The FMCG Guys

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  349. Simon Swan, Director of E-commerce Development at Karo Healthcare: eCommerce, Breaking Silos, Retail Media, Agentic, Digital Shelf 16.09.2026 1ч 1мин

  Simon Swan is Director of E-commerce Development at Karo Healthcare, where he is helping reshape how digital commerce is understood and executed across markets and functions. In this episode, Simon joins Daniel and Christina to discuss why e-commerce cannot succeed in isolation, why digital shelf excellence should be treated as a business basic rather than a standalone initiative, and why retail media investment only works when the fundamentals are already in place. They also explore how AI and LLMs are expanding the digital shelf beyond the PDP, raising the bar for discoverability, consistency and collaboration across the entire organization. In this episode, we talk about: Why e-commerce must break out of the silo and become a truly cross-functional capability. Why digital shelf excellence is a hygiene factor, not a one-off project. The case for getting the basics right before investing heavily in retail media. How digital leaders can translate e-commerce into the language of the C-suite and wider business. How AI and LLMs are redefining discoverability beyond retailer product pages. Why collaboration, trust and emotional intelligence are becoming critical capabilities in digital commerce.
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  348. Laurence Whyatt, Head of EU Beverages Research at Barclays Investment Bank: Drinking Habits, GenZ, Affordability, India & China 12.09.2026 55мин

  Laurence Wyatt is Head of EU Beverages Research at Barclays Investment Bank, where he analyses the forces shaping the global alcoholic beverages industry. In this episode, we challenge some of the biggest assumptions around drinking today, from whether Gen Z is really turning away from alcohol to the role of affordability, demographics and changing health perceptions. Tune in to hear about: Are people really drinking less? The myth (or not) of the sober Gen Z Affordability and the economics of alcohol consumption China's decline and India's growth opportunity Demographics and the future of global demand Premiumisation, non-alcoholic drinks and new growth avenues Watch on YouTube: https://youtu.be/Drh2ZMPRNoU  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  347. Roman Putsch, Chief of Marketing & Digital at UEFA: Champions League Football, Hero Brand Assets, Visibility + Emotional Connection, Data 09.09.2026 46мин

  Roman Putsch is the UEFA's Chief of Marketing and Digital, helping shape and grow some of the most iconic brands in world football, including the UEFA Champions League and the Euros. In this episode, we go behind the scenes of the game to explore why football commands attention like few other platforms can, what makes the Champions League such a powerful and consistent global brand, and how UEFA is helping partners turn passion and fandom into real commercial impact. From sponsorship and first-party data to retail media, cultural relevance and the power of iconic brand assets, we unpack what FMCG marketers can learn from football. Together, we speak about: Roman's journey from automotive into what many would consider a dream job in football What makes the UEFA Champions League one of the most powerful brands in sport Why iconic assets, consistency and emotion matter so much in building a global brand How football combines attention, passion, visibility and cultural relevance How sports sponsorship is moving beyond logos and eyeballs into measurable business impact The role of first-party data, digital activation and retail media in modern sponsorship How UEFA approaches the Champions League, Europa League, Conference League and national team football as distinct brands What FMCG brands can learn from the way football builds engagement and fandom Follow us on Instagram: https://www.instagram.com/fmcgguys/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  346. Tony Lorman, President – EMEIA Pacific at Edgewell Personal Care: Challenger Mentality, Heritage, New Brands, Memory Structures, Leadership 05.09.2026 48мин

