The Paul Gough Show

Epizode

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  EP797 Stop Dreaming About The House. Start Committing To The Business That'll Buy It. 29.07.2026 39min

  Most people want the summer in Europe. The big house. The freedom. The choices.Most people won't do what it takes to get it.In this episode I'm telling you something nobody else will — dreaming about the lifestyle almost never gets you there. Committing to being the best business owner you can be almost always does.👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP796 How Much Do Top PT Clinic Owners Pay Themselves On Salary? 27.07.2026 32min

  In this episode, I answer:If you're newer in business at $300-400k, what should you pay yourself?Why do business owners ignore KPIs until it's too late?What happens to your profit margin when you add fair market salary back in?How do you get paid three ways from one business?What are the only three things you can do with surplus cash from your business?Why do most people reach 85 and still have no money?What's getting in the way of going from $1M to $10M?How has AI removed every excuse you ever had for not growing?👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP795 Do You Even Know If Your Business Is Winning? The 5 Numbers That Tell The Truth. 24.07.2026 39min

  In this episode, I answer:How do you even know if you're winning?What is a fair market salary for a clinic owner CEO?What is the labor efficiency ratio and why is 2.3 the target?What's the difference between marketing spend and marketing effectiveness?Are your operating expenses bloated with business owner benefits?Where does AI like Paula sit in your P&L — payroll or operating expenses?What happens to your margins as you scale from $0 to $300k vs $300k to $1M?Is Google and Facebook advertising dying?👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP794 Win 3 Fights a Day, Not 25 — The Discernment Rule That Changes Your Business and Your Life 22.07.2026 27min

  Two clinic owners. Same advice, same workshops, same starting point. One quit after a slow start and is still struggling a year later. One stuck with it for 15 months through the slow start and just came back from Aruba with the best business she's ever had. The difference wasn't the marketing. It was commitment.In this one I get into why trying to win every fight — with your kids, with your staff, with your to-do list — is what's actually killing you, and why the businesses that win are run by people who've figured out which two or three decisions matter and let the rest go. It's less about tactics and more about how you build a life you actually want to go home to.👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP793 An AI Physio Clinic Just Raised $25 Million — And If You Think You're Safe, You're Not 20.07.2026 32min

  There's an AI-only physio clinic in England, backed by the NHS, that just raised 25 million pounds. No human in the room. Camera watches you, gives you exercises, tells you what you're doing wrong. And if you think "that'll never replace me" — I've heard that before, from an electrician, from a guy who lays tiles. They were wrong too.In this one I get into where PT is really headed, why the businesses left standing won't be the ones with the biggest ad budget but the ones with the deepest community roots, and why raising your prices isn't optional anymore.👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP792 150K PTs, Private Equity Rollups, and Why Your Business Model — Not Your Hiring — Is the Real Problem 17.07.2026 27min

  There's a number going around every mastermind table I sit at, and it should scare you: 150K. That's what PTs are asking for now — and if you can't pay it, you're going to lose them to venture capital-backed rollups who don't care about margins, only market share.In this one I break down what's actually coming for the PT profession over the next five years.If you've been blaming recruitment for a problem that's actually about profitability, this episode is your wake-up call.👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP791 "How I Went From 16 Patients to 75 in 6 Months." 16.07.2026 37min

  I found my old 2007 patient diary in a drawer I hadn't touched in years — and what it showed me changed how I think about everything I teach you today. Six months, one huge jump, and a lesson that has nothing to do with marketing. This one's personal. 👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP790☕"America Might Be Free for 250 Years, But I'm Not! I've Been Trapped In My Practice For 11 Years Now." [Coffee with Goughy] 13.07.2026 52min

  In this Coffee with Goughy episode, I answer:"America Might Be Free, But I'm Not!"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP789 Are You Letting Patients Walk Out The Door? 08.07.2026 12min

  Nobody wakes up feeling 100%. Not you. Not your patients. Not a single person in the room when I ask that question.So why are you letting them leave and hoping they'll call you when it gets bad enough?They won't. Because anything that can be done anytime gets done no time. That's not an excuse — that's human nature.In this episode I'm breaking down the new patient journey for 2026 and beyond. Your patients are already spending a grand around the corner on wellness. They're spending money on how they look and how they feel — not just on fixing pain.And you're still fighting them for sixty quid.Stop hoping they come back. Start building a system that keeps them on schedule, follows up after 24 hours, and books them in before they ever have to call you.The dentist figured this out decades ago. It's time you did too.👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP788 "Are You The Bottleneck Of Your Business?" 06.07.2026 29min

  You're the bottleneck. You just don't know it yet.Every decision runs through you. Every problem lands on your desk. Every complaint comes to you first. And you wonder why the business isn't growing.In this episode I'm breaking down the difference between being important and being responsible. One keeps you trapped. One sets you free.I'm also talking about what the most profitable clinics in my ecosystem all have in common — and it's not more patients. It's what they sell to the patients they already have.The model is simple. Fix the problem. Then sell them prosperity.Stop adding more and more to the front end. Start building the back end. That's where the real money is.👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP787 They Had Every Excuse Not To Go All In. They Did It Anyway. Five Clinic Owners Who Made The Decision And Never Looked Back. 03.07.2026 49min

