AI-Driven Marketer: Master Practical AI Marketing Skills

How to Edit Videos With Codex (Just Tell It What to Do) 18.09.2026 14мин

The conversation explores the process of using OpenAI's Codex for video editing, covering key steps from defining the end goal to executing the editing process and reviewing the final output. It also delves into the potential for Codex to facilitate distribution and create a learning loop for improving editing strategies.TakeawaysCodex's video editing capabilities extend from defining the end goal to executing the editing process.Codex can facilitate distribution and create a learning loop for improving editing strategies.Chapters00:00 Exploring Codex's Video Editing Capabilities01:23 Starting with the End in Mind03:13 Describing the Editing Instructions04:04 Giving Access to Assets05:33 Making Corrections and Providing Feedback06:58 Building the Bridge for Distribution08:25 Learning Loop and Strategy Documentation10:04 Executing the Editing Process11:26 Reviewing the Edited Video

My ChatGPT Workflow: When I Use Phone, Voice, Web, and Mac Apps 11.09.2026 15мин

The conversation covers the workflow of using ChatGPT across different platforms and apps, including the iPhone app, web app, and Mac app. It explores the use of voice features for productivity and ideation, transitioning to Codex for intense work and research, leveraging projects and file management, and maximizing productivity with the Mac app and Codex.TakeawaysChatGPT is a suite of apps and functionsVoice feature for productivity and ideationChapters00:00 Introduction to ChatGPT Workflow00:58 Using ChatGPT iPhone App for Productivity and Ideation03:06 Utilizing ChatGPT Web App for Lightweight Tasks and Ideation05:27 Transitioning to Codex for Intense Work and Research06:24 Exploring Projects and File Management in ChatGPT Web App07:22 Leveraging the Library Feature and File Management in ChatGPT Web App08:21 Enhanced Context and Proactive Features in ChatGPT Web App09:15 Deep Research and Intense Research in ChatGPT Web App10:32 Maximizing Productivity with ChatGPT Mac App and Codex

The Last Mile of Marketing Just Got Automated With ChatGPT 6 Astra 04.09.2026 10мин

Get a free trial of High Level at https://danchez.com/highlevel The release of ChatGPT 6 Astra marks a significant shift in the marketing landscape, with the potential to automate a wide range of marketing tasks. This advancement has implications for entry-level marketing jobs and the future of marketing work.TakeawaysChatGPT 6 Astra is a game-changer for marketing automationEntry-level marketing jobs will be impacted by the automation capabilities of Astra

The State of AI in Marketing (Report) & What's Coming Next 28.08.2026 30мин

The State of AI in Marketing report by Social Media Examiner reveals the widespread adoption of AI in marketing, with 73% of marketers using AI daily. The report also highlights the emergence of AI agents and the need to address bottlenecks in AI-driven processes. Looking ahead, the report suggests a future where AI innovates and even runs entire organizations.AI Society (by Social Media Examiner) State of AI Report: https://aisociety.socialmediaexaminer.com/2026-ai-report/ TakeawaysWidespread Adoption: 73% of marketers use AI dailyEmergence of AI Agents: Addressing bottlenecks in AI-driven processesFuture of AI: AI innovation and potential to run entire organizationsChapters00:00 The State of AI in Marketing02:32 Adoption and Daily Use of AI05:22 The Maturing Experience with AI16:05 Addressing Bottlenecks in AI Processes27:59 The Future of AI in Marketing

Your AI Strategy Is Really a Data Strategy 21.08.2026 15мин

AI in marketing is limited by the availability of data for strategic analysis and recommendations. Unlocking data and building relationships with IT are crucial for leveraging AI effectively in marketing. Small and medium-sized companies have an advantage in leveraging data for strategic decision-making.TakeawaysData availability is the key limitation for AI in marketingBuilding relationships with IT and unlocking data are crucial for leveraging AI in marketingChapters00:00 The Limitation of AI in Marketing01:14 Unlocking Data for AI in Marketing02:05 Challenges in E-commerce and Inventory Management03:28 Complexities in Marketing Decision-Making05:48 The Power of AI in Strategic Analysis06:11 Collaboration with IT for Data Access07:03 The Role of Data in Strategic Decision-Making13:19 Advantages for Small and Medium-Sized Companies

