Experimentation Masters

Episodet

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  EP025 - Bjarn Brunenberg - TomTom - A Strategic Experimentation Framework 27.02.2025 58min

  Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
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  EP024 - Melanie Kyrklund - Specsavers - Establishing a Global Experimentation Centre of Excellence 13.02.2025 55min

  Send us Feedback Melanie Kyrklund, Global Head of Experimentation, Specsavers shares her personal journey of establishing a global Centre of Excellence experimentation operating model at Specsavers. Melanie discusses the business triggers for the change, the planning and preparation involved, and the key measures of success for the transition. --- Melanie Kyrklund is the Global Head of Experimentation at Specsavers. Specsavers is a multinational optical retail chain, operating in 11 countri...
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  EP023 - Tracey Reed - Air New Zealand - Creating The Airline Of The Future With Experimentation 21.11.2024 43min

  Send us Feedback Tracey Reed, Senior Conversion Optimisation Specialist, Air New Zealand discusses how the airline uses experimentation to create elite customer experiences. Tracey shares how to solve the right customer problems, influencing for impact at multiple levels of your organisation and why experimentation needs to be less confronting for the uninitiated. --- Tracey Reed is a Senior CRO Specialist at Air New Zealand, with over twelve years of experience in the digital landscape. He...
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  EP022 - Adam Furness - Designing Growth Experiments: Experiences Your Customers Will Love & Pay For 20.11.2024 42min

  Send us Feedback In this episode of the podcast, Adam Furness, Design Manager - Growth, Atlassian discusses Designing Growth Experiments: Experiences Your Customers Will Love & Pay For. Adam shares why Good and Fast can co-exist, Atlassian's Good, Better, Best Framework and how designers build confidence around a new opportunity. --- Adam Furness has spent 10+ years leading world-class product design teams that create value through design excellence. He’s worked as a design lead a...
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  EP021 - Sunita Verma - H&M - Mindset Over Metrics: Using Experimentation To Develop A Data-Driven Culture 14.11.2024 45min

  Send us Feedback In this episode of the podcast, Sunita Verma, Test & Learn Specialist, H&M discusses why mindsets and relationship building matters the most when developing an experimentation culture. Sunita shares insights on managing a global experimentation program, how to start small and make a fast start and gaining stakeholder confidence to impact bigger strategic decisions. --- Sunita Verma is currently Test & Learn Specialist (East Asia) at global fashion mega brand H&a...
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  EP020 - Ken Kutyn - Amplitude - Developing High-Velocity Experimentation 13.11.2024 51min

  Send us Feedback In this episode of the podcast, Ken Kutyn, Principal Solutions Engineer, Amplitude discusses how to develop high-velocity experimentation in your organisation. Ken shares what a good experimentation program strategy looks like, laying a solid foundation for experimentation and critical steps for scaled experimentation. --- Ken Kutyn is a Principal Solutions Engineer at Amplitude Analytics, with over 8 years of experience at the forefront of Experimentation platforms, includ...
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  EP019 - Jonas Alves - ABsmartly - Building & Scaling A World-Class Experimentation Platform 12.11.2024 42min

  Send us Feedback In this episode of the podcast, Jonas Alves, CEO ABsmartly, discusses building and scaling one of the world's leading experimentation platforms. Jonas shares why you need to keep experimentation simple, worrying less about experiment interaction effects and future directions for ABsmartly and the experimentation industry. --- Jonas Alves is the CEO and co-founder of ABsmartly, a leading experimentation platform designed for trustworthy A/B testing. He has 16+ years-experien...
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  EP018 - Aleksander Fabijan - The Experimentation Flywheel - Growing A/B Testing Momentum at Scale 20.08.2024 1h 3min

  Send us Feedback In this episode of the podcast, Aleksander Fabijan, Senior Product Manager Microsoft Experimentation Platform (ExP) team, provides practical strategies and lessons from his paper - It Takes a Flywheel to Fly: Kickstarting & Growing A/B Testing Momentum at Scale. Alex shares how to use the five-step experimentation flywheel to increase experimentation velocity in your organisation. --- Aleksander Fabijan is Senior Product Manager at Microsoft. He is part of a 60+ team of...
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  EP017 - Erin Weigel - How To Design Effective Product Experiments 30.07.2024 42min

  Send us Feedback In this episode of the podcast, Erin Weigel, Senior Group Design Product Manager provides an overview of the journey and challenges of writing her new book Design for Impact: Your Guide to Designing Effective Product Experiments. We discuss some of the key points that stood out when reading Erin's book. --- Erin Weigel is currently Senior Group Design Product Manager, responsible for product design management across many business areas, including Partner Advertising, Produc...
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  EP016 - Matt Mulvey - Transforming Customer Experience at British Airways 08.07.2024 55min

  Send us Feedback In this episode of the podcast, Matt Mulvey, Senior Experimentation Specialist at British Airways, shares how the UK's flagship airline is undergoing an innovation renaissance with its £7B Transformation Project. Learn how one of the world’s leading airlines plans to transform and improve customer experience. --- Matt Mulvey is a Digital Experimentation Specialist at British Airways. With revenues of €3.5B, British Airways is the UK’s flagship airline, with a fleet size of ...
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  EP015 - Jason van der Merwe - How Strava Use Negative Experiments To Create More Customer Value 25.07.2023 56min

