Social Media Marketing Podcast

Episodet

• How to Adjust Your Content for LinkedIn's New Feed Algorithm 28.05.2026 45min

  Is your LinkedIn reach falling? Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? To discover how LinkedIn's rebuilt feed algorithm changes who sees your content, which engagement signals matter most right now, and what the platform's new live-streaming requirement means for your content planning, I interview AJ Wilcox.
• YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views 21.05.2026 42min

  Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? To discover techniques to produce YouTube Shorts that people will watch, rewatch, and share, I interview John Scott.
• YouTube Tools That Scale Attention 14.05.2026 47min

  Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.
• The Science of Attention: Creating Short-Form Videos People Won't Skip 07.05.2026 45min

  Do people stop and watch your short-form videos, or do they scroll right past them? Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? To discover how to leverage three psychological principles that make people stop scrolling to watch short-form videos, I interview Hilary Billings.
• New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding 30.04.2026 45min

  Are you still directing your Instagram followers to a link in bio page? Looking for new ways to make Instagram work for your brand? To discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing, I interview Chelsea Peitz.
• Increasing Conversions: Quick Wins That Work in 2026 23.04.2026 45min

  Are you sending more content than ever, but watching your conversion rates stay flat or fall? Does it feel like your audience is slipping away even when the traffic numbers look fine? To discover why conversions have become harder to earn in 2026, how to reverse the silent erosion of your email database, which landing page mistakes are killing your sign-ups and sales, and what to do the moment after someone converts to get the most out of every interaction, I interview Jay Schwedelson.
• Facebook's 2026 Rules for Reach & Relevance 16.04.2026 42min

  Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.
• Ads and AI: Leveraging AI Creative in 2026 09.04.2026 42min

  Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse.
• LinkedIn Is Rewriting the Rules of Visibility 02.04.2026 42min

  Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox.
• Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS 26.03.2026 47min

  Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.
• How to Use TikTok's Verified Business Account Features and Local Feed 19.03.2026 42min

  Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get discovered, and more, I interview Keenya Kelly
• Improving Customer Experience: How to Increase Revenue and Profitability 12.03.2026 44min

  Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.
• What Clickable Reels Links and Hashtag Limits Mean for Your 2026 Instagram Strategy 05.03.2026 46min

  Are hashtags and reels part of your Instagram marketing? Wondering whether link overlays and early access content will actually help your content reach the right people or just add more work to your plate? To discover how to use five major Instagram updates to strengthen your content strategy, I interview Chelsea Peitz.
• Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing 26.02.2026 43min

  Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026, I interview Chris Penn and Rachel Woods.
• Are YouTube's Latest Tools Ready for Businesses 19.02.2026 42min

  Are you wondering if AI video creation tools are worth the investment? Overwhelmed by YouTube's rapid rollout of new features? To discover what YouTube's latest AI tools can actually do for your business, which content formats have the biggest opportunity for organic reach, and how to use new targeting features without hurting your channel's performance., I interview Liron Segev.
• Building Email Communities: How to Grow a Raving Audience 12.02.2026 42min

  Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? To discover how to build thriving communities through email sequences that create engagement social platforms can't deliver, I interview Paul Gowder.
• What Facebook's New Link Rules Mean for Your 2026 Strategy 05.02.2026 42min

  Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta's latest changes will affect your ability to drive traffic to your website? To discover what Facebook's new link posting limits mean for your strategy, how Meta's $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools, we interview Mari Smith.
• How to Cultivate Content Creativity: A Framework for Marketers 29.01.2026 44min

  Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking, I interview Melanie Deziel.
• Recommended or Rejected: Does AI Trust You 22.01.2026 47min

  Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? To learn how to optimize your online presence for AI search engines and build trust signals that get your business recommended, I interview Marcus Sheridan.
• When Customers Create More Customers: Creating Superfans 15.01.2026 44min

  Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals, I interview Brittany Hodak.