months out, why he refuses the shotgun approach in favor of the rifle scope, and the mindset he learned from a Navy SEAL mentor: follow a process, move forward, adapt, repeat.Whether you're hearing way more no's than yeses right now or you're ready to overhaul your outreach entirely, this episode is a sales education most speakers never get!You'll learn:Why introverts make exceptional speakers — and how Kevin recharges with JOMO (the joy of missing out)What the Speaker Bureau's gap report revealed about his positioning ("I was mortified — but gaps are opportunities")Kevin's LinkedIn warm-up system: weekly blog plus video before any cold email goes outWhy buyers see speakers as commodities — and how influence breaks the tieThe mentor wisdom that stuck: "If someone says yes too quickly, be scared"How "it doesn't have to be me" outreach to associations builds influence by the bucketWhy making the customer the hero of their story is the key to word-of-mouth bookingsThe six-months-out timeline for pitching corporate sales kickoffsThe rifle versus shotgun approach to outreach — fewer targets, deeper researchKevin's two signature talks: Sales Titans (Built, Not Born) and Magnetic InfluenceAnd much, much more!"You're a salesperson as a speaker, because you have a business. All business owners are selling. And if they're not selling, they're not in business very long."Episode Resources:Kevin's WebsiteGet Your 15 Minute Speaker Business AssessmentCalculate Your Speaking Fee Subscribe on Apple PodcastsSubscribe on Spotify---Hearing more no's than yeses? That's the job — but your system might be the problem. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and get a real look at your positioning, pipeline, and outreach. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  How to Sell a Message Nobody's Heard of Yet with Danny Karon 11.06.2026 35min

  "I said to my wife literally yesterday: for the first time in 60 years — I just turned 60 — I feel like I've found my true calling."Welcome back to The Speaker Lab Podcast! In this episode, host Dan Irvin kicks off a new format — sitting down with real speakers who are a step or two ahead of you, because the fastest way to figure out your next move is to connect with someone living it right now. First up: Danny Karon, a "lovable lawyer" who spent 35 years succeeding at traditional law before walking away from it to build something nobody else is building.Danny calls it legal wellness — the unaddressed fourth pillar alongside physical, emotional, and financial wellness. There's a Dr. Phil for your mind and a Suze Orman for your money, but nobody teaching everyday people how to stay out of legal trouble before it starts. Danny is betting his next chapter on that open lane: a new book, a TEDx talk written for the stage, and teaching gigs at Ohio State and the University of Michigan (yes, both — they can coexist).But this conversation doesn't sugarcoat the pivot. Danny is candid about the part nobody warned him about: he thought that because he could speak, the business side would slide right into place. Instead he got the cold-outreach runaround — bounced between university offices, told "the students organize their own events," hearing crickets. He and Dan get tactical about where the breakdown is, why recurring events like orientation week are a goldmine hiding in plain sight, and how to make people care about a topic they've never heard of.Whether you're sitting in a safe career feeling pulled toward a message you can't shake, or you're mid-pivot and hitting the same walls Danny is, this episode is a masterclass in committing to a new lane before the world understands it!You'll learn:What "legal wellness" actually is — and why the lane is wide openThe two observations from 35 years of law practice that triggered Danny's pivotHow playing the long game with relationships landed him teaching gigs at Columbia, Ohio State, and MichiganWhat writing a TEDx talk taught Danny about his real message (hint: it's not the law — it's agency, ownership, and control)The honest financial reality check you need before leaping from a stable careerWhy "men and women ages 18 to 65" is not an audience — and how Danny niched down to college studentsWhere cold outreach to large institutions actually breaks down, and how to find the real decision makerWhy a missed orientation week isn't a missed opportunity — it's next year's pitchHow to frame a brand-new topic so prospects care about something they've never heard ofThe "Trojan horse" strategy: pitching where event planners already book speakers on adjacent themesAnd much, much more!"You never know what you're gonna find, but I do know that the only certainty is in doing nothing. And that means I have no choice but to succeed."Feeling pulled toward a message you can't shake? Don't spend another year sitting on it. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and get a real look at how to turn your expertise into paid speaking. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The Truth About Speaker Bureaus: 3 Things You Need to Hear 28.05.2026 24min

