the bossbabe podcast

Epizode

• From Wall Street to 8-Figures: What 3 Burnouts Taught Her About Building Sustainably 02.06.2026 46min

  Ever wondered why every time you reach a new revenue level, the same exhaustion shows up — just dressed differently? In this conversation, Natalie sits down with Julie Santiago — founder of We Are The Women, former Wall Street operator, and one of the rare guests who can break down what high-functioning burnout actually looks like at the 7- and 8-figure mark. Julie walks through the three burnouts that shaped her career: the Wall Street year that put tumors on her ovary at 28, the coaching practice she rebuilt in a San Francisco apartment, and the post-motherhood collapse that brought her to her knees again. The takeaway isn't grit. It isn't quitting. It's something Julie calls evolution and it's the framework most high-achieving women never get taught. This isn't about hustle, balance, or finding your why. It's a brutally honest breakdown of what high-functioning burnout actually looks like at the 7- and 8-figure mark, why the same pattern that builds your success eventually breaks you, and how to evolve past the cycle so you stop ending up in the same place at every new level. Time Stamps: 00:59 The childhood imprint that built an 8-figure business and broke it 05:45 Wall Street, tumors at 28, and the body's verdict 13:10 The 2-path trap: why pushing through OR quitting both fail 20:45 Why clunkiness is a season change, not a failure to optimize 28:40 The match-my-salary moment her therapist shut down 33:22 Safety, surrender, and a new relationship to money 38:18 The metaphor that broke her thinking about money's source 43:30 Going all-in vs. knowing when to evolve Resources + Links: Pre-Order The Freedom-Based Business Method. Follow Julie on Instagram Learn more about We Are the Women Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 491: An Ex-Meta Insider's Guide To Scaling Ads With AI 26.05.2026 57min

  Organic content builds your brand. But ads? Ads build your bank. In this episode, Natalie sits down with Brooke Shelton — a former Meta insider who helped train the platform's ad AI and advised advertisers spending hundreds of millions of dollars on Meta. Brooke delivers a full tactical masterclass on running Meta ads with AI: the strategy most founders get wrong, how to build AI agents that create and manage your campaigns, and why the next 9 to 12 months are a rare window to master this before Meta automates it all away. You'll learn the one-campaign, one-ad-set rule that stops you competing against yourself in the ad auction, why creative (not audience targeting) is your only real advantage in 2026, and how Brooke runs her entire business on AI with zero team after 6X-ing her revenue. She also breaks down the difference between an assistant, an agent, and agentic AI, then gives a step-by-step walkthrough for building your very first AI agent today. If you've ever felt like ads are too technical, too expensive, or too overwhelming to touch, this episode is the reframe — and the operating system behind it. And if this conversation lights you up, Natalie and Brooke are taking it live and hands-on at their AI hackathon in New York City on June 10th. All the details are linked below. Time Stamps: 00:00 - From Meta's ads AI team to building her own business 06:30 - Why organic builds brand, but ads build bank 09:49 - The 9-month AI window before Meta does it all for you 14:27 - The one-campaign, one-ad-set rule most founders get wrong 18:14 - How to let AI run your entire ad account 21:58 - Why creative is your only real bid in 2026 26:11 - Can AI really build hundreds of ads? The 10/80/10 reality 29:32 - Assistant vs agent vs agentic AI, finally explained 34:19 - The full AI tool stack behind a zero-team business 41:53 - How to build your first AI agent today 46:53 - Inside the June hackathon with Natalie + Brooke Resources + Links: Join Natalie + Brooke At The Freedom AI Hackathon In NYC On June 10th: Spend One Day Building Your Entire AI-Powered Sales + Marketing Engine, Done With You In The Room Get Inside Brooke's AI Ads Coaching Membership At Atelier AI Natalie + Jamie Kern Lima At GodMothers: An Evening Of Connection, Wisdom + Community For Ambitious Women Join The Earn Your Happy Live Podcast Taping With Lori Harder: Be In The Room For A Live Recording With Natalie + Lori Harder (plus a Q&A session with Powerhouse Female Entrepreneurs) Pre-Order The Freedom-Based Business Method.
• 490: The #1 Money Habit That Makes Entrepreneurs Rich with David Bach 19.05.2026 1h 1min

