The Ad Podcast

Епизоде

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  ⁠Libby Morgan⁠ - Chief Executive Officer - ⁠NOVUS Media LLC 15.09.2026 44мин

  Libby Morgan is an executive leader and the Chief Executive Officer at NOVUS Media LLC. She brings extensive international experience building and leading cross-disciplinary teams across North America, Europe, and the Middle East, driving omnichannel growth and media strategy for tier-one global brands like Nestlé.
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  ⁠Scott Spencer⁠ - CEO and Co-founder - ⁠Rewarded Interest 14.09.2026 45мин

  Scott Spencer is the CEO and Co-founder of Rewarded Interest, a privacy-first identity platform and browser extension designed to eliminate cookie consent fatigue and restore consumer control over digital tracking.Before founding Rewarded Interest, Spencer spent over 25 years shaping the programmatic advertising landscape. At DoubleClick, LLC, he developed the industry's initial ad exchange before its acquisition by Google. During his 15-year tenure at Google, he served as Vice President of Product Management for Ads Privacy & Safety, where he built global anti-fraud systems, created the Coalition for Better Ads, and spearheaded initiatives to align ad targeting with user trust.
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  James Donner - Founder & CEO - Adology 10.09.2026 54мин

  James Donner is a performance marketing executive, adtech strategist, and the Founder & CEO of Adology (getadology.com).Prior to founding Adology, Donner spent over a decade leading media investment and digital strategy at enterprise agencies. He served as a senior media investment lead at Media.Monks and played a pivotal role in scaling Decoded Advertising into a 200-person performance marketing agency. Originally starting his career in IT support and open-source infrastructure before transitioning to growth marketing, he specializes in combining technical data systems with creative analytics.At Adology, Donner leads an AI-driven marketing intelligence and creative analytics platform designed to analyze competitor ad performance, consumer sentiment, and creative white space for high-growth brands and agencies.
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  Blake DeCola - EVP Performance Media - Merge 10.09.2026 1ч 1мин

  Blake DeCola is a digital media executive, precision marketing strategist, and the EVP of Performance Media at Merge.With over 15 years of experience across digital advertising, adtech, and precision marketing—including key strategic roles at enterprise platforms like Publicis' Epsilon, Rubicon Project, and Undertone—DeCola leads digital activation and growth media frameworks for major healthcare, B2B, and enterprise brands. At Brado, he focuses on leveraging zero-party data, AI-driven search experiences, and conversational engagement platforms to build human-centric digital strategies. A published contributor to outlets like Fast Company, DeCola specializes in transforming high-stakes, regulated digital media campaigns into measurable customer acquisition engines.
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  Arda Genç - Co-Founder and CEO - LIVAD Technologies 09.09.2026 46мин

  Arda Genç, Co-Founder and CEO of LIVAD Technologies. Arda is a tech entrepreneur and product strategist who studied Computer Science at Northwestern before founding LIVAD to solve one of the hardest problems in modern media: how to monetize live streaming without ruining the user experience. LIVAD’s adtech platform enables live-streamers and creators across platforms like Twitch, Kick, and YouTube to run non-intrusive, interactive overlay ads and live brand integrations in real time. Having executed massive campaigns for global brands like The Walt Disney Company, McDonald’s, Adidas, and Vodafone, Arda sits right at the intersection of streaming adtech, Gen Z media habits, and the creator economy.
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  Alex Lloro- Founder & Managing Director - All Marketing Services 09.09.2026 50мин

  Alex Lloro is a digital marketing consultant, growth strategist, and the Founder & Managing Director of All Marketing Services.With over 25 years of experience bridging software engineering, IT, and performance marketing, Lloro specializes in full-funnel digital advertising, conversion rate optimization (CRO), and paid acquisition strategies for startups and mid-market enterprises. He began his career in IT consulting at firms like Accenture and Reuters before shifting into growth marketing and founding three distinct digital agencies. Lloro holds a BS in Business Information Systems from Cardiff Metropolitan University (UWIC), an Executive MBA from IE Business School, and completed executive training in Advanced Marketing Management at Georgetown University.
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  Douglas "Doug" Zarkin - Marketing Leader & Author of Moving Your Brand Out Of The Friend Zone 04.09.2026 56мин

