Sip On This: The Digital Marketing Podcast

Episodet

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  EP 31: Why Your Business Can't Ignore Social Media in 2026 03.09.2026 45min

  In this episode of Sip On This, Emad, Naj and Ryan break down why social media is now a sales channel, not a popularity contest. They cover how buyers use Instagram and TikTok as search engines, why AI tools like ChatGPT and Google's AI Overviews are quietly built on your social content, and what actually happens in the 35 days between an enquiry and a closed sale. Leads check your social media before they buy. If your last post was months ago, they're calling someone else. If you're r...
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  EP 30: Stephen Fenech on AI, Search & the Future of Tech 04.08.2026 42min

  In this episode of Sip on This, Naj and Emad sit down with Stephen Fenech, founder of Tech Guide, to unpack what it really takes to build authority, trust and a lasting personal brand in the digital age. From launching one of Australia's most recognised independent tech publications to adapting through the rise of AI, Stephen shares the lessons he's learned from more than two decades in journalism and hundreds of podcast episodes. The conversation explores why trust has become one of the mos...
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  EP 29: Content That Gets Cited: Writing for Humans, Search Engines, and AI Systems Simultaneously 16.06.2026 33min

  In this episode of Sip on This, Naj and Emad sit down with Nick Brogden from Earned Media to talk about one of the biggest shifts happening in marketing right now. Most businesses are still writing content the same way they did two years ago. The problem is the rules have fundamentally changed, and the businesses that figure that out first are going to have a serious edge. In this episode we cover how to write content that gets cited by humans, Google, and AI simultaneously. We get into wha...
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  EP 28: HubSpot for Growth: How the Right CRM Changes Everything About Your Marketing 27.05.2026 37min

  At some point, most growing businesses hit a wall. Not because the marketing isn’t working, but because there’s no clear way to see what’s actually happening across the whole operation. Leads come in through different channels, data lives in different places, and nobody has a complete picture of anything. In this episode we cover how implementing the right CRM stops that from being the case. Naj, Andy, and Emad get into how centralising your data inside a CRM like HubSpot shifts the way you...
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  EP 27: Your Google Rankings Just Changed: AI Overviews and the Future of SEO 02.05.2026 41min

  AI Overviews are here, and they’re quietly reshaping how customers find, research, and buy from businesses online. In this episode of Sip on This, we sit down with Nick from Earned Media to break down what’s actually happening with Google’s AI Overviews, what it means for your SEO strategy, and why the businesses that adapt now will have a serious edge. In this episode, we cover: – Why traffic dropped when AIOs launched (and why most people blamed the wrong thing) – The content strategy that ...
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  EP 26: Paid Media in the Age of AI: Why Your Creative Is Now Your Targeting 17.04.2026 32min

  Is AI running your paid ads, or running them into the ground? In this episode of Sip on This, Naj, Emad, and Matt break down what's really happening inside Google and Meta as AI takes over paid media, and what it means for your business if you're still doing things the old way. From $411 clicks to hidden search terms, the platforms are changing fast. In this episode, we cover: - How paid ads specialists are shifting from media buyers to "signal engineers." - Why are creatives now the ...
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  EP 25: The Web Design Conversation Most Agencies Won't Have With You 01.04.2026 30min

  Is your website holding your business back? In this episode of Sip on This, Naj, Emad and Andy break down what it really means to have a website that works as a growth engine (not just a pretty face online). If you're spending money on SEO, paid ads, or social media but still not seeing results, your website might be the problem. In this episode we cover: - Why cheap websites can cost you more in the long run - What a "growth engine" website actually looks like under the hood - Core ...
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  EP 24: PREPARING FOR BLACK FRIDAY - A Digital Marketing Agency's Insights! 08.11.2024 29min

  The biggest sale of the year is almost here! Mark your calendars for the 29th of November or maybe even earlier as there is a wave of early deals predicted this year! As a business are you ready? In this episode of Sip on This, we discuss from a Professional Digital Marketing Company's POV Black Friday insights, tips, tricks, experiences and more! If you're a business, agency or someone wanting to buy this Black Friday this episode touches on all things about the BLACK FRIDAY SALE!
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  EP:23 Web Development Declassified - Are you being ripped off?! 11.10.2024 33min

  In this episode of Sip on This, host Najib and guests Andy and Huss our Web development team NERD OUT about the world of websites. They dive into how when the wrong tech stack is chosen for clients it can impact marketing campaigns, tracking, design and UX. As well as ethically selecting the right technology for specific web development jobs. When are these developers taking advantage of people needing websites just because they can? Listen to the full episode to hear the full conversat...
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  EP:22 Crumbl Sydney DRAMA, Coles & Woolworths Sued?!, FAKE Mobile Games! 04.10.2024 36min

