The 30 Percent Podcast

Episodet

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  Episode 193 | A Very Mysterious Podcast 06.08.2026 1h 15min

  Today's episode begins with a recap of the Safari Oontz Rituals show (1:00), after that, Ywaya Tajiri was the subject of some tweets leading us to talk about artists visibility and vulnerability (15:48). Next, super producer Kenny Beats questions producers (and artists) letting people into their creative process (35:48). We then wrap up the episode with new music reviews (56:46).Intro: Kaa La Moto, MAKAMANDA - "Team Discipline" produced by GRANDMASTATEK, Master KipPick of the Week: Nikki Wakaba, Cedz Imagination - "Lowkey" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 192 | Glazing for a Reason 30.07.2026 1h 8min

  We begin with a recap of The Spotify Greasy Tunes event, and the recent shows we went for (13:20), then we talk about The Recording Industry of Kenya (RIKE) being unveiled as Kenya’s National Agency for the ISRC and news of other Labels planning to join UMG with headquarters in Kenya ( 28:00). After that we discuss the natural progression of artists and the shifting landscape in the culture (38:37), and then end the episode with new music reviews and our pick of the week (51:34).Intro: Jua Isat, Irat, Mr. Lu* - "Hadandawa" Pick of the Week: Kapitani - "Kitemeo" produced by CapoTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 191 | The PBC 23.07.2026 1h 13min

  We begin the episode with a recap of our Spotify Greasy Tunes Live show (8:50). After that, we have a conversation guided by entertainment journalist Claris Khalayi about albums and their relevance in todays music scene (15:10) which leads to a conversation about the importance of digital marketing (34:00). We then wrap up the episode with new music releases and our pick of the week (54:52). Intro: Nu Fvnk- "Uyu 8" Pick of the Week: Shad Mziki - "Ready Set Go" produced by Wuod OmolloTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 190 | Name and Shame 16.07.2026 1h 6min

  We begin with an update on the upcoming live show with Spotify Greasy Tunes (15:18), then an update on the ongoing CMO drama with KAMP and the Recording Industry of Kenya (RIKE) clapping back at KECOBO after their accusations (18:30). After that, another update on AI, as a new labeling system is proposed for songs made with it (29:20), then a review of music that came out this week (42:12). Intro: Big Nyagz, Mura, Ayrosh - "Balenciaga" Pick of the Week: Ally Fresh, Chris Barr - "Laiti" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 189 | Alternative Lil Broism 09.07.2026 1h 13min

  We begin the episode with a recap of Savinnah's listening party at the Purple Onion, leading to a conversation about alternative music and how to make it successful (17:27), Next The CMOs are fighting again. KECOBO strips KAMP of their right to collect royalties after they were accused of misusing artist royalties and Afam has a theory that may explain why (37:38). We then wrap up the episode with a review of the music that came out this previous week (48:50).Intro: King Kaka - "Shang" produced by DTXPick of the Week: Garvin Mungai - "Doba Noma" produced by TyrelmTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 188 | The Broken Hearts Club 02.07.2026 1h 12min

  We begin the episode with a recap of the Celebrity Fight Night we attended (3:33), leading to a conversation about artists pivoting to other businesses to make money (16:05). Next, SUNO is paying grants to artists, but should artists give up their rights for the opportunity? (34:19). After that, we go through the week's music releases (50:31).Intro: Teekvy - "WHOAMI" produced by BentelyKushPick of the Week: Itha - "Steady" produced by Nicholas BernykTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 187 | Umami 25.06.2026 1h 11min

  We begin this episode with a conversation ignited by Mbarathi, a sound engineer in the Kenyan Music Scene, who talked on artists skipping the process, putting optics over development (13:19), then, you can now check if your music is being used to train AI using AI Watchdog (37:32), and finally we wrap up the episode with new music reviews (46:25) and a special announcement! (1:03:48).Intro: GTB Emzee - "Talking Stage" produced by August IVPick of the Week: Liboi - "Nairobi" produced by Sharon Ong'ayoTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 186 | The Run Pun Pod 18.06.2026 1h 9min

