Financially Incorrect

Epizódy

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  Why I Moved Back to Rwanda to Build a Profitable Fitness Business| Bashir Yannick | Rwanda Edition 15.09.2026 1h 5min

  Bashir Yannick Ntwari’s first gym attracted hundreds of members. The numbers still didn’t work. After returning to Rwanda in 2015, he invested in his first fitness business without fully understanding the market, pricing against what he knew from the UK, taking on too much space, spending heavily on equipment and underestimating the cost of delivering the service. Eighteen months later, the gym was gone. The failure forced him to rethink what a fitness business was supposed to look like.When Bashir rebuilt Soho, he invested less, took a smaller space and built the model around personal training, semi-private coaching, pricing, capacity and retention. He also shifted from being the centre of the business to building systems around his coaches, using technology and CRM to understand the numbers more clearly. Today, Soho has multiple revenue streams, a growing coaching team and plans for further expansion. In this Rwanda Edition of Financially Incorrect, Bashir breaks down the economics of running a fitness business, how trainers and gym owners actually make money, why pricing can make or break a gym and what changed when he stopped thinking like a trainer and started thinking like an operator.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:32 Growing Up With Money and Privilege05:18 Selling Lunch Tokens and Learning to Save09:14 What His Family's Financial Struggles Taught Him13:06 Moving to the UK and Returning to Rwanda17:02 The Idea Behind His First Gym21:16 Why the First Soho Gym Failed26:08 800 Members Still Couldn't Save the Business30:42 The Pricing and Investment Mistakes35:07 Starting Soho Again With Less Money39:18 Why Personal Training Changed the Model43:26 The Economics of Semi Private Training47:32 How Soho Makes Money From Coaches51:08 Building a Business Beyond the Founder54:02 How CRM Improved Profitability57:12 Community, Retention and Word of Mouth59:38 Expanding Soho and Rwanda's Fitness Culture01:02:18 What Bashir Would Do Differently Today01:04:12 The Biggest Lesson From Failing
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  Why Making Hit Songs Doesn’t Guarantee Money in Kenya | Bilha Ngaruiya 11.09.2026 1h 43min

  Bilha Ngaruiya has watched Kenyan music change from CDs and physical distribution to Spotify, Boomplay, YouTube and a global streaming economy. She has also seen the uncomfortable side of that transformation: artists can have the talent, the audience and even the numbers, yet still struggle to turn music into lasting money.In this Financially Incorrect Personal Story Edition, Bilha Ngaruiya Country Manager OneRPM takes us inside the business behind Kenyan/African music and the financial lessons that came with it. She talks about the early years of hustling, taking financial risks, experiencing bankruptcy and homelessness, and learning the hard way that a career in music cannot be built on talent and visibility alone.She breaks down what changed when digital distribution took over, why marketing can matter as much as the music itself, how advances can give artists the capital to scale, and why the value of a stream depends heavily on where the listener is. The global market can completely change the economics of an African artist.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:45 Her Money In 202504:39 Bankruptcy, CRB And Homelessness08:43 Growing Up With Little Money11:14 How She Entered The Music Business16:37 Her First Music Business Lesson21:08 Building A Digital Music Store24:55 The KES 60K Loan That Changed Everything28:23 Losing Her Job And Becoming Homeless30:07 52 Churches, Almost No Money38:43 Why Gospel Artists Barely Got Paid43:44 Leaving Gospel For Secular Music49:19 The Real Cost Of Being A Female Artist53:57 How Sauti Sol Changed Her Career56:47 Leaving The Gig Economy59:09 Her First KES 100K Salary01:00:32 How Streaming Changed Music01:01:03 The First Time She Saw Millions01:02:04 From Gigs To Big Music Money01:03:29 Learning From Scooter Braun And Global Managers01:04:21 Inside A KES 4M Artist Advance01:06:47 How Labels Calculate Returns01:08:51 Leaving Corporate Life Again01:10:14 Why She Joined 1RPM01:12:45 How Artists Actually Make Money01:13:14 Protecting Music From Piracy01:14:50 Why US Streams Pay More01:17:01 What Artists Give Up For An MCN01:18:40 What Top-Earning Artists Do Differently01:21:26 How Often Should Artists Release Music?01:22:22 Why Artists Spend To Look Successful01:23:47 Taking A Kenyan Song Global01:25:12 What It Costs To Make A Hit01:27:18 What Kenyan Artists Actually Earn01:27:43 How Marketing Increases Music Revenue01:30:10 How Artist Advances Work01:31:33 Why Global Music Marketing Costs More01:35:18 The Money Lessons She Learned01:36:47 The Car She Rented To Look Successful01:38:09 Why Artists Should Stop Faking Success01:39:06 Building A Real Artist Business01:40:31 Final Thoughts
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  How a Sermon and Two Books Helped Me Save Millions in UGX | Racheal Natukunda | Uganda Edition 08.09.2026 1h 26min

