Marketing Against The Grain

Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses 15.09.2026 41мин

[Free guide] build your second brain with AI: https://clickhubspot.com/efeg To get started with YouSpot, go to  https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code automatically applied on checkout. Ep. 453 Did you know that 86% of all new companies started aren’t expected to hire any employees? Kipp, Kieran, and guest Dharmesh Shah (Founder of HubSpot) dive into the rapidly growing world of one-person businesses and how AI is fueling a new wave of solopreneurs. Learn more on the evolution of the "second brain" for entrepreneurs, how agentic AI harnesses are changing the game, and why rethinking CRMs for solo operators is unlocking new levels of productivity. Mentions Dharmesh Shah https://www.linkedin.com/in/dharmesh/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book YouSpot https://youspot.com/ Agent.ai agent.ai SecondBrain https://youspot.com/about/secondbrain Obsidian https://obsidian.md/ Fable 5.1 https://www.anthropic.com/claude-fable-and-mythos-5-1 Go to YouSpot.com and use code BRAINTHEGRAIN at checkout for the special Marketing Against the Grain price. Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

I Spend $400K/Day on Meta Ads. Here's What's Working Right Now 10.09.2026 32мин

Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl Ep. 452 Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel? Kipp, Kieran, and guest Danny Yeung (CEO and co-founder of IM8) dive into the marketing strategy behind the explosive growth of IM8 and how Meta became their powerhouse for customer acquisition. Learn more on how to master Meta’s platform with creative-first tactics, build a high-performing marketing team for rapid scale, and leverage offline strategies to make your brand unforgettable. Mentions Danny Yeung https://hk.linkedin.com/in/dyeung22 IM8 https://im8health.com/ Prenetics https://www.prenetics.com/ Allianz https://www.allianzlife.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Is the CMO Role About to Disappear Forever? 08.09.2026 34мин

Build your AI marketing department with this Claude skill: ⁠https://clickhubspot.com/rlcb⁠ Ep. 451 Is the CMO role dying? Kipp and Kieran dive into why marketing’s highest seat is under pressure and what founders and marketers should do about it. Learn more on why the expectations for marketing leaders are higher than ever, how the evolution of marketing skills and AI are shaping the talent pipeline, and what strategies companies can use when they can’t find the perfect head of marketing. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book LinkedIn https://www.linkedin.com/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

I Built a $120K/yr Social Media Funnel w/Claude (Full Demo) 03.09.2026 38мин

Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv Ep. 450 How can one Reel drive $120,000 in annual recurring revenue for your business? Kipp, and guest Sabrina Ramonov of Blotato dive into how high-performing social content and automated DMs can be seamlessly converted into real revenue and loyal customers. Learn more on building viral social funnels, the power of DM automation for lead capture and monetization, and why treating short-form video as advertising for your long-form brand is the ultimate growth strategy. Mentions Sabrina Ramonov https://www.youtube.com/@sabrina_ramonov Blotato https://www.blotato.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

How I Turned Codex Into My Personal Research Assistant (Matt Wolfe) 01.09.2026 33мин

*Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh Ep. 449 Is informational content on the internet dead? Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can reclaim hours each week by automating newsletter reading, brand mentions, and industry news updates with your own personal AI system. Learn more on building a custom info dashboard with AI agents, the future of media consumption and creator-business relationships, and how you can leverage open-source tools to create a second brain for your work and life. Mentions Matt Wolfe https://www.youtube.com/@mreflow Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book GitHub https://github.com/ Gemini Omni 1.1 Flash https://blog.google/innovation-and-ai/technology/developers-tools/build-with-gemini-omni-1-1-flash/ Codex https://chatgpt.com/codex/ Claude https://claude.ai/ Obsidian https://obsidian.md/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Claude vs. Human Marketer: Which Is Actually Better? 27.08.2026 22мин

Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon Ep. 448 Can you really fire your entire marketing team and replace them with AI? Kieran dives into the reality behind agentic marketing systems by putting an AI-powered marketing “team” to the test for a fast-growth AI company. Learn more on how AI audits and rewrites website copy, tackles product positioning, competes in search and LLMs, and whether these emerging systems can actually outperform the average marketer or just generate average results. Mentions Open Source GitHub system https://github.com/Yuzzyuk/marketing-os Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/login ChatGPT https://chatgpt.com/ Ramp https://ramp.com/ 1Mind https://www.1mind.com/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

How to Stop AI from Killing Your Critical Thinking w/ David Epstein 25.08.2026 39мин