  We begin today's episode with a recap of We Are Nubia & Cruel Santino at the Jameson Hangout Nairobi Event that Afam was out for (11:20) which leads into a conversation about artists managing other artists (21:37). Next, we talk about the artists not caring about their music releases (36:28), and then wrap up the episode with new music reviews (46:53).Intro: Keemlyf - "In Love" produced by MP JazbeatzPick of the Week: Joh Mistari - "Rekebisha" produced by Kiriama InTheHausTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 185 | Love and Yearning 11.06.2026 1h 10min

  We begin the episode talking about our experiences at Blankets and Wine over the weekend breaking down some of the things that went well, as well as what we feel could improve (6:11). Next following Nikita Kering's appearance on Mic Cheque, we talk about the pitfalls of child stars and being in the public light early (32:29), then we talk about new music that was released this week (49:51). Intro: Ally Fresh, Braines, DJ IV - "Kadenge" Pick of the Week: Jua, ISAT IRAT, MR. LU*, Silayio - "Mass High" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 184 | Millennial Bonanza 04.06.2026 1h 9min

  We begin this episode with some shows Afam attended, leading to a conversation about artist development, and when it should stop (4:18), Next, Fathermoh is suing his label Black Market records for 87 Million (14:02). Following that, we talk about Spotify teaming up with UMG to allow Users to create AI covers and remixes on their platform (33:14), and then we discuss the KULTURE show that took place over the weekend at Carnivore (40:58). We then wrap up the episode with new music reviews (46:02)Intro: King Kaka, Iyanii - "Braggadocios" produced by WakaWakaPick of the Week: Fena Gitu, Ariel Wayz - "Call Me" produced by Wuod Omollo To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 183 | Bums on Seats (with Muthoni Drummer Queen) 28.05.2026 1h 45min

  To commence our shift into video episodes, we sit down with Muthoni Drummer Queen, the artist and visionary behind the cultural staple festival, Blankets & Wine. Bringing 17 years of experience in curating the culture, Muthoni breaks down exactly who Blankets & Wine was originally built for and how Kenyan tastes have matured over nearly two decades. We look ahead at what’s next for the region's live event scene, tackle the role of artists using their platforms for political activism, and get an inside look at the making of her collaborative new album with Blinky Bill, “Now It’s Experience Talking.” Finally, we wrap up with a preview of what to expect at Blankets & Wine’s upcoming June edition.Intro: Muthoni Drummer Queen - "Suzie Noma" produced by Hook, GR!Pick of the Week: Muthoni Drummer Queen - "Niko Hype" produced by Blinky BillTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 182 | Business at the Top, Party at the Bottom 20.05.2026 1h 15min

  We begin today's episode by talking about We are Nubia and Xenia's new snippet (7:01), next, an announcement about the podcast (15:53). After that, Bien came under fire for his appearance at the African Forward Concert during President Macron’s visit to Kenya (23:37), then we talk about new music releases (55:47). Intro: Jovie Jovv - "Gwangi Freestyle" produced by LemarioPick of the Week: Sabbiti - "Intro H.O.M.S" produced by WOLVETo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 181 | Peak Music Value 13.05.2026 54min

  Today's episode begins with a conversation on longevity in music, and what it takes to remain at the top (6:46), then, is music discovery on social media today better than the older discovery channels? (19:28). Next, Spotify has begun rolling out verification for artists on their platform (41:00), and Finally, we wrap the episode up with a review of some music that was released recently (43:43). Intro: Thirtyfourbrick, Mauru Gwash, OnlyMoh, Unclean, Jaylo - "Kigonyi"Pick of the Week: Mau from nowhere - "moccasins" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 180 | Kenya is not a Slouch 06.05.2026 59min