  Tony Lorman is the President – EMEIA Pacific at Edgewell Personal Care, the company behind iconic brands like Hawaiian Tropic, Wilkinson Sword, Bulldog and Wet Ones. In this episode, we say goodbye to summer by evoking childhood memories through the unique scent of an iconic suncream, explore a business built on a mix of heritage and new-generation brands that share a common challenger mindset, and learn how Tony approaches leadership in this context and in today's environment.   Tune in to hear about: How scents, memories and distinctive brand assets can turn products like Hawaiian Tropic into enduring symbols of summer What it means to operate as a challenger across highly competitive categories such as shaving, grooming and sun care How Edgewell has sharpened its portfolio, including reducing complexity to focus investment behind the brands and products with the strongest right to win Why challenger brands need to bring retailers something different, from new consumers and stronger margins to greater agility and collaboration The role of retail media, e-commerce and emerging consumer trends in shaping the next chapter of growth in personal care Tony's approach to leadership, culture and engagement. Why listening, relationships and "your network is your net worth" have shaped his career Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  345. The State of Supply Chain in 2026 with Özge Kaya (Head of Supply Chain LATAM at Henkel) and Federico Marchesi (VP Supply Chain at SIG Group): Hormuz, Cost Pressures, Leadership, AI 02.09.2026 49мин

  Our yearly "State of Supply Chain" episode is back! One can argue whether the world is getting better or worse, but one thing is clear: it isn't getting any simpler. Operations teams arguably feel this instability more than most, as they deal with rising costs, disrupted trade routes, geopolitical tensions and plenty of other "fun" challenges. To explore the biggest challenges and opportunities facing Supply Chain today, how the function can become more strategic to the business, and what it takes to lead through constant disruption, we're joined by two leaders based on opposite sides of the Atlantic: Federico Marchesi, VP Global Supply Chain at packaging leader SIG Group, who joins us for the fourth time and has become our de facto Operations Expert; and Özge Kaya, Head of Supply Chain and Manufacturing Operations LATAM at Henkel Consumer Brands. Together, we speak about: A review of the main events shaping global logistics, like the blockage of the Strait of Hormuz and Cost Pressures How to deal with crises as an Operations Leader LATAM-specific disruptions in Özge's case Keeping a team engaged and amidst instability Making Supply Chain ever-more strategic to the business Leading Gen Z The growing role of AI in Supply Chain Outlook for 2027 Check out Federico's other appearences on the podcast HERE Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.  
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  344. Camille Lavenant, Global Sales and Category Director at Danone: Global Sales, eCommerce, Transformation, Going International, AI 29.08.2026 43мин

  Camille Lavenant is Global Sales and Category Director at Danone, where she leads the sales agenda for the company's Specialized Nutrition Division across Baby and Medical Nutrition. With a career spanning Nielsen, Campbell's, Kimberly-Clark and Danone, Camille has built her experience across data, category management, trade marketing, e-commerce and global sales, consistently embracing new markets, functions and ways of working. In this episode, we discuss: Why staying curious and moving fast has shaped Camille's career How working across France, the UK and the Netherlands has influenced her leadership style The evolution of e-commerce from a specialist function into an integrated part of the business Why AI and agentic commerce may follow a similar path to e-commerce Balancing short-term commercial priorities with preparing for long-term transformation How the profile and capabilities required of global sales leaders are changing The importance of embracing uncertainty, learning continuously and staying close to the consumer More  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  343. Marco Kormann, WW Partner Leader, Retail at AWS and Mike Charalambous, Co-CEO at Threedium: 3D, Product Development, Consumer Experience, Scale, AI 26.08.2026 48мин

  Our AWS x The FMCG Guys series is back! In this episode, Efrain and Daniel are accompanied by AWS' WW Partner Leader for Retail, Marco Kormann and Mike Charalambous, Co-CEO at Threedium. Threedium and AWS partner to help companies maximise the power of 3D. How? By being a key enabler in the entire product lifecycle, from product development and packaging, manufacturing, eCommerce, Marketing and, of course, Consumer Experience. Tune in to hear about: - How brands are using 3D to accelerate speed to market  - Reducing cost inefficiencies and respond faster to consumer trends  - AI-ready product data in a time of agentic discovery and personalisation  - Creating richer, more personalised consumer experiences for brands  - How combining cloud, 3D and AI can unlock business impact  More Find the other episodes with AWS: https://www.fmcgguys.com/?s=aws&post_type=post  Follow us on Instagram: https://www.instagram.com/fmcgguys/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  342. Juan Lavista, VP Marketing Commerce at Mercado Libre: eCommerce in LATAM, Retail Media, Challenger Mentality, P&G Background 19.08.2026 32мин