  In this week's episode of Sip on This, host Bianca and guests Vic and Ryan discuss current marketing SCANDALS! From the Crumbl Cookie Sydney pop-up store drama where two young boys decided to pretend to be "Crumbl", bring back 800 cookies to AU from the US in their luggage to resell to the general public for $17.50.... to the impact and result of "Shrinkflation". The two MAJOR grocers Coles and Woolworths price scandal, are they getting sued for ripping their customers off?! And FAKE mobile g...
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  EP:20 Why GOOD Office Culture Matters! A Peek Inside Our Office 👀 13.09.2024 33min

  Join host Bianca and guests, Anna, and Steph as they discuss office culture, team dynamics, and the importance of work-life balance. The girls all share insights and stories from previous workplaces and compare them to their experience at MMX. They cover fun office activities, the significance of open communication, and the role of managers in creating a supportive environment.
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  EP:21 Does Local SEO ACTUALLY Work? 06.09.2024 33min

  Welcome back to another episode of "Sip on This" NERD OUT edition. In this video Emad, Nav and Steph delve into the intricacies of local SEO, focusing on it's importance, challenges, and strategies for success. They discuss the evolving nature of local SEO, particularly for multistore businesses, and emphasise the need for consistency in information, localised content, and effective use of tools. They also highlight the significance of business verification, responding to reviews, and maintai...
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  EP:19 Do Real PPC Experts Use The Google Recommendations? 06.09.2024 24min

  In this episode of “Sip on This,” Matt, Cuan and Emad dive into various PPC topics, focusing on Google Ads recommendations, bidding strategies, and Performance Max (PMax) campaigns. They share their insights and experiences, discussing the pros and cons of following Google’s automated suggestions.
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  EP:18 Answering Common Design Questions: With Our Creative Director! 30.08.2024 21min

  In this episode, our Creative Director, Huss, answers some of the most frequently asked questions about design. Join Bianca, Naj, and Huss as they dive into topics like the importance of brand guidelines, overcoming rigid client guidelines, the role of a creative director in a marketing agency, and the benefits of landing pages. Huss also shares insights on balancing client requests with effective design and the significance of buyer personas in design. Whether you’re a designer, marketer, or...
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  EP:17 Keeping Creativity Alive: Overcoming Creative Exhaustion 23.08.2024 36min

  Join host Bianca and guests Ryan, and Andy as they delve into the challenges of maintaining creativity in digital marketing and everyday life. In this episode, they discuss the causes of creative exhaustion, the impact of repetitive tasks like seasonal promotions, and the importance of collaboration and inspiration. They also explore how companies can stand out with unique campaigns despite budget constraints and time pressures. They also discuss the impact of creative exhaustion in music and...
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  E16: Unlocking Social Media Success: Expert Answers to Your Top Questions! 26.07.2024 41min

  Welcome back to our podcast! In this episode, our social media manager takes the hot seat to answer the most burning questions about social media. From the best times to post to the importance of content quality, we cover it all. Whether you’re a business owner or just curious about social media strategies, this episode is packed with valuable insights.
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  E15: Growing Up In The Digital Era: Gen Z's Nostalgic Reflection On Technology! 19.07.2024 34min

  Join hosts Bianca and Ryan as they take a nostalgic trip down memory lane, discussing what it was like growing up in a world with limited technology and witnessing rapid technological advancements over the years. From playing outside and enjoying simple childhood games to the introduction of iPads and smartphones, they share their unique perspectives on how technology has shaped their lives and the lives of today’s younger generation. Tune in for a heartfelt conversation about the balance bet...
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  EP14: Google Search Algorithm Leak: What we know! 12.07.2024 24min

  Naj, Nick and Emad discuss the recent Google search algorithm leak and review some key findings.
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  EP13: The Power of Emotion in Marketing: Creating Emotional Connections with Consumers 21.06.2024 48min

  Emotions play a significant role in consumer decision-making. In this episode, we explore the power of emotional marketing and discuss strategies for creating emotional connections with consumers through storytelling and branding.
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  EP12: The Evolution of Email Marketing: Strategies for Success in a Saturated Inbox 14.06.2024 36min

  In this episode, we explore the changing landscape of email marketing and share effective strategies to cut through the noise and engage with your audience.