AdExchanger

Епизоде

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  Information Quality Is What Wins In The AI Era 16.09.2026 53мин

  In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, "information is the new bid." In other words, the brands that get recommended won't necessarily be the ones with the biggest ad budgets, he says, but rather those with the most clear, complete and transparent product data.
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  I've Tried Everything But AdTech Therapy 08.09.2026 52мин

  With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.
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  Cracking The In-Store Attribution Code In Influencer Marketing 01.09.2026 43мин

  Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
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  Programmatic Gets An Agentic Brain 25.08.2026 58мин

  Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till's Scott Ensign explains what that means for the future of programmatic.
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  Google's Mass Arbitration Problem 18.08.2026 51мин

  Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for claimants.
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  Murder Your Thirst And Measure Everything 11.08.2026 51мин

  Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
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  'Models Built For Me' 04.08.2026 54мин

  Chalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.
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  The Hardest KPI In Advertising 28.07.2026 46мин

  Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.
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  Forget The Shiny Objects And Focus On Fundamentals 21.07.2026 48мин

  Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that's "fit for purpose."
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  Convincing Cat Parents To Buy A $600 Litter Box 15.07.2026 45мин

  Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life's little chores.
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  Reckitt's Digital Reckoning 08.07.2026 39мин

  You wouldn't accept paying for a Big Mac and getting a single chicken nugget. But that's essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt's Sameer Amin, on this week's episode of AdExchanger Talks recorded live in Cannes.
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  Reddit Is Training The Robots 30.06.2026 30мин

  Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they're about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.
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  Rethinking Vitamin Marketing, With Barrière 23.06.2026 50мин

  Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.
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  California Regulatin' 16.06.2026 41мин

  Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency's enforcement priorities, the rules governing automated decision-making tech – and why ad tech should pay close attention to it all.
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  The Gwyneth Effect, Measured 10.06.2026 46мин

  You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.
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  Don't Take Customers At Face Value 03.06.2026 50мин

  Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.
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  How 'Wrapped' Insights Become Audience Segments 26.05.2026 50мин

  How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spotify's Global Head of Ad Product Katie English weighs in.
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  Influencer Marketing Grows 19.05.2026 50мин

  Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.
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  Zoom's Next Act 12.05.2026 54мин

  Zoom CMO Kim Storin has one of the rarer jobs in marketing: She's responsible for promoting and evolving a brand that's also become a verb.
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  Manscaped's Whole‑Body Media Strategy 05.05.2026 1ч 1мин

  Behind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he's shifting Manscaped's marketing from performance-heavy DTC to a broader, brand-led strategy.