  Watch on YouTube: https://youtu.be/OHuzgvaa5KU Juan Lavista is VP Marketing Commerce at Mercado Libre, leading marketing across Latin America's largest commerce ecosystems. In this episode, recorded live from Cannes, he sits with Efrain and Daniel to speak about how Mercado Libre combines speed, local relevance and a challenger mentality to drive growth across the region. Drawing on his 12 years at P&G, Juan discusses brand building, retail media, creators, AI and why breaking down silos is critical for e-commerce success. Tune in to hear about: How Juan moved from P&G's structured brand-building culture to Mercado Libre's faster, more entrepreneurial environment. Why Mercado Libre combines a challenger mentality with strong local relevance to stay ahead across Latin America. How breaking down silos between marketing, sales and trade can unlock stronger e-commerce growth. How Mercado Ads uses first-party data to connect brand building with measurable sales outcomes. Juan's views on creators, AI, creativity and the importance of taking risks with conviction.
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  341. Vidyut Kaul, President - Head of Growth Region at Philips live from Cannes: Gen Z, Global South, Leadership 12.08.2026 45мин

  Watch on YouTube: https://youtu.be/31JGipOYt4U  Vidyut Kaul is the SVP of Philips' Consumer Growth Region, overseeing a vast and diverse group of markets spanning Asia Pacific, India, the Middle East, Africa and Latin America. In this episode, recorded in Cannes, he reflects on a career built across multiple cultures and markets, sharing how consumer understanding, adaptability and a willingness to challenge established playbooks have shaped his leadership. From the rise of OneBlade and engaging Gen Z to leading across radically different cultures, Vidyut explains why human truth—not the latest technology—remains at the heart of sustainable growth. Tune in to hear about: Building and scaling brands across high-growth and emerging markets How OneBlade helped Philips connect with younger consumers Why understanding culture is essential to effective leadership Rethinking the traditional marketing funnel for Gen Z Giving Gen Z employees and creators a real voice in the business Why technology and AI should enable human insight—not replace it
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  340. Olin Novák, CEO International at Rohlik Group: Profitable Online Grocery, Rapid Delivery with Quality, Reducing Food Waste, Retail Media & AI 05.08.2026 30мин

  Olin Novák is the CEO International at Rohlik Group, one of Europe's leading online grocery retailers, combining a supermarket-sized assortment with high-quality fresh produce and rapid delivery. Based in Prague, they put Quality and Convenience at the Forefront Recorded live at Shoptalk Europe in Barcelona, this episode explores how Rohlik is using proprietary technology, automation and AI to transform online grocery. Olin explains how the company delivers thousands of products within tight delivery windows, reduces food waste, improves customer service and builds a profitable e-commerce model across multiple European markets. The conversation also covers Rohlik's approach to retail media, its AI-powered virtual assistant, the importance of customer experience and why the future of grocery will depend on combining speed, quality and operational efficiency. Tune in to hear about: How Rohlik combines a supermarket-sized assortment with rapid grocery delivery The role of proprietary technology and automation in making online grocery profitable How AI is improving customer service, product recommendations and the shopping experience Rohlik's approach to reducing food waste through real-time pricing and demand forecasting Why freshness, quality and tight delivery windows are key to customer loyalty How retail media can connect brand awareness directly to conversion The future growth potential of online grocery across Europe More Listen to Rohilk Group's other appearence on the Podcast: https://www.fmcgguys.com/petr-lizner/  Follow us on Instagram: https://www.instagram.com/fmcgguys/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  339. Maurits Priem, FMCG, Retail & Media Leader: Responsible Advertising (Emissions, Data, Content and Context), FMCG since 11, Influence vs Power 01.08.2026 1ч 3мин

