Brand You Personal Branding

Epizódy

• [#37] Is Your Messaging a Bit Bland? Here's a Quick Fix 11.06.2026 15min

  I don't remember a single bowl of the rice my mom made me growing up. That's exactly what's wrong with how most personal brands write and speak right now. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory Get my books: You Are the Brand (Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch) — personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4uQjit6 Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter Social Media Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/
• [#35] Attract, Nurture, And Then? Almost Everyone Gets This Wrong 28.05.2026 4min

  My best friend's fiancée said yes last month. Nobody at the engagement party called it a conversion. Holding an audience is a relationship. Like a real human one, it takes three completely different skills. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory Get my books: You Are the Brand (Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch) — personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4uQjit6 Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter Social Media Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/
• [#34] Wasted, Spent, Offered: A Frame for Anyone in the Business of Helping People 21.05.2026 4min

  I was scrolling old photos of my masterminds and events on my phone when a question surfaced. Did I actually do right by the people who crossed my path? Here are three words for anyone in the business of helping people navigate these feelings: Wasted, spent, and offered. The third is the one very few of us ever name. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory Get my books: You Are the Brand (Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch) — personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4uQjit6 Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter Social Media Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/
• [#33] Most Masterminds Fail. Here's Why Some Thrive - with Sean Osborn 14.05.2026 20min

  Join Mike Kim and Sean Osborn as they discuss the critical role of a mastermind group in fostering your personal and business growth. Sean shares his personal journey, illustrating how strategic mentorship within a mastermind setting can lead to remarkable business success. This conversation offers valuable insights for anyone looking to boost their entrepreneurship endeavors and achieve personal development. Get the Mike Kim Letter every Tuesday: https://mikekim.com/newsletter Take the Idea-to-IP Assessment (free): https://start.mikekim.com/assessment 📙 My WSJ bestselling book, You Are the Brand CONNECT WITH ME Instagram: https://instagram.com/mikekim LinkedIn: https://linkedin.com/in/mikekimtv TikTok: https://tiktok.com/mikekimtv X: https://twitter.com/mikekimtv Facebook: https://facebook.com/mikekimtv
• [#32] What You're Calling an Identity Crisis Might Be an Evolution 07.05.2026 11min

  What most people call an identity crisis is often an identity evolution. These feelings are becoming more frequent due to social media and the accelerating impact of AI. This video touches on psychology and how to find yourself in times of social change. Here are some things I've learned about how to fix myself and embrace self discovery. Get the Mike Kim Letter every Tuesday: https://mikekim.com/newsletter Take the Idea-to-IP Assessment (free): https://start.mikekim.com/assessment 📙 My WSJ bestselling book, You Are the Brand CONNECT WITH ME Instagram: https://instagram.com/mikekim LinkedIn: https://linkedin.com/in/mikekimtv TikTok: https://tiktok.com/mikekimtv X: https://twitter.com/mikekimtv Facebook: https://facebook.com/mikekimtv
• [#31] AI Probably Ripped Off My Book. Here's Why I'm Not Mad 30.04.2026 8min

  Last week, my friend Lauren texted me about a book online that looked exactly like mine. Same orange cover. Same font. Same little black sticker. Different name on the spine. Turns out "Dave Stone" has been pumping out AI-generated knockoffs by the dozen. I should have been furious. I wasn't. I was tired. In this issue of the Mike Kim Letter, I unpack what I'm calling visibility fatigue — the exhaustion of trying to be everywhere, all the time, all at once, while AI bots run circles around you on the same treadmill. We'll get into: Why the volume game is unwinnable (and why even YouTube and Amazon are losing it)  What the rise of AI knockoffs is actually telling us about trust, substance, and personal brand  The Shohei Ohtani question: are you trying to be a five-tool player when the lineup needs you in one specific spot? Why I wrote this issue with pencil and paper — and why it turned out infinitely better The one question to ask yourself this week: Where does your voice actually come alive? This is part 2 of a 3-part series on the forces reshaping what it means to build trust, credibility, and a body of work in the AI era. Read part 1, The Tabloidization of the Internet. Part 3, The Great Letting Go, drops next week. Get the Mike Kim Letter every Tuesday: https://mikekim.com/newsletter Take the Idea-to-IP Assessment (free): https://start.mikekim.com/assessment 📙 My WSJ bestseller, You Are the Brand CONNECT WITH ME Instagram: https://instagram.com/mikekim LinkedIn: https://linkedin.com/in/mikekimtv TikTok: https://tiktok.com/mikekimtv X: https://twitter.com/mikekimtv Facebook: https://facebook.com/mikekimtv
• [#30] The Tabloidification of the Internet (Why the Internet Got Worse) 23.04.2026 11min