  In this conversation, Natalie sits down with David Bach — the #1 New York Times best-selling author behind The Automatic Millionaire, with 10 books and over 7 million copies sold across 33 years in finance. David walks through the ONE money habit that the majority of America's 24 million millionaires share, why "some day never comes" for most entrepreneurs planning to sell their business, how buying the building your business rents turns operators into accidental millionaires, the 10-day stock-market stat that can cut your long-term returns in half, and the mortgage rule banks don't want you to know.  If you're an entrepreneur wondering what the smart financial move actually is in this economy, this is the playbook built for you. TIMESTAMPS 02:30 How financial groundwork buys you the freedom to choose 14:51 Where to start when your business is actually cash flowing 18:30 The #1 money habit: pay yourself first (before anything else) 19:55 The accidental-millionaire move hiding in your rent check 23:10 The lifestyle-inflation trap (and the "quiet wealth" exit) 33:35 Rent vs buy: the debate that only started 10 years ago 41:23 The two assets behind 24 million American millionaires 45:10 The 10-day stat that should change how you invest 51:30 "If I don't know, I don't owe" — the much needed lesson on money shame 55:00 Always borrow less than the bank offers you RESOURCES + LINKS Pre-Order The Freedom-Based Business Method. Join David's Insider Launch Team To Get Early Access To The 2026 Update Of The Automatic Millionaire — His Step-By-Step Playbook For Building Financial Security On Autopilot, No Budget Required Follow David On Instagram For Daily Money Insights: https://www.instagram.com/davidlbach/ Follow David On Facebook For Long-Form Financial Breakdowns: https://www.facebook.com/DavidBach/ Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 489: These Two AI Tools Can Supercharge Your Personal Brand Growth - The Leila Hormozi Playbook 12.05.2026 38min

  What does it actually take to build a 3M+ personal brand while running a $250M company? In this episode, Natalie sits down with Leila Hormozi - COO of Acquisition.com - to break down the playbook for personal brand: how Leila built one of the top personal brands without making it her full-time job, why deprioritizing content was the move that finally made her brand compound, and the practical content systems (including how she really uses AI) that let her ship without burning out. Expect specific numbers, a counter-discourse case for personal brand in the AI era, and a content "double dip" framework you can install this week. If you've ever wondered whether building a personal brand is even worth it in 2026, or you're a founder trying to figure out how to ship content without it taking over your life, this episode is the operating system. Time Stamps: 00:00 - The personal brand strategy that grew 3M+ followers  01:43 - Why content compounded after she stopped trying so hard 06:24 - The mentor's "ham and garlic" rule for packaging 09:35 - Why your niche is "one of one" — the anti-niching case 15:36 - The AI rule that separates real brands from AI slop 18:50 - Why personal brand is MORE valuable in the AI era 24:15 - Inside the first 100% AI-driven sale at Acquisition.com 29:17 - The doubling-constraint scaling lens for personal brand 35:51 - The newsletter she built without writing a single word Resources + Links: Follow Leila Hormozi On Instagram: https://www.instagram.com/leilahormozi  Leila's Letters Newsletter: leilahormozi.com Pre-Order The Freedom-Based Business Method. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 488: Maria Wendt on Building A $1M/Month Low-Ticket Business 05.05.2026 51min

  Most coaches scaling past $300K hit a ceiling and assume they need a higher-ticket offer. Maria Wendt did the opposite and built an 8-figure business selling $24 products. In this conversation, Natalie sits down with Maria Wendt — the founder behind an 8-figure business built on low-ticket products. Maria breaks down how she scaled to near-$1M/months working ~10 hours a week, the front-page checkout architecture that turns $1 orders into $100+ carts at a 60% take rate, why she walked away from the $1M/year coaching model after her daughter was born, and how she scaled to 100K YouTube subscribers in seven months with a webcam and no editor. If you've ever wondered whether low-ticket can actually scale past seven figures — without a higher-ticket offer, a bigger team, or longer hours — this episode is the full operating system. Time Stamps: 01:15  -The low-ticket 8-figure model 07:35 - Maria's first two years: $63 → $350 13:18 - The single-mom pivot to low-ticket 16:24 - Pricing, AOV, and lifetime value 21:00 - Checkout architecture and front-page bumps 31:40 - Content strategy: three types 38:25 - The $850K/month math 43:20 - Hiring strategy for mom-founders 49:00 - A typical day in the business Resources and Links:  Follow Maria: @maria.wendt on Instagram Free tutorials, free guides, and the full $24 product library lives at mariawendt.com. Pre-Order The Freedom-Based Business Method. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 487: I’m Back: The Real Reason I Took 7 Months Off 30.04.2026 19min

  Seven months off the podcast. Three of them completely offline. $2.2M in revenue while she wasn't there. Natalie is back and this is the most honest breakdown she's given of what the gap actually taught her. In this episode, she breaks down exactly what happened, why this maternity leave performed when her last one didn't, and the foundational sales engine, team culture, and AI systems that ran the business in her absence. You'll learn what she's pruning from the business going forward, the new direction she's taking the show, and the one question every founder should sit with this week. If you've ever worried that your business runs on you, that if you stepped away, it would all stop, this episode is the operating system you need to start unwinding from being the bottleneck. TIMESTAMPS 00:00 - The package that made me ugly cry 02:30 - $2.2M offline in three months — no calls, no coaching, no emails 04:20 - Romy's birth + the no-childcare decision 06:10 - The real reason I didn't bring back the podcast in 3 months 08:00 - Where the $2.2M actually came from (sales engine, team, AI) 12:15 - What I'm pruning from the business going forward 14:00 - Going all in on The Boardroom mastermind + a new direction for the show 16:45 - The 30-day question every founder should sit with this week 18:30 - Pre-order The Freedom-Based Business Book — what's inside the bonuses RESOURCES + LINKS Pre-Order The Freedom-Based Business Method: https://www.bossbabe.com/buythebook-podcast Apply For The Boardroom Mastermind Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 486: I'm Taking a Break 09.10.2025 13min

  Natalie gets candid about pressing pause on the podcast while on maternity leave. In this intimate solo, she shares the fears behind taking a break, the systems and team that make it possible, and the mindset shifts that let momentum keep compounding even when you step back. If you’ve ever worried a break would tank your growth, this episode will help you trust your audience, your systems, and yourself. TIMESTAMPS 00:07 - Why this episode is different and the truth about taking a break 00:36 - The pressure to “keep appearances” vs choosing authenticity 01:22 - Integrity over optics and why pretending to be “always on” isn’t it 01:50 - Naming the fear that downloads and momentum might drop 02:34 - What’s in place before stepping away 05:09 - Automated revenue streams and cash stewardship that stabilize breaks 06:59 - Surprise upside doing even better YOY without pushing for growth 08:21 - Boundaries with partners and comms so nothing falls through the cracks 09:50 - If stepping away feels impossible trusting your audience and your work RESOURCES + LINKS Get My Custom AI As Your 24/7 Chief Marketing Officer, Trained On Over A Decade Of My Business Strategies, $36M+ In Proven Funnels, And My Complete FREEDOM Method™: https://www.bossbabe.com/FreedomEngineAI-Podcast Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month. Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 485: The System Behind My Highest Revenue Year 02.10.2025 50min

  If you’ve been “doing all the things” but still riding the revenue rollercoaster, this one’s for you. In this behind-the-scenes training from Day 1 of Freedom High Summer School, Natalie breaks down why hard work isn’t converting to revenue, and exactly how to swap random acts of marketing for a system that compounds.  You’ll take the Revenue Predictability Test, spot the three traps killing your growth, and map your full customer journey so every post, email, and podcast appearance has a measurable path to sales. Expect tough love, real examples, and a live, pen-and-paper audit you can implement today. TIMESTAMPS 00:00 - Why I turned Freedom High Day 1 into a podcast and what you’ll walk away with 01:26 - The promise of systems and why implementation beats more information 03:43 - Why your hard work isn’t converting and the “expensive hobby” wake-up call 06:37 - The Revenue Predictability Test that exposes fragile growth 08:59 - The three traps stalling sales and momentum (and how to get out) 11:13 - Brand vs performance marketing and the 80/20 mix that pays you back 16:22 - Revenue Per Activity (RPA) explained and how to choose the work that actually moves revenue 23:46 - Activity vs system: turning posts, emails, and podcasts into predictable sales 29:11 - The FREEDOM Method overview and why “focus” alone still fails 34:46 - Your assignment to map the journey, find the gaps, and pick the one fix that changes everything RESOURCES + LINKS Freedom High Summer School (On-Demand): Go Through The Full Training At Your Own Pace To Build Your Sales Engine Step-By-Step. Freedom High Summer School Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month. Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 484: The Real Reasons Successful Women Struggle with Intimacy with Sex Therapists Vanessa & Xander 25.09.2025 1h 7min