  Douglas "Doug" Zarkin is an award-winning brand architect, executive marketing leader, speaker, and author. He was most recently the Chief Marketing Officer at Take 5 Oil Change (under Driven Brands), overseeing brand strategy, customer experience, and retail growth across hundreds of franchise locations.Prior to his role at Take 5, Zarkin spent over a decade as the Chief Marketing Officer at Pearle Vision (EssilorLuxottica), where he spearheaded an iconic brand turnaround, earned multiple Clio Awards, and transformed the healthcare franchise into a customer-centric retail power. He spent seven years at Grey Advertising and has worked with with global brands like Avon, Victoria's Secret, and Warner Bros. Zarkin is also the author of Moving Your Brand out of the Friend Zone, a practical guide for marketers on driving emotional connection and commercial growth.
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  Chip Malt - Co-Founder & CEO - Made In Cookware 03.09.2026 1ч 2мин

  Chip Malt (Bradford "Chip" Malt) is an e-commerce entrepreneur, growth strategist, and the Co-Founder & CEO of Made In Cookware.Before founding Made In, Malt built his career in software engineering, data analytics, and performance marketing, leading digital strategy and customer acquisition efforts at companies like WeSpire and Culinary Concepts.In 2017, he teamed up with childhood friend Jake Kalick—whose family had over 100 years of experience in restaurant supply—to launch Made In Cookware. Combining Kalick's culinary supply network with Malt's data-driven growth background, they built Made In into one of the fastest-growing direct-to-consumer (DTC) kitchenware brands. Made In partners directly with historic family-owned factories in the US and Europe to manufacture professional-grade stainless clad, carbon steel, and copper cookware, supplying both home cooks and Michelin-starred restaurants globally.
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  Shlomi Ron - Co-Founder & CMO - Decision Advantage AI 03.09.2026 56мин

  Shlomi Ron is an author, keynote speaker, and visual storytelling executive who operates at the intersection of brand narrative, cognitive AI, and strategic decision-making. He is the Co-Founder & CMO at Decision Advantage AI as well as the CEO & Founder of the Visual Storytelling Institute (VSI).At Decision Advantage AI, Ron leads brand strategy and go-to-market messaging for advanced AI and decision-science platforms, translating complex cognitive computing and defense-tech capabilities into high-stakes market positioning. Through the Visual Storytelling Institute, he advises executive teams and brands on humanizing complex messaging through visual narratives. Ron is the author of Total Acuity: How to Ignite Your Brand with Visual Storytelling, host of the Visual Storytelling Today podcast, and a professor of digital marketing and Brand Storytelling at the University of Miami Business School
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  Raymond 'Reigns' Tembo - Digital Marketing Executive - Simply Black Media 03.09.2026 46мин

  Raymond 'Reigns' Tembo, Digital Marketing Specalist, Simply Black Media—one of the premier independent media, data, and communications networks operating across sub-Saharan Africa. Raymond is a pan-African media leader who has spent over 15 years building integrated, data-driven advertising infrastructure across emerging markets. From navigating fragmented local media ecosystems to executing high-impact programmatic campaigns for major telecoms, financial institutions, and global consumer brands, Raymond sits at the absolute forefront of African ad tech and media buying. Today, we’re diving into the reality of scaling pan-African ad campaigns, building programmatic infrastructure in mobile-first markets, and what global brands constantly get wrong when entering the continent.
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  Bill Harper - CEO and Chief Creative Officer - BrandBossHQ 31.08.2026 1ч 3мин

