Iron Culture presented by MASS

Епизоде

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  Ep 383 - Q&A: Imbalances, Fatigue, & REDs 22.07.2026 1ч 5мин

  In today's Q&A episode, the Erics work through a few listener questions. First they tackle upper/lower body imbalance — why lagging body parts usually call for improving training quality before adding volume, and why standout muscle groups can be maintained on surprisingly little work. Next is a long discussion on managing fatigue and exercise sequencing in high-frequency, non-traditional splits, including why the "48 hours between muscle groups" rule is more dogma than requirement and how to think about fatigue as continuous rather than categorical. The episode closes with a multifaceted question on REDs (relative energy deficiency in sport) — what it is, its warning signs, and the limits of what bloodwork can actually tell you.  Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com If you'd like to submit a question for a future episode, head over to: massresearchreview.com/ironculture Chapters 0:00 Intro 4:25 Fixing upper/lower body imbalance 6:39 Quality before quantity 9:03 Why standout muscles hold with less work 12:25 Fatigue & sequencing high-frequency training 17:58 How to actually sequence back-to-back days 23:56 Lifting "rules" set in concrete 26:09 Are lifters too worried about fatigue? 39:34 REDs (relative energy deficiency in sport) 40:51 Liver enzymes, creatinine & training stress 46:07 Cholesterol/LDL & other markers 1:00:21 Wrap-up
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  Ep 382 - The Science of Building Bone (ft. Dr.Lora Giangregorio) 15.07.2026 1ч 26мин

  The Erics sit down with bone health expert Dr. Lora Giangregorio, a professor of kinesiology at the University of Waterloo, to unpack what's actually known about how bone adapts to resistance training. The conversation covers why bone changes so slowly, the many sources of measurement error in DEXA scans, and why so much of the exercise-and-bone literature is underpowered and hard to interpret. Dr. G makes a central practical case: for building bone, the message shouldn't be "lift heavy" but rather "work hard." Emphasizing high effort over intimidating absolute loads lowers the barrier to entry, especially for older and osteoporotic populations, while still driving progressive overload. She argues the best current bet is combining moderate-to-high-intensity resistance training with impact work, introduced gradually on a foundation of strength. Along the way she debunks popular but weakly supported interventions, including weighted vests and whole-body vibration platforms, and discusses the difference between biological aging and simple chronic inactivity in bone loss. Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com If you'd like to submit a question for a future episode, head over to: massresearchreview.com/ironculture Chapters 0:00 Intro 4:13 Meet Dr. Lora Giangregorio 7:44 Why bone adapts so slowly 11:42 DEXA error & why to be skeptical 23:07 Does load matter? 33:58 "Heavy" vs "hard" & barrier to entry 42:42 What is impact training? 47:31 The science communication problem 52:55 The weighted vest myth 58:13 Muscle pull, compression & light loads 1:06:48 Do vibration platforms work? 1:09:54 Aging vs. inactivity 1:15:46 Drugs & HRT for bone 1:20:24 How the medications work 1:24:27 Wrap-up & where to find Dr. G
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  BONUS: Are Fitness Trackers Worth It? - Eric Helms & Steve Hall 08.07.2026 1ч 14мин

  In this episode, Steve Hall and Eric Helms explore the nuances of training, recovery, and the use of technology in bodybuilding. They share insights on managing recovery, the limitations of fitness trackers, and the importance of personalized approaches to training and nutrition. If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com Chapters 00:00 Caffeine Consumption and Its Perception 03:02 Dietary Habits and Food Preferences During Prep 06:02 Understanding Energy Levels and Recovery 08:58 Psychological Aspects of Eating Behaviors 11:59 Navigating Off-Season and Recovery 15:05 Bodybuilding vs. Classic Physique Aspirations 30:29 The Journey to a Pro Card 36:06 Understanding Competitiveness in Bodybuilding 42:42 The Role of Fitness Trackers 49:29 Data-Driven Decisions in Bodybuilding 01:05:45 Recovery Strategies and Their Effectiveness
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  Ep 381 - Q&A: GLP-1s, Tendon Training, & Rep Ranges 01.07.2026 1ч 16мин