  Maurits Priem is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he's been a regular collaborator in our Candid Commerce Events, where he's joined us as panelist, moderator and "Event Dean". We've finally brought him to the podcast to chat with him about a series of articles he's posted on LinkedIn about his point of view on Advertising (find them HERE). The current picture, the good, the bad and the ugly and, ultimately, how that trillion dollar force can be a force for good.  Tune in to hear about: Maurits' passion for Consumer Goods and Retail from a very young age How the balance between Power and Influence market his career Why advertising can become a force for positive change The four pillars of responsible advertising: emissions, data, content and context How digital advertising creates carbon emissions The importance of privacy, integrity and data sovereignty Why brands should consider what they advertise and where their ads appear How advertising budgets can influence media platforms, social media and AI Why responsible advertising can strengthen performance, trust and brand reputation More Follow us on Instagram: https://www.instagram.com/fmcgguys/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  338. Ronnie Kwesi Coleman, CEO and Co-Founder at PunttAI: AI Packaging Reviews, Faster Go-to-Market, Serial Entrepreneurship, Agentic Search 29.07.2026 47мин

  Ronnie Kwesi Coleman is a serial entrepreneur whose career has centred on using technology to solve complex, labour-intensive problems. After building a global creative marketplace that created more than 100,000 jobs across Africa, scaling content operations for Fortune 500 marketing teams and co-founding a workforce platform that exited for $40 million, he turned his attention to one of the most overlooked bottlenecks in consumer goods: the manual review of packaging and marketing content. Ronnie founded PunttAI after seeing companies spend millions on repetitive checks for brand consistency, claims, legal requirements and regulatory compliance—and watching talented people become frustrated by the work. In this episode, he explains how AI can reduce rework, accelerate approvals and free teams to focus on more strategic decisions, sharing tangible results including review cycles shortened from one week to two hours and accuracy improving from 70% to 95% in just three weeks. Tune in to hear about: Why manual packaging reviews are slowing down time to market How AI can reduce costly rounds of rework Improving review accuracy from 70% to 95% Reducing approval cycles from one week to two hours Supporting legal and regulatory teams without replacing human judgment Preparing packaging for AI search and the new digital shelf More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  337. Thiago Maia, GM LATAM and Mexico at Wella Company: Beauty, Cultural Transformation, Leadership Styles, Moving with Family, Self-Awareness 25.07.2026 52мин

  Watch on YouTube: https://youtu.be/RQk7EXKzVKo  Thiago Maia is the General Manager for Mexico and Latin America at Beauty Leader Wella Company. In this episode, recorded at Wella's Mexico City office, he reflects on a career spanning Unilever, Reckitt, L'Oréal, Netshoes, Coty and Wella, and explains how working across different industries, corporate cultures and Latin American markets shaped his leadership style. Thiago discusses leading business and cultural transformations, adapting his approach when moving from Brazil to Mexico, building high-performing teams and remaining authentic while navigating demanding environments. He also shares his perspective on family, personal wellbeing and why leaders should be kinder to themselves and take the time to enjoy the journey. Building a career across consumer goods, beauty, retail and e-commerce Leading turnarounds, integrations, scale-ups and cultural transformations How Latin America develops adaptable and resourceful leaders Understanding the cultural differences between Brazil and Mexico Adapting your leadership style without compromising your values Creating trust, autonomy and accountability within high-performing teams Balancing professional ambition with family and personal wellbeing Learning to celebrate achievements, trust the process and control the controllables More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  336. Sandra Wagner (AuraVeo), Roisin Devine (Kellanova) and Amy Andrews (Mars United Commerce) Live from Cannes: The Package is the Channel, How FMCG Brands are Turning Every Product into a Direct Consumer Touchpoint 22.07.2026 45мин