  For so many high-achieving women, intimacy becomes the one area of life that feels stuck, overwhelming, or even like another thing on the to-do list. In this episode, we’re diving into why with licensed sex therapist Vanessa Marin (featured in The New York Times, Oprah, and more) and her husband and co-host Xander Marin. Together, they break down the hidden pressures, perfectionism, and cultural myths that block successful women from experiencing the intimacy they actually want. From navigating the mental load and shifting gender roles to rebuilding desire after dry spells or postpartum, this conversation is equal parts practical and refreshing. Vanessa and Xander share simple tools you can start using right away, like transition rituals, the “Get Intimate” method, and reframing foreplay - so intimacy feels less like work and more like connection. Whether you’re in a season of burnout, carrying the breadwinner role, or just craving more closeness, this episode will help you feel seen and give you realistic steps to reignite your relationship. TIMESTAMPS 00:00 - Why successful women struggle with intimacy more than you think 02:45 - The hidden role of perfectionism and pressure in the bedroom 06:30 - Transition rituals that shift you out of “go mode” into connection 11:55 - How changing gender roles and breadwinner dynamics impact intimacy 19:40 - Mental load, resentment, and why it kills desire 28:15 - The “Get Intimate” method: gratitude, eye contact, and touch 33:50 - Why desire is overrated + what to focus on instead 38:35 - Rethinking foreplay: starting long before the bedroom 49:10 - Breaking dry spells and postpartum “sexual inertia” 55:25 - Is there a ‘normal’ frequency couples should be having sex? 01:01:10 - Practical tools for better quality, more connected intimacy RESOURCES + LINKS Explore Vanessa And Xander’s Membership Deeper → Get 3 Months For Just $97 With This Link. Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month. Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 483: High-Functioning Burnout Exposed: When Life Feels Flat 12.09.2025 22min

  Ever feel like life just feels… flat - even when, on paper, nothing is wrong? In the finale of our 5-part High-Functioning Burnout Exposed series with Awaken the Muse, Natalie, Alexi Panos and Emily Gallagher dig into numbness, stuckness, and the urge to burn it all down. You’ll discover why flatness is actually a signal of misalignment, how to tune into your inner GPS, and the small shifts that bring you back online without overhauling your entire life. You’ll learn a simple self-audit to spot what needs to shift, how to create breathing room when your to-do list never ends, and what it really looks like to design your days with more aliveness, joy, and ease. TIMESTAMPS 00:00 When numbness and avoidance take over 01:55 Stuckness as a signal: what your inner GPS is telling you 03:20 Numb isn’t nothing: why flatness is still information 05:27 Do you really need to blow up your life? 06:52 The self-audit: what to add in, what to let go of 08:34 Designing instead of reacting: subtle shifts that create energy 12:12 The 80/20 Reset: Creating space when your list never ends  15:24 The real reason change never sticks until you change you 17:10 Gentle discipline: 3–5 minute daily practices that nurture presence RESOURCES + LINKS Click Here To Join Soft Success: A Free Live Masterclass Experience Taking Place On September 24th To End High-Functioning Burnout And Redefine Success On Your Terms. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 482: High-Functioning Burnout Exposed: Relationship Resentment 11.09.2025 47min

