Your Future in Sales & Marketing

Епизоде

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  Brand Manager and Beyond: Part 1 11.09.2026 3мин

  Send us Fan Mail On our first episode of Brand Manager and Beyond, a special mini series from [axr], host Ben Carnegie puts one question to four senior marketers: what actually makes a great brand manager? Seb Brandt, Serge Costi, Nick Cook and Florence Paoli, each bring a different angle, from knowing the numbers to backing your own opinion in the room, to staying genuinely curious about people and culture. It's a short, sharp look at what separates a good brand manager from a great on...
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  Episode 149: Colm Maguire | The 'backwards' move that built a path to CEO 03.09.2026 46мин

  Send us Fan Mail This is a special crossover episode between Your Path to CEO and Your Future in Sales and Marketing. Mike Dickson and Andrew Cannock sit down together with Colm Maguire, CEO of the Australian Food and Grocery Council (AFGC). Colm's career has rarely gone in a straight line. He set out to join the Royal Australian Air Force, found his way into sports administration with Touch Football Australia, then spent years inside the highly regulated world of the Pharmacy Guild of Austra...
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  Episode 147: Sheri Juchau | Building a Career on Curiosity, not a Plan 13.08.2026 29мин

  Send us Fan Mail In this episode of Your Future in Sales and Marketing, host Andrew Cannock sits down with Sheri Juchau, Director of Category and Trade Marketing at Ferrero, about a career built on curiosity rather than a fixed plan. Sheri takes us from a marketing degree she didn't know existed until university open day, through the Unilever graduate scheme, a posting in London, a formative stretch at Arnott's, and a bold move from PepsiCo into a smaller, faster-moving distributor, Stuart Al...
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  Episode 146: Kylie Gleeson | Curiosity Over Credentials: What AI-Era Leadership Actually Demands 30.07.2026 32мин

  Send us Fan Mail On this episode of Your Future in Sales and Marketing, Andrew sits down with Kylie Gleeson, Global Group Executive & CEO - Consumer and Retail at Quantium, who has built her career across some of the most demanding commercial environments in the world, from graduate rotations at Coca-Cola and Nestlé, to strategy consulting at Kantar, to leading commercial teams across Asia, Africa and the Middle East at FrieslandCampina, to the sharp end of AI and advanced analytics at du...
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  Episode 145: Tanya Pitchforth | Chase a Trajectory, not a Destination: Lessons from a Global FMCG Career 16.07.2026 43мин

  Send us Fan Mail What actually separates a sales director from a chief commercial officer? For Tanya Pitchforth, it's courage, clarity and humanity, not just hitting budget. Tanya is Chief Commercial Officer at McPherson's, the ASX-listed company behind Lady Jayne, Manicare, Swisspers and Dr. LeWinn's, and spent over a decade at Danone building new growth spaces across Paris and Amsterdam before that. In this episode of Your Future in Sales and Marketing, Tanya talks to Mike Dickson abo...
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  Episode 144: Nick Cook | From Hyundai to Mad Mex: Building Bold Brands, Fast Decisions & Fearless Marketing 18.06.2026 32мин

  Send us Fan Mail In this episode of Your Future in Sales and Marketing, Ben Carnegie is joined by Nick Cook, General Manager of Marketing at Mad Mex, for a deep dive into a career shaped by agency creativity, automotive scale, and fast-moving QSR execution. Nick shares how his early days across multiple agencies - including Euro RSCG (now Havas), DDB, and Saatchi & Saatchi helped him develop a strong foundation in creative craft and brand thinking. While agency life built his appreciation...
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  Episode 143: Serge Costi | FMCG Brand Building & Leadership: Diageo, Lion, and Scaling Milk Lab into a Global Success 26.05.2026 49мин

  Send us Fan Mail In this episode of Future in Sales & Marketing, Ben Carnegie is joined by Serge Costi, General Manager of Marketing at Noumi, the company behind leading dairy and plant-based beverage brands including Milk Lab. Serge shares his journey through some of the world’s most influential FMCG organisations, from early career experiences at George Weston Foods to nearly a decade at Diageo, where he worked across iconic brands such as Bundaberg Rum and Smirnoff in both domestic and...
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  Episode 142: Ben Gibson | Inside FMCG Leadership: Ben Gibson on Building Brands, Sales, and Scaling Startups 12.05.2026 26мин

  Send us Fan Mail In this episode, Andrew sits down with Ben Gibson, General Manager at Mark Anthony Brands Australia, to unpack a career that’s anything but linear. Ben shares how he went from a traditional accounting start to partnering with sales teams, stepping backwards into field sales to accelerate his growth, and eventually leading national accounts before diving into the entrepreneurial world with VOC Beverages and launching his own seltzer brand. They explore the power of breadth ove...
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  Episode 141: Leigh Coppin and Iain Shedden | No Slow Maybes: Leadership, Clarity & Growth in FMCG 16.04.2026 48мин

  Send us Fan Mail In this episode, Leigh Coppin and Iain Shedden from Real Pet Food, share their career journeys and leadership lessons from within a fast-paced FMCG environment. Both highlight the value of non-linear careers—where calculated risks and unexpected moments often shape the biggest growth opportunities. Leigh’s path is defined by pivotal “sliding doors” decisions, while Iain’s takes a particularly wild turn—literally—when he recounts the moment he rolled his car on a country...
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  Episode 140: Florence Paoli | International Careers, Inclusive Leadership & Embracing AI 02.04.2026 44мин