  Trexler and Helms open with an overview of the new MASS issue (body recomposition, a protein consensus paper, reverse dieting) and a powerlifting World Championships recap before diving into a rapid-fire listener Q&A. Along the way they tackle whether protein needs scale with training volume, the science behind a supplement that's been called "Nature's Ozempic," evaluating protein quality based on food labels, dieting while chasing endurance adaptations, protecting tendons and bone when shifting from powerlifting to bodybuilding, and the myths around rep ranges and muscle shape. The back half centers on GLP-1 drugs like tirzepatide — their surprising off-label effects, who's actually a good candidate, and whether they should be banned in natural bodybuilding — before closing with a rapid-fire round on lengthened partials and the volume-versus-frequency question. Be sure to use code "MRR10" for 10% off your order at elitefts.com Iron Culture is proudly presented by the MASS Research Review massresearchreview.com Chapters 0:00 — Intro, audio gremlins & the new MASS issue 6:40 — Powerlifting news: World Championships & squat records 11:48 — Do protein requirements scale with training volume? 16:59 — PGX: is "Nature's Ozempic" actually legit? 22:49 — Protein quality & % Daily Value on food labels 26:47 — Chasing endurance adaptations while dieting in a deficit 36:52 — Protecting tendons & bone when leaving powerlifting 45:37 — Rep ranges, muscle "hardness" & fiber-type myths 50:21 — Tirzepatide & GLP-1s: are they really the wonder drug? 1:01:08 — Should GLP-1s be banned in natural bodybuilding? 1:11:11 — Rapid fire: lengthened partials & the volume/frequency question 1:15:39 — Wrap-up & sign-off
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  Ep 380 - Bulking, Cutting, and Recomping 25.06.2026 1ч 20мин

  In this Q&A episode, Eric Trexler and Eric Helms open with a recap of their trip to Norway and announce a new MASS partnership with AFPT International. They then work through a string of listener questions that end up forming a surprisingly cohesive arc: how much total daily energy expenditure actually varies between people, RED-S and low energy availability, what really drives satiety, and a deep dive into building or retaining muscle in a calorie deficit. The back half tackles body recomposition head-on, why the rigid "bulk vs. cut" mindset comes largely from competitive and enhanced bodybuilding, and how natural powerlifters demonstrate that recomp is closer to the default state than most people assume. Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com If you'd like to submit a question for a future episode, head over to: massresearchreview.com/ironculture Chapters 0:00 - Intro 10:24 - Q&A begins: Is maintaining 2400 cal "above the mean"? (TDEE variance) 17:00 - RED-S, low energy availability & the female athlete triad 23:10 - What actually drives satiety? 33:14 - Building muscle in a deficit: protein needs & why muscle is lost 49:31 - What bulking studies tell us about surplus size 55:40 - Listener case study: bulk first or recomp while cutting? (Natalia) 1:01:15 - Where the "bulk vs. cut" mindset really comes from 1:12:24 - Powerlifting as a case study in recomposition 1:16:44 - Do drugs break the rules? PEDs & nutrient partitioning 1:18:34 - Wrap-up
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  Ep 379 - Behind the Scenes (Iron Culture Documentary) ft. Omar Isuf 17.06.2026 1ч 33мин

  In a monumental moment for the Iron Cult, OMAR RETURNS for a guest appearance. In this episode, Omar Isuf and Eric Helms discuss the journey of creating the ambitious Iron Culture documentary, highlighting behind-the-scenes challenges, personal sacrifices, and the passion driving their project. They reflect on the collaborative effort, funding, and the cultural significance of their work, offering insights into the process of producing a self-funded, passion-driven documentary. In this episode, Omar Isuf and Eric Helms reflect on the impactful moments of their recent documentary, the evolution of the fitness community, and the importance of intentionality and community in the space. They share behind-the-scenes stories, insights on social media's influence, and the enduring value of authentic connection. If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com Chapters 00:00 Introduction 01:48 Documentary Journey and Collaboration 13:50 Reflections on the Process 30:35 Documentary Creation and Community Support 42:44 Reflections on Personal Growth and Legacy 57:28 Support throughout the process 01:07:12 The Evolution of Fitness Content and Its Challenges 01:14:06 Navigating the Fitness Landscape Today 01:25:34 Closing Thoughts
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  BONUS: Revive Stronger - Fatigue, Progress & The Psychology of Bodybuilding (ft. Steve Hall) 10.06.2026 1ч 12мин

