SEO Unplugged

Epizódy

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  #44 - Getting SEO Tickets Shipped with Alison Moss 14.07.2026 24min

  SEO recommendations are useless if they never make it into production. In this episode, Alison Moss breaks down how to get SEO tickets prioritised, shipped, and supported across teams without constant follow-ups.
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  #43 - MCP for SEO Workflows with Guifre Ballester (SE Ranking) 16.06.2026 22min

  MCP is reshaping how SEOs connect tools, automate workflows, and scale smarter processes. In this episode, Guifre Ballester breaks down how MCP can streamline SEO workflows, connect systems more efficiently, and unlock new ways to work with AI-powered tools.
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  #42 - Debunking AI SEO Myths with Dawn Anderson 12.05.2026 22min

  AI SEO myths are everywhere, and most of them are costing you clarity and results. In this episode, Dawn Anderson shares the biggest misconceptions around AI in SEO and breaks down what actually works, with practical context on where AI fits into modern search.
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  #41 - Winning Google Discover with Clara Soteras 14.04.2026 27min

  Google Discover is a powerful yet unpredictable traffic source that demands a different strategy. In this episode, Clara Soteras unpacks how to win visibility in Discover and analyses the February 2026 Discover core update to highlight what changed and what it means for publishers.
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  #40 - Google Spam Issues with Timothy Malmros Genach 17.03.2026 19min

  Old-school spam tactics are still gaming Google - and they’re getting away with it. In this episode, Timothy Malmros Genach unpacks the outdated tricks still slipping through the cracks, breaks down why they’re working, and shares what it means for the future of the SERPs.
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  #39 - Agentic Commerce with Alex Moss (Yoast) 16.02.2026 23min

  Agentic commerce reframes how buying decisions are made when AI acts before humans. In this episode, Alex Moss unpacks what agent-first commerce really means, how autonomous agents evaluate products, and what brands need to rethink now.
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  #38 - How AI Understands Local Search with Gerry White 23.01.2026 22min

  How AI interprets local intent is changing the rules of search for businesses and marketers. In this episode, Gerry White breaks down how AI understands local search, what signals matter most, and where SEOs should focus next.
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  #37 - AI Search Mechanics with Dan Petrovic (DEJAN) 16.12.2025 1h 6min

  Get your notepad out for this one. In this episode, Dan Petrovic breaks down how AI search actually works - from grounding and citation decisions to prompt variability and real-world SEO implications.
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  #36 - UX-Driven SEO with Naomi Francis-Parker (Deliveroo) 18.11.2025 22min

  UX and SEO don’t have to compete - they can amplify each other. In this episode, Naomi Francis-Parker unpacks how user experience principles can sharpen your search strategy and drive meaningful engagement.
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  #35 - The Product Mindset in SEO with Gus Pelogia (Indeed) 14.10.2025 19min

  A product mindset can transform how SEO strategies get built and executed. In this episode, Gus Pelogia shares how he applies product thinking to SEO, from prioritisation to collaboration with teams.
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  #34 - AI-Era SEO Testing with Ryan Jones (SEOTesting) 16.09.2025 21min

  SEO testing is evolving fast in the age of AI. In this episode, Ryan Jones shares how he approaches experiments, interprets results, and adapts strategies for AI-driven search changes.
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  #33 - SEO Analytics with Matthew Mellinger (SEO Gets) 12.08.2025 18min

  In a world of AI search, knowing which SEO metrics actually matter is more important than ever. In this episode, Matthew Mellinger breaks down how to approach SEO analytics today and what data points to really pay attention to.
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  #32 - Psychology of Search with Garrett Sussman (iPullRank) 08.07.2025 25min

  Understanding how people search is just as important as knowing what they search for. In this episode, Garrett Sussman dives into the psychology behind search behaviour - exploring how shifts toward conversational, multimodal experiences like Google’s AI Overviews and tools like ChatGPT are changing user expectations, decision-making, and how SEOs need to adapt.
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  #31 - Search Personalisation with Otso Karvinen (Quru) 10.06.2025 24min

  Search personalisation isn’t new, but it’s becoming more powerful. In this episode, Otso Karvinen unpacks Google’s approach to personalisation through patents and real-world examples, and explores how AI platforms like ChatGPT already excel at delivering tailored results.
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  #30 - Competitor Analysis with Steve Paine (SISTRIX) 05.05.2025 21min

  The search landscape is evolving fast. In this episode, Steve Paine breaks down what modern competitor analysis looks like today, why SEOs must shift from a keyword-first mindset to a focus on topics and intent, and how to uncover real opportunities amidst the noise.
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  #29 - SEO Education with Hellen Benavides (giffgaff) 15.04.2025 23min

  SEO education is often overlooked, yet it’s key to driving real impact. In this episode, Hellen Benavides reveals how she championed SEO education at giffgaff, securing internal buy-in and making SEO a core part of their digital strategy.
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  #28 - The Future of Technical SEO with Patrick Hathaway (Sitebulb) 11.03.2025 27min

  Technical SEO is evolving - are you keeping up? In this episode, Patrick Hathaway discusses the growing impact of AI and LLMs on search, along with the increasing role of JavaScript and what it means for the future of technical SEO.
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  #27 - Ecommerce SEO with Kunal Sharma (Bulk) 11.02.2025 28min

  Ecommerce SEO comes with its own unique challenges. In this episode, Kunal Sharma shares insights from his in-house experience at Bulk, discussing how to scale organic growth internationally with technical and content strategies.
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  #26 - AI Content Considerations with Jo Cameron (Moz) 14.01.2025 30min

  AI is transforming content creation like never before. In this episode, Jo Cameron dives into the key considerations for using AI in content strategy, highlighting its strengths, challenges, and how to navigate its impact in the evolving search landscape.
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  #25 - The State of Google Updates with Lily Ray (Amsive) 10.12.2024 21min

  Recent Google updates have introduced significant changes to the search landscape. In this episode, Lily Ray unpacks the main themes driving these updates, explaining their current impact on SEO and the trends that may shape the future of search.