  Why does resentment creep into the relationships of ambitious women - especially when you feel like you’re “doing it all”? In Part 4 of our 5-Part High-Functioning Burnout Exposed series with Awaken the Muse, Natalie, Alexi Panos and Emily Gallagher unpack how unspoken needs, over-functioning, and self-betrayal quietly erode intimacy + how to rebuild connection without abandoning your drive. You’ll learn a clearer frame for reverse polarity (respect vs. cherish), how to shift from blame to vulnerable truth, and a simple reset that restores your sense of power and wholeness in a relationship. You’ll leave with tools to read your nervous system, name the desire under the complaint, and create more safety, softness, and spark - without carrying all the emotional load. TIMESTAMPS 00:00 Why resentment builds for high-performing women 03:20 Modern roles & reverse polarity: respect vs. being cherished 06:52 The resentment–self-betrayal loop (micro “yeses” when you mean no) 08:58 Softness, vulnerability, and nervous-system safety in love 12:30 From complaints to desires: how to ask cleanly 15:40 “I’m tired of the emotional labor” - a different way forward 17:55 The 90-day self-first reset to reclaim your clarity and choice 31:20 Tending triggers: inner child work, grief, and self-intimacy 37:10 Green lights and micro-appreciations: small shifts that change dynamics RESOURCES + LINKS ⁠Click Here To Join Soft Success⁠: A Free Masterclass Experience To Guide You In Ending High-Functioning Burnout And Redefine Success On Your Terms. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 481: High-Functioning Burnout Exposed: The Perpetual Chase 10.09.2025 41min

  Why does “one more launch… one more zero… one more goal” never feel like enough? In Part 3 of our 5-part High-Functioning Burnout Exposed series with Awaken the Muse, we’re exploring the perpetual chase - that constant striving for more, even when you’ve already achieved so much. This episode unpacks why accomplishment rarely brings the fulfillment we expect, how cultural conditioning keeps women tying their worth to output, and what it really takes to feel satisfied now instead of always chasing the next milestone. Walk away with a sturdier definition of “enough,” a simple way to expand your capacity without overloading your plate, and a journal prompt that helps you create from abundance, not scarcity. TIMESTAMPS 00:00 The treadmill of “more”: why achievement never feels like enough 02:33 The warning signs of draining energy and constant mental load 07:10 Craving more things vs. craving more of yourself 08:42 Why rest, play, and pleasure are actually productive 10:31 Breaking the self-sacrificing blueprint so many women inherit 12:39 The impossible standards that keep women stuck in exhaustion 16:40 Living a big life from enoughness (and why capacity grows with safety) 23:16 Why growth doesn’t stop, but the fuel behind it must change 25:26 A journal practice to end the chase and start living now RESOURCES + LINKS ⁠Click Here To Join Soft Success⁠: A Free Masterclass Experience To Guide You In Ending High-Functioning Burnout And Redefine Success On Your Terms. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 480: High-Functioning Burnout Exposed: When Sleep isn't Really the Solution 09.09.2025 30min

  Why do so many high-achieving women do all the right things - get 8 hours of sleep, take the supplements, follow the routines - yet still wake up exhausted? In the first episode of this series, we unpacked the overwhelm loop. In Part 2 of our 5-part High-Functioning Burnout Exposed series with Awaken the Muse, Natalie, Alexi Panos and Emily Gallagher dive into energy, vitality and why sleep isn’t solving what’s actually nervous-system and emotional-load related. You’ll hear why healthy habits alone can’t create true vitality, how to reconnect with the signals your body is sending, and the exact reflection that reveals where your energy is leaking: What are you avoiding or pretending not to know? After listening to this episode, you will walk away with simple regulation tools, a new way to understand your body’s needs, and a gentler path to real, sustainable energy. TIMESTAMPS 00:00 Doing all the things… and still running on empty 01:18 Vitality vs. cortisol: a new definition of energy 04:33 Burnout as initiation (when old tricks stop working) 08:03 Rebuilding self-trust: listening to your body first 12:16 Looks vs. feels: caring for your body from the inside 14:18 Feeling the unfelt (grief, numbness, stored emotions) 16:48 The diagnostic question: What are you avoiding/pretending not to know? 24:07 The true cost of not looking (energy, love, creativity) 29:14 A one-week practice to reveal what you’re avoiding RESOURCES + LINKS ⁠Click Here To Join Soft Success⁠: A Free Masterclass Experience To Guide You In Ending High-Functioning Burnout And Redefine Success On Your Terms. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 479: High-Functioning Burnout Exposed: The Overwhelm Loop 08.09.2025 43min