  Rachel Natukunda did not grow up with everything figured out. She grew up seeing what financial security looked like from a distance, worked for her own opportunities, earned a government scholarship, took on part time jobs and eventually saved enough to make one of her first major financial moves: buying a car.In this Financially Incorrect Uganda Edition, Rachel takes us through the money decisions that shaped her career, from learning to save intentionally and using credit to acquire an asset, to a sermon and books that completely changed how she thought about money. Then COVID hit, her transition from employment to entrepreneurship exposed her to a different kind of financial pressure, and she had to rethink how she earned, saved, invested and grew her business.Today, Rachel is building Rankford Global Limited, an HR consulting business, while deliberately putting her money into assets and thinking differently about long term wealth.She also gets candid about the other side of business: hiring the right people, negotiating salaries, what SMEs get wrong about recruitment and why founders should start thinking about people and culture long before they can afford a full HR department.---------------------------------------------------------------------------------------------------------------------------------------Tagore Living Apartment - https://share.google/o2fVbZApFQ1tGWd7nFor all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Why The Middle Class Struggles00:19 – Rachel Natukunda’s Humble Beginnings01:00 – How She Bought Her First Car01:27 – The Business Partnership Lesson02:09 – The 2 Books That Changed Her Money02:24 – How To Negotiate Your First Salary08:15 – What HR Actually Does10:05 – Why Bad Hiring Can Break A Business16:30 – How Family Shaped Her Money Mindset30:54 – From University To Earning More43:31 – The Sermon That Changed Her Finances52:56 – How She Learned To Save 20%01:00:00 – How She Started Buying Property01:02:47 – How To Build A Career In HR01:07:25 – The Right Way To Negotiate Salary01:17:37 – How Founders Should Manage People01:23:12 – Rachel’s Rules For Managing Money01:24:47 – About Rankford Global
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  How Nani’s Cafe Turned Sober Parties Into Business | Zanelle Wanja | Business Edition 06.09.2026 1h 7min

  What happens when you remove alcohol from the party business?Zanelle Wanja’s answer was Nani’s Cafe Party, a Nairobi social experience built around music, coffee, wellness and community.But before Nani’s, Zanelle built Azana Collective, a fashion business that generated strong sales but struggled with high production costs and weak financial controls. The experience taught her a crucial lesson: revenue means little if the economics don’t work.After a year in fintech, she returned to entrepreneurship and built Nani’s differently. What started as free events grew into 350+ person experiences, with paid tickets, major brand partnerships and a flagship home at Gigi Social Club.In this Financially Incorrect Business Edition episode, Zanelle breaks down the lessons from Azana, why free events failed, how Nani’s built a sustainable business model, and whether sober socialising can become a scalable African business.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Intro00:27 – Inside Nani’s Cafe Party00:53 – The Rise and Fall of Azana Collective05:26 – Building a Business, Then Losing It13:22 – When Sales Outgrew Financial Discipline16:51 – The Fintech Pivot That Changed Everything18:17 – Why She Bet on Sober Parties26:06 – Can Sober Parties Actually Make Money?31:36 – Why Free Events Failed39:45 – The KSh 1,500 Pricing Breakthrough42:27 – The Event That Finally Sold Out45:20 – Oatly Covers 70% of Event Costs49:37 – Finding Nani’s New Home at Gigi55:32 – The Event That Made The Most Money01:01:46 – When The Business Finally Pays Them01:05:42 – Can Sober Parties Scale Across Africa?01:07:00 – Closing Thoughts
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  She Beat Corporate Targets. But Struggled With Money | Wanini Wachira 04.09.2026 1h 44min

