+SpeedStudio
NICH Media
0
Hosted by Nikki and Chad Strickland, founders of +SpeedStudio, a creative agency and member club, as well as their corporate consultancy, NICH +Culture, they bridge the world of performance, business, art, and design. Based in Atlanta, GA, they engage leaders, athletes, and creatives alike, with the through-line of endurance sports. Never scripted, this is real talk.
Epizode
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Ep. 140 – Tulsa Tough, U.S. Nationals with Michael Garrison and Cole Davis 29.06.2026 1h 2minThis week we are joined by recurring guests Michael and Cole. Boy, do we have a lot to talk about: Boulder is a party town, Tulsa Tough behind the scenes, how Cole got punched mid-race by a guy who got dropped, why Athen’s Twilight is actually a harder event, Dario is the real deal, how other racers never mention the fresh kit designs, wait - are crits actually hard? We then get into the USAC Nationals breakdown, helping others (juniors) see the big picture, exactly what happened at Crit Nats, Modern Adventure’s perplexing strategy, sending DM’s “imagine if you would’ve pulled”, how the road race compares to Knoxville, the perils of running a 1 X, bike selection dilemmas of the SV vs. Diamante, why style watts matter, and what’s next on the dirt. Chad breaks down Bassano del Grappa as a riding destination and why the Million Dreams Rats Ride in Milano might be the greatest in the world.
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Ep. 139 – Danni Shrosbree, Professional Cyclist 29.05.2026 1h 13minFrom the Studio, where Chad’s been forced to give up caffeine, sodium, and alcohol, Nikki’s got a doggie fit tracker, the Enhanced games fail, and of course, it’s Unbound Week. So we are joined by Danni Shrosbee, fresh off her top 5 at Gralloch Gravel. We chat about her new Argon 18, riding in Scotland, how to podium without a valve core, why Traka is her favorite, hot takes on prohibiting onboard cameras, hosting the weekly Bonk Babes Podcast, how you add value as a Privateer, living in Girona, perspectives from the “real world”, and comparing rowing to riding suffering levels. Danni is taking on Unbound tomorrow, so now you have someone to follow!
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Ep. 138 – Collaboration and Challenge Season 22.05.2026 41minA one-on-one from the Studio with Nikki and Chad where they declare it officially collaboration season, what makes a good collab versus a bad one, Adidas x Satisfy Running, AKOG x Basso, the AP x Swatch chaos that has the watch world losing it, and a potential +speedstudio challenge ride from Atlanta to Savannah.
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Ep. 137 – Dr. Wayne Dyer, Traka Drama, and a Free App That Will Change Your Life 14.05.2026 54minA one on one from the Studio with Nikki and Chad covering podcasts vs audiobooks, Dr. Wayne W. Dyer's How to Be a No-Limit Person, which is actually harder — gravel racing or trail running, the new EF Giro kit, why local influencers are quietly winning in endurance sports, Marly Gravel surprises and Traka drama, performative race directors, Tulsa Tough, the Bonk Bros take on Michael Garrison, a Basso Owner's Club trip to Bassano in June with stops in Milan, St. Moritz, and Venice after, whether the World Cup in Atlanta flops or flies, Spencer Pratt running for Mayor in LA, kids on motorized bikes and the parents now footing the bill, Porchfest this weekend, and the best free app you're not using — the Merlin Bird App.
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Ep. 136 – Marathons, Design and Market Disruptors 29.04.2026 54minA one on one from the Studio with Nikki and Chad where they catch us up on Boston Marathon, the London Marathon where two runners broke the two hour record, the difference between running stories and gravel stories, and why running might carry more emotion for people. They also get into the kit design process, what it looks like to design a kit with the bike design leading the way, and XDS launching at Sea Otter is already shaking up the market.
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Ep. 135 – Lake Sonoma 50k, Northern California paradise and Athen's Twilight 15.04.2026 32minA one on one from the hotel room with Nikki and Chad where they recap the Lake Sonoma 50k, beautiful trails, an awesome race, why having a crew is a real advantage out there, Healdsburg and Calistoga being incredible for both riding and running, how Healdsburg honestly feels like a different world, one of Chad's best rides ever, and a rare find in country singer Bob Sumner. They also get into the +SpeedStudio boys heading to Sea Otter and then Athens Twilight, and how much effort actually goes into designing a new kit launch when you want to get it right.