  Why is it that the very habits that drive ambitious women to succeed - the hustle, the long hours, the “I can do it all” mindset - are often the same ones that lead to burnout, anxiety, and resentment? In the first episode of our 5-part series with Awaken the Muse - Natalie, Alexi Panos and Emily Gallagher pull back the curtain on what they call the overwhelm loop - the cycle of urgency, overcommitment, and dysregulation that so many high-achieving women mistake for normal. Together, they share raw stories of postpartum identity shifts, hidden resentment in relationships, and the nervous system patterns that keep us chasing more even when we already feel depleted. You’ll learn what “functional freeze” actually looks like, why capacity can be a mask for self-abandonment, and the micro-practices that help you exhale, reset, and build a more sustainable kind of success. If you’ve ever felt like slowing down means falling behind, this episode will prove the opposite - that nervous system regulation is the real key to growth, profit, and fulfillment. TIMESTAMPS 00:00 The hidden cost of high-functioning burnout 01:26 From biohacking to balance: how hormones tell the truth before we do 03:35 The LA hustle spell and the pressure to “stay relevant” 05:24 Postpartum wake-up calls: splitting yourself between business and baby 08:49 The identity crisis no one talks about after becoming a mother 11:27 Why your nervous system equates chaos with safety 15:10 How relaxing (not pushing harder) actually expands capacity 16:40 Soft CEO era vs. hustle culture: finding a middle ground 25:36 Functional freeze explained and why high achievers miss the signs 33:37 Resentment as a red flag for self-abandonment 38:23 Simple regulation tools you can use in under a minute 41:34 The myth that transformation has to be hard, and what actually works RESOURCES + LINKS ⁠Click Here To Join Soft Success⁠: A Free Masterclass Experience To Guide You In Ending High-Functioning Burnout And Redefine Success On Your Terms. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 478: Mama Gena: Why Successful Women Lose Their Feminine Fire (And How to Get It Back) 05.09.2025 1h 6min

  Why is it that so many ambitious, successful women find themselves feeling disconnected from their feminine energy, and even struggling in their relationships because of it?In this powerful episode, Mama Gena (author of Pussy: A Reclamation and founder of The School of Womanly Arts) joins Natalie to unpack the conditioning that teaches women to “man up” in order to succeed + shares how that very conditioning often leaves us burnt out, resentful, and craving deeper intimacy. You’ll learn why polarity matters in relationships, how to reconnect with your sensuality and pleasure without losing your ambition, and the simple daily practices that can reignite your feminine fire. If you’ve ever felt like you’re doing it all but still missing something, this conversation will show you a whole new way forward. TIMESTAMPS 00:00 - Why high-achieving women often lose touch with their feminine fire02:22 - How childhood conditioning and cultural myths shape our relationships06:32 - The real reason polarity breaks down in modern partnerships11:12 - Why success at work can create challenges in love (and what to do about it)17:45 - A story of choosing love over power + what it taught Mama Gena26:07 - Practices to release resentment and reconnect with your body33:40 - How to turn rage into pleasure (and why it changes everything)41:00 - Simple rituals to bring more turn-on, joy, and ease into your day47:49 - The power of sisterhood in keeping your feminine energy alive55:00 - Redefining value: why money isn’t the only measure of success RESOURCES + LINKSDownload Mama Gena’s Ultimate Guide to Getting What You Want For Free Right Here. Click Here To Join Mama Gena For A Free 4-Day Live Event To Awaken Your Emotional Genius, Uncork Your Stuckness, And Remember The Power Of Your Truth, Your Tears, And Your Turn-On. Click Here To Get Mama Gena’s Course House Of Turn On: An 8-Week Initiation Into The Deepest Power You’ve Never Been Taught To Trust - Your Pleasure. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)
• 477: From Rejected Author to $2.5M Revenue: The Exact System That Changed Everything 28.08.2025 54min

