The Futur with Chris Do
The Futur
0
The Futur Podcast explores the intersection of design, marketing, and business. Host Chris Do, CEO of The Futur, holds candid conversations with inspirational figures from design, technology, marketing, business, philosophy, and personal development. The aim is to understand what drives these people and what listeners can learn from their experiences.
Епизоде
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Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451 16.09.2026 30минJoanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer data beats clever taglines every time, and outlines the three-part moat she's building against AI: a book, YouTube, and stages. She also names the mistake founders make when they hire someone to fix a problem they should be solving themselves, and makes the case for personality over polish in a world where AI can summarize anything. Timestamps: (00:00) - Intro (01:20) - Who Is Joanna Wiebe (03:13) - Conversion vs Direct Response Copywriting (04:07) - Problem, Agitate, Solution (PAS) Framework (08:16) - Desire, Obstacle, Solution (DOS) Framework (10:16) - YouTube Channel Turnaround Story (16:00) - 3000% YouTube Growth in 3 Months (19:44) - Building a Content Moat Against AI (22:15) - Personality as an AI-Proof Moat (26:36) - Quality Over Frequency Content Strategy Check out today's guest, Joanna Wiebe: CopyHackers' website: https://copyhackers.com/ Joanna's YouTube: https://www.youtube.com/@joanna-wiebe Joanna's Instagram: https://www.instagram.com/therealjoannawiebe/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450 09.09.2026 25минBrooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out of the tool she helped build, and why she's skeptical anyone should learn taste from a machine. She makes the case for designing for "intentional friction" instead of removing it, defines what agentic AI means past the buzzword, and names what she wants gen AI to do for designers: less content generated for its own sake, more time spent on the ideas they're genuinely excited about. Timestamps: (00:00) - Intro (01:33) - Brooke Hopper's Path at Adobe (03:26) - The Firefly Love-Hate Relationship (04:58) - Where AI Helps the Creative Process (09:55) - Intentional Friction in Creative Tools (14:41) - AI Patterns and Breaking the Rules (16:27) - Can AI Teach You Design Taste (20:51) - What Is Agentic AI (23:18) - Adobe's Five-Year AI Vision Check out today's guest, Brooke Hopper: Brooke's LinkedIn: https://www.linkedin.com/in/brookehopper/ Adobe Firefly: https://firefly.adobe.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
Know When to Quit w/ John Lee | Ep 449 02.09.2026 27минJohn Lee went from selling prawn crackers and used game cartridges as a teenager to closing property deals with none of his own money, and eventually building a career across real estate, sales training, social media, and AI. In this conversation, Chris Do and John break down WIIFT (What's In It For Them), a mentor lesson that reframed John's failing investor pitches by moving the ask from "do you have the money" to "here's what's in it for you," turning years of rejection into funded deals. They also get into how to tell a real pivot from quitting too early, why doubt (not lack of skill) is what actually blocks people from making money, and John's case for AI as an amplifier of human wisdom rather than a replacement for it. Timestamps: (00:00) - Intro (00:40) - Who Is John Lee (02:32) - Money Unlocked Book (03:15) - Childhood Hustle Story (05:00) - CGI Animator to Real Estate (09:24) - The WIIFT Pitch (11:09) - No-Money Property Deals (12:28) - Multi-Passionate Career Philosophy (17:25) - Demand, Joy, Money, Mission Matrix (19:00) - AI and Job Displacement (21:23) - Core Three Branding Framework (24:28) - Doubt Is the Enemy Check out today's guest, John Lee: Order Money Unlocked: https://a.co/d/02P9smPQ John's Instagram: https://www.instagram.com/john_lee_official/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
Scaling A Solo Creative Business w/ Matt Essam | Ep 448 26.08.2026 44минMatt Essam, author of The Creative Studio Roadmap, joins Chris Do for a live episode recorded in front of a studio audience to break down the pillars of turning a solo creative business into one that scales: differentiation, communication, and delivery. Chris and Matt pull audience members into the hot seat to work through real pricing blocks, story-driven positioning, and the shift from selling yourself to selling your process, live and in real time. Timestamps: (00:00) - Intro (01:02) - Freelancer vs Business Owner (03:10) - Charging By The Job (05:37) - What Are Phantom Loops (09:14) - Coaching Ray On Pricing (13:49) - Differentiate Through Your Story (15:25) - The River Of Life Exercise (18:27) - Hector's Hot Seat Story (25:39) - Sell Symptoms Not Services (35:13) - Selling Process Not People Check out today's guest, Matt Essam: Matt's Instagram: https://www.instagram.com/matt_essam/?hl=en Matt's LinkedIn: https://uk.linkedin.com/in/mattessam Matt's Book The Creative Studio Roadmap: https://a.co/d/0cqv7qwK Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
Stop Studying, Start Learning w/ Justin Sung | Ep 447 19.08.2026 34минDr. Justin Sung was a practicing physician before he became one of the most-watched learning coaches online, and in this conversation he takes apart the biggest myth people believe about how they learn: that everyone has a fixed "learning style" they should lean into. Justin walks Chris through what actually drives fast, durable learning: the discomfort of overwhelm, the discipline of turning confusion into questions, and why understanding something is not the same as remembering it. They get into how this applies to neurodivergent learners, what makes a great teacher versus a great instructor, and why the hardest, least visible part of building any skill is the part right before you start seeing results. Timestamps: (00:00) - Intro (00:28) - Learning Styles Myth (03:15) - From Doctor To Learning Coach (04:40) - How To Learn Anything Faster (08:42) - Turn Uncertainty Into Questions (11:56) - Building Your Knowledge Schema (13:34) - Learning vs The Feeling Of Learning (15:11) - Learning With Dyslexia (18:26) - Why Great Speakers Fail To Teach (21:55) - Learner-Centric Teaching Method (24:53) - The Socratic Teaching Method (25:35) - Subclinical Symptoms Of Skill Growth (29:15) - Overcoming Fear Of Mistakes (30:30) - How Justin Reads To Retain (33:00) - The Hypercorrection Effect Check out today's guest, Justin Sung: Justin's YouTube: https://www.youtube.com/@JustinSung/ Justin's Instagram: https://www.instagram.com/drjustinsung/ Justin's LinkedIn: https://nz.linkedin.com/in/justin-sung Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446 12.08.2026 42минMatt Gray built and exited companies, grew audiences into the millions across three ventures, then turned that same systems thinking toward his own personal brand and scaled it to over 3 million followers. In this conversation, Matt walks Chris through the full arc: getting sober and using a messy, unstructured writing practice as the starting point, learning to ship imperfect content instead of waiting to get it right, building a content waterfall system that turns one piece of work into dozens, and eventually structuring an offer simple enough to sell off a single Google Doc. It is a practical breakdown of what it actually takes to go from posting online to running a real business around your name. Timestamps: (00:00) - Intro (01:04) - Matt Gray's Background (02:43) - Getting Sober and Finding Focus (07:21) - Building an Audience From Zero (11:51) - Overcoming Perfectionism (18:04) - The Piano Analogy on Fear (23:11) - The Ikigai Framework (24:31) - Platform Specific Growth Tactics (31:12) - Personal Brand to Media Company (36:29) - Monetization and Building an Offer Check out today's guest, Matt Gray: Matt's Instagram: https://www.instagram.com/matthgray/ Matt's YouTube: https://www.youtube.com/@realmattgray Matt's LinkedIn: https://www.linkedin.com/in/mattgray1 Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
The Psychology of Personal Style w/ Kimberly Parry | Ep 445 05.08.2026 38минChris Do welcomes stylist and archetypal coach Kimberly Parry to explore the deep connection between clothing, confidence, and identity. Parry walks through her Succeed with Style framework, the psychology behind why people sabotage a new look the moment they try it on, and the Bro Pro, Faux Pro, and GOAT archetypes she uses to help clients figure out who they actually are before they touch a closet. Timestamps: (00:00) - Intro (01:27) - Fashion vs Image vs Style (06:00) - What Swag Really Means (09:03) - Why Men Resist Change (14:14) - Fashion and Identity Formation (21:56) - Coaching Through Style (23:47) - The Ideal Body Shape Myth (28:19) - The Bro Pro Archetype (31:37) - Men of Fashion vs Men of Style (34:21) - Five Layers of Style Framework Check out today's guest, Kimberly Parry: Kimberly's Website: https://www.emergencelifecoaching.com/ Kimberly's LinkedIn: https://www.linkedin.com/in/kimberly-parry Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
The 3 Rules of Personal Branding Nobody Tells You w/ Chris Do | Ep 444 29.07.2026 33минMost people build a brand around what they do. Chris Do says that's exactly why no one remembers them. In this episode, Drigo sits down with Chris to dig into the philosophy behind his new workbook, Unbland Yourself, and what it actually takes to stop blending in and start building a brand that compels some people and repels others by design. Chris breaks down the three principles of personal branding, the one-word framework that anchors everything, why owning a specific space matters more than being broadly good, and the surprising reason your clothes are a tool, not a choice. Timestamps: (00:00) - Intro (00:27) - Unblend Yourself Workbook (02:24) - When Chris Started Unblending (04:18) - Fear of Being Yourself in Business (06:20) - What to Do vs. Who You Are (10:59) - Talking About What You Do vs. Building a Brand (13:07) - Finding Your First Post (18:00) - The Three-Part Personal Brand Framework (20:30) - Owning Your Space or Finding a New Lane (21:21) - Why Brands Need an Enemy (25:56) - The 3 Principles of Personal Branding (30:27) - Clothes as a Branding Tool (31:48) - Where to Get the Workbook Check out Drigo: Drigo's Instagram: https://www.instagram.com/drigo_who Drigo's YouTube: https://www.youtube.com/@RodrigoTasca/ Check out the workbook, Unbland Yourself: https://community.thefutur.com/unbland Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
How to Sell Your YouTube Channel w/ Tyler Chou | Ep 443 22.07.2026 30минTyler Chou spent nearly 20 years as a Hollywood attorney at Disney, Buzzfeed, and Skydance before a midlife crisis and a layoff pushed her into the creator economy. Now she's the legal strategist behind some of the most valuable creator-led businesses on the internet, including one valued at $100 million. In this conversation, she and Chris break down what separates a YouTube channel from a real, sellable business: clean IP, an owned email list, the right revenue mix, and partnership agreements from day one. Whether you're chasing a $10M exit or just want to stop being one algorithm update away from losing everything, this one's worth your time. Timestamps: (00:00) - Intro (01:00) - Tyler's Origin Story (03:00) - YouTube Channel vs. Actual Business (06:55) - Email Lists and Building Owned Audience (08:00) - Best Niches for Creator Businesses (09:40) - Professionals Entering the Creator Space (11:05) - YouTubers as Startup Founders (12:40) - Equity Deals and Advisory Positions (15:35) - Clean IP and Trademarking Early (21:00) - Partnership Agreements from Day One (27:45) - Path to a $100M Exit Check out today's guest, Tyler Chou: Tyler's YouTube: https://www.youtube.com/@TheCreatorsAttorney Tyler's Instagram: https://www.instagram.com/thecreatorsattorney/ Tyler's Website: https://tylerchoulaw.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442 15.07.2026 21минChris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and watching his VC-backed follow-up fail, Chau started messing around with an old Ford Bronco in his garage and accidentally built Vintage Modern, a custom vehicle company doing $60 million in revenue, selling cars to J.Lo, Usher, and LeBron, and shipping a new build every single day. This is a conversation about what happens when you follow the thing you actually love, what discipline looks like when you've already made money and choose not to use it, and how four million social media followers became the most powerful sales channel in a business that sells $300K vehicles. Timestamps: (00:00) - Intro (01:33) - Vintage Modern Origin Story (05:18) - Instagram Growth from Zero (06:00) - J.Lo and Usher Fight Over a Bronco (08:26) - Identity Blocking Opportunity (09:30) - What Makes Content Grow on Social (11:30) - Aesthetic Sensibility and Product Standards (13:00) - Restoration vs. Resto-mod vs. Vintage Modern (14:05) - Why Chau Didn't Fund This with His Own Money (15:38) - Financial Discipline as a Growth Strategy (16:03) - From One Car a Month to One Car a Day (16:10) - Social Media as the Primary Sales Channel (17:52) - Running a $60M Company with Two People (19:03) - 10-Year Vision: Competing with Ferrari and Lamborghini Listen to Chau's first episode here: Spotify: https://open.spotify.com/episode/4xnyKLxZRwIVKMpWHEB2zD?si=46867325c2464b07 Apple Podcasts: https://podcasts.apple.com/us/podcast/how-this-college-dropout-became-a-millionaire-chau-nguyen/id1209219220?i=1000381817784 Check out today's guest, Chau Nguyen: Vintage Modern's Website: https://vintagemodern.co/ Vintage Modern's Instagram: https://www.instagram.com/vintagemodern/ Vintage Modern's YouTube: https://www.youtube.com/@VintageModern/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441 08.07.2026 7минMost creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to find the right moment that never comes. Chris breaks down why that pattern hurts you before you ever quote a number, and what it actually looks like to bring up budget, scope, and price upfront without making it weird. This one covers the mindset behind price avoidance, the practical language to open the money conversation early, and how to stay grounded when a prospect pushes back hard. Timestamps: (00:00) - Intro (00:27) - The Energy Cost of Holding Back (02:06) - When Should You Bring Up Price (03:00) - How to Open the Conversation (04:03) - Why Retail Pricing Exists (04:27) - The Anchor Drop: Stating Your Number (05:28) - Handling a Negative Reaction (06:23) - Coercion vs. Conviction (07:06) - The "With or Without You" Energy Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
How to Attract What You Want w/ Jodie Cook | Ep 440 01.07.2026 15минWhat happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practical framework for getting what you want without becoming obsessed with it. From vision boards to agency exits to the danger of desperation, this one gets surprisingly tactical for a woo topic. Timestamps: (00:00) - Intro (01:00) - Vision Boards and Manifesting Wrong (02:15) - The Four-Step Manifestation Framework (04:45) - Chris's Take: Belief Has to Be All-In (06:57) - Chris's Own Manifestation Process (09:18) - How Many Things to Manifest at Once (10:12) - The Problem with Wanting Too Badly (11:06) - Jodie's Agency Sale and the Power of Detachment (12:46) - Desperation Is Repulsive (13:54) - Does the Universe Read Your Intentions? Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
How to Close Clients as the Underdog w/ Chris Do | Ep 439 24.06.2026 16минIn this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor takedown, and the negotiation move that changed the business of sports forever. Plus, a real-world story from a friend that shows exactly how to apply the same tactics in a creative business pitch today. Timestamps: (00:00) - Intro (00:44) - The Underdog Psyop (01:50) - Dismantling Converse (04:05) - Taking Down Adidas (06:30) - The Trap Question (08:12) - The Carrie Story (10:45) - Priming Price Expectation (11:00) - The Royalty Negotiation (13:35) - The Deal Stats Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438 17.06.2026 34минMatt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around online, but a step-by-step formula for identifying whether your offer is even viable, who your ideal client actually is, and how to signal to them so clearly that they see your content and think, "Wow, that's me." If you've been building on referrals and wondering why online marketing isn't working the same way, this one's for you. Timestamps: (00:00) - Intro (01:01) - Why Niching Scares Creatives (02:08) - Online Marketing vs. Referrals (05:08) - The Offer Viability Formula (10:07) - Curse of Knowledge and Prospect Language (13:22) - Niching as Recognition (14:05) - Identity, Location, Stage of Life (16:15) - Using Insider Language (19:13) - Authenticity and Showing Up Online (19:52) - Cultural Rules and Unwritten Norms (21:12) - Real Client Example: Videographer in Sydney (28:48) - The Trust Utility Equation (32:06) - Where to Find Matt Listen to Matt’s first episode here: Spotify: https://open.spotify.com/episode/6uBCO99SNMasuZSYHUEcJY?si=2_10Fki8Q4yB4olFfee9VA Apple Podcasts: https://podcasts.apple.com/uy/podcast/the-linkedin-strategy-youre-missing-with-matt-lakajev/id1209219220?i=1000711922323 Check out today's guest, Matt Lakajev: Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev Matt's YouTube: https://www.youtube.com/@matthewlakajev Seven Figure Creators: https://sevenfigurecreators.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices -
How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437 10.06.2026 27минChris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watching clients struggle to answer this, and she's honest that she's still working through it herself. What follows is a real, back-and-forth conversation about focus, latent talent, the danger of building a life around money, and why going back to who you were as a child is often the most useful move you can make. Timestamps (00:00) - Intro (00:38) - Doing stuff vs. doing work (03:06) - The three problems every entrepreneur has (05:18) - Chris's design career and the case for focus (09:28) - How Chris chose motion design (11:39) - When everything feels fun and focus is the problem (13:29) - Latent talent: how to find what you're built for (15:42) - Jule's childhood journalist moment (19:03) - Money as a false goal (20:25) - The one question Chris asks every time (23:20) - Hope as the takeaway (24:03) - The hard truth, gently told Check out today's guest, Jule Kim: Jule's LinkedIn: https://www.linkedin.com/in/julekim/ Jule's Instagram: https://www.instagram.com/itsjulekim Executive Coach Jule Kim : https://adviceactually.com/ Jule Kim's Podcasts: Spotify: https://open.spotify.com/show/3Wy7NzSjPBFU42tGS0jUeB?si=27adaa65f448473c Apple: https://podcasts.apple.com/us/podcast/this-is-how-you-think-a-personal-growth-and/id1821606552 Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices -
How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436 03.06.2026 32минMost experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to founding a global industry conference, and the path wasn't a big platform or viral moment. It was consistency, proactive networking, and content rooted in real expertise. In this episode, Chris and Matthew break down the five-part framework for going from unknown to authority in any niche. Timestamps: (00:00) - Intro (00:27) - Matthew's background and the authority gap (01:45) - The five lessons: expertise, consistency, and clarity of audience (06:26) - Proactive LinkedIn networking before you have a following (08:52) - How to filter connection requests (and who to remove immediately) (10:17) - Leading with generosity, not asks (13:32) - Patience as a framework (16:45) - How Matthew learned to teach through content (18:06) - Outcomes over features: the Andrew Kramer example (20:38) - Content that creates outcomes for a specific person (21:51) - When authority unlocks new businesses and events (23:55) - Why first-mover authority compounds (27:03) - Chris's three-question brand exercise with Matthew live (30:45) - Where to find Matthew + Reality Capture Network Check out today's guest, Matthew Byrd: LinkedIn: https://www.linkedin.com/in/matthewbyrdprofile/ Website: https://www.realitycapturenetwork.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices -
Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435 27.05.2026 15минChris Do identifies the invisible distance between who a creator is and who they present to the world, a phenomenon he calls the authenticity gap. He explains that performing for acceptance rather than showing up authentically leads to creative burnout, attracted the wrong audience, and inconsistent growth. By examining the difference between performance marketing and long-term brand building, Chris offers a four-column framework to help professionals discover their unique intersection of skills and passion. This episode challenges listeners to stop hiding behind a curated facade and start building a personal brand rooted in their true self. Timestamps: (00:00) - Intro (00:13) - Defining the authenticity gap (01:01) - Five signs that you are performing instead of being (02:23) - The snowball effect of operating from a misaligned place (03:56) - A real-life example of the stress caused by hiding the truth (06:12) - Why being yourself has become the exception, not the norm (08:11) - Moving away from "normal" to find differentiation (09:02) - The four-column exercise to find your unique value (12:42) - Measuring brand value using the water bottle metaphor (14:38) - Why you should stop acting like a marketer and connect authentically Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices -
How To Become World-Class At Anything w/ Jodie Cook | Ep 434 20.05.2026 27минMost people think they're world-class. Most people are wrong. In this conversation, Chris sits down with Jodie Cook, entrepreneur, powerlifter, and author, to break down what it actually means to operate at the very top of any field, and what separates the truly elite from everyone else who just thinks they are. They get into the five markers of world-class performance, the four stages of competence (and which one is most dangerous), why the "curse of knowledge" makes mastery hard to teach, and how obsession, not talent, is the common thread across every elite performer Jodie studied. Timestamps: (00:00) - Intro (00:21) - Defining World-Class (02:05) - Popularity vs. True Mastery (05:20) - Beyonce, Abundance, and Letting Go (06:27) - The Four Stages of Competence (08:43) - The Curse of Knowledge (12:24) - How to Demonstrate World-Class (13:38) - From Bullied to Celebrated (15:58) - How to Spot Real Mastery (18:27) - Is Jodie World-Class? (20:48) - Is Chris World-Class? (23:35) - The Path to the Top (25:54) - Chris's Closing Challenge Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices -
Leading the Client Journey w/ Mikon van Gastel | Ep 433 13.05.2026 20минChris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "lead the witness" during pitches, the shifting value of experience in a millennial-driven market, and why the future of advertising lies in immersive ecosystems like the Sphere. Listeners will learn how to transition from making beautiful frames to building lasting client trust through deep listening and shared experiences. Timestamps: (00:00) - Intro (00:43) - Early career at Imaginary Forces (01:57) - Practitioner versus business leader (03:52) - Improving your pitching skills (06:00) - The true meaning of a client's thank you (06:42) - Signs you won the pitch (08:22) - Keys to industry longevity (10:38) - Designing immersive 5D experiences (14:36) - The future of advertising ecosystems (16:41) - Career reflections and the next 30 years Check out today's guest, Mikon van Gastel: Sibling Rivalry: https://www.siblingrivalry.com/ LinkedIn: https://www.linkedin.com/in/mikon Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices -
Build a Business You Love w/ Marie Forleo | Ep 432 06.05.2026 37минIn this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dangers of a scarcity mindset and explains how reframing our relationship with money unlocks new levels of abundance. They explore the reality of being a multi-passionate creative, offering a framework for focusing on a "winning game" tailored to the current season of life. Listeners will walk away with actionable advice on hiring the right team, prioritizing personal development, and pursuing work that genuinely aligns with their core values. Timestamps: (00:00) - Intro (01:57) - Leaving Wall Street (08:50) - Discovering life coaching (11:42) - Designing a business you love (18:57) - The multi-passionate entrepreneur (22:30) - Overcoming scarcity mindset (26:29) - Reframing money as an energy (28:35) - Core values and team culture (31:14) - The date-to-marry hiring strategy Check out today's guest, Marie Forleo: Instagram: https://www.instagram.com/marieforleo/ YouTube: https://www.youtube.com/marieforleo Website: https://www.marieforleo.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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