Run a Profitable Gym

Epizódy

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  Who to Hire at Your Gym to Pay Yourself More 05.10.2026 6min

  Is your gym ready to hire a full-time coach? Use our free calculator to find out. Nearly 60% of gym owners say not earning enough is their biggest struggle, more than double the number who say staffing is the problem. According to Chris Cooper, the fix is hiring, but only if you hire in the right order. In this episode of “Run a Profitable Gym,” Chris explains why the order of your hires matters more than how many people are on your payroll. He shares the story of the first hire that taug...
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  How Top Gyms Create Raving Fans 01.10.2026 17min

  Get our free guide, "How to Make $100,000 a Year While Working Just 4 Hours a Day." Why do some gyms have members who bring friends and stay for years, while others struggle to keep the clients they have? Every gym has four types of members: champions, loyalists, wanderers and critics. In this episode, Two-Brain founder Chris Cooper explains how to spot each one. Each group needs something different from you, and treating them all the same means spending your time in the wrong places. Chr...
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  How to Sell More Expensive Memberships in Your Gym 28.09.2026 18min

  Book a free call and get outside eyes on your sales process. Every gym with coached classes says they sell coaching. But if everyone who joins gets the same unlimited membership, are they actually buying coaching, or just access to a class that happens to have a coach? In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin breaks down how to prescribe real coaching in a sales consultation, and what to do when a prospect pushes back. He explains why most objections...
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  The Real Reason Your Gym Stopped Growing 24.09.2026 13min

  Grab our free tools to help you fix the most common problems gym owners face. If your gym has been stuck at the same revenue number for a year, you probably think you need more leads. You’re only half right. In this episode, Two-Brain Business CEO John Franklin breaks down why “I need more leads” is usually a symptom, not the real problem. He explains the two things that keep gyms stuck: not consistently doing the work that generates leads, or a bigger structural issue in your business tha...
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  Our Gym Revenue Has Plateaued ... Now What? (Live Coaching) 21.09.2026 38min

  Their gym has been open 14 years, has over 150 members and pulls in around $30,000 a month. But growth stalled, and they wanted to know why. In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin sits down with Tanya and Meredith, longtime owners of a Sarasota CrossFit affiliate, for a real, live coaching session. John opens up their books and pricing sheet, which includes 15 different things a prospect can buy, and starts asking hard questions to find out exactly w...
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  We Are About to Open a Gym ... Now What? 17.09.2026 54min

  This episode contains important visuals and is best enjoyed on YouTube. No amount of planning makes handing over your life savings feel completely safe. Today Two-Brain Business CEO John Franklin sits down with Steven Smith and Andreia Onofre Smith, who are 40 days from opening their first gym after nine years of planning. This is a real, live mentorship session: John and the couple walk through their SBA financing process, their build-out timeline and the founders club offer they’re using...
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  How This Gym Generates $700K Revenue With Only 190 Members 14.09.2026 43min

  Grab our free tools to help you fix the most common problems gym owners face. A cheap intro offer brought in members who weren’t ready to commit—and retention that Dan Purington calls an “absolute dumpster fire.” In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin talks with mentor and gym owner Dan Purington, who runs a CrossFit affiliate doing north of $700,000 a year in revenue with fewer than 200 members. Dan breaks down how he rebuilt his entire onboarding ...
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  How to Hire A-Players and Double Your Gym Revenue 10.09.2026 19min

  Listening to this alone won’t make your gym more profitable. A mentor will. Book your free call with the Two-Brain team. If you can’t attract good coaches, the fix probably isn’t your job post. It’s your salary cap—and that’s determined by how your gym packages and prices its services. In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin explains why gyms end up stuck offering $25-an-hour split shifts instead of real, full-time careers, and how to fix it by growi...
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  This Gym Owner Does $1M a Year With 7 Full-Time Staff 07.09.2026 52min

  Listening to this alone won't make your gym more profitable. A mentor will. Book your free call with the Two-Brain team. Darren Thornton left his gym for 10 weeks to live in a van with almost no contact—and came back making more money than when he left. In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin talks with Two-Brain alumnus Darren Thornton, who built a gym doing over a million dollars a year in revenue with seven full-time coaches on salary. Darren walk...
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  What I Would Do If I Was Launching a Gym From Scratch in 2026 03.09.2026 25min

  Fill out our State of the Industry survey and get a free report card showing how your gym stacks up. If Chris Cooper started a gym tomorrow, with no reputation, no members and no brand, what would he do? In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin puts founder Chris Cooper through a real-time thought experiment: build a gym from scratch using everything he's learned from 30 years in the industry. The pair work through six categories step by step: the co...
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  Why Most Gym Owners Never Reach $100K 31.08.2026 12min