  Wanini Wachira built a career out of understanding people, selling to them and growing businesses. As Head of Retail at Hotpoint, she has helped drive major growth, including more than doubling branch sales over a three-year period. But her own relationship with money was a very different story.Wanini grew up learning financial discipline from a single mother who knew how to stretch every shilling. Yet as her career progressed and her income increased, so did her spending. At one point, she owned as many as 250 pairs of shoes. Credit cards became part of the picture. A failed investment taught her another expensive lesson. And for a long time, earning more did not necessarily mean keeping more.Then came 40.That became the point at which Wanini stopped treating money as something to manage month to month and started thinking seriously about wealth, risk, investing, emergency savings and retirement.In this Personal Story Edition of Financially Incorrect, Wanini Wachira talks openly about the money mistakes that followed her through motherhood, career growth and corporate leadership, and what finally forced her to change.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Wanini Wachira’s Money Story00:26 – 250 Pairs of Shoes05:26 – Breaking the Spending Habit10:00 – What Her Mother Taught Her About Money15:19 – Starting Her Career18:06 – Working While Raising a Child22:08 – Building a Career in Sales28:17 – Keeping Lifestyle Inflation in Check29:15 – Losing Everything in a Fire32:38 – From Sales to Management34:04 – Turning Relationships Into Sales44:11 – The Hospital Deal That Changed Her Career46:29 – Her Tanzania Career Move48:00 – The Passport Incident51:43 – Her Worst Money Habits53:56 – Credit Card Debt54:52 – Rising to Head of Retail57:27 – What Makes a Great Retail Manager59:15 – Winning Customers Beyond the Store01:00:35 – Managing People to Drive Sales01:02:00 – Creating Hotpoint’s Gift Card01:03:46 – The Moto Moto Campaign01:07:10 – Why 40 Changed Her Finances01:09:15 – The Investment That Went Wrong01:10:29 – How She Cleared Her Debt01:12:39 – The Mentor Who Changed Her Money Mindset01:14:15 – Building an Emergency Fund01:16:42 – The Trap of Lifestyle Spending01:17:45 – The Psychology Behind Her Spending01:21:23 – Teaching Children About Money01:24:14 – Lessons From Buy Now, Pay Later01:26:20 – Building Fintech Products01:28:27 – Why She Returned to Hotpoint01:29:29 – Inside Her Role as Head of Retail01:32:34 – Hotpoint’s 5-Year Growth Strategy01:34:32 – What Makes Hotpoint Different01:36:34 – The Price Match Strategy01:39:09 – Growing the Customer Base by 15%01:42:18 – Investing for Retirement01:44:02 – Final Lessons on Money
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  She turned her baby Crib into a Premium Furniture Brand |Paradis Nishimwe|Rwanda Edition 01.09.2026 1h 33min

  Paradis Nishimwe never set out to build a furniture company. It started with a crib for her baby and eventually became Wood Habitat, a Made-in-Rwanda furniture and interior design business serving high-end homes, hotels and corporate clients.But getting there was far from smooth. At one point, 8 out of 10 products were coming back because of quality problems. The business was under pressure, cash was tight and outsourcing was failing.Paradis responded by bringing production in-house, investing in machinery, fixing quality control and changing how the business managed money. She also took on roughly $30,000 in debt before securing capital that helped stabilise and scale Wood Habitat.In this conversation, she breaks down the hard lessons behind the turnaround, why she avoids bank loans, the importance of demand and cash flow, and why building a lasting business requires far more than being good at your craft.--------------------------------------------------------------------------------------------------------------------------------------- Get in Touch with Paradis/ Wood Habitat Rwanda via email : [email protected] Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Wood Habitat Was In Trouble04:31 – Meet Paradis Nishimwe06:37 – Starting Wood Habitat While Pregnant18:48 – The Money Lessons From Her Family32:22 – The Crib That Started a Business38:24 – Her First Five-Star Hotel Deal42:25 – When the Business Started Losing Money45:42 – The Machines That Saved Production56:46 – The $30,000 Debt Crisis01:04:28 – Why She Sold 33% of Wood Habitat01:09:30 – She Doubled Her Prices01:14:55 – Why B2C Customers Matter01:18:12 – How She Won Major Corporate Contracts01:26:45 – What Actually Makes a Business Last01:30:01 – Why Paradis Refuses Bank Loans01:32:22 – 390 Clients Later
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  He Fixed KWS. Why Couldn’t Uchumi Be Saved? | Dr Julius Kipngetich 28.08.2026 1h 57min

  What does it take to turn around an institution that is already broken? Dr Julius Kipngetich has spent decades fixing organisations across Kenya, from KWS and Equity Bank to Uchumi and Jubilee Holdings. In this episode of **Financially Incorrect**, he shares what really drives a turnaround: fixing the system, sequencing change and knowing when money is not the solution.At KWS, his interventions helped drive a sevenfold increase in revenue. At Uchumi, he discovered that even aggressive cost-cutting could not overcome a KES 5 billion capital hole.He also shares how a KES 1 million Equity Bank investment made in 2006 grew to roughly KES 90 million, and what that teaches us about patience, compounding and building wealth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro: Meet Dr Julius Kipngetich02:18 What Would You Do If Money Didn't Matter?05:06 The Systems Theory Behind His Leadership09:14 Growing Up With Money and Responsibility13:02 The First Lessons That Shaped His Career16:47 Fixing University of Nairobi From Within21:43 Reviving Kenya's Investment Promotion Agency26:18 Walking Into a Troubled KWS31:42 How KWS Was Losing Millions36:58 Recovering KES 300 Million in Three Months41:37 Why He Raised Wildlife Park Fees46:29 Tripling Salaries at KWS51:34 The Wildlife Census That Changed Everything56:43 Why KWS Needed Structural Reform1:01:42 Why He Eventually Left KWS1:05:28 How Equity Bank Changed Kenyan Banking1:11:42 The Real Secret Behind Equity's Growth1:17:38 What Went Wrong at Uchumi1:23:16 When Cost-Cutting Cannot Save a Business1:28:41 Rebuilding Jubilee Holdings1:34:47 Why Sequencing Change Matters1:40:06 Government Pay vs Private Sector Pay1:44:32 The KES 1 Million Investment1:49:03 How KES 1M Became Roughly KES 90M1:54:12 Dr Julius Kipngetich's Advice on Wealth
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  He Left Veterinary Medicine and Became One of East Africa’s Biggest TV Stars| Dr Mich Egwang | Uganda Edition 25.08.2026 1h 57min

