REWORK

Епизоде

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  One-way Doors 26.08.2026 18мин

  Not every decision deserves a long deliberation. In this episode, co-founders Jason Fried and David Heinemeier Hansson look back on 25 years of running 37signals, the handful of decisions that were truly irreversible, and why keeping a loose grip on most business calls has served them better than any spreadsheet ever could. Key Takeaways 00:11 – The single one-way door decision at 37signals05:49 – Why most decisions barely take five minutes to make08:05 – How the sum of right choices matters ...
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  Competing with giants, the end of SaaS & other listener questions 19.08.2026 26мин

  Fresh listener questions are on the table this week. Jason Fried and David Heinemeier Hansson tackle whether small builders can realistically compete with industry heavyweights, what the AI agent wave actually means for the future of SaaS, and whether mixing your personal social presence with your business is a smart move or a mistake. Key Takeaways 00:11 – Competing in a market dominated by big players04:40 – Is AI really the end of SaaS as we know it?15:52 – When it makes sense to build ver...
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  Rapid Fire Q&A with Jason Fried and David Heinemeier Hansson 12.08.2026 19мин

  No prep, no filters, just questions. Host Kimberly Rhodes puts Jason Fried and David Heinemeier Hansson on the spot with a fresh round of rapid fire questions covering everything from recent reads and AI discoveries to memorable customer service moments and what they've started or stopped doing to make work better. Key Takeaways 00:10 – Recent books worth reading02:13 – Something surprisingly good about AI right now08:36 – A standout customer service experience12:36 – Something started or sto...
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  We'll do it live 05.08.2026 26мин

  Showing off your product in real time, with real customers, changes everything. In this episode, Jason Fried and David Heinemeier Hansson walk through why 37signals has been hosting live demos and Q&A sessions since the Basecamp 5 launch, what makes the format work, and why being accessible and unafraid of your customers is underrated. Key Takeaways 00:10 – How (and why) 37signals is embracing live sessions with customers07:47 – Why showing beats telling when it comes to your own product1...
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  What's the worst that could happen? 29.07.2026 25мин

  Many entrepreneurs spend more time worrying about what could go wrong than actually finding out. In this episode, Jason Fried and David Heinemeier Hansson detail how 37signals approaches experimentation, why lowering the stakes on most decisions leads to better ones, and how letting go of outcomes is both a mental discipline and a business strategy. Key Takeaways 00:10 – Where the willingness to just try things comes from02:40 – The freedom that comes with not having to cover your bases befor...
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  Start Here: Building a better onboarding experience 22.07.2026 15мин

  Getting a new customer through the door is one thing, but making sure they understand how things work is another. In this episode, Jason Fried and David Heinemeier Hansson break down how (and why) 37signals redesigned the onboarding experience with their latest version of Basecamp, why onboarding is one of the easiest things to overlook, and what it looks like when founders stay personally connected to that first impression. Key Takeaways 00:09 – What Basecamp's onboarding looked like before,...
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  Don't write it down 15.07.2026 22мин

  Customer feedback is valuable, but not all of it deserves a spot on your to-do list. In this episode, Jason Fried and David Heinemeier Hansson revisit a chapter from their book REWORK, sharing how 37signals filters feedback, why roadmaps can do more harm than good, and what happens when companies let fear drive their product decisions. Key Takeaways 00:40 – Why writing down every customer request can work against you03:08 – Handling feedback on the technical and open source side07:37 – Why 37...
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  AI Challenges in Software Development 01.07.2026 32мин

  AI didn't just speed up the development of Basecamp 5, it changed how it was built. This week, Jason Fried and David Heinemeier Hansson break down how much of a role AI played in building their latest product, where it shines, and how 37signals had to adjust its process to keep their code base clean. Key Takeaways 00:11 – How much of a role AI played in building Basecamp 509:55 – Where the intelligence technology truly excels14:42 – The new challenge of saying no when features become easier t...
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  Launch Details and Decisions 24.06.2026 31мин

  Basecamp 5 is out in the world! In this episode, Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to talk about some of the details of the launch and the big decisions that went into it. They discuss what went smoothly, what only a live rollout could reveal, and the response from current customers. Key Takeaways 00:34 – How this launch compared to previous Basecamp versions03:50 – Setting (and moving) the launch date06:45 – How the mobile apps equaled a point of no ...
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  Clearing the decks for launch 13.05.2026 28мин

  With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch periods, and why putting lower-priority tasks on hold is often necessary to make meaningful progress. Plus, Jason and David share their favorite aspects of the newest version of Basecamp. Key Takeaways 00:00 – Introdu...
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  Easy to leave 08.04.2026 25мин

  Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way out, builds more trust. They get into cancellation flows, keeping customers by choice instead of pressure, and why people are more likely to share their positive experience when you don't make it hard to go. Key Takeaways 00:11 – Leaving should be just as easy as signing up03:2...
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  Pencils down 01.04.2026 26мин

  Knowing when to stop is harder than it sounds. In this episode, Jason Fried and David Heinemeier Hansson talk about the moment when more work stops helping and starts getting in the way. They share how to recognize when something is done, why chasing perfection can do more harm than good, and how putting the pencil down at the right time leads to better results. Key Takeaways 00:11 – The "pencils down" phase of product development01:24 — Testing by the entire company03:17 — AI Workflow & ...
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  Bring your AI agents to Basecamp 25.03.2026 17мин

  Opening things up changes how people use your product. In this episode, David Heinemeier Hansson walks through a new feature that makes Basecamp accessible to AI agents through a Command Line Interface (CLI). He shares how this update can lead to entirely new ways of working for those that are technically minded. Key Takeaways 00:10 – Redefining product accessibility03:27 – Opening the door to AI agents10:07 – Starting small and seeing where it leads13:37 – The future for agent accessibility ...
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  Business beyond profit 18.03.2026 24мин

  Profit matters, but it’s not the whole story. In this episode, Jason Fried and David Heinemeier Hansson talk about building a company around independence instead of endless growth. They reflect on finding the right size for a business, keeping costs low to preserve freedom, and choosing a long, sustainable run over chasing scale at any cost. Key Takeaways 00:10 – Finding your “orbit” when you don’t need to keep pushing for more03:39 – Letting go of the idea that growth has to be endless09:05 ...
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  Built on Intuition 11.03.2026 29мин

  Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward. Key Takeaways 00:11 – Letting your gut guide decisions03:54 – Strengthening instincts through real choices05:08 – Sometimes the best move is simply to build it07:49 – Breaking free from ana...
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  AI Revisited - part 2 04.03.2026 28мин

  Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates. Key Takeaways 00:12 – Putting AI tools to work06:42 – Using AI to reclaim time, not replace thinking12:19 – Where 37signals sees thoughtful implementation fittin...
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  Talk directly to your customers 25.02.2026 29мин

  Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void. Key Takeaways 00:11 – Writing customers from a real inbox05:21 – Building real relationships with the people who use your product11:34 – K...
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  Move fast when you can 18.02.2026 30мин

  Sometimes speed matters more than polish. In this episode, the team shares how a HEY Calendar feature went from idea to shipped in about a day — and what made that possible. It’s a look at when moving quickly helps, when it doesn’t, and how writing clean code gives you room to change your mind later without breaking everything. Key Takeaways 00:11 – Shipping a new feature in roughly a day03:14 – Catching the moment while it's hot08:02 – Shortening the path from idea to implementation12:04 – M...
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  You've launched... now what? 11.02.2026 29мин

  The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line. Key Takeaways 00:10 – What happens shortly after launch02:09 – Dialing the team back05:10 – Product touch ups and enhancements06:16 – Returning t...
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  Product walkthroughs, the next open source product & other listener questions 04.02.2026 26мин

  A fresh batch of listener questions leads this week's conversation. Jason Fried and David Heinemeier Hansson talk through how they approach product walkthroughs, what's ahead for open code at 37signals, and why a little fun still belongs in serious software. Key Takeaways 00:22 – Recording product walkthroughs without scripts or polish11:45 – Writebook as an open source product15:04 – How the 37signals team uses Basecamp and Fizzy together22:52 – The quiet joy of Easter eggs and playful detai...