  "I finally realized I was not paying for a service. I was paying for hope. And hope is not a business strategy."Welcome back to The Speaker Lab Podcast! Fair warning — host Dan Irvin is ruffling some feathers in this one. In this solo episode, he takes on one of the most common "shortcuts" speakers chase: the speaker bureau.Dan has personally signed up with about a dozen of them. Paid the fees, built the profiles, sent the demo reels, connected with the reps. Total paid gigs booked across all of them? Zero. Meanwhile, he's doing 40+ events a year using the exact process he teaches at The Speaker Lab. So either he's unbookable — or something about the bureau model is broken. In this episode, he breaks down exactly what bureaus are actually selling, who they actually work for, and what to do instead.You'll hear about:Why the bureau pitch is so appealing — and why it almost never delivers what it promisesThe difference between a booking machine and a listing service (most bureaus are the second one)The four things bureaus won't help you with: positioning, marketing assets, coaching, and actual speaking experienceWhy the speakers who get booked through bureaus are almost always speakers who were already booking themselvesThe bureau is an amplifier, not an engine — and why most speakers have the order completely backwardsDan's personal nine-month bureau experiment: paid the fee, sent everything, got zero leads — and a vague email when he finally asked what they'd done with his profileThe story of a woman who signed with three bureaus, paid onboarding fees, and started wondering if she was even cut out for speaking (she was — the system was the problem)Why the bureau model quietly destroys speaker confidence by making you think you're the problemThe three things that actually get speakers booked: owning your system, working with guides who are in the trenches, and building the wraparound infrastructureWhy the talk is only 15% of the equation — and how bureaus won't touch the other 85%And much, much more!"Stop renting somebody else's process. Build your own. That is where the freedom is. That is where the income is. That is where the calendar full of gigs you actually want comes from."Tried a bureau and hit a wall? It's not you — it's the model. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and talk with someone who's actively getting booked and paid right now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Which Type of Stuck Speaker Are You? 21.05.2026 19min

  "Preparation feels like progress. It's not."Welcome back to The Speaker Lab Podcast! After thousands of calls with speakers at every stage, host Dan Irvin has noticed something: it stops sounding like thousands of different stories and starts sounding like the same three. The names change. The cities change. The topics change. But the place where people are stuck? Almost always one of three patterns.In this solo episode, Dan breaks down the three speaker archetypes he sees on repeat — the Two-Year Thinker, the One and Done, and the Plateaued Earner — and gives you the honest, direct truth about what's actually keeping each one stuck. If you hear yourself in one of these today, that's not a bad sign. That's the first move.You'll learn:Why studying, researching, and redesigning your logo for the third time is not the same as building a speaking businessWhy "I just need to figure out my topic first" is almost always code for something elseWhat happens when a great talk goes nowhere — and why it's not because the moment was a flukeWhy the relationship and the room were always the real asset (not the talk)How speakers who are already getting paid hit a wall — and why it's a strategy problem, not a skill problemWhy the thing that got you a $1,000 fee will not get you a $10,000 feeHow Dan went from a self-described two-year thinker to eventually buying the company that taught himThe one thing all three archetypes have in common — and what actually breaks the patternWhy "my situation is different" might be the most expensive sentence in your speaking businessWhat 17,000 speakers who've broken through all have in commonAnd much, much more!"You are not lacking talent. You're not lacking passion. You're not lacking a message. You're lacking a system."--Heard yourself in one of those patterns? That's exactly the conversation Dan has on every Speaker Business Assessment call. Grab a free 15 minutes at thespeakerlab.com/SBA — no pitch, just a real look at where you are and what to do next. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Why Your Follower Count Isn't Filling Your Calendar 14.05.2026 20min