  Dr Ronnie Mich Egwang has built a career few résumés could contain: veterinary doctor, broadcaster, media personality, marketer, entrepreneur and business owner. From earning $5 a week as a child to landing a $90,000 continental TV deal, negotiating major media contracts and building a multimillion-dollar marketing business, Dr Mich’s career spans decades of opportunity, risk and reinvention.But the bigger story is what those years taught him about money.In this Uganda Edition of Financially Incorrect, Dr Ronnie Mich Egwang reflects on his media career, Deal or No Deal, Tusker Project Fame, agency life, the $380,000 debt that changed his approach to risk, and the investments and financial principles shaping his retirement.A 40-year money story about making it, losing it, learning and knowing what to do differently.---------------------------------------------------------------------------------------------------------------------------------------Shoot Location - https://www.airbnb.co.uk/rooms/1325239957948826362?guests=1&adults=1&s=67&unique_share_id=456f0edd-03c2-4850-9438-4cd16bce1729Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 From Modest Beginnings to Media Mogul00:14 The $5-a-Week Job That Started It All00:29 Building a Video Rental Business at University00:36 Moving Countries and Learning Financial Responsibility00:39 The $500 TV Opportunity That Changed His Career00:46 From $25 Radio Gigs to a $2,500 Contract00:55 How Ronnie Landed the $90,000 DSTV Deal01:04 Inside Tusker Project Fame01:21 Building Eclipse Marketing Into a Multimillion-Dollar Business01:22 The Concert That Left Him $380,000 in Debt01:29 How Ronnie Rebuilt His Finances01:36 Why Communication Became His Biggest Career Asset01:40 Money, Relationships and the Need to Evolve01:46 What Financial Confidence Looks Like in Retirement01:55 The Money Lessons Ronnie Wants You to Remember
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  How a KSh 9M Business Made Zero Profit | Ashok Sunny | Business Edition 23.08.2026 1h 45min

  What happens when KES 9 million in revenue leaves you with almost nothing? For Ashok Sunny, founder of Ashok Sunny Tailors Limited, that moment changed the way he understood business. Growing up in Kibera, Ashok learned early that money had to be managed carefully. His mother relied on discipline and chamas to prioritise education and basic needs, while Ashok found his own early route into entrepreneurship by altering and reselling thrifted clothes.What began with KES 5,000 suits eventually became a business serving CEOs, ambassadors, celebrities and high-net-worth clients through luxury bespoke tailoring. But the road from tailoring clothes to building a profitable company was far from straightforward.At one point, Ashok’s business generated KES 9 million in revenue but made virtually no profit. The problem was not a lack of customers. It was the failure to understand the true cost of running the business. That forced him to formalise the company, separate business and personal finances, understand fixed and variable costs, bring in professional financial advice and rethink how the entire operation was structured.In this episode of Financially Incorrect Business Edition, Ashok Sunny takes us inside the economics of Kenyan tailoring and explains what it really takes to build a luxury business in an industry often misunderstood as simply creative. He breaks down the difference between bespoke, made-to-measure and custom-made tailoring, why a bespoke suit can cost $1,000 or more, how he entered the high-net-worth market, why hundreds of cold emails and DMs became a customer acquisition strategy, and how changing his pricing helped triple revenue from bespoke orders.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Inside Kenya’s Luxury Bespoke Tailoring Business02:12 Growing Up With Financial Constraints12:04 From Thrift Clothes to Tailoring20:12 Why the Master Cutter Matters27:54 Why Kenyan Tailoring Costs More43:32 KES 9M Revenue, But No Profit50:32 Bespoke vs Made-to-Measure vs Custom1:00:30 Fashion vs What Kenyans Actually Buy1:05:55 How COVID Tested the Business1:10:02 Breaking Into Luxury Bespoke1:21:01 Winning KES 10–11M Corporate Contracts1:27:30 From Tailor to Lifestyle Brand1:34:53 The Mechanics Behind a Luxury Suit1:41:56 Building the Future of African Tailoring
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  From One borrowed Car to Private Jets: Building Kenya’s Luxury Travel Business | Dan Njoroge 21.08.2026 1h 30min