  If you’ve ever wondered how to turn your passion into profit - whether that’s writing a book, building a coaching business, or creating a funnel that actually works - this episode is for you. Ashley went from three years of rejection as an aspiring author to becoming an international bestseller and scaling a $2.5M business. Inside, she shares the exact system she used to finally get published, the framework she now teaches her clients, and the sales engine (built through Freedom Fast Track) that continues to bring in consistent revenue. You’ll walk away with practical insights on building a business that feels aligned, marketing without overwhelm, and structuring your weeks for both creative flow and growth. TIMESTAMPS 00:00 - The surprising reason most authors face rejection (and how to avoid it) 02:28 - The step-by-step system to finally get your book finished 06:32 - A wake-up call that changed how Ashley approached business and life 11:53 - What to do if you’re multi-passionate but struggling to find your “thing” 17:13 - Why every business has its own DNA (and how to honor yours) 20:35 - Behind the scenes of a sales engine that brings consistent revenue 26:07 - How to stop guessing and start using data to fuel growth 33:40 - A weekly structure that balances creative flow with profitability 38:49 - The real challenges of building a business as a new mom 44:19 - The nine secrets to writing and publishing a book that actually sells RESOURCES + LINKS Join The Freedom Fast Track Waitlist Here. Grab Ashley’s Book, The Author Success Code Right Here. Ready To Write The Book That Builds Your Brand, Your Business, And Your Legacy? Click Here To Book Your Private Book Breakthrough Call With Ashley. The Book Accelerator Is Back. Early Bird Enrollment Ends August 31st. Click Here To Learn More. Try Kajabi Free Here: www.bossbabe.com/kajabi Follow Ashley On Instagram:@ashleymwrites Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 476: Hiring Smarter, Not Bigger: How to Find the One Hire That Moves the Needle Most 21.08.2025 17min

  Feeling overwhelmed by everything on your plate? From client work to admin to endless content creation, it can feel like there’s never enough time in the day. The logical next step seems to be hiring help, but without a strategy, you can end up with more chaos, more payroll, and not necessarily more freedom. In this episode, Natalie breaks down how to hire like a founder - strategically, intentionally, and for ROI. You’ll learn how to identify the real bottleneck in your business (whether it’s admin, delivery, or sales), when to choose a person versus an AI tool, and how to design roles around outcomes instead of to-do lists. If you’ve been stuck in panic hiring or paralyzed by the fear of building a big team, this conversation will show you how one smart hire (or system) can unlock the next level of growth without adding unnecessary overhead. TIMESTAMPS 00:00 - Why you don’t need a big team to scale, you just need the right hire 01:13 - The danger of panic hiring and how it keeps you stuck 02:36 - The real question to ask before you ever post a job description 03:27 - Bottleneck #1: Admin and operations (why AI might be your best first hire) 04:49 - Bottleneck #2: Delivery and fulfillment + how to systematize or bring in specialists 06:16 - Bottleneck #3: Sales and traffic: why this requires a different kind of support 07:51 - The simple audit that reveals your true bottleneck 09:14 - How to define roles around results, not tasks 10:36 - Why ownership (not just assistance) creates real ROI 11:47 - Teaching every hire to connect their work to revenue 12:16 - The clarity test before you hire anyone 13:36 - The real goal: leverage, freedom, and growth RESOURCES + LINKS Want to know if your next move should be hiring a person or implementing AI? Download the FREE One Smart Hire AI prompt here and get instant clarity on your biggest business bottleneck. Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month. Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 475: Simran (Friends That Invest): The Investment Mistake 70% of Women Make (Do This Instead) 07.08.2025 42min

  *Note: At the time of this recording, Simran’s business was called Girls That Invest - it has since been renamed to Friends That Invest. What if your money could give you freedom - not just someday, but starting now? In this episode, Natalie sits down with Simran Kaur, founder of Friends That Invest, to talk about building real financial security in an uncertain economy. They cover how to recession-proof your income, avoid common money traps, and start investing with confidence, even if you’re starting from zero. Simran shares the simple system behind her early retirement plan, why passive income is often misunderstood, and how to create your own trust fund so your money works for you. If you’ve been avoiding your finances or feeling unsure where to start, this episode will help you take your power back. TIMESTAMPS 00:00 - Simran shares her journey from optometrist to founder of a global investing platform 02:00 - Why she chose a simple business model with one paid offer, and how it changed everything 04:10 - The truth about shiny object syndrome and how to stay focused on what works 06:20 - A real conversation about what’s happening in the economy right now + how to protect yourself 08:30 The two ways to handle your finances during a recession: proactive vs. reactive 11:15 - How to calculate your personal “burn rate” and set up a 6-month emergency fund 13:50 - Avoiding lifestyle creep + how to grow your income without overspending 15:25 - Why the wealthiest people invest more during recessions, and how you can too 18:10 - Simran’s personal plan to retire early and how she’s creating her own trust fund 21:00 - Passive income vs. real passive investing: what actually counts 23:30 - The 4% drawdown rule explained, and why it’s the key to financial independence 25:00 - The mistake 70% of women are making with their money (and how to fix it) 29:50 The easiest way to start investing + Simran’s advice for beginners RESOURCES + LINKS Ready to build lasting wealth on your own terms? Grab The Ultimate Wealth Building Guide for Entrepreneurs completely free here: ⁠ https://www.bossbabe.com/WealthGuide-Podcast Want to start investing or join the next masterclass? Head to https://friendsthatinvest.com/ to sign up for the newsletter, explore resources, and learn more. Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here. Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 474: The CEO Mindset Shift: How to Stop Thinking Like a Freelancer and Start Thinking Like a Founder 31.07.2025 19min

