Africa on Luxury
Buyi Mafoko
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Africa on Luxury is a podcast and cultural conversations platform that champions African luxury through culture, creativity, and commerce. Hosted by Buyi Mafoko, it features conversations with African creative visionaries, cultural pioneers, and industry leaders, exploring Africa's potential as the next frontier of global luxury.
Епизоде
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S3 EP11: The Narrative Strategist with Lerato Tshabalala 10.09.2026 1ч 6минLerato is an author, editor, broadcaster, executive creative director and cultural commentator whose career spans more than two decades across South African media, publishing, advertising and brand storytelling. She has worked across leading editorial titles including Sunday Times Lifestyle, True Love, O — The Oprah Magazine, Marie Claire and Mail & Guardian.Now serving as a leading editorial voice in the African luxury space through YOURLUXURY AFRICA, Lerato brings a rare combination of cultural intelligence, creative strategy and narrative authority to the conversation on how African luxury, identity and creativity are seen, valued and represented.In this episodeOwning our narratives - African lens, Luxury essenceProtecting our voices and trusting our ideasEducation on African Luxury valueThe distinction between influence and influencersA legacy of authenticityLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor sponsorship enquiries email [email protected] @leratotj on IG -
S3 EP10: The Cultural Custodian with Prof. Pitika Ntuli 06.08.2026 1ч 1минProfessor Pitika Ntuli is one of South Africa’s most extraordinary living cultural voices — a sculptor, poet, philosopher, academic, linguist, cultural worker and custodian of indigenous knowledge whose life and work span more than six decades.As an artist, he works across materials including bone, metal, stone, wood and found objects — transforming matter into memory, spirit, resistance and story. His sculptures carry the presence of African spirituality, historical consciousness and poetic imagination, making visible what is often erased from official histories.In this episodeLove of people: Custodian's core responsibilitySpirit never mistakes accumulation for fulfillmentLuxury is creativity, inspiring youth and arming them against recolonizationThe brain remembers what Empire erasedSustainability: Renewal with purpose and spiritAfrica: Carrying the future all alongLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor sponsorship enquiries email [email protected] @pitika_ntuli on IG -
S3 EP9: Stitched with Story - Tshepo Mohlala 14.07.2026 48минTshepo Mohlala is the founder and creative director of TSHEPO, one of South Africa’s most recognised contemporary fashion brands. Known for its premium denim and contemporary African luxury aesthetic, the brand’s Atelier represents world-class craftsmanship emerging from the heart of downtown Johannesburg.At the heart of the brand is a powerful belief: fashion is more than clothing — it is identity, storytelling, culture and purpose. Every TSHEPO garment is approached as a deliberate and considered act, honouring the people, craft and stories behind its creation.In this episodeThe responsibility of defining African Luxury and positioning it globallyWhy Africa's luxury story needs to celebrate the continent a hub for luxury creationDenim as the ultimate fabric and a medium for legacyInvesting in African Luxury brands, protecting their integrity and owning creative visionCulture, African entrepreneurs' competitive advantageLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor sponsorship enquiries email [email protected] @tshepomohlalo_ on IG -
S3 EP8: The Culture Architect with Scoop Makhathini 21.06.2026 1ч 19минSiyabonga Ngwekazi or Scoop Makhathini is a cultural architect, media personality, creative entrepreneur and a key voice in SA’s urban culture. For over two decades, he has helped shape and amplify the evolution of African pop culture across TV, radio, fashion, music, sport and digital media. A key personality that has always been ahead of the curve stylistically — contributing to how African fashion evolves within basketball and lifestyle ecosystems and driving how music continues to shape style, attitude, and identity. He has an enduring relationship with centering African culture long before it became globally celebrated and serves as a contributing voice in how urban culture and lifestyle endow African luxury. In this episodeAn aarly mindset of architecting African cultureA clear distinction between Culture vs. EntertainmentMedia's influence on raising children Reclaiming African identity from Western influencePreserving our heritage: A call to actionLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor sponsorship enquiries email [email protected] @theonlyscoopmakhathini on IG -