  Send us Feedback In this episode of the podcast, Jason van der Merwe, Director of Engineering and Growth at Strava, provides some practical tips and lessons on performing negative experiments. Jason shares how Strava use negative experiments to remove elements of the user experience to measure impacts on customer behaviour. Negative experiments are a great way to dispel organisational assumptions, identify new value creating opportunities and amplify customer experiences. --- Jason van der ...
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  EP014 Lukas Vermeer - A Global Leader in Online Experimentation 10.02.2023 1h 4min

  Send us Feedback Lukas Vermeer is widely acknowledged as a global leader in the field of online experimentation. He is best known for his work establishing the world-leading experimentation program at Booking.com. Lukas is an expert at establishing and scaling experimentation and is currently the Director of Experimentation at Vista. --- Lukas has co-authored many influential academic papers on experimentation and is a highly sought-after conference speaker. He is an experimentation ...
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  EP013 - Vishal Kapoor - Marketplace Experimentation: Zero to One (Part 2) 13.09.2022 1h 1min

  Send us Feedback Picking up from Part One of this episode, Vishal Kapoor discusses why you need to be more surgical with experimentation when testing big bets, how marketplace experiments can set off a vicious cycle and why it's difficult to use scenario modelling to predict real-world marketplace outcomes. All this, on top of more practical experimentation tips and techniques. --- Vishal Kapoor is Director of Product at Shipt. Shipt, owned by Target Corporation, is a marketplace that facil...
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  EP012 - Vishal Kapoor - Marketplace Experimentation: Zero to One (Part 1) 24.08.2022 1h

  Send us Feedback Vishal Kapoor is the Director of Product at Shipt. Vishal has built, launched, and scaled next-generation consumer products that have generated billions in revenue at Zynga, Lyft and Shipt. In this episode, he provides a practical masterclass on Marketplace Experimentation. --- Vishal Kapoor is Director of Product at Shipt. Shipt, owned by Target Corporation, is a marketplace that facilitates delivery of groceries, home products and electronics. With more than 300,000 Shipt...
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  EP011 - Sebastien Polis - Fast-Scaling Experimentation at FinTech Dojo 15.06.2022 59min

  Send us Feedback Sebastien Polis is the Experimentation Lead at Dojo. Sebastien knows a thing or two about creating impact with experimentation in startups and large enterprise. Hear how he has established and scaled experimentation at high-growth B2B2C FinTech Dojo. ---- Sebastien Polis is the Experimentation Lead at Dojo. Dojo is a UK based Fin Tech company that provides payment services to Small and Medium businesses. Dojo is a sub-brand of Paymentsense, one of Europe’s fastest gr...
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  EP010 - Rohan Katyal - Yelp: A Story Of Building An Experimentation Program 02.06.2022 55min

  Send us Feedback Rohan Katyal was the Senior PM, Experimentation at Yelp. He shares his personal story of building and growing the experimentation program from ground up at Yelp. Rohan’s approach to democratising experimentation is the subject of a Harvard Business School case study. ---- Rohan is a Product Manager at Facebook (Meta) working in the New Product Experimentation (NPE) team with a focus on helping creators monetise. Before working in Facebook’s NPE team, he led growth for Messag...
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  EP009 - Denise Visser - Lessons From The Award Winning bol.com Experimentation Program 25.03.2022 55min

  Send us Feedback Denise Visser is the captain of the award winning experimentation program at bol.com. In this episode, we learn how Denise established and grew the bol.com experimentation program from less than 100 experiments in 2018, to more than 1,000 experiments p.a. in 2022. Denise Visser is the Product Experimentation Manager at bol.com. bol.com is the largest eCommerce business in the Netherlands, generating €5.5 B in revenue in 2021. The business serves more than 12 million customer...
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  EP008 - Justin Porcano - How Upwell Design Hacked IKEA To Test The Walhub 10.03.2022 42min

  Send us Feedback Justin Porcano share how he creates experiments and experience prototypes to quickly understand user needs and use cases for solving problems. In this episode, we learn how Justin hacked IKEA to perform an experiment to test a new product idea, the Walhub. Justin Porcano is a Senior Industrial Design Manager at Fjord/Accenture. He has 13 years-experience designing consumer electronics, connected devices, contract furniture and small-scale architecture. Justin has worked with...
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  EP007 - Ruben de Boer - A Change Management Framework For Experimentation 02.03.2022 41min

  Send us Feedback Ruben de Boer uses the principles of behavioural psychology to elicit organisational transformation to successfully embed experimentation programs in complex businesses . In this episode, we discuss Ruben's four quadrant framework for effective experimentation program change management. Ruben is Lead Conversion Manager and consultant at Online Dialogue. He has been working in experimentation and optimisation for 10+ years. He has worked with world-class clients such as Vodaf...
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  EP006 - Michael Luca - The Power of Experiments: Decision-Making in a Data-Driven World 24.02.2022 45min

  Send us Feedback Michael Luca is an Associate Professor at Harvard Business School and co-author of the book The Power of Experiments: Decision-Making in a Data-Driven World. In this episode we learn how eBay saved $50M by stopping paid advertising, how Airbnb overlooked second and third order effects of experimentation and why Uber changed their experimentation strategy. Michael's research, teaching, and advisory work focuses on the design of online platforms, and on the ways in which data ...