  Eric Helms and Steve Hall discuss training strategies, deloads, body image, and the cultural aspects of bodybuilding, sharing insights from their experiences and recent projects like the bodybuilding documentary. Chapters 00:00 Introduction and Banter 03:00 Connecting with Omar and Rascal 05:58 The Essence of Bodybuilding and Community 08:49 The Documentary Journey 12:06 Philosophical Reflections on Sports 14:48 The Impact of the Documentary 18:06 Personal Stories and Connections 21:02 Final Thoughts and Future Projects 30:09 The Journey of Giving Back 33:23 Reflections on Life and Legacy 36:12 Future Competitive Aspirations 41:41 The Evolving Perspective on Progress 54:59 Navigating Fatigue and Deloading Strategies 01:07:44 The Importance of Auto-Regulation
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  Ep 378 - Social Media Protein Debates 03.06.2026 1ч 19мин

  Eric Trexler and Eric Helms recently found themselves in the middle of a debate about optimal protein intakes, all initiated by a social media post from Stu Phillips (a leading researcher in the area). In this episode, they dive into how that scientific discourse played out, the nuances of protein intake, and the implications for recreational lifters and bodybuilders alike. They discuss the complexities of scientific data interpretation, public messaging, and practical recommendations for optimal protein consumption. If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com Chapters 00:00 Intro 06:13 Social Media Debate on Upper Limits of Protein Intake 13:07 Analysis of Stu Phillips' Post and Scientific Discourse 24:06 Review of Tagawa Meta-Regression Studies 34:58 Nunes Data and Recent Research Insights 39:06 The Refalo et al paper 53:49 Balancing Nuance and Public Messaging 01:03:00 Concluding Thoughts on Science Communication
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  Ep 377 – MRV/MAV, Diet Breaks & Refeeds 27.05.2026 1ч 12мин

  Back in episode 375, Helms and Trex briefly mentioned a few "evidence-based fitness" topics for which their views have evolved over the years. In hindsight, they didn't give a few of those topics the time, attention, and explanation they deserve. So in this episode, Helms and Trex take a closer look at two key topics: maximum recoverable (or adaptable) training volume, and various approaches to strategically manipulating leptin levels (such as refeeds and diet breaks).   If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com   Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com   Chapters 00:00 Intro 04:11 The origins of MRV/MAV 07:08 Updated perspectives on MRV/MAV 14:26 Practically applying MRV/MAV 17:11 Helms' current volume adjustments 24:30 Updating models in science 29:20 The importance of leptin 32:42 The origins of Trex's interest in manipulating leptin 38:47 Running studies on diet breaks and refeeds 44:27 Recent meta-analysis on intermittent dieting strategies 50:19 Trex's current perspective on refeeds and diet breaks 53:47 Behavioral versus physiological effects 59:09 Contextual use of intermittent dieting 1:06:34 Wrapping up
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  Ep 376 - Weight Loss Resistance 20.05.2026 1ч 6мин

  Join us for a rare Iron Culture episode with co-hosts who are not only on the same continent, but actually in the same ROOM. Helms and Trexler are in Australia for the Sports Nutrition Association Annual Conference, so they got together to record an episode about Trex's presentation topic: resistance to weight loss. Specifically, why being a true "outlier" who is resistant to weight loss efforts is quite rare, particularly when looking at the energy expenditure side of the equation. If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com Chapters 00:00 Introduction 07:09 Tracking errors and energy absorption 22:21 Myths and realities related to medical conditions 50:48 Metabolic adaptation & exercise energy compensation 56:36 Weight loss friction as a spectrum
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  Ep 375 - Humility in Science 13.05.2026 53мин