S3 EP7: The Future Fossil with Lezanne Viviers 24.05.2026 1ч 7минLezanne Viviers is a Johannesburg-based conceptual fashion designer, artist and founder of VIVIERS, a sustainable, handcrafted clothing studio working at the intersection of sculpture, fashion, craft and design. Through VIVIERS, Lezanne creates garments she describes as “future fossils” — pieces born from South African soil, yet carrying universal questions about identity, beauty, belonging and the future of luxury.In this episodeFashion as a language of beingAbundance and the craft of conscious luxuryUnderstanding origins: Material intelligence and responsible makingCommunity & co-creation: supporting local industries and ecosystemsTime, permanence and future fossilsLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor media and sales enquiries email [email protected] @lezanneviviers & @viviers.studio on IG -
S3 EP6: The Making of an Artrepreneur with Monalisa Molefe 28.04.2026 56минMonalisa is an artrepreneur who has quietly but decisively shaped how contemporary African art is collected, positioned, and valued. She is the Founder and Managing Director of Artform Factory and Artform Advisory, where she works with collectors, brands, and institutions. Here her work sets to build thoughtful, long-term relationships with African art grounded in cultural intelligence, stewardship, and legacy. She previously was recognised in the Top 40 Under 40 Most Influential People of African Descent, and named one of Top 50 Black African Women Entrepreneurs to Watch.In this episodeDefining the 'Artpreneur' mindset and why it's an important distinction in the African art contextArt Consumerism: Narrative vs. SpeedConservation Framing, value preservation and the hidden nuances behind Africa's art industryAfrican Art's Future: Infrastructure, and the role art advisors, collectors, and institutions play in building a more sustainable, long-term ecosystemIdentifying the continent's art market gaps, breaking the industry gatekeeping and leveraging platforms like Investec Art Fair to build global recognitionLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor sponsorship enquiries email [email protected] @monamolefe on IG -
S3 EP5: Wearing the Future with R'frique 27.03.2026 52минThrough a carefully curated wardrobe of pieces from leading African designers, R’Frique is pioneering a circular fashion model rooted in sustainability, craftsmanship, and cultural pride. Guided by a shared belief that African luxury should be both globally visible and locally accessible, Ceejay and Lebi are challenging traditional retail structures while championing conscious consumption. Their innovative fashion rental model draws from wider industry context around circular luxury, African fashion systems, and access. R’Frique transcends fashion rental norms and expands this platform from a rental to retail movement, with the launch of their new pop-up which sets a new standard as a cultural infrastructure reshaping luxury behaviour on the continent and across the globe.In this episodeR'Frique pioneering Circular African Fashion, from rental-only to retail expansionChallenging traditional luxury retail structuresDecoupling worth from possession in luxuryDemocratizing African luxury fashionHonoring African designers' craftsmanship LinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor sponsorship enquiries email [email protected] @rfrique @theceej & @lebi.bosei on IG -
S3 EP4: Manhood, Media, and Meaning with Kojo Baffoe 01.03.2026 1ч 1минKojo Baffoe is one of those rare thinkers who moves through the world with quiet depth — thoughtful, curious, and intentional in everything he creates. He is known for his thoughtful and intentional approach to storytelling. Rich and nuanced in perspective, he has shaped some pivotal conversations on modern African identity, creativity and masculinity which he's carried through his editorship of Destiny Man magazine and in his book and podcast, Listen to Your Footsteps.In this episodeUnderrepresentation of African voices and surfacing them as experts in media Embracing African identity globally and challenging Western luxury notions of luxuryElevating African reference points in global luxury Shaping modern African masculinity and embracing differenceValues alignment and the journey of modern manhood and fatherhoodLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor media and sales enquiries email [email protected] @kojobaffoe on IG -
S3 EP3: The Ancestral Minimalist with Lulama Wolf 15.02.2026 50минLulama Wolf is a defining voice in modern African art and luxury expression, she stands at the intersection of intuition, identity and innovation. Her work is shaped by spiritual reflection and African vernacular traditions, it blends minimalist expressionism with deeply rooted ancestral storytelling. Influenced by visionaries like Credo Mutwa, her textured visual language has travelled to global stages such as Art Basel, 1-54 and AKAA Paris.In this episodeAfrica: Museum of cultureAfrican abstraction, ancestoral storytelling and indigenous references in artArtworks as self-reflection and embodied prayersStillness as an artist's commanding powerAfrican soil as an intuitive material choice with deep roots in intuition, identity and innovationLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor media and sales enquiries email [email protected] @lulamawolf on IG -