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Ep. 134 – AI Doctors, BTS of +SpeedStudio, and Upcoming Races 08.04.2026 36minA one-on-one from the Studio with Nikki and Chad, where theyget into how Nikki solved her allergy issues with ChatGPT, prepping for her 50k in Sonoma including what she's packing, Michael and Cole hitting Redlands, Sea Otter, and Athens Twilight, why SpeedStudio is more than a bike racing team, the importance of storytelling through content, why Pogačar is making Flanders and Roubaix boring, and more updates on racing from California coming up next.
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Ep. 133 – The Atlanta Beltline, Milan-San Remo and White Bibs 24.03.2026 33minA one-on-one from the Studio with Nikki and Chad, where they get into Beltline rules and why everyone seems to have a different interpretation, Milan San Remo recap, the very real dangers of cycling and the conversations we don't have enough, and the age-old question of whether you have to be fast to earn the right to wear white bibs. They also cover the spicy Airport ride, the pizza ride, dogwood trees doing their thing in Atlanta, and a big thank you for all the love and feedback from the Ian Boswell episode. Good things ahead.
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Ep. 132 – Ian Boswell, Professional Cyclist 17.03.2026 1h 14minIn this episode with professional cyclist and gravel racer, Ian Boswell, we chat about his World Tour career, the evolution of gravel racing, his iconic Unbound win, and his experience on the infamous Airport Ride. We also discuss his upcoming races, participating in Vermont Overland (gravel race and trail run), and getting his forever bike. Don't forget to listen to his podcast Breakfast with Boz and follow him on socials @ian_boswell
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Ep. 131 – From Cycling Wins to the Atlanta Symphony and Everything In-between 10.03.2026 1h 2minIn this one-on-one, we discuss everything in the kitchen sink for Nikki's birthday weekend extravaganza. From guest of the pod, Luke Lamperti winning his first World Tour race, to Strade Bianchi mishaps, USA Track and Field drama continued, the LA Marathon fail, trail racing etiquette, the Atlanta Symphony, and Harry Styles' new album. Nothing is missed.
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Ep. 130 – Atlanta Marathon Weekend Drama 03.03.2026 47minIn this episode, we touch on the question that has been causing the running world to lose its minds for the past 24-48 hours: What actually happened at the Atlanta Publix Half-Marathon Championship? We discuss the race, why this always seems to happen in Atlanta, share some insider knowledge into the drama, what is happening next and how this might just change the culture of running forever. We also touch on our favorite local gravel race and the rescheduling of UTMB. **Note: After recording this podcast, we learned from an official statement put out by Atlanta Track Club, that an APD officer working the race-course was struck by a motorvehicle and taken to Grady, which led to the confusion during the women's pro race. The officer was released the same day and is expected to be okay.
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Ep. 129 – UTMB Mexico Fiasco, the Spirit of Trail Running, and The Cycle of Business 25.02.2026 1h 2minA one on one from the Studio with Nikki and Chad where they catch us up on the drama in Mexico, how UTMB needs communication help, picking alternative birthdays, Alysa Liu stole the show at the Olympics, skimo’s debut, USA hockey wins gold in arguably one of the greatest games ever, and how you don’t get many opportunities in life to accomplish things together as a team. They also chat about the spirit of trail running, how gravel racing created a whole new segment which inevitably led to more professionalism, the introduction of real pro teams, why drug testing protocols are a problem for the current model of gravel racing. They also get into running with the introduction of gravel shoes as a thing, drama with the Satisfy founder, Ironman banned Meta Oakley glasses, Polymarket is not into cycling, but their partnership with Substack is confusing, and the AI doom loop. On a positive note, Begonia and Forrest Gump are two great movies on the opposite end of the spectrum (no pun intended).
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Ep. 128 – Santa Vall race report with Michael Garrison 18.02.2026 1h 5minThis week’s special episode is a post-race analysis of Santa Vall, where Michael started the season with a Top 5 finish, beating most of the world's top gravel racers in the process. In the race, he debuted the new Basso Palta 3 and unreleased Tune gravel wheelset (not a bad debut if we say so ourselves). We chat about how gravel is becoming more like road racing, what it’s like racing against guys you watched as a kid, comparing Europe vs US racing (it’s way more chaotic and requires more skill), and how growing up in Atlanta prepares you for that chaos. We discuss how CARBS Fuel has completely changed his nutrition strategy and how all our partners are the best at what they do. Lastly, we talk through what it takes to build a sustainable program: sticking to it and lots of trust.
