Wharton Marketing Matters

Епизоде

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  How the NFL Is Winning a New Generation of Fans 10.09.2026 32мин

  The NFL's most important currency is not a product. It is relevance.Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, explains how the league is reaching new generations of fans while staying connected to its core audience. She discusses the global strategy behind the Bad Bunny halftime show, turning players into human stories through the NFL's Helmets Off initiative, creating content for Gen Z, and introducing American football to fans around the world. Hosted on Acast. See acast.com/privacy for more information.
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  Archer Roose Wines Is Making Canned Wine Mainstream 27.08.2026 26мин

  What does it take to market a product that challenges long-held category expectations?Conley Downing, CMO of Archer Roose Wines, breaks down the strategy behind building a premium canned wine brand. From consumer trial and experiential marketing to Elizabeth Banks' creative role, retail visibility, moderation trends, and the power of a distinct brand identity, she shares how Archer Roose is making canned wine feel approachable without compromising quality. Hosted on Acast. See acast.com/privacy for more information.
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  How Fast-Casual Brands Build Loyalty 13.08.2026 30мин

  How do restaurant brands create loyalty when every guest wants something different?Joel Bulger, CMO of WOWorks, the parent company of Saladworks, Garbanzo Mediterranean Fresh, Frutta Bowls, Barberitos, The Simple Greek, and Zoup!, explains how the fast-casual restaurant group markets distinct brands while sharing technology, data, supply chains, and operational resources.He discusses building stronger customer relationships through customizable menus, nutrition filters, digital ordering, and loyalty programs. Bulger also explores using AI to analyze menu performance and personalize offers, co-branding concepts to reach more occasions, and ambassador programs that turn local customers into advocates. Hosted on Acast. See acast.com/privacy for more information.
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  Marketing Baby Tech to Modern Parents 30.07.2026 30мин

  Baby technology is changing how parents monitor sleep, health, and well-being. But how can brands provide meaningful information without creating more anxiety?Krista Weaver, Vice President and Head of Marketing at Owlet Baby Care, joins Barbara Kahn and Americus Reed to discuss marketing in the fast-growing baby tech category. They explore how Owlet combines FDA-cleared wearable monitoring with parent-first product design, actionable sleep insights, and ongoing customer feedback.The conversation also examines the power of parent communities and word of mouth, social listening as a driver of product innovation, responsible uses of AI in health-adjacent marketing, and how a brand can grow alongside the families it serves. Hosted on Acast. See acast.com/privacy for more information.
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  How AG1 Built Trust Through Podcast Marketing 16.07.2026 29мин

  How did AG1 turn podcast advertising into a powerful engine for trust and growth?Paulie Dery, Chief Marketing Officer at AG1, explains why the company invested early in podcast advertising and built long-term relationships with hosts who genuinely use the product. He discusses how AG1 measures both brand impact and conversions, why authenticity is essential to host-read advertising, and how the company protects its premium positioning.Dery also shares the strategy behind the transition from Athletic Greens to AG1, lessons from his time at YETI, AG1’s expansion into Costco and Target, and how strong brands avoid becoming commodities. Hosted on Acast. See acast.com/privacy for more information.
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  Piedmont Healthcare’s Marketing Strategy for Building Trust 02.07.2026 29мин

  How do you market healthcare in a way that builds trust?Kate Metzinger, Vice President of Marketing and Physician Outreach at Piedmont Healthcare, discusses her transition from consumer packaged goods to healthcare, why authentic storytelling is more effective than statistics, how marketing can drive growth in a mission-driven organization, and how AI is helping improve both the patient and provider experience.She also shares lessons on measuring marketing effectiveness, leading organizational change, and applying timeless marketing principles in one of the most trust-driven industries.  Hosted on Acast. See acast.com/privacy for more information.
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  How Liquid Death Builds Marketing That Wins the Internet 18.06.2026 31мин