S3 EP2: A Year in African Luxury with Khami Sithole & Lindelwa Busakwe 19.12.2025 38минIn this special edit, we look at the 2025 roundup of the year where Africa took centre stage from Fashion, Art, Travel & Cultural Power. I sat down with our Content Curator and the Marketing Manager to reflect on Africa’s biggest cultural moves of the year - from luxury moments that mattered, past episodes, and the process of building Africa on Luxury this year. In this episodeReclaiming African Heritage TextilesCelebrating African Creativity GloballyTyler's Global PhenomenonLagos Fashion Week's ImpactFashion, Culture and Music highlights of the yearFuture of African Luxury in 2026LinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor sponsorship enquiries email [email protected] @khamikazeee & @hi.lindee on IG -
S3 EP1: The Feminine Language of Luxury with Buqaqawuli Nobakada 20.11.2025 54минBuqaqawuli is a South African mixed-media artist trained in Fine Art and influenced by architecture. Her works are known for her striking use of lace - a thread that connects generations of women; a language of beauty, softness and strength. Through her textured paintings, she reimagines black womanhood and luxury in a way that feels deeply intentional and deeply personal.In this episodeLace as central to her practice, both as a material and metaphorDefining craftsmanship in an age that often prizes speed and surface over depth and meaningWhat luxury means in the context of black femininityThe symbolism of her work bridging traditional craft and contemporary expressionHow her work is participating in a broader redefinition of African luxuryLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @buyimafokoFor sponsorship enquiries email [email protected] @buqaqawuli.nobakada on IG -
S2 EP 9: The new language of luxury with Amonge Sinxoto 22.07.2025 54минAmonge Sinxoto is a youth architect, social entrepreneur, public speaker and the founder of Blackboard Africa, a youth-led nonprofit shaping a bold, identity-centered narrative for African youth. A Wits University graduate and current honours student in Political Studies, she has designed and implemented leadership programs rooted in African identity for schools and communities across South Africa. Recognised as a 2019 Global Teen Leader, Mandela Washington Fellow, and Pasha de Cartier Talent, she has spoken on global platforms including TED, Google, and Facebook. With her powerful voice, dynamic vision, and growing global influence, Amonge is one of the continent’s most compelling young change-makers.In this episodeBlackboard Africa and it's role in engaging the youth voice and social impact How youth advocacy and identity work is influencing youth agency and luxury cultureSustainability, pre-owned luxury and deeper consciousness among younger consumersRedefining aspirations and influence among Gen-ZsHow social impact and commercial value can co-exist in the development of African luxuryLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @noblelivingFor media and sales enquiries email [email protected] @a_monge on IG -
S2 EP 8: Luxury x Streetwear with Gugu Peteni 28.06.2025 59минShe is the visionary founder and creative director of GUGUBYGUGU, a South African luxury streetwear label renowned for its bold, gender-neutral knitwear. Gugu’s work is deeply rooted in authenticity and sustainable innovation—using locally sourced mohair and merino wool. She has showcased at New York and Paris Fashion Week, and earned the Best Young Designer Award at Paris’s Africa Fashion Up during Haute Couture Week 2024Her designs are characterized by striking silhouettes and refined comfort and celebrate African heritage while pushing global fashion boundaries. Each piece from GUGUBYGUGU is crafted with intention—designed to spark connection, honor identity and promote mindful consumption. Her work is reshaping the global narrative around African luxury fashion and adding a unique lens to streetwear.In this episodeHow GUGUBYGUGU sits boldly at the intersection of luxury and streetwear and why this fusion uniquely reflects the African experienceTranslating African heritage into modern, luxury streetwear fashion without compromising authenticityUsing locally-sourced natural fibers like mohair to connect both to the land and the brand's mission for sustainabilityBringing exceptional craftsmanship into the fast-evolving world of street fashionStreetwear is closely tied to youth culture and this brand is bringing hope to young Africans through its designsLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @noblelivingFor media and sales enquiries email [email protected] @gugupeteni & @gugubygugu on IG -
S2 EP 7: Finding circular solutions to textile waste with Rewoven 05.06.2025 49минEsethu Cenga is a leading circular fashion entrepreneur and sustainability advocate, recognised as one of Forbes Africa’s 30 Under 30 and a Mail & Guardian Top 200 Young South African. She is the co-founder of Rewoven, which transforms textile waste into recycled fabric, and also leads Future of Fashion and Muna Studio, platforms dedicated to ethical fashion and circularity in Africa. With a Master’s in Economic Development from UCT, Esethu brings a systems-thinking approach to building fashion solutions rooted in African innovation, environmental impact, and social change.Tshepo Bhengu is an entrepreneur and creative with a passion for building sustainable solutions that benefit both society and the environment. Originally from Pietermaritzburg and a BCom Financial Accounting graduate from