  Join Drs Eric Helms and Eric Trexler as they discuss the importance of humility in science, and a few key areas where their perspectives have changed over the years. If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com Chapters 00:00 Intro 13:11 The Iron Culture Documentary Release 18:03 Criticism and Public Perception 28:20 Intellectual Humility and Changing Perspectives 38:33 Evolving Views on Nutrition and Training
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  BONUS: Stronger Culture - The Protein Ceiling: Real or Not a Needle Mover? (ft Eric Helms & Steve Hall) 06.05.2026 1ч 12мин

  Join Steve Hall and Eric Helms as they explore the nuances of bodybuilding, nutrition, and training strategies.  From caffeine timing and body composition tracking to posing techniques and mental models, this conversation offers practical insights for athletes and enthusiasts aiming to optimize their performance and physique. Iron Culture is presented by the MASS Research Review massresearchreview.com If you're in the market for some new gym gear or apparel, be sure to use code "MRR10" for a 10% discount at elitefts.com Chapters 00:00 Morning Rituals: Caffeine Choices and Preferences 02:43 Caffeine Cycling: Strategies for Bodybuilding Performance 05:19 Caffeine and Sleep: Finding the Right Balance 08:27 Diet Sodas: The Hidden Caffeine Dilemma 10:52 Navigating Post-Show Eating: The Recovery Phase 13:53 Protein Intake: Debating the Optimal Amount 16:45 Training vs. Nutrition: Prioritizing Muscle Gain 19:26 Understanding Protein Recommendations: Context Matters 22:17 The Importance of Training Intensity 25:06 Blue Light Blockers: Effects on Sleep Quality 35:20 Blue Light Blockers and Sleep Quality 37:11 Body Weight and Recovery Insights 39:11 Stage Weight and Body Composition Changes 41:34 Tracking Progress: Measurements and Photos 45:10 The Importance of Posing in Bodybuilding 50:39 Online Coaching and Posing Techniques
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  Ep 374 - Processing, Palatability, and Bingeing 29.04.2026 1ч 25мин

  This episode begins with a slightly defensive rant by Eric Trexler, followed by a very defensive rant by Eric Helms. After that, they dive into new research uncovering the complexities of ultraprocessed foods, their impact on obesity, binge eating, and the food industry's role in creating and promoting hyperpalatable ultraprocessed foods. Iron Culture is proudly presented by the MASS Research Review (massresearchreview.com) If you're in the market for some high-quality gym gear or apparel, be sure to support our friends at elitefts.com and use code "MRR10" for a 10% discount. Chapters 00:00 Intro 10:14 Trexler & Helms respond to social media criticism 15:48 Slightly defensive rant by Trexler 23:10 Extremely defensive rant by Helms 32:25 Roles in The Ecosystem of Science Communication 41:39 Exploring the Impact of Ultra-Processed Foods 46:20 Understanding Ultra-Processed Foods and Their Nuances 51:16 The Role of Food Processing in Feeding a Growing Population 55:53 Hyper-Palatable Foods and Their Effects on Eating Behavior 59:07 The Evolution of Eating Disorder Treatment Perspectives 01:04:30 The Relationship Between Hyper-Palatable Foods and Binge Eating 01:09:05 Neurophysiology of Food Consumption and Addiction 01:12:20 Conclusions & practical applications for food selection
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  Ep 373 - Does Bone Predict Hypertrophy? 22.04.2026 1ч 30мин