The Trust Recession: Marketing When Everything Can Be Faked 14.08.2026 20мин

The impact of AI on trust in marketing is explored, highlighting the shift in consumer behavior and the need for marketers to adapt to the changing landscape. Strategies for building trust in the age of AI are discussed, emphasizing the importance of authenticity and depth in content.TakeawaysAI is changing the way people perceive brands, trust, and influencersBuilding trust in the age of AI requires authenticity, depth, and proofWebsites need to be designed for both human and AI users, with a focus on depth and authenticityChapters00:00 The Shifting Landscape of Trust03:13 The Erosion of Trust in Marketing08:54 Strategies for Building Trust in the Age of AI17:14 Designing Websites for Human and AI Users

The 3-Dimensional Marketer: How to Build an AI-Ready Team 07.08.2026 18мин

The conversation explores the challenges of scaling marketing teams with AI, drawing insights from 'The E-Myth' by Michael Gerber. It emphasizes the importance of thinking like an owner, wearing multiple hats, building and managing processes, and encouraging change and innovation within marketing teams.TakeawaysAI tools don't always lead to revenue growthThe importance of thinking like an owner in scaling a teamChapters00:00 The Challenge of Scaling with AI03:02 The Entrepreneur Myth08:10 Relevance for Marketing11:01 Wearing Multiple Hats13:53 Building and Managing Processes17:01 Encouraging Change and Innovation

WordPress Isn’t Dead... But the Old Way of Building Websites Is 31.07.2026 44мин

The conversation explores the decline of WordPress and the rise of vibe coding, emphasizing the ease and efficiency of the transition. It delves into the process of vibe coding, security considerations, and the implications of LinkedIn's new feature. The conversation delves into the impact of AI on content creation, ethical concerns and solutions in AI content creation, the evolution of AI in marketing, navigating the geopolitical landscape of AI, the role of FOSS in vibe coding and software development, and identifying and addressing business bottlenecks.TakeawaysWordPress is facing a declineVibe coding offers efficiency and ease in website development AI's impact on content creation and the need to balance AI proliferation with human creativityThe importance of focusing on business bottlenecks and leveraging AI to address themChapters00:00 The Demise of WordPress02:28 Transition to Vibe Coding06:00 Vibe Coding Process17:01 Security and Future-Proofing21:09 LinkedIn's Report AI Slot Button22:57 The Impact of AI on Content Creation23:57 Ethical Concerns and Solutions in AI Content Creation25:11 The Evolution of AI in Marketing26:55 Navigating the Geopolitical Landscape of AI38:09 The Role of FOSS in Vibe Coding and Software Development28:16 Identifying and Addressing Business Bottlenecks

ClickUp’s $1M Bet on the 100× Marketer 24.07.2026 39мин

The conversation delves into the job description of a 100X marketer at ClickUp, exploring reactions, feasibility, challenges, and practicality of the role. The discussion highlights concerns about the role's impact on the marketing team and the company's operational structure. The conversation delves into the challenges of ClickUp, the operational side of business, the radical job boasting experiment, the human element in AI marketing, the capabilities and sacrifices of AI agents, the role of AI in marketing, the future of AI in marketing, managing expectations and soft skills, fixing bottlenecks with AI, and the impact of AI on work and productivity.TakeawaysThe concept of a 100X marketer raises questions about the feasibility and impact of such a role in a marketing organization.The job description of a 100X marketer at ClickUp sparks discussions about the practicality and implementation of such a role in a large organization. AI agents require a balance of capabilities and sacrificesManaging expectations and soft skills are crucial in the AI marketing landscape.Chapters00:00 The 100X Marketer Job Description03:02 Reactions to the Job Description06:11 Feasibility and Impact of the Role08:54 Challenges and Concerns12:06 Practicality and Implementation16:40 The Challenge of ClickUp17:10 The Operational Side of Business18:15 The Radical Job Boasting Experiment19:19 The Human Element in AI Marketing20:12 The Capabilities and Sacrifices of AI Agents21:29 The Role of AI in Marketing22:40 The Future of AI in Marketing26:06 Managing Expectations and Soft Skills32:18 Fixing Bottlenecks with AI37:22 The Impact of AI on Work and Productivity