  Every person on this stage had every reason not to do it. Four kids and a university job. Sixteen years in insurance. Working hospital shifts before and after to make ends meet. Stuck at $350,000 for years going nowhere.They all had excuses. They all had fear. They all made the decision anyway.In this episode, I put five of my fastest growing clinic owners on the hot seat in front of 200 people at Cash Pay Summit. Their stories are different. Their starting points are different. But they all say the same thing — they wish they'd done it sooner.The path is already written. The only question is when you're going to step onto it.👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP☕786"It's Not A Tech Decision — It's A Money Decision: Four Clinic Owners On Going All In" [Coffee with Goughy: Live From LA] 01.07.2026 35min

  You think AI is a tech decision. It's not. It's a money decision.In this episode, we sit down with four of the clinic owners actually doing it — Jen, Jason, Ken, and Ricky. Real numbers, real growth, real sacrifices it took to get there.They'll tell you straight: missing calls is costing you more than the tool that fixes it. Spending money to make money isn't reckless — it's just business.You'll hear what it actually took for a clinician to step back and become a CEO. What sacrifice really looks like when you're scaling. And why the decision makers in this room aren't smarter than you — they're just faster to act.Stop overthinking it. Make the decision."Why start on this journey with AI, with a modern clinic?""Who does this impact most in the clinic — staff, front desk, or you as the business owner?""What was the breaking point that made you decide to go from a clinician treating 35+ hours a week to only 10 hours, and become CEO instead?""How would you get started with a second location without doubling up on equipment costs?" "Where are you now spending more of your time since AI gave you that time back — team, marketing, or family?" "What sacrifices have you had to make in your personal lives and family to get where you are today, and what made it worth it?""Is it easily worked into Paula's training to have her inform new leads about specialized services and technology before they even talk to a person?" 👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP785☕"You're Not Having An Ai Conversation. You're Having A Leadership Conversation" [Coffee with Goughy: Live From LA] 29.06.2026 26min

  You think you've got an AI problem. You don't.You've got a leadership problem.The staff pushing back on AI? They're the same ones who pushed back on your wellness program, your cash-pay model, your price increase. It was never about the thing — it was always about whether you're willing to lead.In this episode, I'm calling it out straight. Stop listening to people who haven't spent a minute studying what they're arguing against. Stop letting the front desk run your business vision. And stop confusing staff resistance with a reason to slow down.AI is coming whether you're ready or not. The new generation starting businesses tomorrow will have it baked in from day one — and they'll eat your lunch while you're still having the argument.Your people are still your greatest differentiator. But only if you lead them. That's the only decision that matters today.👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP784☕"Stop Predicting, Start Living — Real Talk On Progress, Cheerleaders, And The Decisions You Keep Dodging" 26.06.2026 31min

  In this special 'Coffee with Goughy: Live From LA' Hot Mic Session, I talk about:• Why having a cheerleader in your corner matters more than you think• Why hitting your income goal might actually be dangerous for your business growth• How to protect your home life from your business stress• Your job isn't to make your spouse happy• The real reason you're stressed, and why predicting the future is killing your peace• "I'm so proud of you" is the wrong thing to say to your kids• Are you a decision dodger? 👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP783☕"What Is The Fastest Way To Get Two To Three Out Of Every Ten Patients To Opt In To The Premium Recovery Plan?" and "How Do You Show Your Team That You Appreciate Them?" [Coffee with Goughy] 24.06.2026 17min

  In this special 'Coffee with Goughy: Live From LA' episode, I answer:"What is the fastest way to get two to three out of every ten patients to opt in to the premium recovery plan?""How do you show your team that you appreciate them?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP782☕"When Do You Make The Decision To Pull Back From Being CEO, But Letting Someone Else Carry On The Legacy?" [Coffee with Goughy] 22.06.2026 18min

  In this special 'Coffee with Goughy: Live From LA' episode, I answer:"When Do You Make The Decision To Pull Back From Being CEO To More Of A Chairman — Keeping The Vision But Letting Someone Else Carry On The Legacy?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP781 Death By A Thousand Cuts: Why Your Clinic Culture Is Rotting From The Inside 19.06.2026 40min

  In this episode, I explain why shouting at employees never creates meaningful change, why pay raises don't fix bad behavior, and the one ice-cold question every clinic owner should ask instead: "Is this definitely the right place for you?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP780☕"When It Comes To Eliminating Employees, My HR Tells Me I Have To Follow All These Warning Processes — But When Is It Okay To Just Do It My Way And Let Someone Go Without All The Rules?" [Coffee with Goughy Live from LA] 17.06.2026 25min

  In this special 'Coffee with Goughy: Live From LA' episode, I answer:"When It Comes To Eliminating Employees, My HR Tells Me I Have To Follow All These Warning Processes — But When Is It Okay To Just Do It My Way And Let Someone Go Without All The Rules?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP779☕"How Do You Disconnect From The Business When Your Spouse Is In The Same Business?" [Coffee with Goughy Live from LA] 15.06.2026 36min

  In this special 'Coffee with Goughy: Live From LA' episode, I answer:"How Do You Disconnect From The Business When Your Spouse Is In The Same Business?""Was Training My Son The Way I Did — Was It Okay?""When Looking For A Business Partner, What Should I Really Look For?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.
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  EP778☕"What Advice Would You Give On Trying To Hire Your Dream Team?" [Coffee with Goughy Live from LA] 12.06.2026 20min

  In this special 'Coffee with Goughy: Live From LA' episode, I answer:What Advice Would You Give On Trying To Hire Your Dream Team?"How Would You Have A Conversation With Someone Who Says, 'You Don't Offer Insurance — You Only Want To Care For The Wealthy'?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.