  "A speaker with 200 followers and 30 conversations a month is going to out-earn a creator with tens of thousands of followers and zero conversations. Every single time."Welcome back to The Speaker Lab Podcast! In this solo episode, host Dan Irvin calls out one of the most common — and costly — mistakes he sees on speaker calls every week: mistaking a content habit for a speaking business.Dan gets on the phone with speakers who have thousands of followers and zero paid gigs. He also gets on calls with speakers who have 200 followers and a packed calendar. The difference isn't the algorithm. It isn't the brand colors, the bio, or the reel that almost went viral. It's one thing: conversations. In this episode, he breaks down exactly why followers don't equal bookings, what event planners actually care about, and what you can do this week — not next month, not when your website is done — to stop building an audience and start building a pipeline.You'll learn:The content cycle that feels like progress but isn't — and how to recognize if you're stuck in itWhy content builds awareness but conversations build a business (and why those are not the same thing)The real reason speakers hide behind posting instead of reaching out (hint: it's not strategy)What event planners actually check when they're considering booking you — and what they absolutely don't checkWhy "I don't have a big enough platform yet" is a story, not a reasonDan's "tab game" — the 10-tab outreach habit he used to build his speaking business from scratchHow one speaker prioritized outreach over posting and booked three paid gigs in a few monthsWhat a good outreach message actually looks like: short, specific, and ending with a questionWhy the discomfort of sending that email is exactly the point — and why most speakers won't do itThe assignment Dan is giving you this week: 10 orgs, 5 contacts, send the messagesAnd much, much more!"Stop building an audience. Start building a pipeline."----Not sure who to reach out to or what to say? That's exactly what a free 15-minute Speaker Business Assessment is for. Grab a time at thespeakerlab.com/SBA — Dan and the team will help you get clear on your audience, pipeline, and next steps. No pitch, just a real conversation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The Gig After the Gig: How to Turn Every Event Into Your Next 3 Bookings 30.04.2026 22min

  "Cold outreach is a great way to start — but it's not how you scale."Welcome back to The Speaker Lab Podcast! In this solo episode, host Dan Irvin makes the case that the most efficient gig you'll ever book is the one you just finished. The problem? Most speakers walk off stage, shake a few hands, grab a photo, and move on — completely missing the two, three, maybe five opportunities that were already sitting in that room.Dan breaks down the exact post-event process he uses to turn every speaking gig into referrals, rebookings, and long-term relationships — including the story of a low-fee local event that turned into over $50,000 in workshops with a client he's still working with today. This isn't about doing more work. It's about doing the right work after the work most people think is the finish line.You'll learn:Why the stage is just the beginning — and what your job actually looks like in the 48 hours after you leave itHow Dan's post-event process generates referrals, repeat bookings, and long-term clients on autopilotThe handwritten thank you note habit Dan swears by (and why it still works in 2025)Why post-event calls are non-negotiable — and exactly what Dan covers in every single oneThe performance review section: how to ask for honest feedback without making it awkwardThe one question Dan always asks to surface referrals — and who you should (and shouldn't) be asking it toWhy most event planners won't bring the same speaker back year over year — and why that's actually great news for your businessHow to stay top of mind without forcing the relationshipThe $50,000 follow-up: what happened when Dan showed up to a packed standing-room event he almost didn't takeWhy your next 10–15 gigs are probably already sitting in rooms you've spoken inAnd much, much more! "Your next gigs are already sitting in the rooms you've spoken in — but only if you treat the relationship that way."Want help building a post-event system that actually works?Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA — Dan and the team will look at your audience, pipeline, and revenue model and help you figure out exactly what to do next. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  What Should I Charge to Speak? The 3 Things That Drive Your Fee 23.04.2026 21min

  "If you don't know your number before the conversation, the buyer will pick the number for you."Welcome back to The Speaker Lab Podcast! In this solo episode, host Dan Irvin tackles one of the most common — and most avoided — questions in the speaking business: what should I charge?Everyone asks it. Almost nobody answers it straight. You've probably heard "charge what you're worth" or "it depends" — which, while technically true, isn't much help when you're about to hop on a discovery call and you know the question is coming. Dan breaks it down with the three things that actually drive your speaker fee, shares the exact way he handles pricing conversations, and gets real about the moments he's had to decide whether to hold his number or adjust.Whether you're just figuring out your first fee or you've been leaving money on the table for years, this episode will help you walk into your next pricing conversation with clarity and confidence.You'll learn:The 3 things Dan always considers when setting his speaker fee: audience, budget, and outcomeWhy "charge what you're worth" isn't helpful — and what to think about insteadThe real reason most speakers underprice themselves (hint: it's not what you think)Why every discovery call should be on video — no exceptionsHow to bring up budget without it being awkward — and what to do when they won't give you a numberWhy Dan never sends a proposal the same day as the discovery callThe factors that should move your price up or down: travel, sessions, repeat clients, and long-term opportunityThe story of a $22K ask that became $15K — and why that decision led to three more eventsWhy pricing to the outcome (not the talk) is the shift that changes everythingWhat to do when your heart rate spikes the moment someone asks, "so what's your fee?" And much, much more!"I want to walk away from that conversation with a number that actually excites me, that takes care of my family, and reflects the impact I know I'm going to have in that room."Not sure what to charge? Book a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA — Dan and the team will walk through your audience, pipeline, and revenue model to help you get clear on your number and confident in the conversation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The SPEAK Framework: How to Build a Speaking Business AI Can't Touch 17.04.2026 25min