UCT, Tshepo is the co-founder and Chief of Operations at Rewoven, a pioneering South African textile company focused on recycling fashion waste into high-quality fabrics. He is also the co-founder of Future of Fashion, an annual indaba dedicated to shaping a more ethical and future-fit African fashion industry. Tshepo’s work is grounded in a deep commitment to community, innovation, and long-term impact.In this episodeThe impact of fast fashion on the environment and the massive scale of textile waste in AfricaReducing fashion waste and the importance of sustainability in fashion Rewoven's role in circular fashion, their journey with recycled fabrics and how they are creating ethical fashion solutionsEntrepreneurship and building relationships in the fashion ecosystemCircular Fashion and how it is changing the industry and amplifying the message of sustainabilityLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @noblelivingFor media and sales enquiries email [email protected] @rewoven_africa on IG -
S2 EP 6: Africa Your Time is Now with Papama Mtwisha 30.04.2025 52минPapama is a multi-talented creative force whose career spans the worlds of fashion, design, styling, and entrepreneurship. An award-winning stylist, fashion director, designer, businesswoman and speaker, she has established herself as one of South Africa’s most influential voices in contemporary African fashion and culture. She launched Africa Your Time Is Now — not just a fashion label, but a rallying call to inspire unrealized greatness across the African continent. Through this brand, she seeks to empower Africans by promoting self-belief, challenging stereotypes, and showcasing the continent’s rich cultural heritage through a modern, thought-provoking lens.A true creative visionary, Papama previously served as Creative Director for Johannesburg’s luxury concept store Luminance, where she collaborated with global fashion powerhouses such as Givenchy, Stella McCartney, Giorgio Armani, Oscar de la Renta, Chloé, and Giuseppe Zanotti. In this episodeUnifying Africa through fashion as a medium for identityThe Connection Between Fashion and CultureThe Future of African Luxury BrandsThe Significance of Local Brands in evolving African LuxuryBuilding the Africa Your Time is Now brand and solidifying it on the global stageLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @noblelivingFor media and sales enquiries email [email protected] @papamamar on IG -
S2 EP 5: The Creative Economy with Tebogo Moalusi 10.04.2025 57минTebogo has a passion for creative industries and is the Founding Executive Director of MNM Marketing Solutions, a marketing, brand activation and events management company. He is also a successful business professional, creativepreneur and social activist. He’s worked at various levels in leading investment banking, management consulting, private equity, ICT, and insurance companies, primarily in business development, marketing, and sales functions. Whilst working in corporate South Africa, he founded the Young Professionals Forum (YPF) with the goal of empowering young professionals with a better ‘understanding of economic, social and political issues’ and developing the abilities through engagement. He holds a BCom Economics and Law degree from the University of Cape Town and an MBA from GIBS, specialising in entrepreneurship. Talk about a career pivot, with is currently the Gauteng Convener and member of the national coordinating team of Rise Mzansi which is building a movement of patriotic South Africans by organising, mobilising and empowering citizens.In this episodeEmpowering change through creativityThe Intersection of Creativity and ActivismThe Ubuntu Economy and creativity as spiritual connectionRevaluing African Craftsmanship and building global excellenceThe Role of Government Policies and creating safe spaces for creativityImportance of legal aspects for creativesThe Impact of globalization on local creativityMentorship, community and the creative economyLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @noblelivingFor media and sales enquiries email [email protected] @tebogomoalusi_ on IG -
S2 EP 4: Behavioural science and luxury consumption in Africa with Timothy Maurice 15.03.2025 1ч 7минTimothy is a human behaviouralist, researcher and bestselling of author of multiple books centred on themes about human and brand behaviour. Known as the CEO Whisperer for helping C-suite executives understand behavioural psychology to position themselves and their mission; this methodology has been sought after by senior executives, political leaders and global entrepreneurs. His research interests lie in Personal Brand Leadership, Brand Influence and Gender Equality which he explores extensively in his podcast The Brain and Brand Show. Applying Neuroscience and Behavioral Science to Personal Brand Leadership, Timothy and his team leverage the evolving trends in Neuroscience and how professionals and organisations should think about how the brain processes identity, brand power and human behaviour. More so now than ever, there is a surgance is well placed to have this conversation with us about the behaviours shaping luxury consumption in Africa given his vast background in branding, design and psychology.In this episodeIntroduction to Behavioral Science and Luxury ConsumptionThe Significance of Luxury as a Status SymbolUnderstanding Consumer Behavior in AfricaThe Role of Luxury in Personal IdentityHow Community Shapes Luxury PreferencesThe Power of Perception: How Stories Shape LuxuryThe Importance of Storytelling in Luxury MarketingEmbracing African Luxury: A New NarrativeLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @noblelivingFor media and sales enquiries email [email protected] @instatimothy on IG -