  Bill Harper, CEO and Chief Creative Officer at BrandBossHQ—a strategic branding and storytelling agency that has generated over $2.5 billion in net new revenue for more than 300 brands. Bill is a serial entrepreneur who has founded and built four successful agencies, winning over 100 industry awards for his work with category heavyweights like Denny’s, Carfax, Ryobi, Bosch, Michelin, and Delsey Luggage. Known for helping 'challenger brands' transition from stagnant plateaus to category dominance through what he calls Strategic Storytelling, Bill also hosts the popular podcast Branducation™. Today, we’re diving into why most brands fail at positioning, the myth of product differentiation, and how to stop selling specs so you can start selling transformation.
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  Jason Mitchell - Co-Founder & CEO - Movement Strategy 28.08.2026 46мин

  Jason Mitchell is a social media strategy pioneer, agency executive, and the Co-Founder & CEO of Movement Strategy. Starting the agency from a college dorm room, he has scaled Movement Strategy into a premier 150+ person social-first marketing agency with major hubs in New York, Denver, and Los Angeles.Under his leadership, Movement Strategy crafts breakout social campaigns and community-first strategies for global brands, including Netflix, Amazon, Warner Bros. Discovery, Nike, and Klarna. Recognized as an industry thought leader, Mitchell frequently writes for publications like Adweek, Ad Age, and Inc. on topics ranging from generative AI in creative workflows to cultural marketing and social-centric business models.
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  Jason Rhoads - CEO & Owner - Rhoads Creative 28.08.2026 43мин

  Jason Rhoads is a digital marketing executive, AI innovator, and the CEO & Owner of Rhoads Creative, a full-service digital agency focused on high-performance strategy for homebuilders, remodelers, and construction brands.Taking over the business originally founded by his parents nearly 35 years ago, Rhoads leveraged his academic background in statistics and financial analytics to transition the firm into a data-first, digital-only agency. He is the creator of the Digital Marketing Ladder® (a step-by-step ROI optimization framework for builders) and advocates for Everywhere Search Optimization (ESO) to help consumer brands maintain visibility across search engines, social platforms, and AI systems. He also serves on the OpenAI Small Business Advisory Committee and has been recognized as an NAHB Silver Award winner for Sales & Marketing Professional of the Year.
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  Edwin Choi - Founder & CEO - Jetfuel Agency 27.08.2026 50мин

  Edwin Choi is an e-commerce growth strategist, entrepreneur, and the Founder & CEO of Jetfuel Agency (jetfuel.agency). Founded in 2017 after years of working in-house as a DTC operator, Choi built Jetfuel to eliminate the inefficiency, wasted ad spend, and surface-level tactics common in traditional agency models.Under his leadership, Jetfuel Agency operates as a performance and growth engine for fast-growing direct-to-consumer (DTC), CPG, and omnichannel brands—including high-profile accounts like Perfect Bar and Drunk Elephant. His framework combines paid media (paid search, paid social), conversion rate optimization (CRO), and retention marketing (email/SMS) into a single, cohesive revenue system focused on sustainable, long-term ROI.Background: Over 15 years of digital marketing and operator experience across paid acquisition, lifecycle marketing, and brand strategy.
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  Zero-Party Data, Tech Stack Audits & Ending Data Bloat | Emily Proctor, Managing Director at OMD 26.08.2026 15мин

  As corporate data storage costs soar and cookie deprecation reshapes digital media, enterprise brands must shift from hoarding volume-based data to activating decision-led zero-party data.Dylan Conroy sits down with Emily Proctor, Managing Director of Technology & Data Solutions at OMD, to break down how top global agencies audit clients' technology stacks and eliminate ad-targeting waste.Curing Enterprise Data Bloat: Shifting from "what can we collect?" to "what SHOULD we collect?" to eliminate unnecessary storage overhead.First-Party vs. Zero-Party Data: Differentiating observable behavioral tracking from volunteered customer preferences.Preference Centers as Products: Turning regulatory consent management tools into high-value engagement engines with immediate customer incentives.Decision-Led Data Architecture: Reversing traditional strategies so that data gathering strictly follows predefined marketing decisions.Avoiding Single-Signal Targeting Waste: Real-world examples of why relying on single data points or demographic proxies burns media budgets.Emily Proctor is the Managing Director of Technology & Data Solutions at OMD (Omnicom Media Group), where she leads tech stack audits, vendor vetting, and data activation roadmaps for enterprise clients.Connect & Resources:Connect with Guest Emily Proctor: https://www.linkedin.com/in/emilyhproctor/Visit OMD: https://www.omd.comFollow Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/Scaled Performance Automation by Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/
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  Cindy Goodrich - Chief Marketing Officer - Empathy 24.08.2026 46мин