ChatGPT Work For Marketers (& The Trap To Avoid) 17.07.2026 48мин

The conversation dives into the evolution of ChatGPT and Codex, the introduction of new models and voice features, and the impact of these changes on marketers. It also explores the transition from Cloud Code to Codex, the ease of switching harnesses, and the future of AI voice technology. The conversation delves into the future of AI in everyday life, the role of AI in marketing, and the importance of identifying and addressing bottlenecks in marketing and business operations. It also explores real-life examples of AI usage and the power of storytelling in AI-driven marketing.TakeawaysChatGPT has undergone a significant overhaulCodex and ChatGPT have been combinedNew models and voice features have been introduced AI-driven marketing and the role of AI in everyday lifeThe importance of identifying and addressing bottlenecks in marketing and business operationsChapters00:00 Future of AI Voice Technology24:56 The Future of AI in Everyday Life25:31 High Level: The All-in-One CRM System29:15 Everyday AI: Real-Life Examples34:17 Viral Post: Jeep AI Ad and the Power of Storytelling38:27 The Bottleneck Problem in Marketing and Business Operations

Is All AI Content Slop? What Leaders Need To Know 03.07.2026 40мин

The conversation delves into the overwhelming nature of AI news and the impact of AI slop on marketing leaders. It explores ethical concerns and the balance between AI content creation and trust. The discussion also covers the perception of AI content, its impact on credibility, and the consideration and pragmatism in AI content creation. Additionally, it addresses the most considerate approach to AI content and ethical considerations in AI-generated images. The conversation delves into the complexities of navigating credibility and trust in AI, highlighting considerations, ethical dilemmas, and the impact of AI on medical advice. It then explores the shift in perception of AI-generated content, emphasizing authenticity, vulnerability, and the evolving role of AI in marketing. The discussion concludes with a focus on pragmatism and consideration in AI usage, emphasizing cost-effectiveness, human value, and the ongoing evolution of AI usage. The hosts also encourage feedback and engagement with the audience, inviting them to reach out on LinkedIn.TakeawaysEthical concerns arise from the use of AI in content creation.The most considerate approach to AI content creation involves balancing practicality and trust. Consideration and ethical evaluation are crucial in AI usageRecognition of AI-generated content is impacting content creationPragmatic approach and human value are key in AI usageChapters00:00 The Hiatus and Overwhelming AI News05:53 Impact of AI on Design and Content Creation11:47 Impact of AI Content on Trust and Credibility19:34 Ethical Considerations in AI-Generated Images28:19 The Shift in Perception of AI Content35:28 Pragmatism and Consideration in AI Usage41:13 Closing and Call to Action

I'm Back! Here's What's Changing With the AI-Driven Marketer 26.06.2026 8мин

The AI Driven Marketer podcast has evolved from documenting the journey of mastering AI for marketing to focusing on navigating AI as a marketing leader. The host, Dan Sanchez, shares his personal experience and the shift in the show's direction, emphasizing the importance of using AI as a team for marketing growth.TakeawaysEvolution from personal AI mastery to team-based AI usageShift in focus from individual AI use to marketing leadership and team collaborationChapters00:00 The Journey of Mastering AI05:46 Emphasis on Marketing Leadership