  Are you building a business, or did you accidentally create a high-demand job that’s giving you less return than your 9–5 ever did? In this episode, Natalie is breaking down the most important mindset shift you can make as an entrepreneur: thinking like a founder instead of a freelancer. Because even if you're working solo, your business still needs systems, structure, and scalability - otherwise, it’s just a hustle with a new title. If you’re ready to reclaim your time, build something that works for you (not just because of you), and finally stop doing it all alone, this one’s for you. TIMESTAMPS 00:00 - Are you running a business… or just a really demanding job? 01:10 - Why even solopreneurs need a founder mindset 02:10 - Freelancer vs. founder: what’s the difference, really? 03:51 - How founders design systems that scale their impact 05:12 - The question that reveals if your business is actually free 06:38 - Shift #1: From doing to delegating (even if it’s just 5 hours/week) 07:53 - Shift #2: From selling time to selling outcomes 08:49 - Shift #3: From hustle to systems (and where to start) 10:06 - Shift #4: From income to profit - why revenue is a vanity metric 11:20 - Shift #5: From busyness to leadership 13:42 - What freedom actually looks like when you step into CEO mode 14:38 - How this mindset shift supports ambitious women + mothers 16:03 - What kind of business are you building + is it building you back? RESOURCES + LINKS Get Natalie’s AI-Powered Email Tool For Inbox Delegation Right Here. Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month. Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
• 473: I Left My Goldman Sachs Role to Write Fiction Novels: Here’s Exactly How I Did It 24.07.2025 35min

  What if the “dream job” you worked so hard to earn… wasn’t your dream anymore? In this episode, Natalie sits down with Lindsay MacMillan - a former VP at Goldman Sachs who walked away from a prestigious Wall Street career to follow a lifelong dream of becoming a published author. Since leaving Wall Street, Lindsay has signed major book deals with Penguin Random House, taken the TEDx stage four times, and created a multi-faceted creative business aligned with her values. Together, they unpack what it really takes to leave a good job, why the “Plan B” trap keeps so many women stuck, and how to navigate the financial, emotional, and identity shifts that come with choosing the creative path.  This conversation is an honest, vulnerable, and deeply empowering look at what happens when you stop settling for a life that looks good on paper, and start creating one that actually feels good. TIMESTAMPS 00:00 - Why Natalie cut her trip short + the power of honoring your season 01:03 - From Wall Street to writing: How Lindsay made the leap from VP to published author 02:32 - The real reason people are quitting corporate (hint: it’s not burnout) 04:47 - Walking away from a “good on paper” job to follow your dream 06:58 - How Lindsay earned a VP promotion, and still knew it was time to go 09:05 - The simple shift that helped her unlock work-life balance (and still get promoted) 10:32 - Why prioritizing creativity made her better at her corporate job 12:31 - A realistic financial game plan for leaving a high-paying job 17:00 - How to build a portfolio career that funds your creativity and freedom 21:00 - The mindset shift that helped Lindsay stop working like she was still in corporate 23:01 - How to say no to misaligned money (and trust you’ll be okay) 26:17 - Why “pretty good” is the most dangerous place to be 29:21 - What it really looks like to build a creative career on your own terms RESOURCES + LINKS Get Lindsay’s New Novel: Summer On Lilac Island Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).