Open Residency

Епизоде

• 
  Paddy Galloway - 2 Hour Youtube Masterclass From The World's Highest-Paid Strategist 14.09.2026 2ч 45мин

  Paddy Galloway is giving you The Virality Playbook — 50 thumbnails per video for Red Bull → Get the free playbookPaddy Galloway has generated over 50 billion views for clients including Red Bull, MrBeast, and the Philadelphia Eagles. He's the highest-paid YouTube strategist in the world, and in this conversation he explains how viral content actually gets built. Paddy covers his complete system for ideation, packaging, and retention, and why the next decade will reward whoever controls attention.You'll hear about the CCN framework, the 100-to-1 idea funnel, and the title and thumbnail principles that can multiply a video's performance by 40x overnight. Paddy talks about why most brand YouTube channels fail, and what separates content that performs from content that gets ignored. This is applied strategy from someone who's proven the model at scale.🔗 PADDY GALLOWAYWebsite: paddygalloway.comCourse: Paddy Galloway AcceleratorNewsletter: Join Paddy’s newsletterInstagram: @paddygallowayX: @PaddyG96YouTube: Paddy GallowayLinkedIn: Paddy Galloway🎙️ OPEN RESIDENCYInstagram: @openresidencyMark’s Instagram: @markbrazilMark’s LinkedIn: Mark MastrandreaWebsite: openresidency.comEmail: [email protected]⚡ POWERED BYKetone IQ: Get 30% off your subscription order, plus a free gift with your second order → ketone.com/openresidencyWispr Flow: Get one month of Wispr Flow Pro free with code OPENRESIDENCY → Try Wispr FlowMomentous: Use code OPENRESIDENCY for up to 35% off your first order → livemomentous.combeehiiv: Use code MARK30 for 30% off → https://beehiiv.link/ctemqv1 of 10: 1of10.com/affiliate/openresidency⏱️ CHAPTERS00:00:00 Trailer00:01:00 How Red Bull Went From 400K to 9M Views00:04:09 Why Every Other Business Moat Is Dying00:09:03 Your Idea Caps Your Views Before You Film00:16:36 What He Learns From 100-Subscriber Channels00:21:02 The Three Viewers Every Video Has to Hit00:29:17 Why Your Audience Won't Follow You Anywhere00:33:24 What Every 100M-View Video Has in Common00:40:11 The Three Places Ideas Actually Come From00:49:04 The Thumbnail Everyone in Business Copied00:52:31 100 Ideas to Make 1 Video01:02:42 20% Better Thumbnail, 40x the Views01:13:18 Ten Titles, Three Thumbnails, Every Video01:20:20 When to Panic After You Hit Publish01:27:42 How to Write a Title People Click01:37:28 The Only Two Metrics He Trusts01:43:08 The 45-Second Intro Formula01:52:14 The Algorithm Is Always Behind the Audience01:57:26 Storytelling Is Useless Without Stakes02:01:36 Don't Start a Channel You Can't Commit To02:10:12 The Pendulum Between Quality and Packaging02:16:09 The One Thing AI Still Can't Do02:19:00 Why YouTube Is Beating Netflix and Disney02:25:22 Quickstrike Questions
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  Roman Khan - He Went From -$3M In Debt To $13M In Cash Using This Playbook 01.09.2026 3ч 4мин

  We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/roman-khan-playbook?utm_source=spotify&utm_medium=description&utm_campaign=roman_khan_playbookRoman Khan was $3 million in the hole at 32. By the time he hit his late thirties, he pulled eight figures in cash out of his businesses without selling a single one. The founder of Peak21 and the operator behind Linjer, Raycon, and Nutrition Kitchen walks through the supply chain mechanics that made it possible: bill of materials, payment terms, consignment structures, and how to make your supplier front the capital. He covers dividend recaps, the red/green/blue Slack system he uses to manage 110 people across six cities, and the A Method hiring framework that cut his team turnover by half. This one's part operator manual, part wealth-building case study.⏱️ CHAPTERS00:00:00 Trailer00:01:01 -$3M In Debt To $13M In Cash00:02:19 The Four Levers of Supply Chain00:03:16 What a Bill of Materials Actually Is00:05:37 Why 99 of 100 Founders Have No Bill of Materials00:17:35 How to Negotiate Price Breaks00:27:02 Tariffs and Who Eats the Cost00:29:45 Payment Terms and the Float That Funds You00:34:12 Consignment: The Holy Grail of Payment Terms00:36:12 Turning Your Supplier Into Your Bank00:43:07 Closing the Books by the 15th Every Month00:45:32 Pulling 75% of Profits Out Every Month00:48:18 Why You Work for Zuck, Not Yourself00:53:19 How a Dividend Recap Works01:00:33 Where He Puts the Cash01:08:02 Spotting AppLovin Before Wall Street01:13:17 Picks and Shovels Over Consumer Brands01:16:58 Splitting an $85M Ad Budget by Channel01:21:53 Day Rates, Fixed Fees and Paying Creators01:24:07 What's Broken in Your Meta Account01:33:12 The One Metric He Watches in Meta01:38:04 $70M Spent on YouTube Sponsorships01:44:04 4X-ing Influencer Outreach With AI01:53:02 Why Localization Is the Last Big Unlock01:56:57 Becoming the Supplier He Buys From02:02:54 How 16,000 Twitter Followers Built His Deal Flow02:07:02 Why Micromanagement Is Actually a Gift02:19:05 The Hiring Book That Took Him to $200M02:26:34 Building the Scorecard for a Head of Finance02:36:55 Top Grading Every Job They've Had02:41:14 $100K in New York vs $20K in Shenzhen02:45:53 The Biggest Hiring Mistake He's Made02:48:03 What He Cuts First When He Buys a Business02:52:45 Quickstrike Questions🔗 ROMAN KHANWebsite: https://roman-khan.com/Newsletter: https://roman-khan.com/X: https://x.com/RomanEcomLinkedIn: https://www.linkedin.com/in/raisuddinkhan🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]⚡ POWERED BYRokt → https://www.aftersell.com/demo?utm=open_residencyMomentous: Use code OPENRESIDENCY for up to 35% off your first order. → https://livemomentous.comChargeflow → https://chargeflow.io/?utm_source=openresidency&utm_medium=podcast&utm_campaign=or_2026&utm_content=ep01Ketone IQ: Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
• 
  Nima Jalali - Salt & Stone's Founder Breaks Down His 9 Figure Brand 17.08.2026 1ч 10мин

  Nima Jalali is giving you The Salt and Stone Founder Playbook, every framework from profitable day one to nine-figure exits → https://openresidency.com/nima-jalali-playbookNima Jalali built Salt and Stone to 9 figures in revenue, stayed profitable from day one, and ran the company for years without outside investors. He shares the three pillars that turned his deodorant into a bestseller on Amazon and in Sephora, plus how he closed two major liquidity events in under 18 months while keeping control. He also gets specific about finding manufacturers without using Alibaba, the collaboration strategy that led to partnerships with Brain Dead, Aritzia, and Kendall Jenner's 818, and the mindset that carried him through two PE deals that reportedly totaled over $500M.🔗 NIMA JALALIWebsite: https://www.saltandstone.comInstagram: https://www.instagram.com/nimajalaliLinkedIn: https://www.linkedin.com/in/nima-jalali-07367568🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]⚡ POWERED BYWispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → http://ref.wisprflow.ai/open-residency-aug26Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://www.livemomentous.com/CHAPTERS00:00:00 Trailer00:00:51 The Snowboarder Who Went Pro00:03:36 From ACL to Starting a Brand00:10:49 Why Deodorant Over Everything00:18:48 The Formula That Took Years00:21:55 Outselling P&G and Unilever00:25:38 Number One at Sephora and Amazon00:31:32 Why Collabs Aren't About the Money00:35:21 Building 9 Figure Brand Fully Remote00:47:43 Two Bites of the Apple00:54:43 Why He Left Money on the Table01:01:25 Quickstrike Questions
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  Tyler Denk - If You Own a Business, You Must Start a Newsletter in 2026 03.08.2026 2ч 3мин

  Tyler Denk is giving you The Newsletter Playbook · beehiiv's path to $50M ARR → https://openresidency.com/tyler-denk-playbook?utm_source=spotify&utm_medium=description&utm_campaign=tyler_denk_playbookTyler Denk turned Big Desk Energy, his newsletter, into a $400,000 side business working five hours a week. He did it by building and using beehiiv, the newsletter platform he co-founded. This conversation covers the entire playbook: pre-launch waitlists, email gates, referral programs, the Boost network, lead magnets, and paid acquisition.You'll also hear about the five main ways to monetize a newsletter, why Tyler raised a $12.5M Series A in six days, and how he manages 130 remote employees with almost no one leaving. It's a detailed look at founder-led distribution and newsletter economics.⏱ CHAPTERS00:00:00 Trailer00:00:42 What Big Desk Energy Actually Is00:02:50 Building in Public Before the Product00:07:31 Pre-Launch Waitlist Strategy00:09:13 Email Gates and the Content Flywheel00:11:58 Referral Programs and Beyond00:17:13 The Boost Network and Cross-Promotion00:21:27 Lead Magnets That Actually Convert00:24:26 Five Ways to Monetize a Newsletter00:28:39 Direct Sponsorships and the Media Kit00:41:44 Digital Products and Paid Subscriptions00:47:54 The Costa Rica Founder Mastermind00:52:39 Building in Public: Wins and Backfires01:06:24 The beehiiv MCP and Agentic Workflows01:26:38 Creator Economy in the AI Era01:31:27 Running 130 People Fully Remote01:35:32 Weekly Success List and All-Hands Rhythm01:42:51 The $12.5M Series A in Six Days01:50:29 Quickstrike Questions🔗 TYLER DENKWebsite: https://bigdeskenergy.comInstagram: https://www.instagram.com/tylerdenk_/X: https://x.com/denk_tweetsLinkedIn: https://www.linkedin.com/in/tyler-denk/🎙 OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]⚡ POWERED BYbeehiiv: Use code MARK30 for 30% off → https://beehiiv.link/dthrisWispr Flow: Talk 4x faster. Get 1 month of Pro free with code OPENRESIDENCY: http://ref.wisprflow.ai/open-residency-aug26Poppy: A visual AI workspace for thinkers who hate linear chat. Get $25 off: https://getpoppy.ai/openresidency (use code "OR")Momentous: NSF Certified for Sport®. Use code OPENRESIDENCY at livemomentous.com for up to 35% off your first order. → https://livemomentous.com
• 
  Remy Gaskell - The Only AI Masterclass You’ll Ever Need 22.07.2026 2ч 24мин

  Remy is giving you The AI Agent OS Playbook, everything from this episode in one free PDF → https://openresidency.com/remy-gaskell-playbook?utm_source=spotify&utm_medium=description&utm_campaign=remy_gaskell_playbookRemy Gaskell is a self-taught AI operator who teaches founders to run their businesses on AI agents.Most founders type prompts into a chat box one at a time and start from zero every session. Remy runs at 5-10x the output because he stopped chatting and built an operating system his AI already understands. In this episode he takes the whole thing apart: the shift to agents, the exact files on his own machine, and how to build one yourself.🧠 AI ONBOARDYou re-explain your business in every new chat because your AI forgets the second you close the window. AI Onboard is Remy's Claude Code plugin that builds your whole AI operating system in one guided session, so it never forgets again. Half off for our audience → https://openresidency.com/onboard?utm_source=spotify&utm_medium=description&utm_campaign=ai-onboard⏱️ CHAPTERS00:00:00 Trailer00:01:21 The shift from chat to agents00:04:04 What "agent" actually means00:11:08 The observe-think-act loop00:18:01 Live demo: analyzing an Instagram Reel00:20:24 Tuning an agent vs building one00:22:45 Context files and the CLAUDE.md00:44:03 A memory system that improves itself00:52:06 MCP connectors, the universal translator00:59:21 Security and permissions01:02:19 Starter tool stack, Apify to Composio01:18:21 Skills as SOPs for your AI01:47:34 The Agent OS folder structure02:06:46 The future of teams and intrapreneurship02:16:20 Quickfire questions🔗 AI WITH REMYCourse: https://go.theaicourse.ai/open-residency-spotifyNewsletter: https://go.aiwithremy.com/open-residency-spotifyInstagram: https://www.instagram.com/aiwithremy/LinkedIn: https://www.linkedin.com/in/remygaskell/Apify: 25% OFF all Apify plans for your first 3 months with code 25REMY → https://www.apify.com?fpr=remy🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]⚡ POWERED BYbeehiiv: the best platform to run a newsletter on → https://beehiiv.link/dthrisWispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → https://wisprflow.ai/?promo_code=OPENRESIDENCY&creator_name=Open+Residency&dub_id=5XTlXALwJFqVa2J1Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://livemomentous.comKetone-IQ: 30% OFF your subscription plus a free gift with your second shipment → https://ketone.com/openresidency
• 
  John Terzian - How He Built One of America's Most Exclusive Hospitality Empires 08.07.2026 1ч 31мин

  In this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing.We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy!📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]🎯 Powered byWispr Flow - Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow ProMomentous - Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st OrderKetone-IQ - Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.00:00:00 Trailer00:01:15 Scarcity as the Core Strategy00:05:00 The No Photos Policy Origin00:07:07 Convincing the Wynn to Go No Photos00:11:48 First 90 Days Opening a Venue00:13:03 Chiaroscuro Lighting Philosophy00:18:40 H. Wood Club Shutdown at 2700:21:54 Word of Mouth vs. Paid Marketing00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs00:45:34 The X Team and VIP Rolodex CRM00:52:28 Bird Streets Club and the Members Model01:03:55 Sports Hospitality, SoFi and the Cavs01:12:39 H. Wood Media and the Magic Johnson Doc01:16:32 888 Midas and Investing with Caleb Williams01:20:05 Hakkasan Deal and the Diafa Partnership01:28:54 New Venues Announced01:29:25 Quickstrike Questions
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  Greg LaVecchia - How Bloom Built the Playbook Every Founder Will Copy in 2026 30.06.2026 2ч 19мин

  Greg Lavecchia is giving you the Bloom Influencer Playbook — every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → https://openresidency.com/greg-lavecchia-playbookIn this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180M with his wife, his mom, and his best friend from high school.Greg breaks down the influencer machine behind 15 billion-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks.We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy!📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]🎯 Powered byWispr FlowVisit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow ProChargeflowGet 60 days of free chargeback management with code OPENRESIDENCY:https://chargeflow.ioKetone-IQVisit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment⏱ Chapters00:00:00 Trailer00:01:08 The Boiler Room Influencer Origin00:02:48 Inside the 15 Billion View Machine00:03:39 VPN Scouting and Algorithm Hacking00:05:28 CPM Framework and No Attribution00:06:25 Creative Freedom Over Brand Briefs00:15:48 Every Problem Is a Product Problem00:21:49 Events Reverse Engineered for Content00:24:25 The Vegan Protein Loud Minority Lesson00:29:57 TikTok vs. TikTok Shop as Two Separate Games00:34:00 The $1.36M Restock Day00:37:09 Validity Marketing and Building in Public00:48:20 Winning Retail Buyers Without Calling Them00:55:33 The Nutrabolt Partnership and Dr. Pepper Trucks01:08:14 Saturated Markets and the White Space Within01:21:50 Bootstrap to $180M and the Nine-Figure Offer01:31:54 Personal Brand: You Are the Product01:42:04 Hiring the Bloom Girl and Avoiding Corporate Resumes01:53:23 The Christmas Cartel Story02:08:23 Quickstrike Questions
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  Georgios Frangulis - The Franchising Playbook That Built 1,000 Stores In 9 Years 18.06.2026 1ч 53мин

  Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbookIn this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat.We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy!📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]🎯 Powered byKetone-IQ -Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.Momentous -Go to livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st OrderWispr Flow-Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro00:00:00 Trailer00:01:05 Franchising 10100:04:19 What Franchisees Actually Get00:07:53 Royalties, Fees, Marketing Fund00:12:13 The Multi-Unit Franchisee Playbook00:13:27 Unit Economics, 15 to 18 Percent EBITDA00:18:31 Why Oak Berry Went Corporate in the US00:25:01 Master Franchise Structure Explained00:42:04 Verticalization, the $15M Factory Bet00:49:41 The Amazon Supply Chain00:55:47 The Origin Story, Cancer, and First Store01:06:45 The Insurance Check That Started It All01:19:52 F1 Sponsorship ROI per Market01:22:52 Tennis, Indian Wells, and $500K in 9 Days01:27:35 Le Mans FC and the Sports Investment Thesis01:40:53 Prompt Shop and the AI Marketplace01:44:31 Quickstrike Questions
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  Chris Voss - The FBI Negotiator’s Playbook for Winning Any Deal 05.06.2026 2ч 17мин

  Chris Voss is giving you The 10 Lines Negotiation Playbook, every phrase, framework, and sequence from the episode distilled into one free PDF → https://openresidency.com/chris-voss-playbook?utm_source=spotify&utm_medium=description&utm_campaign=chris_voss_playbookIn this episode, we sit down with Chris Voss, former FBI lead hostage negotiator and author of Never Split the Difference, to break down the 10 negotiation lines that flip any deal. Chris walks through exactly why 'Have you given up on X?' gets a response in two minutes, how the Accusations Audit disarms resistance before it starts, and the Ackerman bargaining sequence that anchors every number in your favor.We also go deep on tactical empathy vs. sympathy, the three conflict types and how silence works differently on each, and why the last impression outranks the first. Applied negotiation from the FBI interrogation room to your inbox. Enjoy!📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected] with Chris and The Black Swan Group (Tactical Empathy® + The Black Swan Method®)Negotiation training and resources: https://www.blackswanltd.com/?utm_source=spotify&utm_medium=social&utm_campaign=openresidencypodcastIn-person and live training: https://www.blackswanltd.com/live-events?utm_source=spotify&utm_medium=social&utm_campaign=openresidencypodcastOnline negotiation training: https://www.blackswanltd.com/online-negotiation-classes?utm_source=spotify&utm_medium=social&utm_campaign=openresidencypodcast🎯 Powered byKetone-IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidencybeehiiv - Use code MARK30 for 30% offLink: https://beehiiv.link/209nk800:00:00 Trailer00:00:59 Have You Given Up On X00:03:00 Why No Beats Yes Every Time00:04:35 The Three Responses After Sending It00:12:00 The Landscaper Story and How Am I Supposed To Do That00:13:09Forced Empathy and the SpaceX Story00:20:45 Is Now a Bad Time to Talk00:25:40 Is It a Ridiculous Idea00:29:00 The Accusations Audit00:37:35 Your Offer Is Very Generous00:42:30 The $10M Ransom Story and That's Right00:49:45 What Makes You Ask01:17:25 Labels vs. Mirrors01:27:40 Ackerman Bargaining01:35:40 The Three Voices01:46:00 Trump vs. Obama, Who Negotiates Better01:48:05 Quickstrike Questions
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  Dom Iacovone - He Runs 7 Companies in 2026 — You Can Barely Manage One 26.05.2026 2ч 23мин

  Dom Iacovone broke it down in our conversation. We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/dom-iacovone-playbookIn this episode of Open Residency, we sit down with Dom Iacovone, the American CEO of The Quality Group — the holding company behind Raw Nutrition, Bum Energy, and a portfolio of brands including Cadence, 3D, Revive, and his newest launch, Onside. Dom breaks down how he went from "running and gunning" as a founder to operating at an entirely different level after the acquisition, and the systems that let him run 15+ companies at once.We also go deep on building a C-suite you can actually delegate to, the unglamorous truth about selling a company, and the full story behind Onside — the men's care brand with Jayson Tatum that landed full Target end caps. All signal, no fluff. Enjoy!📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]🎯 Powered by Ketone-IQ The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidencybeehiivUse code MARK30 for 30% offLink: https://beehiiv.link/209nk800:00 Trailer01:25 Becoming a CEO: Before vs. After the Deal04:43 The Sustainable Growth Model (SGM) Explained12:44 Ops, Stage-gate Innovation, and Product Strategy22:05 Leadership Philosophy: Delegate and Elevate24:29 Preparing Your Company for an Exit27:50 The Acquisition Process and Due Diligence30:02 Rolling Over Equity and Strategic Partnerships35:04 The Marketing Strategy For Dom That's Actually Winning39:55 The Shift to TikTok and E-commerce Spillovers49:50 The Future: AI and the Importance of Relationships52:04 Athlete Education and Personal Brand Building01:01:28 Biggest Marketing Mistake
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  Peter Rahal - They Sued Him For Building a Bar That Shouldn't Exist 12.05.2026 1ч 58мин

  Peter Rahal broke it down in our conversation. We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/peter-rahal-playbook?utm_source=spotify&utm_medium=description&utm_campaign=peter_rahal_playbookIn this episode of Open Residency, we sit down with Peter Rahal, founder of David and the operator who built and sold RXBAR for $600M. 255 days into David, Peter has already raised at a $725M valuation, survived a viral lawsuit, and acquired the most important ingredient innovation in food.We unpack how Peter scaled from zero to $100M run rate at lightning speed, the brand brief behind David, why "obvious but true" ideas kill campaigns, and the "consumer surplus" framework he believes is the real moat in product development. A masterclass in branding, supply chain, and second-time founder discipline. Enjoy!📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]🎯 Powered by Ketone-IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidencybeehiiv - Use code MARK30 for 30% offLink: https://beehiiv.link/209nk800:00:00 Trailer00:00:59 The 150 Calorie Lawsuit00:05:21 Epogee - The Most Important Ingredient Innovation00:13:12 0 To $100M In Under A Year. The Marketing Behind David00:29:24 Why Celebrity Doesn't Sell Product Anymore (And Who Does)00:31:34 As A Second Time Founder, What Advice Can You Give To Founders?00:39:20 Some Say Your Branding Is Polarizing, How Did You Come Up With It?00:53:34 Holistically with David, What Was Your Strategy On Retail?01:04:09 The Story Behind RX Bar And How He Sold For $600M01:36:40 The Roadmap Ahead For David?01:46:04 Quickstrike Questions
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  Michael Brandt - Rogan, Jon Jones & Diary of a CEO: The Playbook They All Believe In (Ketone IQ) 28.04.2026 2ч 15мин

  Michael Brandt is giving you The Ketone-IQ Playbook → https://openresidency.com/michael-brandt-playbook?utm_source=youtube&utm_medium=description&utm_campaign=michael_brandt_playbookIn this episode, we sit down with Michael Brandt, co-founder and CEO of Ketone-IQ, to talk about how he's building the category around what he calls the fourth macronutrient: ketones. Michael ran a 2:35 marathon, studied engineering at Stanford, and spent years in the early biohacking scene before betting everything on a molecule most people had never heard of.We talk about how Michael structures seven-figure influencer deals, why he leads with vibes over contracts, why whitelisting from a partner's handle beats brand accounts every time, and how a single shoot day gets cut into 16 pieces of mid- and late-funnel creative. This episode is packed with good stuff, so enjoy!Ketone IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidencyTIMESTAMPS:00:00:00 Trailer00:00:54 Why 50%+ of Budget Goes to Partnerships — Not Meta00:01:36 What Is a Ketone? The Fifth-Grade Version00:05:05 How Do You Pick A Partner? The Vibes-First Framework00:16:55 Whitelisting - What Percent of Your Meta Ads Are Partner Ads?00:29:02 The Secret Sauce Of The QR code00:37:43 What Does A Successful Retail Pitch Actually Look Like?00:44:21 What's The Biggest Thing You Learned In Retail?00:48:31 When's The Right Time To Go From D2C To Retail?00:55:06 What Does Product Development Look Like For Ketone IQ?01:02:46 What Are The Biggest Mistakes Founders Make In Product Development?01:06:41 How Do You Use Data And Metrics To Inform Your Products?01:08:55 The Ketone-IQ Principles And How It Defines Their Company Culture01:24:17 You've Raised $13 Million, What Was The Most Important Lesson?01:40:11 What's The Biggest Learning Lesson About Leadership At Scale?01:50:22 You Run A Sub-6 Min Pace For A Marathon. How Has That Bled Into Your Business?01:56:28 Quickstrike Questions🎯 POWERED BYbeehiiv - Use code MARK30 for 30% off Link: https://beehiiv.link/209nk8📬 GET IN TOUCH WITH OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]
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  Danny Yeung - How He Hit $100M in Under a Year (And Why You Won't) 21.04.2026 1ч 16мин

  📬 Danny Yeung is giving you The $100m Velocity Playbook — https://openresidency.com/danny-yeung-playbookTIMESTAMPS:00:00:00 Trailer00:00:52 What's Your Marketing Mix With IM8?00:04:16 What Does Your CAC to LTV Look Like?00:05:44 What Does Your Content System Look Like?00:07:41 Platform Risk and Where To Spend Next00:08:37 How Do You Keep Your Customers?00:15:05 Partnership With David Beckham00:22:14 Partnership With Sabalenka00:25:08 New Partners For IM800:29:46 AI Tools For Business00:31:51 Leadership Style00:33:09 The Crazy Groupon Story00:40:14 Getting Your Team To Move Fast00:43:02 How Much Is Luck vs Skill?00:47:20 How Did Prenetics Start?00:58:18 Transitioning Out of Covid Testing01:02:31 $1B to $40M Marketcap — What Did You Learn?01:05:43 How Did You Get To IM8?01:08:22 Quickstrike QuestionsIn this episode, we sit down with Danny Yeung, co-founder and CEO of Prenetics and the person behind IM8, the longevity supplement brand that went from zero to $100M annual run rate in under a year. Danny walks through the marketing engine running $100K+ per day on Meta alone, why he keeps 1,000–1,500 ads live at any given time, and the deal structures behind signing David Beckham, Giannis Antetokounmpo, and Aryna Sabalenka.🎙 GUESTDanny Yeung, Co-Founder & CEO of Prenetics / IM8Website: https://im8health.com/📬 GET IN TOUCHInstagram: https://instagram.com/openresidencyWebsite: https://openresidency.com/🎯 Powered by Outer SignalYour next big customer already bought from you: https://outersignal.com🎯 Powered by PoppyGet $25 off: https://getpoppy.ai/openresidency (use code "OR")🎯 Powered by Universal Ads👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT
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  David Grutman - How He Built One Of The Most Powerful Hospitality Empires 10.04.2026 48мин

  In this episode of Open Residency, we sit down with David Grutman, the founder of Groot Hospitality and the man behind LIV, Komodo, and Papi Steak, to break down how he built one of the most iconic hospitality empires in the world. David shares the ecosystem thinking that turned a single nightclub into a multi-venue flywheel, why he treats every concept as intellectual property, and the hard lessons that shaped how he operates today.We go deep on the deal structures behind his biggest wins and biggest losses, how he decides between lease deals and management deals, and why your audience will tell you exactly who you are. Even when your ego disagrees. David also opens up his venture portfolio, sharing what made him back Liquid Death, Colossal Biosciences, and Skinny Dipped — and what one failed investment taught him about founders who over-optimize for valuation over growth. He also talks about his new book, Take It Personal, and why caring deeply about the details is exactly why he's still winning.Take It Personal Book: https://zandoprojects.com/books/take-it-personal-hardcoverTIMESTAMPS:00:00:00 Trailer00:00:46 Kim Kardashian Wrote The Forward Of Your Book, How Do You Look At Relationships?00:02:00 18 Year Ago, You Opened Up LIV, What Was That Aha Moment That You Could Create A Whole Ecosystem?00:03:31 On Komodo, You Raised $10 Million Initually, What Was That Biggest Lesson?00:06:45 Walk Me Through What You Learned About IP With Komodo?00:10:13 What Type Of EBITDA or Profit Does A Club Or Restaurant Actually Look Like?00:11:13 What About 1st Gen vs 2nd Gen For Restaurants and Clubs?00:12:47 Tell Me The Origin Story Of Poppy Steak?00:14:24 What Is It Like Doing Business With Friends?00:15:42 When You Open Your Own Venues, What Are Some Of Those Non-Negotiables?00:20:55 You're In Venture Now.00:23:15 When You Invest In A Company, How Do You Integrate It To Your Wold?00:24:56 What Are Those Red Flags When People Are Looking For An Investment From You?00:30:07 What's The Most Surprsing Company You've Invested In?00:33:04 What's The Hardest Lesson About Winkers?00:34:25 How Much Revenue Do You need For A Restaurant or Venue?00:39:51 Quickstrike Questions📬 GET IN TOUCH WITH OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]
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  Dan Martell - The AI Playbook Every Founder Needs in 2026 31.03.2026 1ч 28мин

  Dan Martell is giving you the AI Operator Playbook, and it's in the link below. It's the exact system he uses to run 17 companies with a 1-person finance team, including his full 8-tool stack ranked, the Master Prompt Architecture that gives any AI five-year-colleague-level context in one upload, and the Zero Inbox System he has used for 3 years without reading a single email himself. The part most founders never reach: why using AI for content and marketing is the lowest-leverage move you can make, and which lever actually triples profit in 60 days.Download it free: https://openresidency.com/dan-martell-playbook?utm_source=podcast&utm_medium=show_notes&utm_campaign=dan_martell_playbook&utm_term=playbook&utm_content=playbook_download_formIn this episode of Open Residency, we sit down with Dan Martell, investor, entrepreneur, and one of the most followed voices in AI, to break down what's actually happening at the frontier of artificial intelligence. Dan tier-ranks the top AI tools, explains why most people are using AI completely wrong, and reveals the reverse prompting framework that's changing how he builds companies. We also go deep on the future of work… why AI-first operators are replacing entire departments, how Dan built Martell Ventures to 225M monthly impressions, and what it really means to buy back your time in the age of agents. If you're serious about building in 2026, this one is required listening.TIMESTAMPS:00:00:00 Trailer00:00:50 You've Tested 500 AI Tools And Narrowed Down To The Top 8. Let's Start With ChatGPT.00:02:33 What About Claude?00:14:47 Do You Recommend People Going Super Wide Or All In On One?00:17:14 What About Gemini?00:18:54 What About Grok?00:25:29 What is Wispr Flow?00:34:29 What is Apex.host?00:39:30 How Do You Stay Up To Date With All The AI News And Noise?00:45:05 What Is Moltbook?00:54:16 What's The Best Way To Structure Prompts Across Your Company?01:03:19 How Do You Use AI As A Business Leverage?01:07:52 Quickstrike Questions📬 GET IN TOUCH WITH OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]🎯 Powered by beehiivUse code MARK30 for 30% offLink: https://beehiiv.link/n8whln🎯 Powered by PoppyA visual AI workspace for thinkers who hate linear chat.Get $25 off: getpoppy.ai/OpenResidency (use code "OR")
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  Matt Gray - How To Build a Profitable Personal Brand (In Just 30 days) 19.03.2026 2ч 10мин

  Matt Gray is giving you the Founder Flywheel, the 3-layer audience system he used to build an 8-figure business that runs without him, and it’s in the link below.It’s the operating architecture behind 18,000+ founders helped, including the 7-System Business Blueprint and the Content Waterfall that turns one video into 24+ pieces across every platform.The part that changes everything: the one layer 99% of founders skip, and why skipping it means your audience can never become revenue.Download it free: https://openresidency.com/matt-gray-playbook?utm_source=youtube&utm_medium=description&utm_campaign=matt_gray_playbookIn this episode, we sit down with Matt Gray, founder of Founder OS, to break down why most founders don't actually own a business — they own a job. Matt explains how 98% of founders are trapped in "founder prison," constantly reacting, firefighting, and unable to step away. He walks through the exact systems behind building a company that runs without you.We also go deep on founder-led content, the rise of personal brands as infrastructure, and how to build a media engine that compounds over time. This conversation is a masterclass on designing a business that creates freedom and why the future belongs to founders who think in systems, not effort.TIMESTAMPS:00:00:00 Trailer00:00:48 How Do You Design A Business That Works While You're Offline?00:04:28 Let's Go Into Your Systems, What's The First System That A Business Owner Should Do?00:16:32 What Does Your Content Team Look Like?00:42:18 What's Your Lead Magnet System?00:47:52 What's The Biggest Mistake Founders Make When Building Lead Magnets?01:00:49 Any Special Tactics You Use For Referrals?01:04:06 What Is Your Operating Rhythm for Founder OS?01:15:00 When Did You Realize That You Had Become A Bottleneck To Your Own Company?01:25:33 What's The Set Of Boundaries You Set As A Founder?01:35:58 Why Do You Think Personal Brands Are No Longer Optional For Founders?01:42:36 How Do You Handle Criticism And Negative Feedback?01:45:02 What Is The Best First Step For A Founder Building A Personal Brand?01:48:58 Quickstrike Questions📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]🎯 Powered by beehiivUse code MARK30 for 30% offLink: https://beehiiv.link/zxm5lp
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  Taylor Holiday - The 2026 E-Commerce Masterclass That Will Make You Question Everything 05.03.2026 2ч 41мин

  Taylor Holiday is giving you the Four Quarter Accounting System, and it’s in the link below.It’s the financial framework his team used to forecast $3 billion within 4% of target across 1,000+ brands, built on a principle most e-commerce founders have never heard: the forecast belongs in the marketing department, not finance.Inside: the exact P&L structure that tells you which of four numbers is killing your profit and what to do about it.Download it free: https://openresidency.com/taylor-holiday-playbook?utm_source=twitter&utm_medium=post&utm_campaign=taylor_holiday_playbookGet in touch for LLM SEO Consulting — https://form.typeform.com/to/cwwIwyNaIn this episode of Open Residency, we sit down with Taylor Holiday, CEO of Common Thread Collective, to unpack what's actually happening inside modern e-commerce. Taylor explains why most founders are misdiagnosing their growth problems, how contribution margin and cash flow matter more than top-line revenue, and why the old DTC playbook is quietly breaking. This conversation reframes paid media, creative strategy, and capital allocation through the lens of real operators.We also dive into the narratives that are misleading founders, the difference between being a marketer and being an allocator of capital, and how to build a business that can survive rising CACs and shrinking attention. Taylor doesn't offer hacks, he offers a mental model shift. If you're scaling a brand, spending on ads, or trying to build something durable in 2026, this episode will challenge how you think about growth.TIMESTAMPS:00:00:00 Trailer00:00:52 What Is This "Prophit" System That Allowed You To Scale Hundreds Of Millions Of Dollars Profitably?00:10:32 What Does The Reality Look Like When You're Building Out These Forecast Models?00:26:58 What Is The Hierarchy of Metrics? What Should People Actually Be Looking At?00:45:16 You've Seen Thousands of Brands, What Are You Seeing Q1 2026?00:56:43 Meta, Google, TikTok, Amazon...What Other Platforms Are Working?01:00:58 What Is This Four Quarter Accounting Fit Planning Process?01:12:58 How Do You Use This Four Quarter Account to Optimize?01:28:48 The Flow Era: Why Is Constraint The Most Important Trade For Brands?01:31:26 You Had To Fire 100 People In 2022. How Did Constraint Help?01:33:52 What Is The Most Constraint Mistake Founders Are Making?01:35:27 Growth Through Paid Media or Creative Iteration. What's Your Rebuttal To That?01:41:15 What Is Your Product MVP Framework?01:45:59 Champions, Growth Drivers, Underperformers, Hidden Gems. How Do You Look At Each?01:53:06 Biggest Mistake Brands Make When Expanding Their Product Line?01:57:32 The Worst Creative Strategy Idea Ever. Iteration02:01:18 What Do You Think Is The Most Invisible Cash Flow Killer?02:06:37 Quickstrike Questions🎯 POWERED BYbeehiiv - Use code MARK30 for 30% off Link: https://beehiiv.link/wf441gUniversal Ads - Want to scale your brand with CTV ads? Claim your credit: https://form.typeform.com/to/ckvJ86zTTop ad teams use this tool to quietly spy on competitors' best ads: https://foreplay.co/?via=openresidency📬 GET IN TOUCH WITH OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]
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  Ross Mackay - Premium Isn’t About Price — It’s About Positioning 24.02.2026 1ч 43мин

  Ross Mackay is giving you the $2 Luxury Blueprint, and it’s in the link below.It’s the system he used to build the only consumer good under $3 positioned as luxury, going from $0 to $10M in 600 days with $40M projected in year two.Inside: the Core-Race-Recover product architecture, the retail economics formula nobody talks about, and the exact packaging decision that tripled sell-through with the same liquid.Download it free: https://openresidency.com/ross-mackay-playbook?utm_source=youtube&utm_medium=description&utm_campaign=ross_mackay_playbook📬 The playbook behind every episode, straight to your inbox: https://openresidency.com/signup⚡️ BTS & more https://openresidency.com/ross-mackayTIMESTAMPS:00:00:00 Trailer00:00:51 How Do You Make a $2 Product Luxury?00:04:01 Why Did You Rebrand 3 Times in 1 Year?00:12:48 How Do You Actually Approach Retailers?00:18:36 Going Into Retail00:23:41 The Mafia That Controls Distribution00:27:32 Biggest Learning From Scaling Retail00:34:05 How Many SKUs Have You Launched?00:39:54 The One Rule To Approaching Manufacturers00:42:32 Being Sold Out For 200+ Days00:45:30 The Biggest Mistake A Brand Can Make00:49:38 How To Make Your Own Custom Product00:51:31 Testing Optimal Ratios As A Runner00:55:22 Content In Your Positioning Strategy01:01:21 Collabs With Bandit and RAW01:05:24 Why World Class Athletes Might Damage Your Brand01:08:21 Ad Strategy For Cadence01:11:18 Hiring Philosophy At Cadence01:22:32 QuickFire QuestionsIn this episode, we sit down with Ross Mackay, founder and CEO of Cadence — the brand redefining what "premium" means in a $200B beverage category. Ross breaks down how you turn a $2 drink into luxury through positioning, packaging, retail strategy, and relentless attention to detail. From obsessing over shelf velocity to rebranding three times in under a year, this is a masterclass in how modern CPG brands actually win.🔗 LINKS MENTIONEDCadence (10% off with code "OR"): https://us.usecadence.com/openresidency🎙 GUESTRoss Mackay, Founder & CEO of CadenceWebsite: https://us.usecadence.com📬 GET IN TOUCHInstagram: https://instagram.com/openresidencyWebsite: https://openresidency.com/🎯 Powered by beehiiv30% off with code MARK30: https://beehiiv.link/cjp31🎯 Powered by Universal Ads👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT
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  Jeff Byers - You’d Never Kill a $6M Product — And That’s the Problem 18.02.2026 1ч 33мин

  📬 The playbook behind every episode, straight to your inbox: https://openresidency.com/signup⚡️ BTS & more https://openresidency.com/jeff-byersTIMESTAMPS:00:00:00 Trailer00:00:49 Why Did You Kill A $6 Million Product Overnight?00:05:07 The Biggest Lie In The Supplement Industry00:06:36 Why Is Sourcing So Important?00:07:51 What Do 3rd Party Certifications Actually Mean?00:15:27 Product Development00:20:45 Biggest Misconceptions About Creatine00:29:15 How Did You Get Your First Partnership?00:32:37 How Did The Partnership With Andrew Huberman Start?00:39:16 Partnering With All 32 NFL Teams00:40:55 Big Learnings From Your Partners00:44:26 The Partnership With Arnold00:51:20 Fundraising and Raising Money01:01:46 What Did You Learn From Pete Carroll?01:10:30 What Do You Look For In Hiring?01:18:03 Quickstrike QuestionsIn this episode, we sit down with Jeff Byers, CEO of Momentous, to unpack what it really means to build a high-trust brand in a low-trust industry. Jeff shares why he killed a $6M product overnight to protect the company's standards, how Momentous became trusted by all 32 NFL teams, and why most supplement companies cut corners on sourcing, certification, and dosing.Momentous - Save up to 35% on your first order with code OPENRESIDENCY: https://www.livemomentous.com🎙 GUESTJeff Byers, CEO of MomentousWebsite: https://www.livemomentous.com📬 GET IN TOUCHInstagram: https://instagram.com/openresidencyWebsite: https://openresidency.com/🎯 Powered by Universal Ads👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT
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  Kallaway - The Most Valuable 3 Hours For Any Business Owner in 2026 (Content Masterclass) 29.01.2026 2ч 33мин

  Kane Kallaway is giving you the 7 Lego Brick Framework, and it’s in the link below.It’s the exact system he uses to reverse-engineer viral videos in any category, breaking them into 7 replicable components you can reassemble into your own winning content.The part most creators never find: which 5 bricks to copy exactly, and the only 2 you ever need to change.Download it free: https://openresidency.com/kallaway-playbook?utm_source=spotify&utm_medium=show_notes&utm_campaign=kallaway_playbook⚡️ BTS & more https://openresidency.com/kallawayTIMESTAMPS:00:00:00 Trailer00:01:08 Biggest Lessons As A Full-Time Creator00:03:19 What Goes Into A Great Hook?00:13:46 The Most Important Framework For Content00:15:39 The Hidden Cheat Code For Instagram Thumbnails00:19:46 The Five Content Games Framework00:33:34 The Seven Lego Bricks For Short Form00:50:48 Most Common Editing Mistakes For Short Form00:53:42 What Metrics Actually Matter For Shorts?01:01:33 Kallaway's Insane Team Structure01:10:57 Why Are You So Bullish On YouTube?01:19:21 Is YouTube More A Packaging Game?01:22:12 Title/Thumbnail Mistakes01:28:08 Key Metrics To Evaluate With YouTube01:34:28 What People Misunderstand About YouTube01:38:22 The Biggest Myth About Virality01:48:51 Content Mix Perspective01:55:14 Building A Community From Your Audience02:02:13 The Biggest Growth Hack for 202602:07:04 AI Tools02:16:51 Stories That Convert02:20:46 Quickfire QuestionsIn this episode, we sit down with Kallaway, the operator quietly building some of the most efficient content machines on the internet. Kallaway breaks down how modern businesses should think about content as infrastructure, not art. We go deep on the content mechanics most never see, how to engineer "desire loops" that earn clicks, and why YouTube should be treated like a professional sport.🔗 KALLAWAY RESOURCESYouTube Academy: https://kallaway.co/youtubeacademy/r/openresidencySandcastles: https://sandcastles.ai/?ref=openresidency🎙 GUESTKallawayWebsite: https://kallaway.co📬 GET IN TOUCHInstagram: https://instagram.com/openresidencyWebsite: https://openresidency.com/🎯 Powered by Universal Ads👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT