The Colin and Samir Show

Епизоде

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  11 Marketing Rules every Creator needs to know: Kate Tolo 09.09.2026 53мин

  Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands. Check out Shopify: https://www.shopify.com/colinandsamir Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Inside YouTube's New View Count, Monetization Rules, and Netflix Fight 03.09.2026 29мин

  Let's talk about the recent YouTube updates Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The New Rules of YouTube (2027) 19.08.2026 1ч 6мин

  Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the great device shift, the move of YouTube viewership from phones to TV screens. We get into how that shift is reshaping the YouTube homepage, what actually counts as a lot of views in 2026, the difference between formats and shows, and what's working right now for creators. We also talk about how AI is already showing up on YouTube and why editorial curation might be coming back as upload volume keeps climbing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The Viral Russian MrBeast TikTok & The True Value of Views 12.08.2026 28мин

  In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion about views on the internet today and what creators should care about. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The Cancellation of Hank Green & Why Gen Z Hates Ai 06.08.2026 53мин

  Four words got Hank Green accused of using AI, and the backlash hasn't stopped. We brought five voices into the room to argue about where the line actually is , thumbnails, outlines, dubbing, research, plus the generational divide nobody's naming, and three principles we landed on for creators using AI. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  9 Lessons From TBPN's $100M+ Exit 28.07.2026 34мин

  "Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell. Recorded live at Press Publish LA, this is our second sit-down with the TBPN guys, but the first since the deal went public. Two years ago they were building a daily live show from scratch. Now they've sold it to OpenAI for nine figures, and they're breaking down exactly how they got there. We get into: Why they chose to nichemaxx in a world full of view-maximizers The importance of having a “golden retriever” mindset Why they never tried to sell the company, and how that gave them leverage What their role at OpenAI actually is It's a candid look at how staying disciplined about who you're serving can be worth more than chasing scale. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  4 Ways Creators are Making Money in 2026 22.07.2026 46мин

  Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today: As distribution for brand reach. As talent for native likeness. As directors and creatives using platform expertise. As consultants bridging the gap between major corporations and internet culture. Lastly we review some of our favorite creator ads on YouTube with our story produce Conor. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Tom Segura and Fox Creator Studios: Inside Hollywood's New Business Model 09.07.2026 35мин

  Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional gatekeepers and why Fox Entertainment just signed a major multi-project slate with them. What you’ll get in this episode: The Deal Breakdown: Inside the co-ownership structure of the brand-new Fox and YMH slate. The Creator-CEO Blueprint: How Tom Segura built an arena-selling infrastructure entirely direct-to-consumer. The Scale Formula: Why protecting creative momentum and building your own distribution engine is the ultimate leverage in media today. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty 24.06.2026 1ч 1мин

  We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like entertainment studios, how to manage community feedback during high-risk campaigns, and the ultimate rule of effective advertising: tell the truth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room 23.06.2026 15мин

  Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta’s latest move mean for creators, audiences, and ad dollars? We debate whether Instagram can truly compete with YouTube’s massive library, or if its cultural cachet gives it a unique edge. Plus, we take a look into the future of work and how the creative landscape is shifting. We discuss why creative work can’t be done by committee, the rise of the "agentic layer" in AI workflow tools, and the surprising reason recent college graduates are pushing back against AI. Watch the full episode on Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices
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  CANNES DAY 1: Anthpo, Ramp, and The Best Ads of the Year 22.06.2026 1ч

  Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today. Spending millions on a single, polished TV commercial doesn't work anymore—it just gets lost in the noise. We sit down with creator Anthpo, Ramp’s Kendall Hope Tucker, and Adobe’s Lara Balazs to look at how real brands are catching people's attention by being entertaining and acting like creators themselves. What we cover: The Power of Stunts: Why Ramp puts Kevin from The Office in a glass box, and how they pull it off without a corporate committee ruining the idea. The New Brand Deal: Why creators are moving past basic shoutouts and actually helping big companies build their entire strategy. Moving Fast with AI: How Adobe uses new tools to handle the boring parts of making videos and images so teams can focus on the big ideas. The End of Google Search: Why people are looking for things inside AI chatbots instead of search engines, and what that means for brands. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Markiplier Breaks Down His $50M Movie Live 11.06.2026 30мин

  Today on The Colin & Samir Show we sit down with Markiplier and YouTube's Tim Katz, live from the Fox Studios lot in front of 650 creators at Press Publish LA: The Hollywood Creator Summit. After more than 15 years building one of YouTube's most personal channels, Markiplier put Hollywood on notice with Iron Lung, the horror film he financed, wrote, directed, and starred in. The film pulled in close to $52 million in theaters and is now on YouTube. We get into why he treated a feature film like a YouTube video, what he learned leading a hundred-person crew, why he stays his own harshest critic, and how he sees this collision of YouTube and Hollywood playing out for creators. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Emergency Pod: The YouTube Kids are taking over Hollywood 05.06.2026 13мин

  This week, we break down three creator-made films that are reshaping the industry: Backrooms ($118M opening weekend on a $10M budget), Obsession ($148M box office on a sub-$1M budget), and Markiplier's Iron Lung ($52M independently). From a 16-year-old YouTuber landing an A24 deal to creators outperforming major studio releases, these stories reveal what happens when internet-native storytellers bring their audiences to the big screen. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Kareem Rahma: How SubwayTakes Became the New Late Night 03.06.2026 1ч 37мин

  Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the internet. We also discuss the launch of his longform show Keep the Meter Running on YouTube. Kareem shares his pov on the future of attention and what it means to build a "show" in the modern media landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Why every creator is making a show 20.05.2026 34мин

  Our thoughts from Brandcast and Google I/O. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Mark Rober's $60 Million Dollar Experiment 13.05.2026 1ч 17мин

  Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore why Mark is spending tens of millions to replace outdated classroom videos with free, high-production STEM content for teachers. We also dig into YouTube vs Netflix and the growing scale of the Mark Rober cinematic universe. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Yes Theory and the Art of Making People Care 22.04.2026 1ч 30мин

  Most of the internet runs on negativity. But Yes Theory built a massive audience doing the opposite. They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek discomfort” the belief that the best moments in life exist outside your comfort zone We’ve known Thomas Brag for years, watching his journey up close, and this is his third time on the show. In this episode, we talk about the real challenge of YouTube:how do you make people care? Virality vs. meaning, real human moments, and why authenticity might be the only edge left online. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Why Sam Altman Spent $100M on 10,000 Viewers 15.04.2026 46мин

  OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, marketing, and the creator economy are headed. We break down why Sam Altman called TPBN's founders "genius marketers," why storytelling is becoming the most valuable skill in tech, why live content is having a massive moment, and what this means if you're a creator building something right now. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  3 Trends Reshaping the Creator Economy in 2026 01.04.2026 43мин

  The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turning fame into an assembly line, AI video hitting mainstream audiences and getting banned at the same time, and the gamification of literally everything — from war to the Oscars. Plus, why the backlash to all of it might be the most important trend of all. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  YouTube, Meta and the case of the Infinite Scroll 26.03.2026 28мин

  Apply to Press Publish LA - ⁠presspublish.la For years, platforms have operated under one assumption: They aren’t responsible for what happens on their apps. This case challenges that. A jury found YouTube and Meta negligent not for the content on their platforms, but for how those platforms are designed. In this episode, we explore the case, the legal shift it represents, and why it may mark the beginning of a new era for the internet...one where attention comes with responsibility. Learn more about your ad choices. Visit megaphone.fm/adchoices