  "Your story told honestly is your edge."Welcome back to The Speaker Lab Podcast! In this solo episode, TSL CEO Dan Irvin opens with a story about a factory worker named Gary — a man who worked hard, gave everything, and still got left behind when the game changed. It's a story from 1975, but it's happening right now, and Dan thinks you need to hear it.Because the premium is shifting again. This time it's moving toward the things AI can't replicate: lived experience, presence, perspective, and trust. That's exactly where speaking lives. And if you've been sitting on the sidelines wondering whether now is the right time to build a speaking business — this is the episode for you.Dan walks through the full SPEAK Framework that The Speaker Lab has used to coach thousands of speakers — not as theory, but as what's actually working in this environment right now. He ties each step to what's changing in the world and why human speakers are more valuable than ever.You'll learn:The story of Gary — and why working harder inside a system that's already changed is the real riskWhy Dan's own layoff in 2019 (and a hayride with his son) led to a decision that changed everythingWhy AI can generate a talk in seconds — but can never replace the speaker who's lived itS — How to select the right problem to solve (and why the thing you think disqualifies you is actually your advantage)P — How to prepare a signature talk that event planners actually want to bookE — Why establishing your expertise isn't about convincing yourself — it's about translating your credibility to the people who hire speakersA — How Dan is acquiring paid gigs right now through direct, human, intentional outreach (not automation)K — When and how to scale: keynotes, workshops, books, consulting, and beyondWhy "false positive" bookings can fool you into skipping the foundation — and how to build for real consistencyWhy the second best time to start building your speaking business is right now, this weekAnd much, much more!"Never again will I build something for someone else without building something for me."Ready to stop waiting? Head to thespeakerlab.com/SBA for a free 15-minute Speaker Business Assessment with Dan — a real diagnostic review of your audience, pipeline, and revenue. No pitch, just clarity on exactly where to start.Episode Resources:Get Your 15 Minute Speaker Business AssessmentCalculate Your Speaking Fee Join The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  10 Gigs in 10 Weeks: The 5 Mindset Shifts That Made It Happen with Dan Irvin 09.04.2026 34min

  "Clarity feels slower in the beginning until confusion costs you months."Welcome back to The Speaker Lab Podcast! In this solo episode, host Dan Irvin gets candid about what it actually took to complete 10 paid speaking gigs in 10 weeks — and why none of it was accidental.This wasn't luck, and it wasn't a hot streak. It was the result of five specific mindset shifts that Dan applied deliberately to his speaking business — the same shifts he coaches Speaker Lab students on every day. From getting crystal clear on who he serves, to showing up in every client conversation as a partner rather than a performer, Dan walks you through the mental framework behind consistent, predictable bookings.Whether you're just getting started or you've been speaking for years but can't seem to find your rhythm, this episode will help you identify exactly where your business needs tightening — and what to do about it.You'll learn:Why clarity is your fastest path to speed — and what happens to your outreach when you skip itThe difference between doing a lot of outreach and doing the right outreach (hint: you need volume AND targeting)Why gigs come from conversations, not content — and how to stop being a "tinkerer"How thinking like a partner instead of a speaker completely changed Dan's businessWhat event planners are actually looking for — and why another generic speaker one sheet isn't itThe 85/15 rule (and why Dan thinks it's actually closer to 95/5)How 90% of Dan's last 10 gigs came from referrals — and how to build toward thatWhy momentum is engineered, not accidental — and how to start building it from wherever you are right nowHow to give yourself grace during the slow stretches without losing your rhythmWhy the gap in most speaking businesses isn't talent — it's structureAnd much, much more!"The gap wasn't the talent. It was the structure."Want Dan to look at your speaking business? Head to thespeakerlab.com/SBA for a free 15-minute Speaker Business Assessment — a real diagnostic review of your audience clarity, pipeline, and revenue. No pitch, just clarity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  How Erick Rheam Booked A $900,000 Speaking Engagement 02.04.2026 45min