Get our anti-AI slop checklist: https://clickhubspot.com/lhug Ep. 447 For most people, AI is making your marketing worse. For a select few, it's making it 10 times better.  Kipp and guest David Epstein (author of Range (#1 NYT bestseller) and the new Inside the Box: How Constraints Make Us Better (May 2026)) dive into why AI is creating a wave of “slop marketing” and what marketers can do to protect—and strengthen—their critical thinking in an age of automation. Learn more on proven frameworks for defining the right problems, the power of independent team thinking, and how cutting through complexity helps you deliver clear, remarkable marketing. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book David Epstein https://davidepstein.com/ Inside the Box: How Constraints Make Us Better https://a.co/d/0dSEv0R5 Nest https://home.nest.com/ Scite https://scite.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

How to Run a Marketing Agency With 0 Employees ($100k to $1M) 20.08.2026 49мин

Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jovanovic (Founder of Startup Cookie) dive into how top solo marketers are scaling agencies with agentic AI systems, and why most automated LinkedIn content totally misses the mark. Learn more on how agentic systems drive efficiency and scale for one-person teams, the difference between building a real content workflow versus relying on prompts, and why authentic insights—not just automation—are the secret to standout founder-led growth on LinkedIn and X. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Barbara Jovanovic https://www.linkedin.com/in/barbara-startup-cookie StartupCookie https://startupcookie.com/ Claude https://claude.ai/ ChatGPT https://claude.ai/ ChatGPT Codex https://chatgpt.com/codex/ Granola https://www.granola.ai/ Buffer https://buffer.com/ Wispr Flow https://wisprflow.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Automate Boring Marketing Work With This Claude System 18.08.2026 21мин

Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered marketing system? Kieran dives into the essential starting stack every marketer can implement to become a systems builder and thrive with AI. Learn more on the key layers of a marketing AI system, how to create a personalized intelligence layer that powers your skills and plugins, and the tools you can use to automate your workflow, scale yourself across your team, and stand out with a differentiated product story. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

How Top 1% Marketers 10X Their Memory With AI 13.08.2026 17мин

Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead! Kieran dives into how to construct your own marketing intelligence layer that you can plug into any AI assistant for a serious competitive edge. Learn how to capture and structure career learnings, keep your intelligence portable and up-to-date, and turn your unique insights into the biggest differentiator in the age of AI. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Gemini https://gemini.google.com/ Obsidian https://obsidian.md/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

How To 5x Your Business Overnight With Influencer Marketing 11.08.2026 14мин

Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Kipp dives into a step-by-step playbook for launching your first influencer campaign that any marketer can use to break away from rising ad costs and stale channels. Learn more on how to find the right influencers for your brand, calculate smart budgets and ROI for partnerships, and use a proven scorecard to evaluate creators for long-term success. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Unilever https://www.unilever.com/ Founders Podcast https://www.founderspodcast.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Where to Spend Your 2027 Ad Budget, Explained Simply 06.08.2026 16мин

Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget? Kipp dives into how AI has completely disrupted the paid ads landscape, changing where you should spend your marketing dollars and what those ads actually cost. Learn more on which ad channels have become more expensive, where you can still find underpriced opportunities like YouTube Shorts, and why most 2027 marketing budgets are already broken if they don’t account for these rapid changes. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book HeyGen https://app.heygen.com/ Captions https://captions.ai/ Canva https://www.canva.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

How Liquid Death Turned Going Viral Into Millions in Sales 04.08.2026 36мин

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t have a business. Kipp and guest Benoit Vatere (Liquid Death’s Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death’s explosive growth, and the critical role of full-funnel marketing systems behind the brand. Learn more on how to measure incrementality instead of just chasing ROAS, why big home-run tests matter more than small optimizations, and the approach to creative and channel strategy that actually builds both brand and revenue.  Mentions Benoit Vatere https://www.linkedin.com/in/benoitvatere Liquid Death https://liquiddeath.com/ Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Mike Cessario https://www.linkedin.com/in/mikecessario Landman https://www.paramountplus.com/shows/landman/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Use AI to never run out of winning content ideas 30.07.2026 16мин

Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using?  Kieran dives into the secrets behind building a world-class AI content ideation system that delivers fresh, high-impact ideas every time. Learn more on mapping proven content patterns to your platforms, crafting rich audience profiles (that go beyond basic ICPs), and building a personal content queue to keep your creativity flowing—all while making AI your creative superpower, not a shortcut. Mentions Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Substack https://substack.com/ Atomic Habits https://jamesclear.com/atomic-habits Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

If Your Team Is Producing AI Slop, Here's How To Fix it 28.07.2026 42мин

Anti-AI Slop Checklist: https://clickhubspot.com/olkw Ep. 439 Are you just passing AI-generated slop back and forth at work? Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) dive into how teams can escape the AI slop doom loop and leverage artificial intelligence to scale taste, judgment, and high-performance work—not just automate mediocrity. Learn more on the crucial role of clarity and context in AI-powered teams, why leaders must redefine what “good” looks like, and practical tools to set quality bars, create feedback loops, and eliminate sloppy outputs from your team’s workflow. Mentions Hilary Gridley https://www.linkedin.com/in/hilarygridley Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Writerbuilder https://hils.substack.com/p/writing-is-building-now Maven https://maven.com/hilary-gridley/ai-powered-people-management Whoop https://www.whoop.com/ Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