How to Switch From ChatGPT to Codex 15.05.2026 12мин

Dan covers the evolution of AI, the introduction to Codex, transferring projects to Codex, organizing projects in Codex, and transitioning to Codex as the main AI tool for work.TakeawaysAI evolution drives new AI applicationsCodex is a powerful tool for organizing and managing AI projectsChapters00:00 Evolution of AI06:06 Transferring Projects to Codex11:10 Transitioning to Codex

The Marketer’s Guide to the 2026 AI Landscape 08.05.2026 40мин

The AI landscape has undergone significant changes, with major companies evolving and competing. OpenAI, Anthropic, Grok, Meta, Amazon, and Apple are all making strides in the AI space. Apple's position in the AI race and its hardware capabilities are noteworthy, along with Amazon's AI model Rufus and the contextual understanding of Codex. The conversation covers the evolving capabilities of AI, challenges of multi-agent work, and ethical considerations in AI usage. It explores AI's role in complex project work, blogging, SEO, advertising, web design, consumer queries, blog optimization, marketing, and organizational design. Additionally, it delves into the stages of AI evolution and the ethical implications of AI's decision-making processes.TakeawaysAI landscape has seen significant changesMajor AI companies are evolving and competing AI's evolving capabilitiesChallenges of multi-agent workEthical considerations in AIChapters00:00 The Changing AI Landscape05:57 Grok and Space Data Centers12:01 Apple's Position in the AI Race17:57 Apple's Hardware and AI44:33 Ethical Considerations in AI Usage

Marketers, Stop Using ChatGPT. Start Using Codex. 24.04.2026 44мин

The conversation delves into the transformative impact of Codex on AI development, project management, routine communication tasks, social media marketing, custom integrations, practical application, future implications, user adoption, and access control. It highlights the power of Codex in automating tasks, creating custom integrations, and predicting its widespread adoption in the future.TakeawaysCodex's role in AI development and project managementThe potential of Codex for automating routine tasks and social media marketingChapters00:00 The Changing Landscape of AI05:45 Automating Routine Communication Tasks11:49 Custom Integrations with Codex17:57 Future Implications of Codex24:07 Access and Control with Codex29:32 Advancements in Image Model and AI Tools

What ChatGPT 5 Means for All of Us 08.08.2025 34мин

Get your free 30 day trial of High Level: https://danchez.com/highlevel/ In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez unpack the much-anticipated release of ChatGPT 5 — separating the real value from the hype. They share first impressions, discuss how different types of users will experience the upgrade, and explain why this release is more about accessibility than flashy new features. The conversation also covers OpenAI’s first open weights model and its implications for marketers working with proprietary data, plus an exploration of AI-generated ads and the ethical debates they spark.My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Video Ad on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7358142219003858944/?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7358142219003858944%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29Timestamps 00:01 – First impressions of ChatGPT 5 and how it compares to previous versions 03:53 – How beginners, intermediate users, and pros will experience the update differently 06:05 – Missing features and what OpenAI didn’t release with ChatGPT 5 10:06 – Model selection changes and the shift to “thinking” mode 10:56 – Why this release focuses on accessibility and mass adoption 16:21 – OpenAI’s first open weights model and its potential for marketers 18:35 – Benefits and limitations of running local AI models 21:03 – High Level’s value for agencies and marketers 22:42 – Everyday AI: How Dan and Travis used AI this week 26:37 – Viral AI-generated ad and public backlash over authenticity 33:14 – Ethical considerations for AI in advertising 34:43 – Closing thoughts on marketing ethics and AI

Revolution in Pixels: How AI is Redefining Visual Content w/Bart Caylor 02.02.2024 46мин

