Amazon Seller School, How to Sell on Amazon

Episodet

• Rufus AI Surges, Amazon Opens Logistics to All, Auto Buy Pricing 07.05.2026 14min

  Rufus AI posted 115% growth in monthly active users and 400% higher engagement year over year, and if you are still optimizing listings the same way you were two years ago, that data gap is already costing you. This week covers Amazon's full logistics infrastructure opening to businesses of all sizes and what that means for FBA economics, the new Auto Buy feature and how it could reshape your pricing strategy, expanding price history transparency putting pressure on inconsistent pricing, the 1P unit share shift squeezing third-party sellers, Amazon's $70 billion ad revenue milestone and what rising ad competition means for margins, the AI audio Q&A feature now live on product pages, a legal update on Amazon liability in electronics cases, TikTok Shop's projected path to 10% retail market share, and practical tips on low-inventory fees, DD plus 7 payout changes, and review shadowbanning. If you sell on Amazon and you are not watching these structural shifts in fulfillment, advertising, and AI-driven discovery, you are making decisions with incomplete information. Subscribe so you never miss a week. Read the full news breakdown: https://amazonseller.school/rufus-ai-surges-amazon-supply-chain-services-launch-auto-buy-and-tiktok-shops-10-market-share-target/
• Commingling Ends, API Fees Delayed, Container Rates Surge 20% 03.04.2026 15min

  Amazon officially ended commingled inventory on March 31st, forcing every FBA seller to update their labeling processes while eliminating counterfeit mixing risks. We break down the immediate operational changes you need to make and cover Amazon's delay of SP API fees, the 20% surge in container shipping rates hitting $2,279 per 40-footer, and new AI shopping prompt billing that could impact your PPC costs. Plus, we analyze Amazon's test of Prime shipping on external websites without login requirements and what it means for your off-Amazon sales channels. Get actionable insights on the latest policy changes, rising logistics costs, and platform shifts affecting your Amazon business. Read the full news breakdown: https://amazonseller.school/fba-fee-hikes-ai-prompts-now-billable-and-commingling-officially-dead/
• FBA Commingling Ends, 1-Hour Delivery, USPS Cuts: Amazon Changes Ahead 26.03.2026 18min

  Amazon is ending FBA commingling on March 31st, permanently protecting your brand listings from inventory mixing. This week also brings major logistics shifts that could reshape seller operations: Amazon's new 1-hour delivery challenge to Walmart, potential two-thirds cut in USPS shipping volume, and new multi-box shipping label features. We'll break down the new returns dashboard insights Amazon just rolled out, why UPS is reducing Amazon deliveries, and what a system-wide FBA outage revealed about platform dependencies. Plus tactical wins: how one seller jumped from 9th to 3rd in ChatGPT product rankings and proven strategies for breaking Amazon support ticket loops. Read the full news breakdown: [BLOG_LINK]
• Prime Day Moves to June, DD+7 Payment Changes, AI Ad Tools Launch 19.03.2026 13min

  Amazon just moved Prime Day from July to late June 2026, forcing sellers to completely rework their inventory planning and advertising budgets. We break down how the DD+7 payment policy changes could disrupt your cashflow, why Amazon's new Creative Agent AI tool might change your ad game, and what the USPS contract breakdown means for your shipping costs. Plus, the Big Spring Sale opportunity to clear excess inventory, website outages from AI problems, and advanced scaling strategies using pod structures. This week's news directly impacts your Q2 planning and operational decisions. Whether you're managing inventory timing for the moved Prime Day or preparing for payment schedule changes, these stories affect your bottom line. Get the seller-focused analysis you need to stay ahead of platform shifts. Read the full news breakdown: [BLOG_LINK]
• Amazon Catalog Hijacks, Return Fraud & the 1.6% Takeover 20.02.2026 57min

  Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊 Today is about who protects their listings, who defends margin, and who gets left behind. Full News: https://amazonseller.school/the-power-gap-is-widening-tiktok-speeds-up-support-ai-rewrites-amazon/ Foreign Language Contribution Blocks Brand Updates in Amazon Cataloghttps://lab.onlinesellersolutions.com/p/case-010-matching-errors-can-also Sellers Raise Concerns Over Return Fraud Targeting Third-Party Merchantshttps://x.com/gotrice2024/status/2022965937993863398 Top 1.6% of Sellers Now Drive 50% of Amazon U.S. 3P GMVhttps://www.marketplacepulse.com/articles/top-16-of-sellers-drive-50-of-amazons-3p-gmv Amazon Launches Review Listing Changes Dashboard for Brand Editshttps://sellercentral.amazon.com/seller-forums/discussions/t/69cc20fd-825d-447f-a58d-bce282519770 We will break down what these signals mean for catalog control, margin protection, and why operational discipline is now the real moat in a marketplace that rewards the top tier and quietly squeezes the rest.
• AI Content Marketplace and $68B Ad Machine 13.02.2026 1h 3min

  Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈Full News: https://amazonseller.school/amazon-news-ads-hit-68b-ai-monetizes-walmart-goes-global/ Let’s break down what this means for operators. Amazon may launch a marketplace where media sites can sell their content to AI companieshttps://techcrunch.com/2026/02/10/amazon-may-launch-a-marketplace-where-media-sites-can-sell-their-content-to-ai-companies/ E-commerce Operator Tests an AI Agent as a Chief of Staffhttps://www.linkedin.com/feed/update/urn:li:activity:7424996817148248064/?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7424996817148248064%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29 Top Amazon Third-Party Sellers – February 2026https://www.ecomcrew.com/top-amazon-third-party-sellers-february-2026/ Amazon Ad Revenue Tops $68 Billion as Full Funnel Strategy Expandshttps://www.marketingdive.com/news/amazon-annual-ad-revenue-passes-68b-boosted-by-full-funnel-strategy/811569/ We will dissect how AI is reshaping labor, discovery, and media economics, and why Amazon’s ad engine may matter more to your future than retail ever did.
• AI Search Manipulation, Agentic Ads & CTR Power Plays 06.02.2026 57min

  Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever. This isn’t theory — it’s how traffic, ads, and competition are being restructured right now. Full News: https://amazonseller.school/ai-native-amazon-fees-fast-delivery-and-return-badges-reshaping-2026-seller-profitability/ How Brands Manipulate ChatGPT to Dominate AI Search Resultshttps://ppc.land/how-brands-manipulate-chatgpt-to-dominate-ai-search-results/ Amazon Ads Opens a Beta Test for Its New MCP Serverhttps://www.adexchanger.com/marketers/amazon-ads-opens-a-beta-test-for-its-new-mcp-server/ Chinese Seller Tax Pressure May Push More Off-Amazon Expansionhttps://www.linkedin.com/feed/update/urn:li:activity:7422315084645064704/ The Top-Clicked Product in Amazon Search Drives ~18–19% of Saleshttps://www.linkedin.com/posts/scott-needham-a8b39813_the-top-clicked-product-in-any-amazon-search-activity-7419592957869142016--OLP/ We’ll break down what this means for AI visibility, ad structure, and why winning the click is becoming the real battleground before conversion even starts.
• Amazon News: AI Traffic, TikTok Logistics & The New Amazon Moat 30.01.2026 59min

  Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore. Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/ I’m breaking down what actually matters, what’s noise, and where the leverage is right now. We’ll cover: → TikTok Shop’s in-house logistics push and what it really means for 3PLs and your ops→ How the latest TikTok Shop clarification changes fulfillment options for sellers→ ChatGPT ads launching at “prime time TV” prices and where AI traffic actually makes sense→ Why Amazon leads AI commerce traffic—and how its own AI blocks could help or quietly box sellers in→ The $35 price point that unlocks more Amazon conversions→ How to use Spring Sales Events to turn seasonal traffic into durable revenue, not one-off spikes I’ll connect the dots between logistics control, AI discovery, pricing psychology, and why Amazon’s fulfillment advantage is quietly becoming cross‑platform insurance. Links to topics we’ll cover:TikTok Shop Mandates In-House Logistics, Shaking Up 3PL and Seller Operationshttps://ppc.land/tiktok-shop-forces-sellers-into-logistics-ultimatum-that-could-destroy-3pl-businesses/ TikTok Shop Logistics Update Clarifies Fulfillment Options for Sellershttps://www.linkedin.com/feed/update/urn:li:activity:7420201029004226560/ ChatGPT Ads Launch at Premium Priceshttps://www.thekeyword.co/news/openai-sets-early-chatgpt-ad-pricing-at-about-60-cpm Amazon Leads AI Commerce Traffic, But Its Own AI Blocks Could Backfirehttps://www.linkedin.com/feed/update/urn:li:activity:7421846979518820352/ The $35 Price Point That Can Unlock More Amazon Conversionshttps://www.linkedin.com/feed/update/urn:li:activity:7419417890304577536/ Spring Sales Events Playbook: How Sellers Can Turn Seasonal Traffic Into Revenuehttps://sellercentral.amazon.com/seller-forums/discussions/t/77a1de6f-31c2-4368-b2b6-7ced7ddd9d88
• Amazon News: Fewer Sellers, Bigger Stakes & the AI Commerce Shift 23.01.2026 52min

  Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026.  If you sell on Amazon, this is about who survives, who scales, and who gets squeezed next. Full News: https://amazonseller.school/amazon-news-seller-shakeout-ai-shopping-wars-tariff-pressure-are-reshaping-2026/ Here's what were covering today: Amazon Seller Signups Collapse—But Survivors Are Winning Bigger Than Everhttps://www.marketplacepulse.com/articles/amazon-seller-registrations-hit-decade-low-in-2025?utm_source=substack&utm_medium=email U.S. Amazon Prime Tops 200M Members—And Sellers Feel the Impacthttps://cirpamazon.substack.com/p/us-amazon-prime-membership-keeps?utm_source=post-email-title&publication_id=1011181&post_id=185116195&utm_campaign=email-post-title&isFreemail=true&r=pi2v&triedRedirect=true&utm_medium=email Google Unveils AI Shopping Protocol That Could Reshape Product Discoveryhttps://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/?utm_source=substack&utm_medium=email Amazon Pressures Suppliers After Tariff Cuts—Pricing Talks Beginhttps://www.reuters.com/business/retail-consumer/amazon-pushes-suppliers-cuts-ahead-supreme-court-tariff-ruling-ft-reports-2026-01-13/?utm_source=substack&utm_medium=email Should Sellers Optimize for AI Ads and Agentic Shopping? The Clock Is Tickinghttps://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2026/1/1768832692.html Stop Treating Agentic AI Like a Helper — Give It the Jobhttps://www.adweek.com/sponsored/stop-treating-agentic-ai-like-an-assistant/ We’ll unpack how consolidation, Prime scale, AI discovery, and supplier pressure are reshaping Amazon—and what disciplined sellers should do next to stay profitable while others quietly exit.
• Amazon News: Interactive Ads, Walmart’s Surge & High-Value Return Shock 16.01.2026 58min

  Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters.  Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/ I’ll break down how each shift affects your margins, visibility, and seasonal strategy—especially with Valentine’s Day heating up. Let’s dig in live at 12PM Eastern. Interactive Video Ads Outperform Standard Formats Across the Funnelhttps://www.beet.tv/2026/01/interactive-video-ads-outperform-standard-formats-across-the-funnel-amazons-maggie-zhang.html Walmart Is Rapidly Closing the Online Sales Gap With Amazonhttps://www.pymnts.com/walmart/2026/walmarts-closing-the-amazon-online-sales-gap/ Amazon Drops High-Value Return Protections, Forcing Sellers to Rethink Pricing and Product Mixhttps://www.ecommercebytes.com/2026/01/14/amazon-removes-safeguard-for-sellers-of-high-value-items/ Drive More Valentine’s Day Sales With These Tipshttps://sellercentral.amazon.com/seller-forums/discussions/t/6926fe7b-ef70-45db-9e8e-8a00d19208e6 We’ll break down what each update means for your PPC, margins, returns, cross-channel positioning, and seasonal planning—so you can stay profitable while the platform keeps shifting under your feet.
• Amazon News: AI Hijacks, Bot Wars & TikTok’s Takeover 09.01.2026 1h 1min

  Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots, plus TikTok Shop swallowing social commerce and China tax rules shaking up global competition — this is one of the most consequential news cycles we’ve had all year.  Full News: https://amazonseller.school/amazon-news-ai-backlash-fba-visibility-issues-big-tariff-shifts-hitting-sellers/ Let’s break it all down. Amazon’s “Buy For Me” AI Sparks Backlash as Small Businesses Say Listings Are Being Hijackedhttps://www.valueaddedresource.net/amazon-buy-for-me-small-business-backlash/ Amazon’s Agentic Commerce Crossroads: Block the Bots or Partner With Them?https://www.techbuzz.ai/articles/amazon-s-agent-dilemma-block-ai-bots-or-join-them TikTok Shop Surges to Nearly 20% of All Social Commerce in 2025https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/ Chinese Online Retailers Warn New Tax Rules Could Be Devastatinghttps://www.rswebsols.com/news/chinese-online-retailers-claim-new-tax-will-be-devastating/ The Vine Pricing Strategy Most Sellers Overlookhttps://www.linkedin.com/feed/update/urn:li:activity:7414324193506504704/ We’ll dig into how AI hijacking risks affect your brand, why bot-driven shopping is reshaping traffic, how TikTok is stealing the discovery funnel, how China’s tax overhaul could level the field, and the Vine strategy that can make or break your next product launch.
• Amazon News: AI Images Win, Faster Shipping & Consumer Pressure 19.12.2025 58min

  Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦 Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-shipping-shifts-and-the-new-rules-sellers-must-adapt-to/ AI Images for Amazon Sellers: Boost Clicks and Conversionshttps://amazonseller.school/ai-images-for-amazon-sellers-boost-clicks-and-conversions/ A Decade of E-Commerce Volatility Endshttps://www.marketplacepulse.com/articles/a-decade-of-e-commerce-volatility-ends The Importance of Fast Shipping on Amazonhttps://www.linkedin.com/posts/isaac-gross-289818ba_the-importance-of-fast-shipping-on-amazon-activity-7406381522615742464-0OFN/ Household Debt Hits Record $18.6T as Delinquencies Remain Elevatedhttps://thehill.com/business/5592278-household-debt-high-record-delinquencies/ We’ll unpack how these trends collide on your PDP, inside your ads, and at checkout—plus what smart sellers are doing right now to protect conversion, pricing power, and margin while others fall behind.
• Amazon News Live: Share-of-Voice, EU Fee Cuts & The End of Commingling 12.12.2025 56min

  Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant.  Full News: https://amazonseller.school/amazon-news-fba-overhaul-ad-evolution-fee-reductions-holiday-demand-trends/ Amazon introduces reserve share of voice for branded search https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/ Amazon Cuts Seller Fees in Europe Amid Shein & Temu Price War https://www.reuters.com/business/retail-consumer/amazon-cuts-seller-fees-europe-shein-temu-price-war-2025-12-02/ Chinese Sellers Are Abandoning Mainland Registration https://www.marketplacepulse.com/articles/chinese-sellers-are-abandoning-mainland-registration Amazon to End FBA Commingling: What You Need to Know https://amazonstoragepros.com/amazon-to-end-fba-commingling-what-you-need-to-know/ We’ll cover how these changes impact your margins, listing control, ad strategy, and the competitive landscape heading into 2026—plus the hidden implications Amazon isn’t spelling out in the announcement pages.
• Amazon News: Cyber Week Wins, AI Agents Rise & 2026 FBA Reality Check 05.12.2025 59min

  Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for your margins, visibility, and survival as we head into peak Q4. Full News: https://amazonseller.school/amazon-news-huge-cyber-week-gains-ai-shopping-bots-major-amazon-updates/ Cyber Week Recap: Online Sales Climb 5%, In-Store Shopper Visits Increase 3%https://www.retailtouchpoints.com/features/industry-insights/cyber-week-recap-online-sales-climb-5-in-store-shopper-visits-increase-3 Tech Giants Build Synthetic Amazon, Gmail for AI Traininghttps://www.webpronews.com/tech-giants-build-synthetic-amazon-gmail-for-ai-training/ Lawmakers Urge Amazon and FTC for Clearer Product Origin Labelinghttps://thefederalnewswire.com/stories/676497983-lawmakers-urge-amazon-and-ftc-for-clearer-product-origin-labeling Amazon 2026 FBA Fees: What Sellers Need to Knowhttps://sellerengine.com/amazon-2026-fba-fees/ We’ll cover how AI traffic shifts buyer behavior, what new compliance rules could mean for your account, and how to prepare for Amazon’s 2026 fee shakeup before it eats into Q1 profitability.
• Amazon News: Variation Breakthroughs, AI Ad Prompts & 2026 Fee Pressure 21.11.2025 56min

  Amazon Sellers, today’s updates hit the four pillars that decide your visibility and margins on Amazon. From multiple child variations ranking at once, to new AI-driven ad prompts, to fee changes coming in 2026, and TikTok Shop’s explosive rise, every headline signals tightening competition and shifting buyer behavior.  Full News: https://amazonseller.school/amazon-news-ai-ads-shake-up-new-fees-tiktok-threats-q4-seller-wins/ Let’s break it all down. Amazon Tests Allowing Multiple Child Variations to Rank on Page Onehttps://www.linkedin.com/posts/h10bradley_is-amazon-allowing-multiple-child-items-to-activity-7397199339317739521-BQ-g/ Amazon Introduces AI-Powered Prompts for Sponsored Products & Sponsored Brandshttps://www.linkedin.com/posts/mansournorouzi_sponsored-products-sponsored-brands-prompts-ugcPost-7396966285701652482-6Mlq/ 2026 US Referral and FBA Fee Changes: What Sellers Need to Knowhttps://sellercentral.amazon.com/help/hub/reference/G201411300?locale=en-US TikTok Shop Becomes One of the Fastest-Growing Brands in the UShttps://www.businessinsider.com/tiktok-shop-one-of-the-fastest-growing-brands-this-year-2025-11 We’ll dig into how these shifts affect ranking, ad performance, profitability, and cross-platform competition—and what smart sellers should adjust before these changes reshape Q4 and the start of 2026.
• Amazon News: AI Lawsuits, China Data Rules & Doorstep Returns 07.11.2025 1h 5min

  Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots, to China’s new tax data-sharing rules, to fee hikes and the rollout of “Doorstep Returns,” the future of selling online just got more complicated—and a lot more interesting.  Full News: https://amazonseller.school/amazon-news-ai-battles-faster-prime-shipping-costly-returns-rip-virtual-bundles/ Let’s dig in. AI isn’t just changing e-commerce—it’s taking Amazon to court.Amazon’s lawsuit against Perplexity reveals a growing war between platforms and AI browsers that bypass ads and traditional storefronts. Sellers should be watching closely—these tools could reshape how customers find and buy products online. https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping Data transparency just went global.Starting this quarter, Amazon will begin sharing revenue and identity data for all China-based sellers directly with the Chinese tax bureau. It’s a move that signals rising scrutiny on international sellers—and a future where no marketplace operates outside regulatory reach. https://www.chinadaily.com.cn/a/202510/16/WS68f0999ea310f735438b55e8.html Developers are getting a new bill—and sellers might feel it next.Amazon’s updated SP-API fee structure means tool providers could soon pass rising costs to users. If your business relies on data dashboards, automation, or campaign optimizers, expect subscription prices to climb in 2026. https://developer.amazonservices.com/spp-announcement Convenience always costs someone—and now it’s sellers.With Amazon Doorstep Returns, customers can ship items back from their own homes, making returns frictionless—but at the expense of seller margins. Return fraud, restocking costs, and free shipping expectations are becoming the new battlefield for profitability. https://myamazonguy.com/news/amazon-doorstep-returns/ We’ll break down what these changes mean for sellers who want to stay competitive without getting crushed by new rules, rising costs, and AI-driven chaos.
• Amazon News: Help Me Decide, ChatGPT Traffic, and Holiday Rebound 03.11.2025 1h 1min