  Fill out our State of the Industry survey and get your custom Gym Report Card! Every gym owner thinks their problem is unique. In reality, it’s usually one of six. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper breaks down the six problems that show up again and again in struggling gyms, and why most owners don’t realize which one is holding them back. Chris walks through each bottleneck: not having enough clients, not paying yourself first, not charging ...
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  How to Land a Gym Client in 15 Minutes 27.08.2026 14min

  Turn more consultations into memberships with our free Objection-Handling Scripts. Can Chris Cooper close a sale in 15 minutes—even with a client who's trying to make it hard on him? In this episode of “Run a Profitable Gym,” Chris puts himself to the test with a live, unscripted consultation. John Franklin plays a deliberately difficult prospect: a busy parent with a recurring back injury, an unpredictable schedule and a strong preference for flexibility over structure. Watch Chris run t...
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  How to Handle Every Sales Objection in Your Gym 24.08.2026 10min

  Turn more consultations into memberships with our free Objection-Handling Scripts. "I need to think about it." "It's too expensive." "I need to talk to my spouse." Sound familiar? In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin and founder Chris Cooper role-play the most common sales objections gym owners hear. They show you how to uncover the real objection hiding underneath the surface-level one. The pair introduce the PULSE framework for handling object...
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  Close More Gym Sales in 5 Steps 17.08.2026 17min

  Fill out the State of the Industry survey and get a free report card showing how your gym stacks up. Most gym owners either avoid the sales conversation altogether or waste an hour giving a tour without ever asking for the sale. In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and founder Chris Cooper break down the No Sweat Intro: Two-Brain’s proven consultative sales framework. They walk through it step by step using the COACH method: connect, open, amplify...
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  How to Sell Without Feeling Slimy (For Gym Owners) 13.08.2026 13min

  Get the full resource kit for this series—the exact frameworks and scripts to help you sell gym memberships without feeling slimy. Ever avoided asking for the sale because it felt slimy? You're not alone, but it’s costing you clients who need your help. In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shares the three mindset shifts that changed the way he sells. He explains why most gym owners struggle to ask for the sale, why great coaching alone won't grow your ...
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  Why Your Gym Isn't Converting Leads Into Members 10.08.2026 17min

  Steal our Lead Nurture Toolkit—the exact scripts and follow-up cadence to turn “maybe” into a booked consultation. Gym owners constantly say they need more leads. The data says otherwise. The average gym gets 420 leads a year, but only 84 of them ever book an appointment. Fix that gap, and you can add tens of thousands of dollars in revenue without spending another dollar on ads. Today, Two-Brain CEO John Franklin and founder Chris Cooper share proven tactics gym owners can use to transfor...
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  The 5 Biggest Sales DM Mistakes Gym Owners Make 06.08.2026 9min

  Turn social media leads into paying members with our free sell-by-chat scripts. What if your gym doesn’t have a lead problem? What if the real issue is what you’re saying to the leads you already have? In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin presents the five common mistakes gym owners make in lead-nurture conversations and the exact fix for each one. John explains why sounding scripted and robotic kills trust, and shares a simple rule: If your messa...
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  How to Turn Online Followers Into Paying Gym Members 03.08.2026 25min

  Turn followers into paying members with our free sell-by-chat scripts. You don’t need a huge following to sell more gym memberships. You need better conversations. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and CEO John Franklin break down how to turn Instagram followers, commenters, story repliers and even former members into paying clients using simple, word-for-word DM scripts—no pushy sales tactics required. John explains the “more conversations equals m...
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  The Gym Owner's Shortcut I Wish I Had 20 Years Ago 29.07.2026 10min

  Get Chris Cooper's books free on Kindle this week: https://twobrain.co/4bitrbb Chris Cooper has written 10 books, and he says it's not because he loves writing. It's because he kept watching gym owners hit the same walls over and over, at every stage of ownership. In this episode of "Run a Profitable Gym," Chris breaks down which book he'd hand you depending on exactly where you are in your journey. "Founder, Farmer, Tinker, Chief": for gym owners who feel stuck and need to know their...
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  Why Your Gym Feels Stuck (And What to Do Next) 27.07.2026 32min

  Get Chris Cooper’s book “Founder, Farmer, Tinker, Chief” free on Kindle this week (Jul. 27-31): https://twobrain.co/4gLvR5E If you’re a gym owner who feels stuck, you probably don’t need more information. You need focus. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper joins CEO John Franklin to break down the four distinct phases of the entrepreneurial journey, based on his book “Founder, Farmer, Tinker, Chief.” Chris explains why the Founder phase is about narro...