  From a KSh 30,000 banking salary to building a luxury executive travel and private jet business. Dan Njoroge’s story is not really about luxury. It is about learning what people will pay a premium for, surviving the periods when the money disappears, and discovering that revenue means very little without financial discipline. Dan started with very little. His first income was KSh 5,000 as an intern. After leaving banking, he struggled to pay rent, experimented with a stationery business that barely made margins, and eventually found an opportunity in luxury chauffeur services through a friend’s idle Range Rover.That small opportunity became Lesus Executive Concierge.What followed was a crash course in premium pricing, corporate clients, reputation, networking and the economics of serving wealthy customers. Dan explains how he moved from weddings to corporate and VIP clients, why some of his celebrity marketing produced almost nothing, how one major client helped keep the business alive during COVID, and how that period ultimately opened the door to Lassus Private Jets.But the most revealing part of the story may be what happened after the business started making money.Dan admits that he initially mixed personal and business finances, withdrew money impulsively and learned the hard way why a growing company needs liquidity. By 2022 and 2023, he had separated the two, built stronger financial controls and started thinking differently about cash, reinvestment and growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00:00 - Introduction & Announcements00:01:20 - Meet Dan Njoroge: Kenyan Entrepreneur Profile00:02:24 - Lesson Learned: "Envy No Man"00:04:30 - Concept of Money & Problem Solving00:06:46 - Dan’s Childhood and Early Money Situation00:13:36 - Transition from Banking to Entrepreneurship00:20:08 - Starting the Chauffeur Business & Early Hustles00:30:22 - Advertising & Corporate Client Acquisition00:35:12 - Shift from Weddings to Corporate Business Model00:38:28 - Business Office Setup and Financial Discipline00:41:14 - First Global CEO Client & Added Services00:45:39 - Pricing and Value Proposition Strategy00:48:06 - Hiring Staff and Growing the Business00:49:36 - Revenue Milestones & Investment Philosophy00:51:11 - Buying First Business Vehicle & Asset Ownership00:53:39 - Revenue Streams: Weddings, Corporate, Conferences00:54:39 - Celebrity Transport Experiences and Challenges00:58:21 - Client Value Understanding & Pricing Insights01:00:26 - COVID-19 Impact and Lifestyle Adjustments01:03:04 - Breakthrough Private Jet Client & New Business Venture01:08:40 - Separating Personal Finances from Business Finances01:12:07 - Private Jet Market in Kenya & Industry Events01:17:07 - Biggest Business Challenges & Failed Investments01:19:16 - Best Year in Business & Achievements01:21:22 - Marketing to Government & High-Profile Clients01:23:13 - Maintaining Global Service Standards & Chauffeur Protocol01:26:56 - Business Promotion: Lesus Executive Concierge & Private Jets01:28:32 - Episode Conclusion & Thanks
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  Why Mike Kayihura Is Betting His Music Career on East Africa | Rwanda Edition 18.08.2026 1h 13min

  Mike Kayihura’s music career has taken him from church choirs and a first Rwandan paycheck to regional recognition across Rwanda, Uganda and Kenya. But behind the songs is a financial story shaped by contracts, missed opportunities, poor money decisions, community support and the difficult business of building a sustainable career as an independent artist.On this Financially Incorrect Rwanda Edition, Mike opens up about what it really costs to build a music career in East Africa, including the contracts that kept him from releasing music for years, the money he made from early commercial work, the unexpected success of “Sabrina,” and why Uganda eventually became such an important market for his music.He also reflects on the money he wasted when his career began taking off, the impact of COVID-19 on live performance, learning to treat music as a business, and rebuilding his career after restrictive agreements.The bigger story is about more than music. It is about creative ownership, financial discipline, contract literacy and the importance of thinking beyond your home market.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapter00:00 Mike Kayihura on Music, Money & Identity03:00 Growing Up Across Rwanda, Uganda & Kenya06:30 Finding His Voice Through Church10:00 His First $100 and First Big Paycheck15:00 When Music Started Becoming Serious20:00 The Influence of Family & Community26:00 Moving to Ethiopia to Study Music30:00 Learning Music Through Improvisation34:00 The Contract That Restricted His Music38:00 Making Barely Mixed on a Budget41:00 Five Years Without a Formal Release44:00 How “Sabrina” Changed Everything46:00 Why Uganda Became a Major Market48:00 Making Money, Spending Money & Regrets50:00 What COVID Did to His Music Income52:00 Another Contract, Another Career Setback55:00 Trusting Friends Over Legal Advice58:00 Rebuilding His Career With Inaza1:02:00 Why Rwandan Artists Need Regional Markets1:06:00 Building Beyond Kigali1:10:00 Where His Music Income Comes From1:12:00 The Business of Being an Artist
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  How Joram Mwinamo Empowered 700+ SMEs To Grow 14.08.2026 1h 43min