  Amazon Sellers — the marketplace is shifting fast. Amazon’s new “Help Me Decide” shopping tool is changing discovery, ChatGPT is driving traffic but not sales, and AI-powered browsers are reimagining the entire customer journey. Plus, shoppers are spending again—but they’re smarter, cautious, and more value-driven than ever. Full News: https://amazonseller.school/amazon-news-new-ai-shopping-tool-holiday-spending-trends-key-seller-updates/ Let’s dig into what really moves the needle this week.  Amazon Sellers are about to face a smarter shopper.Amazon’s new Help Me Decide feature compares products, prices, and reviews automatically—rewarding clear data and penalizing weak listings. Amazon’s New AI Shopping Tool “Help Me Decide” Transforms Product Discoveryhttps://www.fastcompany.com/91427815/amazon-new-ai-shopping-feature-is-actually-pretty-helpful Holiday spending is up, but expectations are higher.Shopify reports a 24% rise in global sales—driven by discounts, bundles, and AI-assisted shopping—but customers are demanding frictionless, multi-channel consistency. Spending Rebounds as AI Shapes the 2025 Holiday Shopping Seasonhttps://www.shopify.com/news/global-holiday-retail-report-2025 ChatGPT sends traffic, not conversions (yet).While AI referrals are growing, conversion rates still lag behind traditional search. Sellers should watch this channel closely—it’s early, but evolving fast. ChatGPT Sends Traffic, But Sales Still Lag Behind Traditional Channelshttps://digiday.com/marketing/e-commerce-sites-see-low-sales-from-chatgpt-traffic-new-study-finds/ Browsing just got intelligent.OpenAI’s new ChatGPT Atlas Browser embeds AI into every webpage—summarizing, comparing, and automating on the fly. If this sticks, product discovery may soon start before Amazon search. OpenAI Launches ChatGPT Atlas Browser to Challenge Chrome’s Dominancehttps://clickup.com/blog/hub/ai/news/openai-launches-chatgpt-atlas-browser/
• Amazon News: Walmart’s AI Push, Price Transparency & Ad Frustration 27.10.2025 41min

  Amazon Sellers — the competition just raised the bar again. Walmart’s AI-powered ChatGPT checkout goes live, Amazon experiments with price transparency, and ad spend frustration is hitting a boiling point. Add reshoring trends and new marketplace dynamics, and the seller landscape is shifting fast. Full News: https://amazonseller.school/amazon-news-prime-fatigue-fee-hikes-and-ai-competition-shape-the-future-of-e-commerce/ Let’s break down what really matters for your business today.  Walmart just went all-in on AI.Shoppers can now browse and buy directly inside ChatGPT — making frictionless, conversational commerce a reality. Walmart Launches AI-First Shopping Experience: Checkout Within ChatGPThttps://www.pymnts.com/partnerships/2025/walmart-launches-ai-first-shopping-experience-customers-can-checkout-within-chatgpt/ Amazon ads are burning cash and patience.Sellers reveal just how hard it’s become to drive sales without pouring money into PPC — and not all clicks convert. Amazon Sellers Reveal Pay-to-Play Reality as Advertising Campaigns Fail to Generate Saleshttps://www.indexbox.io/blog/amazon-sellers-reveal-pay-to-play-reality-as-advertising-campaigns-fail-to-generate-sales/ Reshoring is gaining traction again.More brands are moving production closer to home for speed, control, and the “Made in USA” edge. Reshoring Is Supply Chain Flexibilityhttps://www.practicalecommerce.com/reshoring-is-supply-chain-flexibility Amazon is testing a new kind of transparency.The new “Price History” feature lets shoppers see past pricing — meaning sellers will need consistent, defensible discounting strategies. Amazon Tests “Price History” Feature — Transparency Just Became a Pricing Strategyhttps://www.linkedin.com/posts/raya-gurnett_new-amazon-feature-alert-the-price-history-activity-7385887309126127616-dkmV/  
• Amazon News: Seller Challenges, Fee Hikes & Predictive AI Hits 20.10.2025 56min

