Networth and Chill with Your Rich BFF
Vivian Tu
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Vivian Tu, known as Your Rich BFF, hosts a personal finance podcast that makes money topics relatable and fun. Each episode breaks down complex economic and business concepts into easy-to-understand terms, featuring experts and celebrities who offer actionable tips. The show feels like a chat with a best friend, covering how money impacts everyday life. It is part of the Vox Media Podcast Network.
Episodet
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Klarna, Affirm & Afterpay: What Your Buy Now, Pay Later Apps Aren't Telling You 27.05.2026 27minVivian dives into the truth about Buy Now, Pay Later services and why splitting a purchase into “four easy payments” might be way more dangerous than it looks. In this episode, she breaks down how companies like Klarna, Afterpay, and Affirm exploded in popularity, why these payment plans are changing the way people shop, and how BNPL can quietly wreck your budget and credit score if you’re not careful. In this episode, you'll learn: 1. What Buy Now, Pay Later services actually are, how they evolved from old-school layaway programs, and why modern BNPL combines some of the riskiest parts of both layaway and credit cards. 2. Why BNPL can encourage overspending, how multiple small payments create a false sense of affordability, and what happens to your credit score if you miss a payment. 3. Who should and definitely should not use BNPL services, plus Vivian’s preferred alternatives for building credit, managing cash flow, and making purchases without borrowing against your future income. Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Financial Indelity, Bad Credit, and the Money Secrets Partners Keep | Am I the Financial A-Hole? 25.05.2026 27minIn this next installment of "Am I The Asshole? Finance Edition," Vivian is back to sort through the financial disasters you've been too afraid to say out loud, calling out who's actually in the wrong with zero sugarcoating. In this episode, you'll learn: 1. How to set financial boundaries without blowing up your relationships and how to recognize when someone's counting on you being too uncomfortable to enforce them. 2. What you actually owe people in tangled money situations: think joint purchases that go south, informal loans that never get repaid, and group dynamics where one person is quietly carrying everyone else. 3. How to stop letting guilt, obligation, and "but they're family" override your financial common sense, plus Vivian's takes on when generosity becomes a pattern you need to break. Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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The Truth About Networking (And What Most People Get Wrong) 20.05.2026 56minVivian sits down with Danielle Robay, the journalist Forbes called the “Queen of Questions” and host of Question Everything and Reese’s Book Club podcast, for a conversation about the underrated skill that can change your career, relationships, and life: knowing how to ask good questions. From networking and career pivots to money conversations and personal growth, Danielle breaks down why curiosity might be one of the most valuable assets you can build. In this episode, you'll learn: 1. What makes someone a genuinely great conversationalist, how to ask questions that actually lead to meaningful answers, and the networking mistakes most people don’t realize they’re making. 2. How to navigate difficult or awkward conversations, from bringing up money with partners and friends to asking smarter questions during interviews, coffee chats, and career transitions. 3. How Danielle defines success beyond financial achievement, the mindset shifts that help people keep growing instead of staying stuck, and why curiosity, connection, and self-awareness matter just as much as ambition. Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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My $625K Leap: How I Built Your Rich BFF 18.05.2026 38minVivian gets candid about how she built Your Rich BFF, what it really took to leave a $625K-a-year job, and the financial strategy behind becoming a full-time entrepreneur. In this episode, she breaks down the realities of betting on yourself in the creator economy, from building a financial runway and managing unpredictable income to navigating imposter syndrome, scaling a business, and knowing when it’s actually time to make the leap. In this episode, you’ll learn: 1. How Vivian went from posting finance videos after work to building Your Rich BFF into a multimillion-dollar business. 2. What aspiring entrepreneurs need before quitting their jobs, from emergency funds and business plans to cash flow forecasting, tax planning, and diversifying income streams, so you’re not relying on one paycheck. 3. How to survive the emotional and financial realities of entrepreneurship, including managing risk, avoiding lifestyle inflation, handling imposter syndrome, and building a business that can actually sustain you long term. Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Are YOU The Financial A-Hole? (Real Money Dilemmas Answered) 13.05.2026 32minVivian is back by popular demand with another round of “Am I The Asshole? Finance Edition,” where she dives into your messiest money dilemmas and delivers her unfiltered verdict on who’s actually in the wrong. From inheritance drama and relationship debt disasters to wedding expenses, friendship resentment, and family financial guilt trips, this episode proves that money can make even the closest relationships extremely complicated. In this episode, you'll learn: 1. How to navigate financial boundaries with partners, friends, and family members, including when helping someone financially crosses the line into being taken advantage of. 2. What people actually owe each other in messy money situations, from destination wedding cancellations and shared travel costs to scams, loans, and group expenses that suddenly become awkward. 3. How to protect your own financial future while still showing up for the people you care about, plus Vivian’s honest takes on guilt, entitlement, resentment, and the emotional side of money no one teaches you about. Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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The Meme Economy: How Tank Sinatra Turned Internet Jokes into a Multi Million Dollar Business 06.05.2026 49minVivian sits down with Tank Sinatra, the meme king behind @tanksgoodnews, @influencersinthewild, and his personal account @tank.sinatra, to talk about what happens when jokes become a business and viral moments reshape the way we think about money. With over 15 million followers, Tank breaks down the meme economy, what brands are actually paying for a single sponsored post, and why meme culture, think GameStop and Dogecoin, is quietly changing how a whole generation thinks about wealth and value. In this episode, you'll learn: 1. What the meme economy actually is and how to know when a meme is worth investing in, and when it's cooked, straight from one of the biggest meme account moguls on the internet. 2. How much creators like Tank really make, from the breakdown of income across platforms to what a single brand partnership post can pay, and why major companies are throwing serious money at joke accounts. 3. How meme culture has reshaped the way we define value, wealth, and smart money moves, and what that means for your own financial thinking in a world where cultural currency drives real markets. Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Smart Money Moves Every Wedding Guest Needs to Know This Season 29.04.2026 31minVivian gets real about how to survive summer wedding season without blowing your budget. In this episode, she breaks down the true cost of being a wedding guest, from the obvious expenses to the sneaky ones no one warns you about, and shares exactly how to celebrate your friends without putting yourself in a financial hole. In this episode, you'll learn: 1. What attending a wedding actually costs… from gifts and travel to hidden expenses like outfits, pre-wedding events, and all the little things that quietly add up. 2. How to build a three-tier wedding budget so you can confidently decide what you can afford, avoid overspending, and know when it’s okay to say no. 3. The smartest ways to save on wedding travel, including credit card strategies, booking hacks, and international tips like VAT refunds that can put real money back in your pocket. Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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The Federal Reserve Breakdown Everyone Needs 22.04.2026 24minCheck out and download Vivian's new app, Ask Dolly! Vivian gets candid about what the Federal Reserve, aka the Fed, actually is and how it affects you! In this episode, she breaks down everything you need to know about the Federal Reserve to make wise and informed decisions with your money. In this episode, you'll learn: 1. What the Federal Reserve actually is, why it was created, and how this one institution quietly controls the interest rates on your mortgage, credit cards, student loans, and retirement savings. 2. What it actually means when the Fed raises or cuts rates: who wins, who loses, and why their decisions almost never make everyone happy at the same time. 3. Why Trump's push to fire Fed Chair Jerome Powell and board member Lisa Cook is such a big deal, what it would mean for your wallet if he succeeds, and why both Republicans and Democrats are drawing the line here. Follow the podcast on Instagram and TikTok!Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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How YOU Can Afford a House in 2026! 15.04.2026 56minVivian sat down with Elizabeth and Ethan Finkelstein, founders of "Cheap Old Houses," and hosts of HGTV's Who's Afraid of a Cheap Old House, for a conversation about home ownership in the modern era. 1. How Ethan and Elizabeth turned a passion for affordable homes into a 2.9 million follower movement, and why they believe a cheap old house is actually a smarter financial move than a brand-new build. 