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EP. 127 – The Bad Bunny Super Bowl, Michael Garrison at Casa Basso 12.02.2026 42minThis episode finds Nikki and Chad in the Studio after a huge week and a day behind on the pod. They chat about how Bad Bunny won the Super Bowl, whether people actually like Kid Rock, the pro team launch week, the Culture of Speed campaigns, how bad things can lead to good things, (from Chad’s broken bones), and how Nikki’s feeling positive about 2026 the year of the Fire Horse. They check in with Michael at Casa Basso in Girona, the new Palta III, new Tune wheels, and what tires he’s running (he has no idea). They also get into the diabolical strategy of Pop Up Bagels in the ATL, why welcoming competition is the answer, looking a gift horse in the mouth, getting bricked up and locked in, and the fact that Tylenol simply does not work.
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Ep. 126 – Professional Cyclist, Maggie Coles-Lyster of Human Powered Health 04.02.2026 48minOn this week's episode, we have former Canadian National Champion, Olympian, and world tour cyclist Maggie Coles-Lyster on the podcast. We discuss her big win at the Tour Down Under, her fightback after battling a career-changing injury, current racing schedule at the Tour of UAE, and her plans for Flanders, Roubaix and more exciting races. Welcome to our new Canadian listeners!
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Ep. 125 – Our Pro Racing Schedule, Atlanta Group Ride Culture, and The Perfect Tucker 28.01.2026 50minThis episode finds Nikki in Chad in the Studio, weathering the winter apocalypse that didn’t happen. They chat about how working while Zwifting makes you feel less guilty, Rapha’s new US National team kit, and the SpeedStudio professional racing program schedule for the first half of the year. They then do a deep dive on why Atlanta has such a strong cycling culture, its history and characters, the Buckhead Gran Prix, how South Downtown has potential to host one of the world’s biggest bike races, and The Perfect Tucker. It’s all about remembering to appreciate the special moments and experiences you have when you have them. Enjoy.
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Ep. 124 - Peta Mullens at the Tour Down Under 25.01.2026 55minNikki and Chad are in the Studio on MLK Day, where we get an update on why you should never wear rings while trail running. Yikes.They call recurring guest Peta Mullens to discuss why “Dry January” is out and “Jealous January” is in. She’s there working commentary for the Tour Down Under, so they get the low down on the 30-minute time zone of Adelaide, what it’s like talking to someone from the future, how it’s actually the Tour of Adelaide, and why it’s the favorite race of the year for World Tour pros. They talk brand activations, local punters, hands-and-knees, wine tasting as a job, racing RADL GRVL, and a little grog at weddings never hurt anyone. They also chat about whether Dylan Johnson is enjoying Australia, a breakdown of the 3-on-1 finale of the women’s race, how women’s racing is so unpredictable, and how the TDU provides opportunities for new riders.Peta gives insights on how she prepares for the commentating job (podcasts!), her plans for 2026, coming back to the US, trail racing, why wearing gloves while running isn’t cool, her kit design preview, chasing Summer, how to stay in Australia for 6 months, bakery recommendations, why to watch out for Kangaroos, and Dylan’s delusional confidence regarding surfing and driving a stick.As always with Peta, this one is a wild ride. Everywhere you get your pods.
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Ep. 123 – Cole Townsend, Founder of Running Supply 13.01.2026 1h 28minIn this episode we dive deep into the world of running gear, how it stacks up to cycling kits, who is leading the game in innovation, the influx of label slapping, why runners don't wear matching team kits, the influence of Atlanta Track Club and Atlanta Run Club and the different cultures of running and riding in Atlanta vs. Boston. Make sure to subscribe to Cole's substack at Running Supply to get his latest predictions, reviews and recommendations.
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Ep. 122 – Circle-Back Culture and Communities for Everyone 06.01.2026 47minA one-on-one with Nikki and Chad in the Studio, where they subconsciously revert to Culture Edit mode: they chat “circle-back” season, trapped in fake-days, how WFH has increased the extended holiday break in the corporate world, and Nikki learns about the interoffice envelope. They also chat about training for UTMB via ChatGPT (lots of acronyms), being impressed by the Meta Oakley glasses, a knitting deep dive, and how there’s a community for everyone. Speaking of knitting…Jamiroquai’s big hats, they are using Brick’s to focus, and dog park culture: it’s not a free petting zoo for kids (they aren’t beating the anti-natalists’ accusations in this one). Most importantly, they remember Kirk Corsello, a huge loss to the Atlanta peloton, and how the bike connects the community.
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Ep. 121 – 2026 Predictions with John Trainor 30.12.2025 1h 22minIn the final episode of 2025 we give the people what they want. Predictions, podcast stats and the one and only John Trainor. We chat AI, technology, sports, fashion and much more. At the risk of giving any spoiler alerts, you're just going to have to give it a listen to find out more. Happy New Year!
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