  Amazon Sellers — this week’s headlines hit everything from policy power plays to predictive breakthroughs. From new appeal tools and rising FBA fees to AI that knows what shoppers will buy before they do—this one’s packed with strategy-shifting updates you don’t want to miss. Full News: https://amazonseller.school/amazon-news-fba-fee-hikes-new-dd7-payouts-prime-growth-q4-deadlines/ Let’s dive into what’s really shaping the marketplace this week.  Amazon Sellers finally get a second chance.The new Seller Challenge lets AHA-eligible sellers dispute unfair enforcement decisions in just 48 hours. It’s fast, limited, and worth using wisely. Listing Unfairly Flagged? The New Amazon Seller Challenge Benefit Lets You Dispute Rulingshttps://myamazonguy.com/news/amazon-seller-challenge-benefit/ FBA fees are climbing again.Starting January 2026, fulfillment, storage, and removal rates all tick up—while Amazon slows delivery for low-volume products. Plan for thinner margins and sharper inventory control. Amazon FBA Raises Fees, Changes Delivery Promiseshttps://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/10/1760648210.html AI just got creepily good at predicting what people buy.New research shows language models can forecast purchase intent with 90% accuracy—no training needed. Product validation may never look the same. AI That Predicts What Shoppers Will Buy? It’s Already Herehttps://www.linkedin.com/posts/emollick_this-paper-shows-that-you-can-predict-actual-activity-7382423499325464576-gluw/ Temu’s getting a visit from regulators.Germany’s cartel office is investigating the marketplace for allegedly influencing third-party merchant pricing—raising the stakes for global e-commerce competition. German Cartel Office Investigating Temu Over Merchant Price Influencinghttps://www.reuters.com/sustainability/boards-policy-regulation/german-cartel-office-investigating-temu-over-merchant-price-influencing-2025-10-08/
• Amazon News: Prime Day Slump, Ad Taxes, Refund Shifts & Fees 13.10.2025 1h 2min

  Amazon Sellers — the headlines this week are a reality check. Prime Day fizzled, Washington is taxing digital ads, Amazon rolled out new refund tools, and critics are calling out fee creep as margins shrink. Full News: https://amazonseller.school/amazon-news-prime-day-disappoints-ad-taxes-rise-returns-tighten-q4-challenges-ahead/ Join me today as we cut through the noise and focus on what actually hits your bottom line.  Amazon Sellers, October’s Prime Day fell flat.Shoppers bought basics, not splurges—signaling Q4 demand will be harder to capture. Washington State just expanded taxes on digital ads and tech services.This adds costs for campaigns, development, and staffing, with lawsuits already underway. Amazon’s new “Add to Delivery” feature lets shoppers bundle items into existing orders.That means bigger baskets for Prime-eligible products. Critics say Amazon has gone “past its prime.”Sellers face higher fees, mandatory programs, and search results cluttered with ads—while Amazon keeps more of every dollar. And sellers now get more control with partial refunds on FBA returns.This change cuts return costs and gives sellers more flexibility across six major markets. Here’s what we’ll cover today: Amazon’s October Prime Day Underwhelms Shoppers, Signaling Caution For Holiday 2025https://bitcoinethereumnews.com/finance/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/ Washington to Tax Digital Ads and Tech Serviceshttps://www.avalara.com/blog/en/north-america/2025/07/washington-digital-ad-tech-tax.html Washington’s Digital Advertising Tax – An Assault on Innovationhttps://www.washingtonpolicy.org/publications/detail/washingtons-digital-advertising-tax-an-assault-on-innovation Amazon Now Lets Prime Members Add Items to Completed Ordershttps://www.theverge.com/news/790703/amazon-prime-add-to-deliver-mobile-app-online-store Way past its prime: how did Amazon get so rubbish?https://www.theguardian.com/technology/2025/oct/05/way-past-its-prime-how-did-amazon-get-so-rubbish Manage FBA Returns with Partial Refundshttps://sellercentral.amazon.com/seller-forums/discussions/t/5935f007-115c-47f2-8ea9-49d8d8c441c4