  We begin the 180th episode with with a recap of Afams experience at the Rituals show at Covo Nairobi, as well as Hildah Watiri's listening party (4:00). We then talk about Ongeza Volume's The Set List event that we attended (24:16). Then onto some news, Grammy president Panos Panay will be visiting Kenya to talk with the government about Kenya's potential hosting of the African Grammy's (31:19), also, The president was at the Kalasha Awards ceremony promising the creative economy many things (40:30). We then wrap up the episode with new music reviews (43:36). Intro: Sean MMG, Fathermoh - "Kakizoza" Pick of the Week: Ila Nia, Ywaya Tajiri - "Weche Hera" produced by RunTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 179 | Poy Boys 29.04.2026 1h 4min

  The episode begins with a discussion on rollouts, do we need to bring back the old school way of marketing music? (9:28) One RPM recently started distribution of plaques, beginning with to Vijana Barubaru, what will that do for the industry? (15:46). Next, Spotify is testing a feature that indicates AI involvement in music (34:20). We then talk about what it takes to be successful in music (42:46), wrapping up the episode with new music reviews (46:17).Intro: NIGGA SHAWN, 4Mr Frank White - ""BIDHAA" produced by Fyat BeatsPick of the Week: GTB EMZEE, 30 - "Last Night" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 178 | Two Pack of Class 22.04.2026 1h 4min

  We begin today's episode with a discussion about whether artists releasing old music is good for their career or not (9:45). Next, is it profitable to make music that does not appeal to the local music scene and contain parts of its culture? Does it matter at all for an artists success? (15:48) Then an update on the Ongeza Volume setlist show, and the Blankets and Wine artist line up was released (46:44). We then wrap up the episode with a review of new music (48:47). Intro: Jovie Jovv - "Trap Harakati" produced by AfamefunaPick of the Week: Bensoul - "Last Night" produced by Hendrick Sam, Trevor MagakTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 177 | Room Temperature Take 15.04.2026 1h 1min

  Black Market Records were in the news recently a with talks about the label and its artist being sued for $1M, leading us to talk about music labels and the ways they take advantage of artists plus the importance of contracts (14:44). Comedian Eddie Butita met with the president to discuss matters of copyright and Octopizzo had something to say about it (27:03), finally, We review new music including an EP from Andia Sande and more (42:17). Intro: Rispek Ngoma, NDOVU KUU - "Tuma Pin" Pick of the Week: Andia Sande - "J'adore" produced by LilsirrTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 176 | Arrows in My Quiver 08.04.2026 1h 4min

  We begin todays episode talking about Nyashinski's Showman residency at Canivore, and what goes into making a residency successful (15:36). Next, the Base to billboardz initiative announced its six finalists (28:23), we then wrap up the episode with a review of Bridget Blue's lates album "RNB" and more releases of the week (40:42).Intro: 4Mr Frank White - "Tranquillo" produced by FyattPick of the Week: IKeN - "Favourite" produced by IKeNTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 175 | The F is for Photography 01.04.2026 1h 4min

  A week of being outside leads us to talk about Odunsi the Engines visual screening, his performance and what makes Kenya a good hub for artists debuting music (5:42), Then a recap of the Industry Social Event (24:03). Finally, a suggestion was made to label Kenyan music across genres as "Genge" music (33:12). We then wrap up the episode with new music review (48:45).Intro: Caleb Awiti - "I Can't Change Time" produced by Caleb AwitiPick of the Week: Bien, Alikiba - "Finale" produced by  Hendrick Sam, AbbahTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  Episode 174 | Boots on the Ground Journalism 25.03.2026 1h 2min

  We begin todays episode breaking down the most recent IFPI music report. Is the African music industry doomed to play catchup to the rest of the world? We discuss this and more (10:39), Then get into a review of Ochiko's recent project Indie Deep, as well as more music (45:16). Intro: JIVU, Khaligraph Jones - "Anitah" produced by DilliePick of the Week: The Babaz - "Salaale" produced by Ras Amor, Hendrick SamTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.