S2 EP3: Building a career in media with Sika Osei 06.03.2025 1ч 9минDynamic, versatile and respected Ghanaian media personality, Sika Osei has close to a decade of experience as a TV presenter, actress and live show host. She started her career in PR, Advertising and Magazine publishing as one of the founders of CANOE Africa Magazine which set her up for entry into the creative world of African Film, TV, Influencing and Content production working with the likes of DSTv, TV3, Ebony Life TV, E!Africa.Boasting a film career that spans over 25 projects and 2 films currently showing on Netflix and on other streaming platforms such as YouTube and Showmax. This is beautifully complimented with her TV presence which is consistent across the continent with both live and pre-recorded lifestyle shows in Ghana, Nigeria and South Africa. In this episodeBuilding credibility in the industryThe importance of professionalism in mediaThe hidden struggles of women in the industryExploring opportunities in the global media industryBalancing strength and softness in womenAspirations in the South African marketThe future of African entertainmentLinksSubscribe to our YT channel https://www.youtube.com/@africaonluxuryFollow us on IG/ LinkedIn @africaonluxury @noblelivingFor media and sales enquiries email [email protected] @officialsikaosei on IG -
S2 EP 2: The art of winemaking with Ingrid Best 21.02.2025 1ч 9минIngrid is a multi-hyphenate businesswomen rewriting the art of winemaking. Raised a stone-throw away from Napa Valley wine region in California and a career spanning over two decades in the wine and spirits industry, iBest Wine was an inevitable creation. Drawing from the travels and life-changing business trip to South Africa, Ingrid was inspired to create her own wine brand which appeals to the modern-day wine drinker who desires new, dynamic, diverse and global wines. Launched in October 2023, iBest currently offers two award-winning South African blends (red & white). Blending wine, art and culture - vision for IBest Wines is to not only bring excellent wine to the US market, but also to share the stories and experiences of South African business owners and creatives. Ingrid and her team of six Black businesswomen - all holding equity in the company - are changing the way the wine industry looks, feels, talks, and tastes, offering a portfolio of fine wines perfect for the modern-day wine drinker who desires new, dynamic, diverse, and global wines. Ingrid's vision for IBest Wines is to not only bring excellent wine to the US market, but also to share the stories and experiences of South African business owners and creatives.In this episode Redefining winemaking with iBest Wines Tapping into the the South African wine industry Revolutionising wine culture through art Mastering entrepreneurship through consistency Celebrating emerging winemakers Exploring the ultimate luxuries: Freedom, art and wineLinks Subscribe to our YT channel https://www.youtube.com/@africaonluxury Follow us on IG/ LinkedIn @africaonluxury @nobleliving For media and sales enquiries email [email protected] Follow @ms_ibest on IG -
S2 EP 1: Ideas and insights shaping 2025 with Dion Chang 06.02.2025 1ч 8минMeet my guest He is preceded by an extensive reputation as one of SA’s foremost strategic thinkers and trend analysts pioneering idea forecasting for more than two decades. Dion is the founder of Flux Trends whose definitional business philosophy “trends as business strategy” has served as a reputable reservoir cross-industry to facilitate innovation as a culture embedded in corporate business. His work constantly embraces the change needed in business and finds unique opportunities for organisations to remain agile by empowering them with trends and insights benchmarked globally that pose an enabling environment for them to shift, understand the impact of disruptive technologies and adapt themselves effectively in the African business context. Dion’s vast journalistic background enables him to seamlessly converge communication between brands and consumers, providing deep insights that inform the dynamic relationship between them. An area of deep passion for him are youth trends and subcultures, as well as for solution-based innovation for the greater good. In this episode Trends to watch in 2025 and their implications on Africa Generational leapfrogs with Gen-Z and Gen Alphas The rise of the hermit consumer, How AI is shaping the future of work The dangers of tech disparities Timelines and cycles of innovation Links Subscribe to our YT channel https://www.youtube.com/@africaonluxury Follow us on IG/ LinkedIn @africaonluxury @nobleliving For media and sales enquiries email [email protected] Follow @dionchang on IG
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