  Cindy Goodrich is an executive marketing leader, brand strategist, and the Chief Marketing Officer at Empathy—a technology platform dedicated to supporting families through the emotional and logistical burdens of loss, grief, and legacy planning.She holds a B.S. in Biomedical and Mechanical Engineering from Duke University and an MBA from Northwestern University’s Kellogg School of Management. Goodrich brings over two decades of experience scaling global tech icons and high-growth scaleups, having previously served as CMO at BetterUp, VP of Marketing (Brand & Buzz) at HubSpot, and Head of Business Brand Communications at Google. She specializes in humanizing complex, emotionally charged, and highly sensitive industries at scale.
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  Galina Shubik - Co-Founder - Affect Group 21.08.2026 48мин

  Galina Shubik, Co-Founder at Affect Group—an international digital marketing agency with over two decades of performance growth experience. Galina is an Effie and Shorty Award-winning strategist who has led digital growth and client service transformation for global powerhouses like PepsiCo, MasterCard, LEGO, and Mercedes-Benz. Beyond agency leadership, she serves as an Effie Awards juror and a marketing mentor with Alchemist Accelerator and HerAllies, helping high-growth startups and global enterprises bridge the gap between behavioral psychology and performance marketing. Today, we’re diving into applying cognitive biases to performance creative, scaling agency client service, and how performance marketing is shifting in an era of platform automation.
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  Nikki Lindgren - CEO - Pennock 21.08.2026 1ч 2мин

  Nikki Lindgren is an e-commerce performance marketing leader, CEO, and the Founder & Managing Partner of Pennock (pennock.co).Starting her career in product development at Pottery Barn and joining the foundational e-commerce team at Cost Plus World Market, she moved agency-side to oversee digital marketing strategy across high-profile e-commerce accounts. She launched Pennock to bridge the gap between clients and paid media execution, specializing in scaling DTC beauty, lifestyle, and wellness brands. Over her career, she has guided growth for over 75 DTC brands, managed more than $40M in ad spend, and hosts The Pennock Knockdown podcast, exploring modern growth strategies like generative engine optimization (GEO/AEO), paid media, and creator-led marketing.
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  Sandra Leung - VP, Search & Media Operations - Cosmo5 21.08.2026 55мин

  Sandra Leung is an digital marketing executive and the VP, Search & Media Operations at Cosmo5. Cosmo5 is a digital agency and performance media partner that specializes in paid search, programmatic advertising, media strategy, and growth analytics for scaling brands.In her leadership role at Cosmo5, Sandra oversees search operations, campaign performance frameworks, and cross-channel media execution. She focuses on optimizing paid acquisition channels, streamlining search strategy, and driving measurable ROI through data-driven media operations and emerging martech.
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  Kevin DiLorenzo - Partner & CEO - Rise and Shine 18.08.2026 34мин

  Kevin DiLorenzo is the Partner & CEO of Rise and Shine and Partners, an award-winning independent creative, brand strategy, and advertising agency based in Minneapolis. With over 30 years of experience in advertising and communications, he has guided creative and brand strategies for major national and regional brands, including Target, Best Buy, BMW, McDonald's, Capital One, Andersen Windows, and UnitedHealth Group.Before joining Rise and Shine, Kevin spent a decade as CEO of Olson, scaling it into one of the top 10 full-service independent agencies in North America, and held leadership roles at top agencies like Fallon and Carmichael Lynch Spong. He started his career as a television news reporter after graduating from the University of St. Thomas.