  Most brands compete against other brands. Liquid Death competes against entertainment. Greg Fass, Vice President of Marketing at Liquid Death, joins Barbara Kahn and Americus Reed to explain how the company builds campaigns designed to “win the internet.” From hiring comedians and creators instead of traditional marketers to developing ideas in a writer’s room environment, Greg shares the unconventional approach behind one of the most talked-about brands in marketing. They discuss why most people distrust marketing, how humor drives sharing, what brands can learn from entertainment, and the creative process behind some of Liquid Death’s most successful campaigns. Hosted on Acast. See acast.com/privacy for more information.
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  Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth 04.06.2026 30мин

  Can a simple idea create an entirely new product category? Mike Kurtz, Founder of Mike’s Hot Honey, shares the story behind transforming a homemade honey and chili pepper infusion into one of the most recognizable brands in the condiment aisle. Inspired by a memorable pizza experience in Brazil, Kurtz spent years refining his recipe before introducing the product through New York City’s pizza community. He discusses the power of word-of-mouth marketing, building an authentic brand, fostering customer advocacy, and scaling a business while staying connected to its roots. The conversation explores category creation, strategic partnerships, product innovation, and why community remains one of the strongest competitive advantages a brand can have. Hosted on Acast. See acast.com/privacy for more information.
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  Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy 21.05.2026 30мин

  Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses how the company helped transform non alcoholic beer from a niche category into a mainstream lifestyle brand. Rosalie shares how Athletic Brewing built cultural relevance around wellness, taste, and social connection, why authenticity matters in a crowded beverage market, and how changing consumer behavior is reshaping the future of beer. The conversation also explores category growth, brand positioning, distribution strategy, and how Athletic Brewing is thinking about younger consumers and evolving drinking habits.  Hosted on Acast. See acast.com/privacy for more information.
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  Ferrero NA's CMO, Chad Stubbs 23.04.2026 31мин

  Chad Stubbs, Chief Marketing Officer of Ferrero North America, joins Barbara and Americus to discuss how large-scale campaigns, cultural relevance, and innovative marketing strategies—from Super Bowl ads to viral brand moments—are used to build iconic brands and drive consumer engagement. Hosted on Acast. See acast.com/privacy for more information.
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  Google's Vice President of AI and Marketing Strategy, Joshua Spanier 09.04.2026 33мин

  Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences. Hosted on Acast. See acast.com/privacy for more information.
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  JP Morgan Asset & Wealth Management's CMO, Rosa Rita 27.03.2026 28мин

  Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management. Hosted on Acast. See acast.com/privacy for more information.
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  Groov Founder Dan Cataldi on Reinventing Custom Orthotics 12.03.2026 28мин

  Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage. Hosted on Acast. See acast.com/privacy for more information.
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  Manscaped CMO, Marcelo Kertész 26.02.2026 34мин

  Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market. Hosted on Acast. See acast.com/privacy for more information.
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  Zillow's VP of Brand and Product Marketing, Beverly Jackson 19.02.2026 35мин

  Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience. Hosted on Acast. See acast.com/privacy for more information.
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  Canva's Global Head of Consumer and Product Marketing, Kristine Segrist 12.02.2026 29мин

  Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach to creativity at scale. Hosted on Acast. See acast.com/privacy for more information.
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  Ad Age Editor-in-Chief, Jeanine Poggi 05.02.2026 29мин

  Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year’s biggest televised event. Hosted on Acast. See acast.com/privacy for more information.
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  CMO of Liquid I.V., Stacey Andrade-Wells 29.01.2026 30мин

  Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment. Hosted on Acast. See acast.com/privacy for more information.
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  CEO of GrowthLoop, Chris O'Neill 22.01.2026 33мин

  Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth. Hosted on Acast. See acast.com/privacy for more information.
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  CMO of HelloFresh, Jorge Samayoa 15.01.2026 28мин

  Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs. Hosted on Acast. See acast.com/privacy for more information.