  YT DescriptionJoram Mwinamo has spent more than two decades helping African businesses grow. But some of his most valuable lessons came from the periods when his own business was struggling. From small technology and event projects at university to working internationally and eventually returning to Kenya, Joram’s entrepreneurial journey has involved failed assumptions, difficult pivots, unstable revenue and decisions where the financially attractive option was not always the right one.In this Financially Incorrect Personal Money Story, Joram shares how he moved from chasing corporate clients to building cohort based programmes for entrepreneurs, a shift that became the foundation for Sandbox International. He takes us inside the creation of a hub bringing together 30+ non competing experts across legal, finance, marketing and operations, and the funding that helped take the model beyond Kenya.The conversation goes deeper into pricing services, managing cash through election cycles, proving value through client results, building resilient businesses and knowing when a lucrative opportunity is not worth taking. Joram also opens up about the personal cost of entrepreneurship, including his experience with depression and anxiety, and why time, consistency and resilience can matter more than having the perfect idea.His book, The Enterprise Jungle: An Entrepreneur's Navigation Toolkit, grew from his experience working with more than 700 enterprises and confronting a gap in entrepreneurship literature: business frameworks built for markets that do not always reflect the realities of building in Africa.---------------------------------------------------------------------------------------------------------------------------------------Get Joram’s book , The Enterprise Jungle: An Entrepreneur's Navigation Toolkit: jorammwinamo.comAccess all our links in one place: https://lnk.bio/Financ...💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAcc... 📈 Start live trading: https://bit.ly/LiveAcc...---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Introduction02:14 – Starting His First Businesses at University06:18 – From Kenya to Uganda and Norway11:07 – Returning Home to Build a Business16:02 – When the Business Model Wasn’t Working21:35 – Why Corporate Clients Weren’t Enough27:11 – The Pivot to Working With Entrepreneurs33:06 – Building a Business Around Cohorts38:42 – How Sandbox International Was Born44:18 – Building an Ecosystem of 30+ Experts50:07 – The Funding That Changed the Business54:39 – What 700+ Businesses Taught Him59:46 – Pricing Your Expertise and Knowing Your Worth1:05:12 – Building Cash Reserves for Uncertain Times1:10:06 – When a Lucrative Deal Isn’t Worth Taking1:14:48 – The Cost of Doing Business With Integrity1:19:17 – Entrepreneurship, Depression and Anxiety1:24:31 – Why Time Beats Genius in Business1:29:18 – Why Africa Needs Its Own Business Playbooks1:34:42 – Writing The Enterprise Jungle1:39:12 – Joram’s Advice to Entrepreneurs1:42:18 – Final Thoughts
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  Jackie Asiimwe On Money, NGOs Funding And Wealth | Uganda Edition 09.08.2026 1h 26min

  Money shaped Jackie Asiimwe long before she earned her first salary.Growing up in a pastor's household, she watched her mother stretch a modest income, support relatives and somehow keep the family afloat. Years later, after losing her savings in a bank collapse, resisting the idea of investing and spending decades in Uganda's nonprofit sector, Jackie began to rethink everything she believed about money.In this episode of Financially Incorrect Uganda, Jackie opens up about the financial realities of working in the social impact world: low salaries, unpredictable donor funding, the pressure to serve before earning and the mindset shifts that transformed her from a reluctant saver into a long-term investor.The conversation explores the hidden economics behind NGOs, why many nonprofits struggle to build wealth, how childhood shapes financial behaviour and why leadership ultimately determines whether an organization survives.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction10:42 Growing up in a pastor's household18:36 Returning from Canada to Uganda24:05 Her first income and volunteer stipend28:35 Opening her first bank account31:40 Losing money after Greenland Bank collapsed34:00 Marriage, saving and buying land38:03 The economics of working in NGOs44:22 Why nonprofits were discouraged from saving50:00 The funding crisis in the social sector56:00 Becoming an investor and planning retirement01:00:30 Starting and leading an organization01:09:20 Unit trusts and nonprofit sustainability01:15:00 Publishing a book in Uganda01:18:50 Money, contentment and final reflections01:22:00 Final reflections
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  From KES 7K Intern Salary To Producing Films For Netflix | Grace Kahaki 07.08.2026 1h 33min

  Every Kenyan has watched a TV show, movie or commercial. Very few people know what it actually costs to make one.Grace Kahaki built one of Kenya's leading production companies from the ground up. She started as an intern earning KES 7,000 a month after her parents cut off financial support because they believed filmmaking wasn't a real career. Today, she is an award winning producer, director and Co-owner of Insignia Productions whose work has appeared on KTN, NTV, Maisha Magic, Showmax and Netflix.This conversation goes beyond cameras and scripts. It unpacks the economics of Kenya's film industry, why production companies struggle despite producing hit shows, how broadcasters and streamers structure deals, why owning intellectual property changes everything, and what it really takes to build a sustainable creative business.Grace also shares the financial decisions she would never repeat, why buying her first car with her first million wasn't her smartest move, how COVID cut television production budgets almost in half, why commercials keep production companies alive, and the emotional responsibility that comes with inheriting wealth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:41 Why Grace Kahaki Is One Of Kenya's Top Producers05:26 Why Stress Is Really About Control10:12 Growing Up In Malawi And Choosing Film15:36 Parents Cut Off Financial Support20:00 From KES 7,000 Intern To Executive Producer24:00 The Real Economics Of Kenyan Film31:00 Why Intellectual Property Is Everything40:55 Licensing vs Commissioning Explained48:00 Industry Politics And Restrictive Contracts55:00 Why Commercials Keep Production Companies Alive01:06:50 The Highest Income She's Ever Earned01:10:30 Showmax's Billion Shilling Effect On Kenya01:13:00 Surviving Through Diversification01:18:00 The Financial Decisions She Regrets01:21:00 Managing Slow Seasons And Stress01:24:00 Inheritance, Grief And Financial Responsibility01:28:00 Why Kenyans Should Support Local Content01:29:55 Final thoughts and Reflections
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  How We Built Kenya's Fastest Growing Sports Team | Marcel Awori | Business Edition 04.08.2026 1h 45min