  Send us Fan Mail In this episode of Your Future in Sales and Marketing, we’re joined by Florence Paoli, Marketing Director at Reckitt, whose career spans France, the UK, the Middle East, and now Australia, to explore International career, inclusive leadership and how to embrace AI. Originally from Lyon, France, Florence grew up with a strong foundation of respect, trust, safety, and hard work. After completing a business and marketing degree, Florence discovered her love for business an...
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  Episode 139: Alex Barsley | From Farm Roots to General Manager: An Unconventional Commercial Career 26.03.2026 28мин

  Send us Fan Mail In this episode of Your Future in Sales and Marketing, we’re joined by Alex Barsley, General Manager at AB World Foods, whose path into commercial leadership proves there’s no such thing as a “typical” sales and marketing career. Growing up in Shropshire in the UK, Alex was raised between two very different professional influences - a father working on a dairy farm and a mother in sales. That blend of work ethic and commercial instinct would quietly shape her future. After st...
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  Episode 138: Briar Keenan | Carving Your Own Path: From FMCG Leader to Commercial Excellence Consultant 12.03.2026 39мин

  Send us Fan Mail In this episode of Your Future in Sales and Marketing, we sit down with Briar Keenan, Commercial Excellence Leader at Big Rocks Ltd, to explore what it really means to build a career on your own terms. Originally from New Zealand, Briar grew up surrounded by tourism destinations, nature, and ski fields - eventually settling in Queenstown. With parents working in tourism and hospitality, her upbringing was grounded in service, resilience, and adaptability. But her career didn’...
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  Episode 137: Glen Scarlett | No Straight Lines: Building a Sales Career Through Experience 26.02.2026 34мин

  Send us Fan Mail In this episode of Your Future in Sales and Marketing, we sit down with Glen Scarlett, Commercial Director at Pernod Ricard Australia, to explore a career journey that proves there’s no single path to success in sales and marketing. Growing up in Lowestoft, a small seaside town in England, Glen was certain from the age of 10 that he wanted to join the police force. But when his application was denied and he was told to go and gain “life experiences,” it set him on an entirely...
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  Episode 136: Talent Wrap 2026: Hiring, Careers & What’s Coming Next 12.02.2026 20мин

  Send us Fan Mail In this special Talent Wrap episode of Your Future in Sales and Marketing, Andrew and Ben look ahead to 2026 and unpack what’s next for sales and marketing professionals. From evolving hiring trends to shifting employer expectations, they share their predictions on how the talent market is set to change - and what that means for both businesses and individuals. The conversation explores the broader market forces shaping recruitment, including economic conditions, business con...
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  Episode 135: Discussing the [axr] 2026 Salary Guide with Andrew Cannock & Ben Carnegie 05.02.2026 13мин

  Send us Fan Mail Back by popular demand - our review of the [axr] 2026 Salary Guide! In this episode, Andrew Cannock & Ben Carnegie give you a deep dive into our latest salary guide, including: What to expect from Sales, Marketing, Category and Commercial Excellence roles in 2026Market trends and industry insights What the numbers meanWhat we are looking for as recruiters when recruiting these roles and how we refer back to this guide Role scope and in-demand skills...
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  Episode 134: [axr] Career Advice | How to Get the Most out of your Recruitment Process as the Hiring Manager 29.01.2026 9мин

  Send us Fan Mail In this AXR How-To Series special of Your Future in Sales and Marketing, we flip the recruitment lens and speak directly to hiring managers. Mike is joined by Beth Holgate, Ben Carnegie, and Andrew Cannock, this episode breaks down how to get the most out of your recruitment process - whether you’re hiring for the first time or looking to level up your approach. The conversation covers the fundamentals of recruiting well, from getting the basics right and building a clear hir...
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  Episode 133: [axr] Career Advice | How to Navigate the Recruitment Process as the Candidate 22.01.2026 12мин

  Send us Fan Mail In this episode of Your Future in Sales and Marketing, Mike is joined by Beth Holgate and Ben Carnegie of the Sales and Marketing team at AXR, for another special episode of the How to series. We cover how to build a strong, results-driven resume that highlights your skills and impact, and how to effectively use LinkedIn to grow your personal brand, expand your network, and attract opportunities. You’ll learn how to work strategically with recruiters, what they look for...
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  Episode 132: [axr] Career Advice | How to Make Great Career Decisions 15.01.2026 8мин

  Send us Fan Mail In this episode of Your Future in Sales and Marketing, Mike is joined by fellow co-host Andrew Cannock, for another special episode of the How to series. In this episode, Mike and Andrew share insights to help you make great career decisions. You’ll hear actionable advice on navigating early career choices, making smart transitions, and avoiding common pitfalls that can stall growth. Whether you’re a student, a career switcher, or a professional planning your next move,...
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  Episode 131: [axr] Career Advice | How to get promoted 08.01.2026 11мин

  Send us Fan Mail In this episode of Your Future in Sales and Marketing, Mike is joined by Nick Constain, Host of From Go to CFO for a special episode of the How to series. Mike and Nick break down the real-world strategies behind getting promoted. From demonstrating value beyond your job description to navigating conversations with leadership, they share practical advice, personal experiences, and actionable steps listeners can apply immediately. Whether you’re aiming for your nex...
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  Episode 130: James Deysel | How Field Sales Shaped a Marketing Leader 18.12.2025 39мин

  Send us Fan Mail In this episode, we sit down with James Deysel, Marketing Director of SnackBrands, to explore a career built on resilience, values, and strategic growth. Raised in Johannesburg, South Africa, James shares how his early life shaped a strong sense of fairness, justice, and hard work - principles that helped him earn a full university scholarship and set the foundation for his professional journey. James takes us through his academic path at the University of Johannesburg, ...