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Bart Caylor, a forward-thinker in the realm of marketing, to dive into the practical applications of AI in enhancing marketing visuals. Bart shares his journey and insights into utilizing AI for creating more dynamic and engaging photography, video, and design. From automating design processes to generating hyper-realistic visuals, Bart unveils how AI tools are transforming the marketing landscape, making it accessible for marketers to produce high-quality content efficiently. Join us as we explore the future of visual marketing, driven by AI innovation.Episode Timestamps:00:00 - Introduction to the episode and Bart Caylor01:08 - Bart's journey into AI and visual content creation03:55 - Practical uses of AI in marketing visuals08:16 - Insights into mid-journey and AI tools for visuals12:19 - Ethical considerations and authenticity in AI-generated content15:32 - The evolution of AI in creating marketing visuals19:33 - Bart's recommendations for marketers exploring AI23:43 - Closing remarks and where to learn more from Bart

Ai as Podcast Producer To Cut The Work In Half 22.12.2023 38мин

Welcome to the latest episode of "Ai Microskills" with your host, Dan Sanchez. In this episode, Dan interviews Susan Diaz, an expert in leveraging AI for coaching, consulting, and time management. They delve into the world of AI and its application to enhance podcasts, discussing the potential of ChatGPT for guest sourcing, scheduling, and post-production distribution. Throughout the conversation, they explore the use of AI in processing and analyzing podcast clips, and anticipate future advancements in AI for podcasting, such as automated production and distribution. Susan shares valuable insights into her preferred tech stack for recording and editing, while Dan expresses interest in implementing AI into his podcast process. Stay tuned as they discuss the transforming landscape of AI in podcasting and the potential of custom GPTs for podcast research. This episode is packed with actionable insights for marketers looking to harness the power of AI in their podcasting journey.Timestamps:04:01 Seeking human connections for AI and marketing.08:44 Injecting fun and controversial content into interviews.10:12 Improving communication and planning for interactions.12:56 Preferring cloud for processing larger volumes efficiently.18:08 Comparing different tools for transcribing audio content.19:26 Automate scheduling and posting podcast content efficiently.23:01 Seeking efficient time management through ChatGPT.26:26 Custom GPT generates content based on research.30:07 Refinement and innovation in editing technology expected.34:16 Exciting future with improved AI video analysis.36:16 Justin Feinberg and team provide valuable automation resources.Love these show notes? They're made by Ai with CastMagic. Find out how to automate your show notes and more here: https://aimicroskills.com/castmagic

Why ChatGPT Finally Started Helping Me Hit My Goals 14.01.2026 8мин

In this AI marketing podcast episode, Dan Sanchez breaks down how to stop using ChatGPT like a chaotic chat box and start using it like a strategic operating system for your life and work. He shows how ChatGPT Projects can turn scattered conversations into organized, context-rich systems that help you advance fitness, work, marketing, home management, and personal goals faster and smarter.My Favorite AI Tools• Tella – https://danchez.com/tella• High Level – https://danchez.com/highlevel• Zencastr – https://danchez.com/podtools• n8n – https://danchez.com/n8nResources Mentioned• Blood work & biomarker tracking (Superpower) – https://dances.com/superpower• Own the Show (book) – https://ownthe.show/Timestamps• What ChatGPT Projects are and why they matter – 03:10• Using projects to organize life areas (fitness example) – 07:45• Adding goals, personal data, and context via project instructions – 12:30• Uploading blood work and optimizing health with AI – 18:20• Applying projects to work, home, books, and marketing – 24:40• How to properly start every new project with an interview prompt – 31:10

The AI Marketing Journey: My Q1 Learnings and Predictions 12.04.2024 12мин

In this episode of the AI-Driven Marketer, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing and hints at writing a guiding book in public to aid fellow marketers. Tune in to this episode for an authentic glimpse into embracing the AI transformation and joining Dan on this cutting-edge journey.Timestamps:00:00 Frustration led to creating AI marketer guide.04:00 Hidden Figures movie sets the tone.08:47 Helping craft custom GPTs, AI, podcast marketing.10:29 Excited to hone skills and publish book.