  Professional basketball looks glamorous from the outside. Packed arenas. Winning teams. Continental competitions. Brand partnerships. What rarely gets discussed is the business required to keep all of it alive.In this episode of Financially Incorrect Business Edition, Marcel Awori, Chief of Staff at Nairobi City Thunder, breaks down what it actually costs to build one of Africa's fastest growing basketball organisations. From operating without an office, raising sponsorship capital and signing the team's earliest commercial partners, to managing player contracts, nutrition, travel, branding and long term infrastructure, Marcel explains why building a professional sports organisation is far more complex than simply winning games.He also reveals why Nairobi City Thunder estimates it takes between KSh150 million and KSh200 million over five years to build a team capable of competing at the highest level, why league prize money barely scratches operating costs, and why partnerships, storytelling and fan experience have become the true engines of growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction03:24 Growing Up Between Privilege & Reality10:56 Returning To Kenya18:43 Building A Career Before Basketball26:54 Joining Nairobi City Thunder31:42 Finding The First Sponsors37:26 What It Costs To Run A Professional Team38:43 Why Winning Doesn't Pay45:11 Building A Sustainable Sports Business54:00 The Sponsorship Turning Point01:01:58 How Player Contracts Really Work01:08:24 Local Talent vs Imports01:15:09 Why Teams Don't Keep Ticket Revenue01:22:46 The Business Of Merchandise01:28:23 Raising Capital For Sports01:34:58 Building A Basketball Arena01:39:37 Africa's Sports Investment Opportunity01:44:00 The Future Of Nairobi City Thunder
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  From Debt Collector to Healthcare Manufacturer | Simon Maina 31.07.2026 1h 15min

  Every quarter, Simon Maina's company manufactures nearly 300,000 obstetric drapes across Africa. The surprising part is not the scale. It's the economics.Njembuma operates on margins of roughly 3%, selling affordable medical products designed to detect postpartum hemorrhage, one of the leading causes of maternal deaths across the continent.Before healthcare manufacturing, Simon spent years in debt collection. Then COVID disrupted everything. What started as a temporary pivot into PPE imports eventually became a social enterprise serving hospitals in nine African countries and Yemen.In this episode Simon breaks down what it really takes to build a mission-driven company in Africa: raising capital without investors, surviving cash-flow crises, navigating government procurement, selling personal assets to buy machinery, and balancing social impact with commercial reality.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro02:14 Simon's early career in accounting07:36 Building a debt collection business14:12 When COVID changed everything20:05 Discovering the PPE opportunity26:47 The hospital moment that sparked the idea33:21 Building the first obstetric drapes40:18 Landing the first major order46:52 Why the margins are only 3%53:11 Selling assets to keep the business alive58:34 Scaling production across Africa01:04:27 Working with governments and NGOs01:09:42 Cash flow, manufacturing and expansion01:13:38 The future of Njembuma
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  How Alex Chappatte Built Africa Originals From Scratch 29.07.2026 1h 30min

  Everyone knows Kenya Originals (KO). Far fewer know the business that made it possible.Before KO became one of Kenya's most recognizable cider brands, it started with just $20,000, a few shipping containers, and a founder trying to build something the market didn't believe was possible.In this Business Edition of Financially Incorrect, Alex Chappatte unpacks what it actually takes to build an FMCG company in Africa.This isn't a conversation about beverages. It's a conversation about execution.Alex explains why manufacturing became a competitive advantage, how Africa Originals navigated one of Kenya's toughest regulatory environments, why distribution matters more than advertising, how cash flow dictates every decision in consumer goods, and why stepping away as CEO became the right decision for the company's next phase of growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up03:31 Why Africa Needed Its Own Beverage Brand09:42 Leaving Corporate To Build Something New16:58 Starting With Just $20,00024:36 Manufacturing From Shipping Containers31:48 Navigating Kenya's Licensing Maze39:57 Why Distribution Decides Market Leaders48:21 The Marketing Strategy That Built KO56:44 Beating Tusker Cider On Supermarket Shelves1:04:52 Why Cash Flow Never Gets Easier1:12:47 Raising Capital For An FMCG Business1:19:41 Stepping Down As CEO To Scale Faster1:25:42 Building The Next Chapter Of Africa Originals1:29:00 Final Thoughts
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  House of Tayo: Built in Rwanda Worn Worldwide | Matthew Tayo Rugamba | Rwanda Edition 26.07.2026 1h 37min