  In this podcast recorded Live during Cannes on 23 June 2026, Efrain and Daniel where joined live in by Sandra Wagner, CEO at AuraVeo, a company that transforms products into intelligent brand assets; Roisin Devine, Senior Digital Manager Pringles at Kellanova; and Amy Andrews, President at Mars United Commerce.  Watch on Youtube: https://youtu.be/oBOLZN01QL0  Product Packaging is an often overlooked aspect of FMCG Marketing. And now, a part from being that first impression consumers get, it is now evolving from a physical container into a powerful media, data and engagement channel. In the conversation, we discuss how brands can use connected packaging, QR codes and AI to stand out on crowded shelves, continue the consumer conversation after purchase and create more personalized experiences. From Pringles' always-on digital platform to AI-powered product companions, the conversation reveals why the future of packaging lies in connecting the physical and digital worlds. Tune in to hear about: Why packaging remains one of the most influential touchpoints in the purchasing journey How brands can turn products into interactive, intelligent brand assets The role of QR codes in delivering games, content, promotions and personalized experiences How connected packaging can generate valuable first-party consumer data The importance of having that one-to-one dialog with your consumer Why packaging must appeal to humans while also being readable and recommendable by AI The importance of cross-functional collaboration between brand, design, digital, legal and supply-chain teams More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  335. Rudolf Schneider (Amazon Ads) and Marlies Gebetsberger (Philips) LIve in Cannes: Branding, Culture, Targetting Audiences, Retail Media 18.07.2026 42мин

  View on YouTube: https://youtu.be/jNUoov9EBfM  Rudolf (Rudi) Schneider is the Head of Ads Europe at Amazon and Marlies Gebetsberger is the SVP Western Europe Personal Care at Philips (recently promoted to SVP and Chief of Staff to CEO). These two repeat guests (appeared on the podcast in 2025 and 2024 respectively) joined Efrain and Daniel live in Cannes.  The conversation covers cultural relevance, interactive media and the importance of meeting audiences within the communities and platforms where they already spend their time. From Philips OneBlade's Fortnite activation to the companies' long-term approach to connected commerce, the panel examines how consumer insight, creative experimentation, data and close collaboration can build brands while also driving measurable business results. Tune in to hear about: Why brands must contribute to culture rather than simply borrow from it How Philips integrated OneBlade into Fortnite, Twitch and gaming communities Moving measurement from passive reach towards active consumer intent The "radical collaboration" behind Philips and Amazon's joint business planning Using shopping insights to personalize messaging across the customer journey Why consistent messaging does not mean using the same creative everywhere The role senior leadership must play in connected commerce and retail media How AI is shifting competition from a battle for visibility to a battle for recommendation Building brands that are both loved by humans and understood by machines   More See Rudi's Prior Apprearence: https://www.fmcgguys.com/quick-fire-shoptalk/  Listen to Marlies' other episode: https://www.fmcgguys.com/marlies-gebetsberger/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  334. Catalina Salazar, Global Head of Advertising at Wolt and Paul Dahill, MD Sales EMEA at Koddi: Frictionless Commerce Media, Buying at Scale, Sponsored Products, Germany as a Test Market 15.07.2026 33мин

  Watch on YouTube: https://youtu.be/HXKeEQCrOa0 Catalina Salazar is the Global Senior Director of Retail Media at Wolt, a leading Rapid Delivery company in Europe and part of DoorDash and Paul Dahill is the MD of Sales EMEA at Koddi, one of the top Commerce Media Technology companies. We spoke with them at the show floor during Shoptalk Europe to discuss how they are working together to simplify retail media buying. From how the partnership enables brands and agencies to access Wolt's sponsored product inventory through the media-buying platforms they already use, to reducing fragmentation and connecting brand campaigns more directly with measurable purchases. Tune in to hear about Why retail media must become easier and more consistent to buy at scale How Wolt and Koddi are connecting commerce inventory with major demand-side platforms Why collapsing consumer journeys are bringing awareness and conversion closer together The complexity of operating across multiple European markets, currencies and languages Why Germany was selected as the first market for the collaboration How simpler integrations, connected measurement and automation could shape the future of commerce media More See Paul's other appearence on the podcast: https://www.fmcgguys.com/paul-dahill/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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  333. Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever Live in Cannes: Creators, Authenticity, Attention, Cultural Moments, AI in Discovery and Creativity 11.07.2026 28мин