2. The green flags and red flags to look for when buying a fixer-upper, how much money and time to realistically budget for a renovation, and which projects you can DIY versus when to call a pro. 3. How to find deals that never show up on Zillow, what resources exist to save money during renovation, and the secrets behind buying a house for $27K at auction. Keep up with the Finkelsteins' on Instagram https://www.instagram.com/cheapoldhouses/, watch their HGTV show Who's Afraid of a Cheap Old House, and grab a copy of their book at https://www.cheapoldhouses.com/book/. Follow the podcast on Instagram and TikTok! Host: Vivian Tu Producer: Grace Rittenhouse Editor: Fringe PodcastsGot a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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The Small Business Buying Blueprint with Codie Sanchez 08.04.2026 1hVivian sits down with Codie Sanchez, Wall Street veteran turned business acquisition expert and founder of Contrarian Thinking, for a conversation about building real wealth through buying boring businesses. In this episode, you'll learn: 1. How Codie's years on Wall Street shaped the way she thinks about money, hustle, and building wealth. 2. What "buying boring businesses" actually means, and how small business acquisitions can fit into a regular person's financial portfolio. 3. How to know if a business is set up to succeed or fail, what it takes to go from breaking even to actually profiting, and the practical steps you can take right now to stop trading time for money and start building lasting wealth. Check out Codie on Instagram https://www.instagram.com/codiesanchez/ and check out her work at https://codiesanchez.com/. Follow the podcast on Instagram and TikTok! Host: Vivian Tu Producer: Grace Rittenhouse Editor: Fringe Podcasts Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Why You Keep Getting Paid Less Than You Should 01.04.2026 50minVivian sits down with Kara Loewentheil, lawyer turned life coach, speaker, and NYT bestselling author for a candid conversation about women’s financial literacy, and how to make decisions with confidence! In this episode, you'll learn: 1. What the "brain gap" actually is, how a sexist society has been quietly shaping the way women think about money long before we ever opened our first bank account, and why the pay gap and motherhood penalty are still very much alive today. 2. The three biggest money lies women have been taught since childhood and the specific structures still working against us today. Plus how to start pushing back in your everyday life. 3. Why "know your worth" is actually terrible negotiation advice for women, what the Confidence Compass is and how to use it to reframe your relationship with money, and how to start making more intentional, confident decisions across your finances, your career, and your life. Check out Kara on Instagram https://www.instagram.com/karaloewentheil/ and learn more about her work at https://schoolofnewfeministthought.com/ Follow the podcast on Instagram and TikTok! Host: Vivian Tu Producer: Grace Rittenhouse Editor: Fringe Podcasts Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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32 Life & Money Lessons I've Learned at 32 25.03.2026 25minIt's Vivian's birthday and she's giving YOU the gift. Turning 32 means it's time for 32 real life and money lessons. In this episode, you'll learn: 1. Why you should never take advice from anyone you don't want to be, why the harder path isn't always the right one, and the small daily habits that actually move the needle on your finances and your life, way more than grinding on hard mode ever will. 2. Why individualism is quietly making you broke, why you should never take the first salary offer, and how negotiating, not just at work, but in every area of life, is the skill that separates the people who get what they want from the people who leave money on the table. 3. The real lessons about love, friendship breakups, family and money boundaries, and learning to sit with the hard stuff instead of running from it. Plus why rest, spite, and a popsicle in the shower might be the most underrated tools in your arsenal. Follow the podcast on Instagram and TikTok! Host: Vivian Tu Producer: Grace Rittenhouse Editor: Fringe Podcasts Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Gavin Newsom on Money, Politics, and Your Financial Future 18.03.2026 59minVivian sat down live at SXSW with California Governor Gavin Newsom for a candid conversation about why everything feels so expensive right now, how the government is and isn't showing up for everyday Americans, and what it will actually take to close the wealth gap. In this episode, you'll learn: 1. How Governor Newsom's upbringing between two very different worlds — his mom working multiple jobs and his dad's connections to the Getty family — shaped the way he thinks about wealth, power, and opportunity, and what his experience as a small business owner taught him about the difference between running a company and running a government. 2. The biggest financial obstacles standing between Americans and a better quality of life today, why generational wealth and the housing crisis sit at the center of the problem, and what policy changes could actually move the needle structurally. 3. How to think about the role of government in your personal finances, what resources already exist that most people aren't taking advantage of, and what Governor Newsom believes is flying under the radar that every American should be paying attention to right now. 4. What Governor Newsom would do if he could pass one economic policy tomorrow with zero opposition, whether AI will make inequality worse before it gets better, and — because Vivian had to ask — what's actually next for Gavin Newsom. Check out Governor Newsom’s new book YOUNG MAN IN A HURRY! Follow the podcast on Instagram and TikTok! Host: Vivian Tu Producer: Grace Rittenhouse Editor: Fringe Podcasts Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Support from the show comes from Hostinger: http://hostinger.com/richbff Learn more about your ad choices. Visit podcastchoices.com/adchoices