  House of Tayo is now one of Rwanda's most recognizable fashion brands.But its biggest breakthrough didn't come from celebrity endorsements, fashion weeks or dressing stars on the Black Panther premiere.It came from walking away from the product generating almost 40% of the company's revenue.In this inaugural Financially Incorrect Rwanda Edition, Matthew Taio Rugamba shares the business decisions that transformed House of Tao from a tailoring business into a scalable African brand.From building an audience while still in university, surviving Rwanda's small consumer market, selling over 5,000 basketball jerseys, navigating manufacturing challenges, leveraging Made in Rwanda, raising capital and learning why customer experience can increase sales more than marketing, this conversation goes far beyond fashion. It is a masterclass on brand building in Africa.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:31 Growing up between Rwanda, Uganda and the UK08:16 Starting House of Tao in university15:42 Why African storytelling attracted global attention22:38 Breaking into Rwanda's fashion market29:57 Weddings became the perfect entry point36:41 Why custom suits stopped making sense43:52 Walking away from 40% of revenue50:26 The jersey that changed the business58:13 Selling over 5,000 jerseys1:05:44 Dressing Black Panther celebrities1:12:19 Made in Rwanda and changing consumer mindset1:19:11 Loans, grants and financing creativity1:25:53 Why better fitting rooms increased sales1:31:46 Building a fashion brand that lasts
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  The Kes 12M Medical Bill That Changed Everything | Ann Mubia Murungi 24.07.2026 1h 26min

  There are moments that completely redefine your relationship with money.For Ann Mubia Mirungi, one of those moments arrived with a single diagnosis.Despite a career advising businesses on complex transactions, years of financial discipline, and doing many of the "right" things, her family suddenly found themselves staring at nearly KSh12 million in ICU bills while fighting to save her mother's life.In this deeply personal episode of Financially Incorrect, Ann opens up about growing up between two very different money philosophies, learning financial discipline from an early age, buying her first car through a loan from her mother, purchasing property with her sister, breaking into Kenya's tax advisory industry as a young female lawyer, and discovering that financial resilience is tested long before a crisis arrives.The conversation moves beyond budgeting and investing into the uncomfortable realities many families avoid discussing: medical emergencies, inheritance conflicts, caregiving, family responsibility, career choices, leadership, and why money should never become your identity.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up01:29 Growing up with two money philosophies06:58 Lessons from her lawyer father11:34 Her entrepreneurial mother's influence16:27 Managing a cyber café at university21:18 Working at Postal Corporation of Kenya26:42 Why she pivoted into tax32:55 Breaking into a male dominated field39:14 Buying her first car44:38 The apartment that demanded discipline50:56 Building multiple income streams56:41 "We're one medical bill away from poverty"01:02:08 Her mother's cancer diagnosis01:08:35 The KSh12 million ICU bill01:14:47 Insurance, fundraising and family sacrifices01:20:46 Why money is only a tool01:24:09 Final lessons on wealth, family and resilience
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  He Started with Greif, Not Capital |Humphrey Nabimanya| Uganda Edition 21.07.2026 1h 10min

  Some people inherit wealth. Humphrey Nabimanya inherited adversity.He lost his mother as an infant, grew up under the care of his sister living with HIV, battled stigma throughout childhood, and spent his early years hustling on the streets while trying to stay in school.Long before Reach A Hand Uganda became one of Africa's most influential youth organizations, Humphrey was saving small amounts of money every day because he believed every coin had a purpose. In this episode of Financially Incorrect, he shares how a $15 grant became the foundation of a $7 million organization, why he deliberately worked on television for four years without pay, how strategic partnerships transformed his vision into reality, and why building social capital has always mattered more than showing off wealth.This is a conversation about patience, preparation, leadership, and why lasting wealth is built through systems instead of shortcuts.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up01:21 Losing My Mother As A Baby05:18 Growing Up Around HIV Stigma10:07 Hustling As A Child15:02 How I Learned To Save Money19:41 Speaking In Public At Nine Years Old25:08 Starting Youth Voice31:36 Why I Worked Four Years For Free38:14 The $15 That Started Reach A Hand Uganda44:58 Winning The First Major Grant50:43 How We Grew Into A $7 Million Organization57:11 Why Money Rewards Preparation01:02:18 Building Teams Smarter Than Yourself01:06:31 Social Capital Beats Flashy Wealth01:09:12 Final Lessons On Money & Legacy