The Art of Tennis
Rick Willsmore
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The Art of Tennis helps tennis coaches improve their coaching skills and business acumen. Hosted by Coach Rick Willsmore, a former NCAA college player and award-winning coach, the podcast covers four key areas: branding, coaching, player development, and systems. It aims to help coaches build a life through tennis and make a positive impact on thousands of people.
Episodet
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The 1, 3 and 6 day a week junior tennis player 15.07.2026 22minIn this episode I cover the different types of players and how much they commit or invest in their game. From 1 day a week activity/casual player, 3 day a week Club player and 6 day a week aspirational committed player. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3
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Building Your Tennis Brand 08.07.2026 20minIn this episode I discuss what a brand is and what it means for tennis coaches. Brand and marketing has long been a side interest for me and I cover common misconceptions and brand perceptions. Coaches need to spend time building their brand. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3 Cheers Rick
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Spotting Potential In Young Tennis Players 30.06.2026 20minIn this episode I talk about when we as coaches discover that keen young player who is passionate about the game. I discuss the importance of looking at the big picture and seeing it as a 10 year journey. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3 Cheers Rick
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Daily Coaching Schedules 23.06.2026 20minIn this episode I go over the entire days coaching schedule. From before work tennis players to day time lessons, after school and into the evening there are potential lessons everywhere. This will help you as coaches to work out who you should be focusing on to build out your schedule. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3 Cheers
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From Employee To Business Owner - The Cashflow Quadrant 16.06.2026 22minIn this episode I discuss Robert Kiyosaki’s book, Rich Dad Poor Dad cashflow quadrant and how this can relate to tennis coaches. Employee, self employed, business owner, Investor. As a tennis coach there are advantages and disadvantages to all these quandrants. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3 Cheers Rick
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How to Coach a Great Group Lesson 11.06.2026 22minThis is all about how to run an engaging group tennis lesson. As a coach this is how you can expand your clientele by showcasing how great a tennis session with you can be. I cover how’s it’s ok to have a different coaching style and you should lean into your strengths. A poor lesson though is found on the extremes, from far too boring and technical to full of nothing but ‘hoo haha’, full of enthusiasm but ineffective. Are you a tennis coach business owner and Interested in learning mo...
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From Fun to Fitness: What Motivates People To Play Tennis? 03.06.2026 20minIn this episode I cover why players take up the game — the real reasons people start their tennis journey and the different types of players who come to the sport. Understanding your players' why is one of the most powerful tools in your coaching toolkit. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3 Cheers Rick
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My Love/Hate Relationship with Tennis 29.05.2026 21minIn this episode I cover my love/hate relationship with tennis. From an early love and obsession to a love/hate relationship during the teen and early 20s years. Eventually responsibility, maturity and impulse control improvements (pre frontal cortex in Male brain development) saw a turning point in the mid 20s. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3 Cheers Rick
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Am I Good Enough to Be a Tennis Coach? 29.05.2026 19minHere I cover some of my own insecurities on whether I was good enough to become a tennis coach. I cover some different levels of players that you typically coach and how there are lots of different spaces for different coaches. I had thought that to be a successful tennis coach will require closer to the ex pro status but this was an incorrect assumption. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartofte...
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Dropping Out of University to Become a Fulltime Tennis Coach 28.05.2026 20minHere I cover my journey from Adelaide junior to US College Tennis before moving back to South Australia to attend university. After 6 months at the University of South Australia, I dropped out of university and moved to Darwin to become a tennis coach. This was the start of a lifetime of tennis coaching and building tennis coaching programs. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a...
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My Journey From Tennis Player to Tennis Coach 28.05.2026 19minThis is my first video on The Art of Tennis. Welcome. I cover my journey from junior tennis player to Australia to a full scholarship at an NCAA tennis Div 2 school in the US. Covering my small town background, the influence of my Dads footy coaching and how I ended up dropping out of university in South Australia to move to Darwin to become a tennis coach. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://...
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