  This episode begins with a discussion about the importance of scientific rigor in fitness research and science communication. After that, hosts Eric Trexler and Eric Helms discuss the relationship between skeletal structure and muscle growth, including whether or not your bone structure can predict how much muscle you gain in response to training or your maximum level of muscularity. Iron Culture is proudly presented by the MASS Research Review (massresearchreview.com) If you're in the market for some high-quality gym gear or apparel, be sure to support our friends at elitefts.com and use code "MRR10" for a 10% discount. Chapters 00:00 Intro 11:19 Expert Creep and Science Communication 21:22 Responsibly Expanding Your Domain of Expertise 31:42 Exploring Bone Structure and Muscle Growth 32:51 Study Overview: Bone Characteristics and Hypertrophy 41:13 Interpreting the results of a new study 47:50 Methodological nuances 58:30 Hypertrophy versus total muscularity 01:02:48 Finding the right sport for your frame and bone structure 01:12:23 Practical applications
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  Ep 372 - New ACSM Lifting Guidelines 15.04.2026 1ч 43мин

  In this episode, Eric Trexler and Eric Helms discuss the latest updates in resistance training research, the evolution of training principles since 2009, and practical applications for trainers and athletes. They explore key points from the new ACSM position stand, the importance of training frequency, volume, and specificity, and reflect on how scientific understanding has advanced over the years. In this engaging discussion, Eric Trexler and Eric Helms explore the evolution of training philosophies, hypertrophy research, and practical applications for lifters. They reflect on past training trends, dissect scientific findings, and share insights on optimizing workout strategies for strength and muscle growth. If you're in the market for some new lifting gear or apparel, be sure to use code "MRR10" at elitefts.com for a 10% discount Chapters 00:00 Introduction and Personal Updates 07:37 The new ACSM Position Statement 17:50 Overview 34:47 Key findings 37:44 The Impact of Training Frequency on Strength 44:45 The Role of Volume in Strength Training 59:12 Training For Hypertrophy & Proximity to Failure 01:09:17 Eccentric Training 01:12:57 How Perspectives About Training to Failure Have Changed 01:19:08 The Role of Structured Training Programs 01:25:06 The Evolution of Fitness Communities 01:30:25 "Power Training" 01:39:05 Wrapping Up
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  Stronger Culture - The Mental Side of Bodybuilding Nobody Talks About 08.04.2026 1ч 11мин

  Join us for an in-depth discussion with Steve Hall & Eric Helms on supplement testing, polygraph use in bodybuilding, sleep optimization, and the power of acceptance in training and life.  This episode offers practical insights for natural bodybuilders and fitness enthusiasts looking to optimize health, performance, and mental resilience. If you're in the market for some new lifting gear or apparel, be sure to use code "MRR10" at elitefts.com for a 10% discount Chapters 00:00 Introduction and Connection 02:09 Understanding Supplementation and Third-Party Testing 08:04 Microplastics and Health Concerns 09:58 The Importance of Third-Party Testing for Competitors 15:59 The Risks of Supplements and Marketing Influence 21:56 Polygraphs in Natural Bodybuilding 30:06 Navigating False Positives in Polygraph Testing 37:11 The Stress of Competition and Polygraph Testing 38:45 Personal Struggles with Lifestyle Constraints 40:59 Sleep Quality Challenges and Optimization 43:41 Navigating Workload and Recovery 45:01 Injury Management and Training Adjustments 50:14 Mental Strategies for Performance and Recovery 58:56 Acceptance and Its Role in Bodybuilding and Life
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  Ep 371 - Popular Pseudoscience 01.04.2026 1ч 40мин

  In this episode, Eric Trexler and Eric Helms delve into the complexities of scientific research integrity, recent controversies in nutrition studies, and debunk common myths in health and fitness. They emphasize the importance of transparency, ethics, and critical thinking in science and everyday beliefs. In this episode, Eric Helms and Eric Trexler debunk popular myths in psychology, medicine, and animal behavior, exploring the science behind Stockholm syndrome, the hungry judge effect, stress ulcers, sugar hyperactivity, and the Stanford Prison Experiment. They emphasize critical thinking and scientific rigor in understanding complex topics. If you're in the market for some new lifting gear or apparel, be sure to use code "MRR10" at elitefts.com for a 10% discount Chapters 00:00 Introduction 03:23 Update on LDL Research Controversy 14:30 "Ethics" in the Research Context 26:45 Conspiratorial thinking and communication in science/research 29:45 Pop Science Myths and Misconceptions 39:25 Debunking Learning Styles 48:17 Debunking Stockholm Syndrome 1:02:04 Debunking the "Hungry Judges Study" 1:07:53 Stress Ulcers: The Complex Truth Behind a Common Belief 01:13:42 Debunking the "Sugar Rush" Myth 01:25:23 Other Popular Myths and Misconceptions
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  Ep 370 - Calories: Labels vs Reality 25.03.2026 1ч 8мин

  In this episode, Eric Helms and Eric Trexler explore the complexities of food labeling, energy absorption, and the impact of food choices on energy balance. They discuss a recent lawsuit against David protein bars, delve into scientific research on metabolizable energy, and practical strategies for dieting and food selection. If you're in the market for some new lifting gear or apparel, be sure to use code "MRR10" at elitefts.com for a 10% discount Chapters 00:00 Introduction and Updates 08:16 The David Protein Bar Lawsuit 21:43 Labeling Complications and Nutritional Misunderstandings 25:25 The Impact of TEF, Fiber, and Resistant Starches 34:00 The Impact of the Specific Food Matrix 37:22 More Research on Dietary Intake Versus Absorption 40:06 Nuances Behind Calories In vs Calories Out 47:00 Tracking Variable Foods Versus Keeping Food Choices Consistent (IIFYM/Flexible Dieting Implications) 57:06 The Case for "Eating Clean" Within a Flexible Dieting Framework
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  Ep 369 - New Controversy in LDL Research 18.03.2026 1ч 18мин

  Editorial note:  We recorded this episode on March 4. This is an important detail for contextualizing the timeline of events discussed in this episode, as well as our understanding of the matter at the time of recording.  Since we recorded this episode, the paper discussed has been officially retracted. We will provide additional updates on this story as they become available.   Episode summary: Join Eric Trexler and Eric Helms as they dissect the chaotic rollout of a controversial study on LDL cholesterol and lean mass hyper responders, explore issues in science communication, and debate the integrity of research in the age of social media. If you're in the market for some new lifting gear or apparel, be sure to use code "MRR10" at elitefts.com for a 10% discount   Chapters 00:00 Intro 09:18 Social media dust-up 17:27 Revisiting the "Lean Mass Hyper Responder Study" 23:25 New controversy surrounding the study 33:14 Investigations regarding data integrity 41:43 Historical Context: NUSI and Its Implications 50:55 Steelmanning the argument 55:22 Potential issues with the "citizen science" movement 01:01:50 The death of expertise and the future of science communication
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  Iron Stronger - 1%er Habits The Best Do In Bodybuilding (with Eric Helms & Steve Hall) 11.03.2026 1ч 14мин

  In this episode, Steve Hall and Eric Helms discuss the evolution of their podcast, the importance of community feedback, and the dynamics of online culture. They delve into personality traits that influence social media behavior, the misconceptions surrounding pop science, and the significance of evidence-based practices in coaching and bodybuilding.  Eric shares insights about his new role in academia and the responsibilities that come with it, while also exploring the 1% factors that can lead to success in bodybuilding. The conversation wraps up with a discussion on supplements, health practices, and the importance of being informed about one's health. If you're in the market for some lifting gear or apparel, please consider supporting our friends over at elitefts.com (and use code "MRR10" for a 10% discount!) Chapters 00:00 Introduction and Naming the Podcast 02:48 The Psychology of Online Fitness Culture 05:39 Personality Traits and Social Media Engagement 08:05 Debunking Pop Psychology Myths 10:48 The Evolution of Online Coaching 13:49 Eric's New Role and Responsibilities 16:40 Leadership in Academia 19:22 The Structure of Academic Institutions 22:10 Reflections on Leadership and Responsibility 37:07 The Pursuit of the 1% in Bodybuilding 40:04 Training Philosophy and Personal Context 43:01 Evaluating Training Volume and Time Management 45:41 Investing in Muscle Growth: The Cost-Benefit Analysis 49:27 The Role of Supplements and Nutrition 55:39 Final Thoughts and Future Discussions