  "If you can get one paid gig, you can build an empire off that."Welcome back to The Speaker Lab Podcast! In this episode, Dan Irvin (the newly minted TSL CEO and new host of the TSL podcast!) sits down with Erick Rheam — The Speaker Lab's own resident speaker and lead coach — to unpack one of the most remarkable client stories we've ever told: how Erick turned a single speaking relationship into a three-year, $900,000 contract.But here's the thing — the $900,000 didn't come from being the best speaker in the room. It came from being the most intentional. Erick breaks down a 12-year journey that started with a chance conversation at a vendor booth, a coaching nudge to lean into his niche, and a decision to consistently deliver more value than any client expected. His story is a masterclass in how speakers who think like business owners — not performers — build something that lasts.Whether you just landed your first $1,000 gig or you're wondering how to turn a great client relationship into something bigger, this episode is packed with practical wisdom you can use right now.You'll learn:How Erick stumbled into speaking from the utility industry — and why that "detour" made him millionsWhy leaning into your existing niche (instead of running from it) is one of the fastest paths to credibilityThe counterintuitive reason Erick gave away content rights early on — and how it paid off over a decade laterHow to build talks your audience actually wants by listening first and pitching secondThe role Speaker Lab coaching played as a critical inflection point in Erick's careerHow a simple exit interview after every gig opened the door to consulting, workshops, and eventually that $900K contractWhy $900,000 had much less to do with what Erick did on stage — and everything to do with what he did around itThe four things Erick would tell his younger self: niche, audience problem, system, and coachingHow Erick closed $68,000 in gigs in a single week — prospecting just one hour a dayWhat to focus on when you land your first $1K–$5K gig so you don't miss the opportunity right in front of youAnd much, much more!"I think I'm an average speaker at best, maybe above average. I do alright. However, I'm organized, and I follow a system. And the system is not that hard. It's duplicatable. It's scalable."--Ready to build your own predictable speaking business? Click the link below to claim your free Speaker Business Assessment — a real diagnostic review of your audience, niche, pipeline, and revenue model. No pitch, just clarity.👉 Get Your Free Speaker Business Assessment See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  A New Chapter For TSL + The Future of the Speaking Industry with Dan Irvin 25.03.2026 31min

  "So you can speak to it from a very professional level of here's what I'm seeing right now, grassroots, I'm in it, I'm doing the thing. And that's what makes this transition of you taking over and leading TSL really, really exciting. Because again, you're on the front lines, you're doing the thing."WE'RE BACK.Welcome to a very special episode of The Speaker Lab podcast! Today, Grant Baldwin is here to share a massive update about the future of TSL and talk about the future of the speaking industry.After more than a decade building The Speaker Lab into one of the most trusted resources for aspiring professional speakers, Grant is passing the baton — and today, he's here to talk about it with the person taking the reins: Dan Irvin.Dan isn't new to the TSL world. He's been with the company for over five years, has hosted hundreds of webinars, and personally enrolled nearly 500 students into the program. But more than that, he's a full time professional speaker himself (who is right now in a stretch of doing ten paid gigs in ten weeks!). He knows this world from the inside out, both as a coach and as someone actively speaking to dozens of audiences every year.But what's important isn't just the future of TSL — it's also the future of the speaking industry as a whole. Dan and Grant believe that right now is an incredible opportunity for paid speakers, and they're here to tell you why — and how you can take advantage.In this conversation, Grant and Dan get candid about the transition, reflect on what's made The Speaker Lab work, and tackle the question many speakers are asking right now: what does AI actually mean for this industry?You’ll learn:Why Grant Baldwin is passing the reins of The Speaker Lab after 10+ years — and who's taking overHow Dan Irvin went from corporate COO to full-time speakerWhy Dan believes speaking is AI-proof — and the 3 reasons human speakers can't be replacedHow AI is changing the speaking business (efficiency tools, not stage replacement)Why information alone won't grow your speaking career — and what actually willHow to design your speaking business around your own life and goalsA sneak peek at a $900,000 speaking partnership story coming in the next episodeAnd much, much more!"The Speaker Lab honestly changed my life. It changed my family's life. We want to continue to be that impact for other individuals and other families. And we know that when we really serve speakers well, they can go out and have a massive impact on audiences all over the place."Episode ResourcesCalculate Your Speaking Fee (And Join The Email List)Join The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Building Your Off Ramp: From Corporate to Full-Time Speaking with Velera Wilson 20.01.2026 38min

  In this episode, Velera Wilson shares her journey from a corporate executive to becoming a full-time speaker, discussing the challenges, mindset shifts, and strategies she used to build her speaking business and navigate the transition.