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What It Actually Costs to Build a Beauty Brand From Scratch 11.03.2026 50minVivian sits down with Julissa Prado, founder of Rizos Curls, for a candid conversation about what it really takes to build a beauty brand from scratch and what it costs, personally and financially, to bet on yourself as a Latina entrepreneur. In this episode, you'll learn: 1. How Julissa's lifelong search for products that actually worked for her curls turned into a business; including how much she personally invested to get Rizos Curls off the ground, what the early bootstrapping days really looked like, and where the name came from. 2. The money lessons Julissa grew up with, the ones she had to unlearn, and how her relationship with money evolved from before she became an entrepreneur to building a brand with a loyal, growing customer base. 3. The real revenue numbers behind Rizos Curls; her best months, her worst months, how much gets reinvested in the business, the biggest financial mistake she made while building, and how she decides what to pay herself as the founder. 4. How community has always been at the heart of Rizos Curls, why uplifting immigrant and Latina communities is central to the brand's mission, and how Julissa has used her platform to fundraise and drive real impact. Keep up with Julissa https://www.instagram.com/julissa_prado/ and Rizos Curls https://www.instagram.com/rizoscurls/ Plus use code RICHBFF to get 10% off your Rizos Curls purchase between March 11– April 11! Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Well Endowed LIVE: Why “Financially Naked” Couples Build More Wealth! 04.03.2026 35minVivian takes the stage at 92NY in New York City for a live book tour celebration of her second book, Well Endowed — and Heather McMahan is there to make sure things get a little chaotic. In front of a packed crowd, the two sit down for an unfiltered, hilarious, and genuinely eye-opening conversation about money, financial honesty with your partner, real estate and so much more. In this episode, you'll learn: 1. What Well Endowed is really about — the thesis behind the book, why Vivian wrote it, what she wished she knew before she started, and the ideas she kept coming back that made her realize this needed to be a whole second book. 2. The biggest money misconceptions people have about getting older and building wealth, why the personal finance conversation has shifted dramatically in the last few years, and the core wealth-building principles she believes are non-negotiable no matter what the economy is doing. 3. Why everyone needs to understand trusts and wills. Plus, the estate planning basics Vivian breaks down in Well Endowed, why most people put it off until it's too late, and the surprisingly simple steps you can take right now to protect your wealth, your assets, and the people you love, no matter how much (or how little) you have in your bank account. Get your copy of WELL ENDOWED at https://www.yourrichbff.com/wellendowed Special thanks to Heather McMahan for being an amazing moderator! Keep up with Heather on Instagram! Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Why Financial Independence Is the Ultimate Power Move 25.02.2026 36minVivian sits down with Tori Dunlap, founder of Her First 100K and NYT bestselling author of Financial Feminist, for a conversation about money, power, and what it really takes for women to build wealth in 2026. Tori saved $100K by 25, turned that milestone into a multi-million dollar media company, and has spent years educating women about the importance of financial independence. In this episode, you'll learn: The actual strategy behind saving $100K by 25 — the salary, the sacrifices, the timeline, and how to realistically hit that milestone in today's economy without the privilege-blind advice that makes you want to throw your phone across the room. Why financial feminism is so much more than a buzzword: how the gender wealth gap, the pressure women face around money, and the lack of representation in investing spaces make building wealth as a woman a fundamentally different — and political — act, and what Tori is doing to change that. What it takes to turn a personal finance win into a business empire, from the toughest decisions Tori has had to make as a founder, to why she believes women owning companies is one of the most powerful wealth-building moves of our generation, and the one money move everyone should be making right now. Keep up with Tori on Instagram and at https://herfirst100k.com/. Plus, listen to Financial Feminist wherever you get your podcasts! Follow the podcast on Instagram and TikTok!Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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The Biggest Money Mistake Women Make (And How to Avoid It) Ft. Zarna & Zoya Garg 18.02.2026 57minVivian sits down for an honest conversation with Zarna and Zoya Garg, the hilarious mother-daughter duo redefining what it means to build wealth, legacy, and success on your own timeline. Zarna went from Mumbai to Ohio, from lawyer to matchmaking entrepreneur to selling out comedy shows at 40—proving it's never too late to reinvent yourself. Now, she's touring with comedy legends, landing Hulu specials, and her daughter Zoya is right there building her company alongside her. Together, they're breaking down the immigrant money mindset, the real cost of chasing your dreams mid-life, and why the timeline we're sold for success is complete BS. In this episode, you'll learn: The financial reality of reinvention, what it actually takes to walk away from a stable career at 40. How immigrant family dynamics shape your relationship with money, risk, and ambition: from the pressure to pursue "safe" careers to navigating conversations about wealth, inheritance, and financial independence across generations. What happens when you build a family business in the age of "nepo baby" discourse, how Zoya convinced her traditionally-minded mom she was the best person to grow the Garg empire, the money conversations every family should be having (but aren't), and why betting on yourself and your people might be the smartest financial move you ever make. Keep up with Zarna and Zoya! Check out their podcast. Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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How Body Image Became a Billion-Dollar Business 11.02.2026 49minOrder Vivian’s second book WELL ENDOWED OUT NOW! Vivian sits down for an honest conversation with Victoria Garrick Browne, former Division I athlete turned body positivity advocate, content creator and entrepreneur, about the "skinny girl industrial complex" and why chasing beauty standards is designed to keep us broke and insecure. Victoria breaks down the finances behind trying to look "perfect," and reveals what it actually takes to invest in yourself beyond the price tag. In this episode, you'll learn: The brutal truth about beauty economics and how multi-billion-dollar industries profit from our insecurities. How to build a sustainable business around your values, from breaking down content creator income streams to choosing brand partnerships that align with your mission (and saying no to the ones that don't) The real intersection of mental health and money, including how to break free from comparison culture, invest in your wellbeing without going broke, and build authentic self-worth in a world that profits from you feeling like you're never enough Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Why Generational Wealth Is the Real Key to Financial Freedom 04.02.2026 27minOrder Vivian’s second book WELL ENDOWED OUT NOW! Vivian gets real about generational wealth and why it’s so important. In this powerful episode, she tackles what happens after you've nailed the financial fundamentals—how to build wealth that doesn't just serve you, but creates a lasting legacy for generations to come, even if you weren't born rich. In this episode you'll learn: What generational wealth actually is and why it matters for anyone trying to break cycles of financial struggle, plus the sobering statistics about wealth inequality that prove why building lasting wealth is an act of empowerment, especially for women and people of color The practical steps to building generational wealth in today's economy, from leveling up your income and maxing out retirement accounts to navigating major wealth-building moments like buying a home, and why the "rent vs. buy" debate is way more nuanced than anyone admits How to calculate your net worth, understand the Great Wealth Transfer that's reshaping America's financial landscape, and make sure your hard-earned money goes exactly where you want it—whether that's setting up beneficiaries on your Roth IRA or exploring trust funds to protect your legacy Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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How Parents Save, Invest & Build Wealth for Their Kids 28.01.2026 32minPreorder Vivian’s second book WELL ENDOWED HERE! Vivian tackles one of the most important investments you'll ever make: your children's financial future. In this essential and empowering episode, she breaks down how to raise money-smart kids who understand the value of a dollar, from toddlerhood to young adulthood, without creating entitled or financially dependent children. In this episode, you'll learn: Age-appropriate money lessons for every stage—from teaching preschoolers about saving to helping teenagers understand credit, investing, and the real cost of college How to talk openly about family finances with your kids without oversharing, plus the critical conversations about inheritance, privilege, and wealth that most parents avoid Vivian's proven strategies for setting up accounts, trusts, and financial tools that give your kids a head start while still teaching them independence and financial responsibility Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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