  Watch on YouTube » In this episode, I discuss "The Tabloidification of the Internet"... my observations on mass media and how click-bait headlines influence public perception. This discussion encourages critical thinking and media literacy in a digital media landscape. 1:46 - Social media is the new supermarket tabloid 2:58 - How Buzzfeed and Upworthy created click-bait 5:18 - Not all views should count the same 7:15 - Click vs. Relationship 8:49 - A small action item to try this week Subscribe to the Mike Kim Letter: http://mikekim.com/newsletter 📙 My WSJ bestseller, You Are the Brand: https://amzn.to/40Ntc2O CONNECT WITH ME Instagram: https://instagram.com/mikekim LinkedIn: https://linkedin.com/in/mikekimtv TikTok: https://tiktok.com/mikekimtv X: https://twitter.com/mikekimtv Facebook: https://facebook.com/mikekimtv
• [#28] I've Been Dating... 08.04.2026 8min

  (Watch on YouTube or read on my site ») I've been going on something called an "Artist Date": a solo outing, once a week with your "Inner Artist," to something that feeds you creatively. The idea comes from Julia Cameron's The Artist's Way, a book that's been sitting on my shelf for a year. I finally decided to go through with it. A few links I mentioned, all in one place: The Artist's Way by Julia Cameron (get the hard copy) » Blackwing video by The Wall St. Journal (great storytelling) » Blackwing's site (you can't get these on Amazon) » Doug's Comic, Wait it Gets Worse » Lauren's site, laurendaviscreative.com » Rich Relationships: Create a Million-Dollar Network for Your Business by Selena Soo »
• [#27] From SXSW: The Work Behind the Work of Co-Presenting with Ryan Levesque 24.03.2026 8min

  Recently, I presented at SXSW called You Are Still the Brand: What AI Can't Do For You alongside author, Ryan Levesque. Preparing together gave me a rare look at how someone I respect does their work, and it made me rethink a few things about my own process.  Here's what I learned about preparation, deep work, and why there's a huge jump between $1,500 Hamilton tickets vs. $15 improv tickets. If you're interested in hearing about an upcoming training I'm planning to offer around writing and marketing your book, get on my waitlist below.  mikekim.com/writeyourbook CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook  
• [#26] How AI Will Impact Books with JJ Virgin 17.03.2026 22min

  AI isn't killing books. The numbers say otherwise, and the opportunity for authors has never been bigger. In this conversation, Mike Kim (Wall St. Journal and USA Today bestselling author) and JJ Virgin (4x NYT bestselling author) talk about what actually happens to books in an AI world: who survives, who doesn't, and why your personal brand matters more now than ever. They also get into AI clones, institutional knowledge, and why JJ literally has a digital version of herself running 24/7. If you're an author, aspiring author, or thought leader trying to figure out where books fit in your business, this one's for you. CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook  
• [#25] The Return to Real in a Post-AI World with Ryan Levesque 10.03.2026 32min

  Ryan Levesque built a SaaS company, had a life-changing exit offer fall apart at the 11th hour, and then realized something that shook him:  he'd started hating his business, and as a result, he'd started hating himself. What followed was a radical reorientation: making a public confession to his audience that none of his emails over the past seven years had actually been written by him, moving to a Vermont farm, and writing every word of his newsletter without AI.  This is a conversation about what it costs to take your voice back and why the unscalable things are the only real moat left in a post AI world. RESOURCES: Ryan's newsletter » CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook  
• [#24] The Five Voices of Thought Leadership 03.03.2026 12min