  Watch on YouTube: https://youtu.be/LyXPFD3e7JU Rani Al Hajji is Unilever's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more.  Tune in to hear about: Creators, the most popular topic in Cannes 2026 Why relevance and distinctiveness matter more than simple brand visibility How Dove, Rexona and Axe are activating around the FIFA World Cup What should actually be a priority for Marketing Leaders How he's working around their key brands to engage with consumers and get people's attention His view on Retail Media and how Brands and Retailers partner more closely The impact of AI on product discovery and purchase and creativity More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.  
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  332. Octavie Gosselin, VP at Mirakl Ads Live from Cannes: Retail Media, AI, Marketplaces, Trade vs Media 08.07.2026 36мин

  Watch on YouTube: https://youtu.be/LncJFGgNztI  Octavie Gosselin is the VP at Mirakl Ads, the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in mind, she joins Daniel live in the House of Consumer Goods & Retail in Cannes to speak about the future of Commerce Media, Marketplaces, empowering Retailers and Brands, Embracing AI and, of course, her own personal journey from McKinsey to her current P&L role. Tune in to hear about: Why marketplaces are becoming an important retail media growth lever How retailers can monetize thousands of sellers without adding operational complexity The difference between trade marketing and retail media, and why they can be complementary Why algorithms, relevance and personalization are core to retail media performance The challenge of fragmentation across retail media networks How omnichannel retail media is evolving through partnerships like Mirakl Ads and Broadsign Why AI and business agents could transform campaign optimization and execution Octavie's career journey from McKinsey to Mirakl    
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  331. Justin Sandee, Director Commercial Development at bol.com Retail Media: Dutch Camping and Festivals, Retail in Media, Search, Marketplace Dynamics 04.07.2026 46мин

  Justin Sandee heads up Commercial Development for bol.com's Retail Media offering. For those who are not familiar with this brand, bol.com is the largest online retailer in the Benelux area, consistently topping other very well known foreign competitiors. It is also now part of Ahold Delhaize. In this conversation, Justin speaks with Daniel precisely about this: how a Dutch company has been able to consistently connect with consumers through a relevant, localized approach. Tune in to hear about: Why retail media networks need to speak the language of marketers How bol evolved from an online bookstore into a major marketplace and media platform Why retail media is strongest in the consideration and performance stages The importance of transparency, measurement and proving advertising impact How AI, LLMs and shopping agents could reshape the consumer journey Why retailers must build strong foundations before chasing the latest media trends More: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.  
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  330. Ashley Kechter, Global President at Vuori in Partnership with Shoptalk: Brand Fans, Community around the Store, Athleisure Category, Product Discovery 01.07.2026 34мин

  Ashley Kechter is the Global President at Vuori, a California-born performance apparel (commonly referred to as Athleisure) brand. She joins Daniel in partnership with Shoptalk Europe, where she was one of the star speakers, to discuss the rapid rise of the company. She explains how Vuori combines product quality, community and a distinctive brand identity with an ambitious international expansion strategy—while ensuring that the brand remains locally relevant in every new market. In this episode, we discuss: How Vuori grew from a California garage into a global premium apparel brand Why product quality and a "fabric-first" approach remain central to its success The challenge of protecting brand DNA while adapting to local markets How stores help Vuori build community and strengthen customer relationships The changing role of search, AI and conversational commerce in product discovery Ashley's leadership philosophy and why senior leaders must stay close to younger teams and new ideas More Learn more about Shoptalk Europe: https://europe.shoptalk.com/home  And their upcoming Shoptalk Luxe (Abu Dhabi, Feb '27): https://luxe.shoptalk.com/home  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.