How to Automate ALL of your Marketing w/ Claude Cowork 23.07.2026 26мин

Free guide + skill: build social carousels in claude cowork: https://clickhubspot.com/dkhc Ep. 438 How do you differentiate your marketing when everyone else is using the same AI tools?  Kipp and Kieran dive into building next-level marketing systems with AI that actually set you apart, featuring digital growth consultant and educator Grace Leung. Discover why context is king in AI marketing, how to build simple but powerful systems that scale, and the secret to making your brand voice and strategy shine through every asset. Learn more on designing reusable AI workflows, structuring context-rich file systems, and maximizing team collaboration while building a future-proof marketing stack. Mentions Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Grace Leung https://www.youtube.com/@graceleungyl Claude Cowork https://support.claude.com/en/articles/13345190-get-started-with-claude-cowork ChatGPT https://chatgpt.com/ Codex https://openai.com/codex/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Side Hustle King: 3 High Demand AI Businesses I'd Start TODAY 21.07.2026 39мин

200+ Business Ideas: https://clickhubspot.com/wrdj Ep. 437 How do you find business ideas before they go viral—and turn them into real income? Kipp, Kieran, and guest Chris Koerner (entrepreneur and host of The Koerner Office Podcast) dive into the unique mindsets, strategies, and tactics needed to spot opportunities before they explode and build successful businesses from them. Learn more on how to pattern match hidden opportunities, leverage AI to scale new service models, and uncover overlooked markets that are ripe for innovation.  Mentions Chris Koerner https://www.chrisjkoerner.com/ The Koerner Office https://www.youtube.com/@thekoerneroffice Buc-ees https://buc-ees.com/ Shopify https://www.shopify.com/ Claude https://claude.ai/ LoopNet https://www.loopnet.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

If You Use AI for Work, You Need a Second Brain 16.07.2026 21мин

Build Your AI Second Brain: https://clickhubspot.com/ldwc Ep. 436 The number one trend in AI right now is the rise of AI second brains—personal operating systems designed to accelerate careers and make work smarter, not harder. Kieran dives into how building your own AI second brain can transform personal productivity, decision-making, and the way you learn. Learn more on how AI second brains store and retrieve knowledge, the core building blocks for setting one up, and why continuous information ingestion helps your personal system compound intelligence over time. Mentions Andrej Karpathy https://karpathy.ai/ Obsidian https://obsidian.md/ Tiago Forte https://www.youtube.com/@TiagoForte Notion https://www.notion.com/ Brian Halligan https://www.linkedin.com/in/brianhalligan Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

If You're A Marketer, Copy These Codex Skills (Or Stay Behind) 14.07.2026 32мин

Free Claude + Codex Skill-Building Starter Pack: https://clickhubspot.com/clzf Ep. 435 Are you just asking AI questions, or are you actually building repeatable skills? Kipp and guest Riley Brown (content creator and AI educator) dive into how to level up your content game and marketing efficiency by strategically creating and collaborating with AI agents. Learn more on why documenting your weekly workflows is a game changer, how to turn AI experiments into scalable skills, and what the frontier of agent-powered team collaboration looks like in platforms like Codex and Slack. Mentions Riley Brown https://www.youtube.com/channel/UCMcoud_ZW7cfxeIugBflSBw Loop: Outlearn. Outmarket. Outgrow. https://www.amazon.com/dp/1637636105?ref_=cm_sw_r_ffobk_cp_ud_dp_VPTVJUW097F1PLSGOQTH&bestFormat=true Claude https://claude.ai/ Anthropic https://www.anthropic.com/ SupaData https://supadata.ai/ Notion https://www.notion.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

How 1 Human + AI Replaced a 15-Person RevOps Team 08.07.2026 27мин

Free GTM Prompt Pack for Perplexity Computer: https://clickhubspot.com/gbvs Ep. 434 Can one RevOps leader and a team of AI agents really replace a 10-15 person operations team?  Kieran and guest Nate Follen (Head of strategy and Ops for Perplexity) dive into the real-world impact of Perplexity on modern go-to-market and RevOps workflows. Learn more on automating tedious CRM audits, building thoughtful event workflows with AI-powered model councils, and creating a scalable skills library for proactive, agent-driven teams. Mentions Nate Follen https://www.linkedin.com/in/follen Perplexity https://www.perplexity.ai/ Ramp https://ramp.com/ Ironclad https://ironcladapp.com/ Apollo https://www.apollo.io/ Nvidia https://www.nvidia.com/en-us/ Gemini https://gemini.google.com/app Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

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