  Your emails, posts, and captions sound generic because you shut off your real voice the moment you think you're supposed to sound impressive. You don't have a writing problem. You have a voice problem. I've spent over a decade as a brand strategist working with NYT bestselling authors and thought leaders, and I've found that nearly everyone falls into one of five voice types. This post may help you figure out which one is yours, and show you how to adapt it to any platform or situation. CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook
• [#23] The Inner Game: What Charlie Munger Hating Math And Selling Myself Taught Me About The Game No One Sees 24.02.2026 25min

  Take the Idea-to-IP assessment here » No business strategy will solve a nervous system problem. In this episode, I break down Charlie Munger's inversion principle, a powerful identity framework from mental performance coach Lauren Johnson, and why the most successful people I've worked with are always the most teachable. This is the inner game, and it matters more than any tactic. CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook    
• [#22] 3 Ways to Protect Your Original Thinking and Voice in a Post-AI World 17.02.2026 9min

  Take the Idea-to-IP assessment here » Your inner voice powers everything: what you say, write, and how you show up. But most people try to force it louder instead of turning down the noise. In this episode, I cover how tracking behaviors, sorting ideas vs. notes, and building a simple capture system protects your original thinking and ensures you don't default to being a copy of a copy or a copy. CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook
• [#21] The Voice Louder Than What You Say or Write 10.02.2026 10min

  Take the Idea-to-IP assessment here » Most people think voice is just what you say or write. But there's a third voice that matters more than both: the voice of presence—what you emanate when people are around you. In this video, I unpack why developing all three voices is what creates real opportunity. CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook
• [#20] AI is the Ozempic of Thinking 03.02.2026 14min

  Take the Idea-to-IP assessment here » What does a day worth repeating actually look like? Today, I talk about getting punched in the mouth by January (literally ended up in the hospital), why AI is the Ozempic of thinking, and how I'm putting guardrails around my brain in a post-AI world. If you're a hard-charging, high-achiever who defaults to being the engine instead of the architect, this one's for you.  CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook
• [#19] Take My NEW Idea-to-IP Assessment (While it's Free) 27.01.2026 5min

  Take the Idea-to-IP assessment here » One of the most common problems I see: experts doing everything right but not getting the traction they should. Usually, it comes down to this: the right digits, the wrong order. You can have all the right numbers in a phone number, but if even one digit is out of place, you're not dialed in. That's why I built the Idea to IP Score Assessment—a free 30-question diagnostic that shows you exactly where you are and what to focus on next. CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook
• [#18] Reflections From Being Hospitalized Last Week 20.01.2026 3min

  I spent last week in the hospital getting tests done after experiencing bad headaches. Everything came back clear, and I'm on the mend. While I was there, a line from Matthew McConaughey's book Greenlights kept coming to mind: "Can I live in a way that I look forward to looking back?" Sharing some thoughts on that experience and a few updates on what's coming up. EPISODE LINKS: Join the waitlist for You Are the Brand Academy » Greenlights (book) » CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook
• [#17] My Reading List: Books That Shaped Who I Am and How I Think 13.01.2026 21min

  I've spent years building a library that shaped who I am as a person and entrepreneur. From memoirs of obsessive creators to dark philosophy, relationship healing to marketing classics—these aren't just books I've read, they're books that changed me. Here's my full list (with some comic books, YouTube channels, and newsletters thrown in): http://mikekim.com/booklist CONNECT WITH ME   Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook
• [#16] How I Plan My Annual Calendar (You Asked, I Answered) 06.01.2026 13min

  Watch on YouTube » Read this episode » One of the most important aspects of my business costs about $12 on Amazon. It's a cheap plastic 12 month calendar that I stick on a wall. In this episode, I break down my entire annual planning system. I'll show you how I schedule big rocks (webinars, launches, events), build in proper runway and recovery time, and create the margin needed for life's inevitable curveballs. I'm also sharing my five guiding principles for 2026: fewer commitments, stronger yeses, slower starts, deeper fulfillment, and cleaner endings. Whether you're in startup mode or ready to work less and create more, this framework will help you design a year that's sustainable, profitable, and fulfilling. EPISODE LINKS: Join the waitlist for You Are the Brand Academy » Learning to Love Midlife by Chip Conley (book) » CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook