The Selling Show

Епизоде

• 541: Sleep Better 02.06.2026 27мин

  Anne talks about writing engaging books without producing an overwhelming, thesis-like tome. She explains using story-based structures where the reader is the hero, emphasizes saving "sidebar" material for future books, bonuses, or social posts to test ideas, and outlines a healthy role for AI in repurposing and outlining while warning against drafting, losing voice, and copyright issues. Anne Bartolucci, Ph.D., is a writing mentor, USA Today bestselling author, and psychologist. She has over twenty novels and novellas in print under her pen name Cecilia Dominic and two nonfiction books including Better Sleep for the Overachiever as herself. In her company Psych Up Academy, she brings the fun and magic of fiction to the nonfiction writing process to help heart-centered entrepreneurs write world-changing books that readers can't help but learn from, devour, and recommend to their colleagues.
• 540: Joint Ventures 30.04.2026 33мин

  Dov returns to the podcast to talk about his new masterclass, the importance of partnerships, and much more!
• 539: Scale with Licensing 23.04.2026 41мин

  April talks about licensing services as an entrepreneur, certification programs, packaging programs, and much more! April Beach is the founder of The SweetLife® Company, and multiple other brands, an award-winning podcast host, lifelong lifestyle entrepreneur, nonprofit founder, and business advisor to leaders.
• 538: Known, Booked, and Paid 21.04.2026 46мин

  Today's guest is John Ball, a speaker and keynote coach who helps experts stop sounding smart and start being unforgettable. He's the host of the Professional Speaking podcast, where the focus is simple, helping speakers become known, booked, and paid what they're worth. With over 15 years of experience, including coaching with The Speaker Lab and training under Harv Eker International, he's seen what works… and a lot of what doesn't. He's also a stand-up comic, so expect insight, honesty, and the occasional well-timed reality check
• 537: Professional Services Success 16.04.2026 40мин

  Bob returns to the podcast to talk about marketing strategies based on business maturity, where most consulting opportunities come from, building referrals, and much more! Bob Gentle is a personal brand strategist who works with leaders, boards, and CEOs to turn leadership visibility into influence, opportunity, and revenue. With nearly 20 years in digital marketing, he helps senior leaders and experts articulate their leadership narrative, build authority, and monetize their personal brand in a way that supports organizational growth.
• 536: Visual Branding 14.04.2026 50мин

  John talks about how visual storytelling helps with maintaining relevance, strategic image building, and much more! John DeMato is a visual storytelling strategist and photographer who helps the faces of their businesses open doors to more clients, higher fees, and bigger opportunities before they even say a word.
• 535: The TomorrowZone 09.04.2026 38мин

  Deborah talks about her latest book, "Enter The TomorrowZone", why roughly 70% of digital transformations fail to deliver, changing your mindset for innovation, and much more! Deborah Reuben, CLFP, is CEO and Founder of TomorrowZone®, a consulting firm helping leaders shape the future through bold strategy, human-centered innovation, and emerging technology insight. With over two decades of experience in equipment finance and software, Deb is recognized as a trailblazer for making complex technology approachable and sparking real-world transformation.
• 534: Diagnostic Thought Leadership 07.04.2026 35мин

  Maeve talks about how diagnostic assessments outperform standard lead magnets by requiring higher intent and enabling hyper-segmentation across a business' framework, investment readiness, and messaging! Maeve Ferguson is a business strategist, author, and CEO who specializes in helping expert coaches and thought leaders build "evergreen" businesses. She is widely recognized for her expertise in quiz-driven lead generation and diagnostic assessments that help entrepreneurs qualify and convert clients without constant manual effort.
• 533: The Wisdom of Ignorance 02.04.2026 33мин

  Alan talks about his new book, "The Wisdom of Ignorance: Why Not Knowing Can Be the Key to Innovation", being humble, six essential skills, and much more! Alan Gregerman is an award-winning author, business advisor, and teacher. His writing and consulting work focuses on helping companies and organizations create winning strategies and more remarkable products, services, and customer experiences by unlocking the genius in all of their people. Alan is the author of two previous books, Surrounded by Geniuses and Lessons from the Sandbox. He lives in the Washington DC area with his family.
• 532: A Sip of Brandy 31.03.2026 38мин

  Reilly talks about rebranding through creating repeating patterns, what to do when clients get cold feet, utilizing speaking and podcasting in brand transformation, and much more!
• 531: Agencies Deliver Profit 26.03.2026 34мин

  Gayle returns to the podcast to talk about the role marketing plays in B2B revenue, why marketing is treated as a cost center, creating video content, and much more!
• 530: Wealth Without Apology 23.03.2026 42мин

  Randy talks about his new book, "Wealth Without Apology", changing your mindset on making money, what really holds clients back, and much more! Randy Gage doesn't just challenge your thinking – he helps you rewire it at the source code. His journey from a jail cell as a teen to the New York Times, Wall Street Journal, and USA Today bestseller lists proves that reinvention is possible for anyone. Randy's 15 books, translated into 25+ languages, have made him a global icon to a legion of founders, CEOs, and social entrepreneurs driven to make a bigger impact.
• 529: Navigating Risk 19.03.2026 42мин

  Susan talks about her book,"Fast Track Your Big Idea", having risk conversations, identifying risks, and much more! For decades, Susan has worked with Fortune 500 corporations, small businesses, nonprofits, and faith-based communities—helping visionary leaders move bold ideas forward faster.
• 528: Amplify Your Expertise 17.03.2026 32мин

  Bob talks about taking ownership over your personal brand, his Personal Brand Business Roadmap, using client testimonials, and much more! Bob Gentle is a personal brand strategist who works with leaders, boards, and CEOs to turn leadership visibility into influence, opportunity, and revenue. With nearly 20 years in digital marketing, he helps senior leaders and experts articulate their leadership narrative, build authority, and monetise their personal brand in a way that supports organisational growth. He hosts the Building Your LeaderBrand Show, ranked in the global top 2% on ListenNotes.
• 527: The Bookability Formula 12.03.2026 46мин

  Maria talks about what makes a professional speaker "bookable", her book, "The Bookablity Formula", keynotes and training, and much more! Maria Franzoni works with speakers, speaker agents, and bureau teams to help them to grow their speaking businesses - in other words, get more bookings, charge higher fees to create profitable businesses.
• 526: Own Your MEDIA 10.03.2026 42мин

  Prosper talks about his new book, "Own Your M.E.D.I.A.", why building a business solely on social platforms can be risky how to create sustainably owned marketing assets, and much more! Prosper Taruvinga is a media ownership strategist and founder of Livelong Digital. He helps founders, consultants, and service-based businesses move from rented attention to owned demand by treating media as an asset, not content. After rebuilding his business following a major platform dependency setback, Prosper now focuses on helping ambitious people build authority, distribution, and growth they control. He is the author of Own Your M.E.D.I.A and host of The Online Prosperity Show.
• 525: The New Choice Effect 05.03.2026 37мин

  Gina returns to the podcast to discuss her new book, The New Choice Effect: How to Make the Right Decisions Quickly Without Overthinking, how improvisation plays a role, decision-making, imposter syndrome, and much more! Gina Trimarco is a business strategist and speaker who helps organizations re-humanize the way they connect, lead, and sell through Improvised Intelligence™. Rooted in improv-based emotional intelligence, her work empowers teams to become more agile, authentic, and emotionally attuned communicators. With decades of experience blending business strategy and improvisation, Gina teaches people how to think on their feet, build trust faster, and adapt with confidence in any conversation.
• 524: Scaling Solo 03.03.2026 31мин

  Pia returns to the podcast to talk about her new book, "Scale Solo", growth strategies, being a solopreneur, raising prices, and much more! For the past decade, Pia has taught hundreds of consultants, strategists, and agency owners how to raise prices, compress delivery, and build businesses that give them actual freedom.
• 523: Red Light Green Light 26.02.2026 33мин

  Cindy talks about her book "Red Light, Green Light", her HOW-TO messaging framework, crafting hooks, being direct, and much more! Cindy Skalicky is an internationally recognized expert in Persuasive Theory and Executive Influence. Holding a master's degree in Rhetoric, or "the science and art of persuasion." Cindy helps leaders communicate with confidence, command, and clarity. She is deeply passionate about helping clients communicate authentically with polished messaging that sticks
• 522: Building Author Influence 23.02.2026 35мин

  Clara discusses common misconceptions in writing and publishing, the value of beta reader programs, the importance of marketing early, and much more! For more than 30 years Clara Rose has worked with businesses and professionals in a wide variety of industries, helping them to launch or level up using content creation. As a Literary Consultant, editor, and publisher, Clara helps her clients create and publish a well-executed Brand Awareness Book that will organically generate leads, offer reader transformation, or leave a legacy for their business, ministry, cause, or brand.